All Email Marketing Articles

13 Best Email-Design Tips & Eye-Catching Examples 2020

By Alana Rudder on January 17, 2020 | Email Marketing, Marketing, Tip List | Comments (0)

Email design is about more than just making emails look pretty. For example, email design mistakes can result in low open rates, few clicks on call to action buttons, and emails landing in subscribers’ spam folders. The best email designs, however, draw readers in, create valuable experiences that delight, and, entice recipients to click on…

Email Analytics: The 7 Best Metrics to Track & How to Track Them

By Alana Rudder on January 10, 2020 | Email Marketing, Marketing, What is | Comments (0)

Email analytics are a set of metrics that reveal how well email campaigns lead to accomplishing business marketing goals. Useful email metrics include call-to-action (CTA) button click-through rates (CTRs), bounce rates, conversion rates, list-growth rates, return-on-investment (ROI), share rates, and A/B-testing results. Email analytics help businesses understand how campaigns lend to meeting their marketing goals….

Why Email Segmentation Matters & How to Do It in 5 Steps

By Kelly Main on December 6, 2019 | Email Marketing, How To, Marketing | Comments (0)

Email segmentation is a strategy in email marketing where contact lists are broken out into smaller groups of people with shared attributes such as interests, location, or buying behavior. It drastically improves open rates and conversion rates, so businesses using email marketing should use segmentation to create better campaigns that effectively reach marketing objectives. How…

Drip Marketing: Ultimate Guide 2019

By Alana Rudder on October 2, 2019 | Email Marketing, Marketing, What is | Comments (0)

Drip marketing involves a series of emails or texts sent to subscribers at set intervals that market a business and its products/services. Given the flexibility of drip marketing, all businesses should use it to increase sales. To set up a campaign, define your goals, then use software to design, schedule, and automatically send it. Writing…

15 Pro Tips on How to Personalize Business Emails

By Jessica Pingrey on September 12, 2019 | Email Marketing, Marketing, Tip List | Comments (0)

In our digital society, everyone receives hundreds of emails making it easy for yours to get lost in the shuffle. Personalized emails stand out because they make people feel like you care about meeting their business needs. We asked sales pros to share advice on how to personalize emails to drive business growth. Here are…

6 Best Autoresponders 2019

By Alana Rudder on August 15, 2019 | Buyers Guide, Email Marketing, Marketing | Comments (0)

An autoresponder allows businesses to send emails or text messages automatically to subscribers based on their actions/interests. It’s particularly helpful for small businesses that want to automate and personalize campaigns that encourage subscribers to buy. We reviewed 30-plus autoresponders to find the top six based on features, affordability, ease of use, support, and reviews. Top…

How to Write a Professional Email in 7 Steps (+ Pro Tips)

By Kelly Main on July 29, 2019 | Email Marketing, How To, Marketing | Comments (0)

A professional email, when written clearly, effectively communicates business needs to clients and colleagues, furthering company goals. To write a professional email, first use a professional email address, define the goal or purpose of your email, and craft a compelling subject line and message with a clear call-to-action that evokes your desired response. Here’s how…

36 Email Marketing Best Practices: Tips From the Pros

By Alana Rudder on July 19, 2019 | Email Marketing, Marketing, Tip List | Comments (12)

Like snail mail, email marketing is a form of direct communication, but it is transmitted to receivers digitally to provide information about company products, services, or fundraisers. These communications are generally used to build brand awareness, interest, sales, and loyalty. We asked the pros for their top tips on effective email marketing. 1. Use Email…

6 Best Email Tracking Software 2019

By Robert Watts on June 10, 2019 | Buyers Guide, Email Marketing, Marketing | Comments (0)

An email tracker is a tool that tracks the open rates, clicked links, and message delivery of your business emails. They also have marketing campaign management and customer relationship management (CRM) features. We looked at 25 different trackers and narrowed it down to the best overall systems based on pricing and features. Top 6 Email…

Direct Mail Marketing: The Ultimate Guide for 2019

By Kelly Main on May 28, 2019 | Email Marketing, Marketing, Ultimate Guide |

Direct mail marketing campaigns deliver physical advertising materials to the mailboxes of targeted customers. It’s more affordable than magazine ads, and generally enjoys higher response rates than email. It’s best for businesses with a mailing list looking to promote a new product or service, an event, or seasonal offering. Types of Direct Mail Marketing The…

6 Best Email Finders for 2019

By Robert Watts on May 6, 2019 | Buyers Guide, Email Marketing, Marketing | Comments (3)

Email finders search for and identify email addresses by scraping addresses from websites or finding them based on known emails with a similar domain. We looked at 20 email address finders on the market and compared them based on accuracy, price, and additional features and narrowed it down to six and the best overall systems….

How to Build an Email List in 8 Steps

By Kristi Brown on March 1, 2019 | Email Marketing, How To, Marketing | Comments (0)

email An email list is comprised of customer or prospect contact information and is a great way to send promotions or business information. Building a roster of customer email addresses can be done by pushing visitors to your site with ads, then offering a “freebie” (valuable information or a gift) in exchange for their contact…