A logo is often the first thing people associate a company with because it reflects the company’s personality and vision. The intent of a company’s logo is to be distinguishable, but it can be difficult to create a logo that stands out from the crowd. If you’re ready to start designing a logo for a client or for your own business, read on for expert ideas and resources.
If you already have a few ideas of your own, you can use logo design software, like Tailor Brands, to help you make a custom logo for your business. It asks you a few questions about your preferences and then generates a few unique logos to choose from. Click here to start designing your business logo.
Here are the top 28 ideas and resources for logo design inspiration:
1. Do your homework before hiring a professional designer.
Delanie West, Product Development, Design & Creative Strategic Solutions, BeSuperCreative
You really want to work with a design professional that will want to know about your business, your business goals, what products you offer, and if your brand represents you as part of the identity or only a service. Ask for references from the design professional (or firm). This is your ‘insurance’ and gives you a bit of insight on how this creative relationship will work. While you are interviewing your potential designer/firm, they are also interviewing you! They will want to know as much as possible about your vision, and they should also ask you to provide some direction (some logos you like, what brands you admire, and what colors you believe represent you or your service).
2. Create a visual brief.
Greg Corey, Founder & Principal, Porchlight
As a design agency rooted in retail, one of the strategies we utilize is creating a visual brief. We create mood boards to help guide the visual aspects of the brand identity. Once you have the personality, you can add to it with visual attributes such as, is it a Mac or PC? Is it an artist or an accountant? A jock or tech geek? Knowing what these types look like can give you cues to brand color, style, and elements.
3. Experiment with typography.
David Langton, President, Langton Creative Group, Ltd.
Becoming familiar with how the letters in a name look in different typefaces is a great way to begin a design exploration. We will typeset the name in various styles and weights and begin looking at all capital letters vs upper and lower case. This simple exercise can lead you along a path of the unexpected. Jim, our design director, was recently experimenting with the letter “K” in the name “Koinonia” which is the Greek word for being “in community.” Koinonia is the name of an upstate Lutheran spiritual center for Christian leadership. The new logo was intended to embody peacefulness, spiritual renewal, and community connections. By putting the “K” on its side, we were able to create a new inspirational logo that resembles a dove in flight, an open book, a newly plowed field, or a plant growing.
4. Use a visual double entendre.
Jordi Ensenyat, Director General, Code
This logo was for a co-working office called “delta”. We represented the co-working as a mouse and also we formed it as lowercase delta letter from the Greek alphabet. This exemplifies the use of a visual double entendre to make interesting logos. This means using a combined image that both relate to the brand. Logos that utilize a visual double entendre, such at the example above, comes off as clever and innovative.
5. Use the immediate surroundings for inspiration.
Kyle Golding, CEO & Chief Strategic Idealist, The Golding Group
For a very recent branding project for a downtown bar, we used the immediate surroundings as inspiration for a logo. The city was installing a large piece of public art – a raven, perched upon a tall chunk of granite, looking down at an apple. We based the logo design of a raven perched on the Manhattan “M” looking at a cherry (the cocktail is made with a cherry, not an olive). Not only did the downtown crowd immediately make the connection, but many people assume the public art is there because of the bar and not the other way around.
6. Find other logos that you like.
Amy Kilvington, Branding & Content Executive, Blinds Direct
Small businesses looking for logo inspiration should make use of the abundance of design sites on the internet. These include LogoLounge and other dedicated logo websites like Logospire, and LogoMoose, as well as art and graphics sites which showcase a wide variety of design work. Take time to explore these websites and screen grab anything that catches your eye, especially if the logo represents a brand in a similar industry to yours.
7. Use a logo generator tool.
Vourneen Taylor, Marketing Consultant, About Inbound
Using the logo generator tool Logojoy, you can filter down creative options for your logo. The tool uses artificial intelligence to generate designs based on your colors, icons, and design specifications. Finally, it displays the editable mock-ups which you can then either choose to save or buy. Different pricing plans are available, but it is $65 for a high resolution logo.
8. Get inspiration from professional designers.
Erik Pitzer, Graphic Designer, Illumine8 Marketing & PR
A simple search on Dribbble, which is an Internet community for designers, is a great way to get quick inspiration. Whether it’s application of color combinations, simple shape treatment, or something much more complex, the Dribbble search bar can spark creativity in an instant. Try both literal (e.g. “leaf”, “globe”) and abstract (e.g. “eco-friendly”, “green energy”) keywords and phrases to expand your results.
9. Start by writing 5 words to describe the brand.
Eden Weinberg, Creative Marketing Manager, Bell + Ivy
I write down five words and put together a color palette that describes the person or company for which I am designing the logo. I then look to designspiration.net for my initial inspiration because I find that this particular site has very rich designs to draw inspiration from across the board of all genres of design.
10. Learn about a designer’s process.
Brian Dove, Designer, Workshop Digital
Identity Designed is a “showcase of brand identities from around the world” run by UK-based identity designer David Airey. ID’s posts go in depth about the designer’s process in creating the brand identity and is a great resource for inspiration, especially if you know what you want out of your new logo but are having a hard time putting that into words.
Tempted to design your own logo? Learn why that might not be the best idea. Sometimes, trying to do things on your own to save on expenses can actually cost you more in the end. Logos in particular involves certain risks that can impact your brand long after you make changes to it. Hiring a professional can help you avoid unnecessary mistakes and properly execute your objectives. We suggest hiring a professional on Fiverr to create your custom logo.
12. Start in Monotone
Stuart Crawford, Creative Director, Inkbot Design
Logos are used in a variety of mediums and formats, some of which are going to be very small, such as a business card. At such a small scale, it can be challenging to distinguish between lots of colours. Thus, it is essential that a logo should look just as impactful in limited or black and white shades.
An excellent approach to logo design is to sketch out the initial form of the logo in black and white to judge how good the logo will look in its purest form. Adding colour in the starting stages of the design process can detract from the overall design. If you saw your log in all-blue, you might have a different impression than if you saw it in all-red. Black and white takes this element away and allows you to focus on the elemental composition of the design.
In order to stand out, your logo needs to be both unique and clever. However, uniqueness alone doesn’t make your logo memorable unless you add a certain quirkiness that will catch your target market’s attention. For example, a company that sells cars doesn’t always have add a car to their logo, but can come up with a symbol whose shape is associated with cars. There’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day. This article explains more and gives additional logo design tips.
14. Analyze your competitors and avoid clichés
Olga Mikhavchuk, Marketing manager, Logaster
Trying to analyze what are your company values and what sets you apart from your competitors? Of course, there is a temptation to copy them, but don’t copy, be different. Think about what makes the other business different from yours and how you can show these differences in your logo design. Be smart and unique and don’t imitate your competitors. Also, the current trends cause that you see the same idea is used again and again in logos. Try not to follow the crowd, original solutions are always better than overused clichés.
Shape psychology is a huge influence when it comes to making a great logo. The first thing to remember is to avoid using generic shapes such as light bulbs just because your company name include the word “idea”, or a globe/world map to symbolize “international”. Get additional tips on how shape influences your logo from this article.
Because your business logo is the main visual representation of your brand, it should be designed in a way that will send the correct message to your market. There are three basic types of logos — font-based, pictorial, and abstract. Choosing one depends on a number factors such as your business name, the number of words it contains, and the message you want to send to your market. Learn about the different logo types and other decisions that go into creating a logo that will get people talking about you and your business.
Marketing and branding experts have a keen eye when it comes to logos, which is why getting their insight makes for a good point of comparison when creating your own. Wondering what a business logo looks like through an expert’s eyes? In this article design experts share their favorite business logos and explain what makes it work.
Budget holds a huge influence when starting projects like designing a company logo. The price will be impacted by a number of factors, such as how involved you want your designer to get in the project, the color quality, as well as the number of concepts you want at the start. This logo design calculator should help you estimate a budget for your logo design process without compromising on quality.
Logos often combine graphic symbols with text, commonly referred to as visual shorthand. Your audience finds these types of logos interesting because they challenge the mind to decipher the image, making it memorable. Trying to design a logo and finding yourself stuck? Check out this and more logo design ideas from Entheos.
If your logo requires an ownership mark (trademark, registered mark, service mark), be sure to read up on copyright issues in logo design to know the guidelines on adding them to your logo. Learn about copyright issues and 3 other important logo design details that are often forgotten.
It’s important to get feedback from your clients, peers, and stakeholders before approving your logo design. It should be part of the approval process to make sure you get a preview of what a wider audience might see when they lay eyes on your logo. Sometimes the best way to do something right is to know how not to do it. In this article, learn how to avoid common mistakes during your logo design process.
Don’t forget to check how your logo will look when scaled – not only larger, but smaller as well. A logo that’s too intricate with thin lines will look blurry when scaled down to 150 pixels. Learn more about logo sizing and 4 other important considerations when designing a logo.
Your logo should look good regardless of the platform. Remember that your logo will be used at different sizes (large or small) and in different medium (electronic and print). Keeping that in mind during the design process will ensure that your logo will look great. Check out these tips from Inkbot Design, and you should have a better idea of how to pick the right logo for your business.
A simple design allows for a logo to be more flexible when used in any size and in any medium. Simple logos also do a better job at communicating integral aspects of your brand. This article on logo design basics gives you a great starting point for creating your first logo.
An effective logo serves to identify, differentiate, and aid in the recall of your brand. It is these functions that determine the design and redesign process that goes into creating one. Logos are not the most important representation of your business, but they can play a big part in building a successful brand. This article identifies how to design (or redesign) your brand with a focus on these three functions.
Symbols appeal to people because they communicate and express feelings without the use of words. By using symbols in logos, companies are able to introduce their brand in a way that appeals to customers. Wondering how symbols affect logo design? This article will give you the skinny and give you some tips for creating an effective symbol for your business.
In psychology, colors give off a significant impression on people, and logo designers use this to add more meaning to their design. The right color can easily send the right message across your target market and leave a lasting positive impression about your brand. Read this article to learn more about how color and shape influence a consumer’s perception of a logo. See the grid below, taken from the article, to see the messages that different colors communicate.
Your logo design should start with describing your business as this is the most crucial information you (or your designers) will need to know. Your company’s mission and vision should be able to help your designer come up with ideas that best represent your brand. This article lists 6 more steps for creating a quality logo design.
Your logo design should use imagery that reinforces your brand. This includes symbols, colors, shapes, and sizes. Make a list of what your brand is all about and do a search of how these attributes can be represented visually. Once you have these options available to you, start playing around with possible combinations, or work with a professional designer by including this in a logo design brief. Looking for more inspiration? The infographic from this article draws lessons from some of the best business logos.
Over To You
Logos are designed to help customers easily remember your brand. And as a business owner, your goal is to have a logo that will make your brand recognizable with just a simple image in a box. These tips and resources should be able to inspire you in creating a logo that will make your company stand out from the crowd.
Have more logo design tips to share? Let us know in the comments below.