Professional email signatures can do a lot more than simply provide your name and basic contact information. A well-designed signature works as an effective marketing tool for businesses that can serve nearly any business goal, from building brand awareness to generating sales. With the help of signature tools, creating a great signature for your business…
13 Best Email-Design Tips & Eye-Catching Examples 2020
Email design is about more than just making emails look pretty. For example, email design mistakes can result in low open rates, few clicks on call to action buttons, and emails landing in subscribers’ spam folders. The best email designs, however, draw readers in, create valuable experiences that delight, and, entice recipients to click on…
Email Analytics: The 7 Best Metrics to Track & How to Track Them
Email analytics are a set of metrics that reveal how well email campaigns lead to accomplishing business marketing goals. Useful email metrics include call-to-action (CTA) button click-through rates (CTRs), bounce rates, conversion rates, list-growth rates, return-on-investment (ROI), share rates, and A/B-testing results. Email analytics help businesses understand how campaigns lend to meeting their marketing goals….
Why Email Segmentation Matters & How to Do It in 5 Steps
Email segmentation is a strategy in email marketing where contact lists are broken out into smaller groups of people with shared attributes such as interests, location, or buying behavior. It drastically improves open rates and conversion rates, so businesses using email marketing should use segmentation to create better campaigns that effectively reach marketing objectives. How…
Drip Marketing: Ultimate Guide
Drip marketing involves a series of emails or texts sent to subscribers at set intervals that market a business and its products/services. Given the flexibility of drip marketing, all businesses should use it to increase sales. To set up a campaign, define your goals, then use software to design, schedule, and automatically send it. Writing…
6 Best Email Tracking Software
An email tracker is a tool that tracks the open rates, clicked links, and message delivery of your business emails. They also have marketing campaign management and customer relationship management (CRM) features. We looked at 25 different trackers and narrowed it down to the best overall systems based on pricing and features. Top 6 Email…
Direct Mail Marketing: The Ultimate Guide
Direct mail marketing campaigns deliver physical advertising materials to the mailboxes of targeted customers. It’s more affordable than magazine ads, and generally enjoys higher response rates than email. It’s best for businesses with a mailing list looking to promote a new product or service, an event, or seasonal offering. Types of Direct Mail Marketing The…
6 Best Email Finders
Email finders search for and identify email addresses by scraping addresses from websites or finding them based on known emails with a similar domain. We looked at 20 email address finders on the market and compared them based on accuracy, price, and additional features and narrowed it down to six and the best overall systems….
25 Best MailChimp Newsletter Templates from Around the Web
MailChimp is one of the most popular platforms for sending newsletters to your subscriber list. With its number of users increasing, it’s important to have a newsletter design that’s up to date and engaging. We put together a list of MailChimp newsletter designs to keep you inspired and your conversion rates up. If you’re looking…
6 Best Email Marketing Software
Email marketing software is used to create and send targeted email campaigns to your customers. We compared the best email marketing software and identified the top six for your business. We evaluated price, list capabilities and segmentation, ease-of-use, analytics and reporting, app integration, customer service, and additional features and identified the best software overall. Email…
31 Crucial Business Email Etiquette Tips
U.S. employees spend, on average, about a quarter of their work time week reading and answering emails. But despite that fact, a lot of professionals still don’t know how to use email communication properly. To keep you from developing poor email habits, we asked 31 top professionals to share their best email etiquette tips. These…
21 Email Marketing Statistics That You Should Know
Email marketing is a powerful method to grow your business. It can help you generate quality leads, increase brand awareness, and boost your bottom line. If you’re looking to kickstart your email marketing campaign or perhaps reconsider the one that you’re currently running, we compiled a list of stats that can help you out. Check…