Mailchimp is an email marketing software that enables users to automate their marketing campaigns. Its features include remarketing ads, landing pages, RSS to email, A/B testing, and more. In this article, we cover user reviews and pricing. Ready to get started with Mailchimp? Sign up for free.
What Mailchimp Does Well
Users who gave Mailchimp a positive review said that the software is robust yet easy to learn and use. Some of them also commended certain features such as contact lists and branded emails.
“Mailchimp makes it easy for us to create lists and campaigns and send targeted, segmented emails to customers and prospects. Creating designed and branded emails is very easy to do. The import tool is easy to use, and having insights into our email sends is great to have.”
— Kristen Hay
What Mailchimp Does Not Do Well
Users who gave Mailchimp a negative review complained that some of their email campaigns land on spam folders. A few of them also had issues with a slow and unresponsive customer support team.
“As a mass email program, Mailchimp is easily flagged by spam filters. There’s nothing that can be done to avoid it apart from checking in with partners personally if you notice they haven’t opened the emails.”
— Anilkumar Rajan
Mailchimp offers a free plan and two paid subscriptions: Grow (starts at $10/month) and Pro (starts at $199/month). The main differences between the plans include the number of emails and subscribers, as well as access to premium features such as comparative reports, multivariate testing, address finder, time zone delivery, predicted demographics, and more.
Mailchimp encourages users to add two-factor authentication via Google Authenticator or SMS two-factor authentication. Those who comply are given a 10% discount on their monthly cost for a total of three months.
There is also an option to add custom domains for $99/year.
Ready to get started with Mailchimp? Sign up for free.
Top Email Marketing Pick from Fit Small Business
Best Email Marketing Software: Which One is Right for Your Business? — Email marketing software is used to create and send targeted email campaigns to your customers. In this article, we compared our top email marketing software picks: Mailchimp, Mailchimp, and AWeber. We compared them based on price, ease of use, quality of customer support, and other important factors.
Check out the list below of some of Mailchimp’s features:
- Email Campaigns
- Landing Pages
- Google Remarketing Ads
- RSS to Email
- A/B Testing
- Order Notifications
- Personalization (Branding)
Is there a training available for new Mailchimp users?
Are there any special plan offerings for non-profit organizations?
How can Mailchimp help users improve their email marketing campaigns?
Mailchimp offers a 15% discount to non-profit and charitable organizations.
Here is a list of some of Mailchimp’s popular integrations: