LionDesk and Top Producer offer tools to help you keep track of correspondences and nurture client relationships. Both also offer real estate-specific integrations to help you manage marketing campaigns for your listings. However, LionDesk starts at $25 per month while Top Producer offers a more robust transaction management solution for $45 per user, per month, with the option to add on real estate website services at an extra cost.
Both are great real estate-specific customer relationship management (CRM) products, but are particularly suited for the following use cases:
LionDesk: Best for agents wanting a comprehensive marketing and lead management tool
Top Producer: Best for broker teams looking for end-to-end workflow management
LionDesk vs Top Producer Overview
LionDesk | Top Producer | |
|---|---|---|
Starting Price | $25 per month | $45 per user, per month |
Dialer | Built-in Power Dialer | Integrated with Mojo Dialer |
IDX Websites | Integrations with third-party IDX websites | $10 as an add-on service |
Customer Support | Phone, live chat, blog, and email | Phone, live chat, support page, and email |
Customer Relationship Management (CRM) Tool | ✔ | ✔ |
Email Marketing | ✔ | ✔ |
Video Texting and Email | ✔ | N/A |
Document Storage | ✔ | N/A |
Transaction Management Workflows | N/A | N/A |
More Information |
Takeaway: LionDesk and Top Producer are two of the best CRMs for real estate professionals because of their customization options and real estate-specific functionality. However, LionDesk is more affordable and has more robust client management tools than Top Producer, making it a better option for marketing-focused agents, while Top Producer is favored for clearly organizing client information from initial introduction through closing.
When to Choose LionDesk
PROS
- Highly customizable
- Allows videos in emails and texts
- Automated follow-and lead scoring
CONS
- Steep learning curve
- Limited email and SMS capabilities
- Video not included in basic plan
| RATING CRITERIA | Pricing | 1.50 | OUT OF | 5 |
| Ease of Use | 4.75 | OUT OF | 5 | |
| System Integrations | 4.50 | OUT OF | 5 | |
| Deal & Opportunity Management | 5.00 | OUT OF | 5 | |
| Customization | 5.00 | OUT OF | 5 | |
| Automation | 3.50 | OUT OF | 5 | |
| Article-specific Features | 4.50 | OUT OF | 5 |
LionDesk is a real estate CRM featuring robust, highly customizable client management tools. It provides effective, automated drip marketing tools with a score of 3.73 out of 5 compared to other real estate CRMs. This allows agents to send targeted messages with eye-catching video content, making it great for solo agents and small to medium teams that want to grow their client base while keeping marketing efforts and lead nurture in one place.
When to Use Top Producer
PROS
- Captures leads from third-party sources
- Customizable platform
- IDX solutions
CONS
- Outdated lead nurturing tools
- Less user-friendly
- No mobile app
| RATING CRITERIA | Pricing | 0.25 | OUT OF | 5 |
| Ease of Use | 5.00 | OUT OF | 5 | |
| System Integrations | 4.50 | OUT OF | 5 | |
| Deal & Opportunity Management | 5.00 | OUT OF | 5 | |
| Customization | 5.00 | OUT OF | 5 | |
| Automation | 2.00 | OUT OF | 5 | |
| Article-specific Features | 3.50 | OUT OF | 5 |
Top Producer provides client management tools and integrates with MLS data, allowing you to see how leads are interacting with your listings at a glance. However, its most compelling features are the tools that help you stay in touch with past clients and manage the activities needed to close a deal, giving it a general score of 3.09 out of 5. This makes it a better option for established teams that place a higher priority on growing business through repeat clients rather than simply marketing to new leads.
How We Evaluated LionDesk & Top Producer
To compare LionDesk versus Top Producer, we evaluated each provider’s ability to organize client details, nurture lead relationships, and track transactions. Specifically, we considered pricing, CRM functionality, lead nurturing, app integrations, and more. Based on those criteria, we identified LionDesk as the most robust real estate CRM for your real estate business.
The specific criteria we used to evaluate the providers include:
- Pricing: In general, pricing for real estate CRM tools varies based on how comprehensive the platforms are and how many agents you have on your team.
- Contact management: Comprehensive real estate lead management platforms include a CRM tool to organize leads by location, search urgency, favorite properties, and more.
- Marketing: CRM marketing tools include automated drip marketing campaigns, video texting, and more.
- IDX-enabled website: We compared customization options, design, and ease of use for each platform’s IDX-enabled websites for buyer lead generation.
- Additional features: Real estate lead management companies offer a variety of additional features like real estate valuation, social media marketing, and integration with other real estate tools.
- Ease of use: We compared user reviews for each platform to evaluate how easy the CRM tools and agent platforms are to navigate by real estate agents and potential buyers and sellers.
- Customer support: We contacted customer support teams, evaluated online resources, and looked at user reviews to compare customer support for each provider.
In a head-to-head comparison, we found LionDesk to be the better choice in general due to its user-friendly and robust lead management and nurturing tools, like round-robin lead assignment and easy-to-use drip marketing. LionDesk is also less expensive than Top Producer, which contributed to why it also scored higher than Top Producer in our article on the best real estate CRM.
LionDesk vs Top Producer: Marketing & Lead Nurturing Tools
LionDesk and Top Producer are both real estate CRMs that help agents organize leads and contacts. These are the functionalities that they have in common:
- Include a customer relationship management tool
- Include task management
- Track engagement on emails and social media
- Automate marketing with drip campaigns
Lead Management & Nurturing Tools
LionDesk | Top Producer | |
|---|---|---|
Task Plans | ✔ | ✔ |
Workflow Management | ✔ | ✔ |
Lead Distribution | ✔ | ✔ |
Social Media Tracking | ✔ | ✔ |
Drip Marketing | ✔ | ✔ |
SMS Marketing | ✔ | N/A |
Video Texting and Email | ✔ | N/A |
Blended Campaign Feature | ✔ | N/A |
Takeaway: LionDesk and Top Producer both offer tools to gather, track, and organize data on new leads. However, Top Producer doesn’t include robust nurturing tools like automated email and text follow-ups, making LionDesk best for robust lead management and nurturing.
LionDesk vs Top Producer: Integrations
Both LionDesk and Top Producer integrate with a variety of third-party apps to help streamline lead generation and follow-up. LionDesk also integrates with marketing and advertising tools like Mojo Dialer, Mailchimp, and Facebook Ads through Zapier.
On the other hand, Top Producer doesn’t have as many lead nurture tools within its platform, but integrates with a variety of apps like Mailchimp and BombBomb, where you can create custom drip marketing campaigns. These integrations enable agents to connect their CRM to marketing initiatives, lead follow-up tools, content development, video creation tools, and other lead nurturing tools.
Example Integrations
LionDesk | Top Producer | |
|---|---|---|
IDX Providers (Like Real Geeks, Easy Agent Pro, and IDX Broker) | ✔ | Included on Top Producer CRM |
Mojo Dialer | ✔ | ✔ |
Mailchimp | ✔ | ✔ |
Facebook Ads | ✔ | ✔ |
Zillow | N/A | ✔ |
Marketing Tools (e.g., BombBomb, Unbounce, and Kajabi) | ✔ | ✔ |
Accounting Tools (e.g., PayPal, QuickBooks, Wave, and Stripe) | ✔ | ✔ |
Collaboration Tools (e.g., Slack, Google Hangouts, and Microsoft Teams) | ✔ | ✔ |
Takeaway: The integrations from LionDesk and Top Producer make up for features that are lacking within the products. Although LionDesk doesn’t have built-in IDX website capabilities, you can build an IDX website through integrations. Even though Top Producer doesn’t have as many lead nurturing tools as LionDesk, you can use Mailchimp or Kajabi or one of the other 150-plus integrations to effectively nurture leads.
Screenshot of LionDesk dashboard
LionDesk vs Top Producer: Ease of Use
Top Producer has recently refreshed its user interface to make it more intuitive. However, both LionDesk and Top Producer require a bit of a learning curve, but both are partnered with powerful business solutions like Twilio and Breakthrough Broker to make staying in touch with clients simple.
Ease of Use Features
LionDesk | Top Producer | |
|---|---|---|
Intuitive Interface | ✔ | ✔ |
AI-powered Automation | ✔ | N/A |
Daily Updates | ✔ | N/A |
Mobile App | ✔ | N/A |
Takeaway: Even though there is a learning curve, LionDesk offers both robust and easy-to-use lead management tools. You can also use the Daily Vitals feature to monitor calls, texts, and emails in real time. However, our favorite feature in terms of ease of use is LionDesk’s artificial intelligence (AI)-powered chatbot that can update client records automatically and can even be set to follow up with leads for you after a set number of days, which really gives it the edge in this category.
LionDesk vs Top Producer: Customer Support
We contacted LionDesk and Top Producer and looked at online reviews to evaluate the quality of customer service offered by each platform. Both LionDesk and Top Producer offer:
- Email support
- Telephone support
- Online resources
Customer Support Options
LionDesk | Top Producer | |
|---|---|---|
Phone Support | ✔ | ✔ |
Email Support | ✔ | ✔ |
Online Chat | ✔ | ✔ |
Help Center | ✔ | ✔ |
Video Tutorials and Classes | N/A | ✔ |
Takeaway: Both platforms support users by phone, email, and chat, and have a resource center with additional information. However, Top Producer Support offers the most extensive online learning resources, like video tutorials and how-to guides.
Screenshot of Top Producer Support dashboard
LionDesk vs Top Producer: Customer Reviews
LionDesk has excellent reviews because of its user-friendly CRM tools. In particular, users are happy with how robust and user-friendly the platform is—even for agents who are not technologically savvy. Some LionDesk users find that the transaction management tools are not as robust as the CRM.
On the other hand, Top Producer customers report that they like how the software integrates with over 100 lead sources. In addition, agents experience differences in pricing, ease of use, and functionality between platforms. Overall, there are more positive reviews available for LionDesk.
Bottom Line
LionDesk and Top Producer both offer lead management tools. Top Producer doesn’t include the more robust lead nurturing tools that come standard with LionDesk, instead offering only basic contact organization tools and the option to add an integrated IDX website. As such, Top Producer is best if you need basic lead generation and contact organization tools, and LionDesk is a better choice for an all-in-one lead nurturing system. Start your free 30-day trial today!
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