All Email Marketing Articles

15 Professional Email Signature Examples (& Why They Work)

By Kelly Main on July 1, 2020 | Email Marketing, Marketing, Tip List | Comments (9)

Professional email signatures can do a lot more than simply provide your name and basic contact information. A well-designed signature works as an effective marketing tool for businesses that can serve nearly any business goal, from building brand awareness to generating sales. With the help of signature tools, creating a great signature for your business…

13 Best Email-Design Tips & Eye-Catching Examples 2020

By Alana Rudder on January 17, 2020 | Email Marketing, Marketing, Tip List | Comments (0)

Email design is about more than just making emails look pretty. For example, email design mistakes can result in low open rates, few clicks on call to action buttons, and emails landing in subscribers’ spam folders. The best email designs, however, draw readers in, create valuable experiences that delight, and, entice recipients to click on…

Email Analytics: The 7 Best Metrics to Track & How to Track Them

By Alana Rudder on January 10, 2020 | Email Marketing, Marketing, What is | Comments (0)

Email analytics are a set of metrics that reveal how well email campaigns lead to accomplishing business marketing goals. Useful email metrics include call-to-action (CTA) button click-through rates (CTRs), bounce rates, conversion rates, list-growth rates, return-on-investment (ROI), share rates, and A/B-testing results. Email analytics help businesses understand how campaigns lend to meeting their marketing goals….

Why Email Segmentation Matters & How to Do It in 5 Steps

By Kelly Main on December 6, 2019 | Email Marketing, How To, Marketing | Comments (0)

Email segmentation is a strategy in email marketing where contact lists are broken out into smaller groups of people with shared attributes such as interests, location, or buying behavior. It drastically improves open rates and conversion rates, so businesses using email marketing should use segmentation to create better campaigns that effectively reach marketing objectives. How…

Drip Marketing: Ultimate Guide 2019

By Alana Rudder on October 2, 2019 | Email Marketing, Marketing, What is | Comments (0)

Drip marketing involves a series of emails or texts sent to subscribers at set intervals that market a business and its products/services. Given the flexibility of drip marketing, all businesses should use it to increase sales. To set up a campaign, define your goals, then use software to design, schedule, and automatically send it. Writing…

6 Best Email Tracking Software 2019

By Robert Watts on June 10, 2019 | Buyer's Guide, Email Marketing, Marketing | Comments (0)

An email tracker is a tool that tracks the open rates, clicked links, and message delivery of your business emails. They also have marketing campaign management and customer relationship management (CRM) features. We looked at 25 different trackers and narrowed it down to the best overall systems based on pricing and features. Top 6 Email…

Direct Mail Marketing: The Ultimate Guide for 2019

By Kelly Main on May 28, 2019 | Email Marketing, Marketing, Ultimate Guide |

Direct mail marketing campaigns deliver physical advertising materials to the mailboxes of targeted customers. It’s more affordable than magazine ads, and generally enjoys higher response rates than email. It’s best for businesses with a mailing list looking to promote a new product or service, an event, or seasonal offering. Types of Direct Mail Marketing The…

6 Best Email Finders for 2019

By Robert Watts on May 6, 2019 | Buyer's Guide, Email Marketing, Marketing | Comments (5)

Email finders search for and identify email addresses by scraping addresses from websites or finding them based on known emails with a similar domain. We looked at 20 email address finders on the market and compared them based on accuracy, price, and additional features and narrowed it down to six and the best overall systems….

6 Best Email Marketing Software

By Kiah Treece on October 1, 2018 | Buyer's Guide, Email Marketing, Marketing | Comments (37)

Email marketing software is used to create and send targeted email campaigns to your customers. We compared the best email marketing software and identified the top six for your business. We evaluated price, list capabilities and segmentation, ease-of-use, analytics and reporting, app integration, customer service, and additional features and identified the best software overall. Email…

21 Email Marketing Statistics That You Should Know

By Henry Kanapi on November 24, 2017 | Email Marketing, Marketing, Statistics | Comments (2)

Email marketing is a powerful method to grow your business. It can help you generate quality leads, increase brand awareness, and boost your bottom line. If you’re looking to kickstart your email marketing campaign or perhaps reconsider the one that you’re currently running, we compiled a list of stats that can help you out. Check…