Mapp Digital, formerly known as BlueHornet, is a digital marketing automation software that allows users to either create marketing campaigns or optimize their current marketing strategy. Mapp Digital has an integrated data management platform where users can control all of their marketing and digital advertising data. There were only a few Mapp Digital up-to-date user reviews, but the ones we found were generally positive. We also shared its available pricing options.
Summary of User Reviews
Most Helpful Positive User Review
One user who gave Mapp Digital a positive review on G2 Crowd said that it helps brands stand out and achieve their maximum potential by creating lasting relationships with its clients. He said that Mapp Digital’s team finds a way to make the platform work for its users, helping their customers meet their goals.
Most Helpful Negative User Review
One user who left a review of Mapp Digital on G2 Crowd said that the platform is not easy to use and definitely isn’t for beginners.
Mapp Digital Pricing
Mapp Digital does not publish its pricing on its website, but software similar to it ranges from $99 to $3,000 per month, depending on the features and the extensiveness of the functionalities included.
Mapp Digital Features
Check out the list below of some of Mapp Digital’s features.
- A/B Testing
- Building and Personalizing Emails
- Email and Mobile Preview
- Manage Email Lists
- API Integration
- User, Role, and Access Management
- Manage Email Deliverability
- Social Media Marketing
- Mobile Marketing
- Omni-Channel Marketing
- Digital Management Platform
- Marketing Automation
- Customer Engagement
Helpful Marketing Automation Software Resources
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Mapp Digital FAQ
Does Mapp Digital offer a free trial?
There is no mention of a free trial on its website, but you can book for a demo here.
How can it help businesses with improving their customer engagement?
Mapp Digital offers optimizations to businesses’ existing marketing campaigns. They also have expanded technology services and features on their Customer Engagement Platform for data management, mobile and push notifications, and more. Users will have access to a dedicated account manager who can help them fully execute and automate their personalized marketing campaigns on email, social media, mobile, or the web.
Mapp Digital Overview Video
This video provides an overview of what Mapp Digital is, its features, engagement platform, and clients.