Press coverage is one of the best ways to market a business. In fact, landing the right press can be instrumental in a business’ success. Of course, getting great press means getting your press release in front of the right people. You could spend countless hours finding the right journalists to pitch, or you could…
How to Get a Story on the Local News (the Right Way)
Press isn’t just for household names. Small businesses too can get a story on the local news and reap the rewards that come with local publicity. No matter which type of media outlet, from print to television, if you submit a great story to local journalists, your business can land press coverage that will gain…
What Are Press Release Analytics?
Press release analytics tell you how your press release performed in terms of the metrics you track. Example press release metrics include reads, inbound traffic, conversions, backlinks earned, placements, and social media mentions. Press release analytics can help you justify your investment, understand how to further nurture sales, and inform how you to successfully craft…
Demystifying the Press Release Format + Free, Easy-to-Use Template
When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources,…
What Is a Press Release?
A press release is an approximately 500-word, fact-based written description of a company’s newsworthy announcement. It is issued to earn media interest in publishing the story before targeted audiences. It should offer an angle that’s of interest to target audiences, resources for journalists to tell a complete story, and a call to action to help…
eReleases vs PRWeb: Price, Features & What’s Best in 2020
Both eReleases and PRWeb are press release distribution services that also offer press release editing and writing services. Their similar description doesn’t mean they are meant for every business. In fact, in this guide, we will narrow in on their similarities and, more importantly, their differences to help you decide which would best suit your…
8 Types of Press Releases to Get Your Message Out
A press release is a written company announcement with details needed for bloggers, influencers, and news outlets to publish the story and amplify the announcement’s message. Types of press releases include those for events, book releases, product releases, new businesses, new hires, rebranding, new partnerships, and awards. Here, we’ll cover eight of the most effective…
PRWeb Versus PR Newswire: Price, Features & What’s Best in 2020
PR Newswire and PRWeb are press release distribution services for small to mid-sized companies. PRWeb excels at distributing highly engaging digital press releases for budget-conscious small companies with little press release experience. In contrast, PR Newswire excels by offering highly targeted, high-reach press releases distribution across digital and traditional outlets for companies with moderate budgets….
PR Newswire vs Business Wire: Price, Features & What’s Best in 2020
Business Wire’s strengths lie in its robust targeting, outlet-type choices, and multimedia options, as well as its ability to distribute to 100,000 premium outlets across broadcast, digital, and print. Its weakness lies in its price. It is better suited for large businesses with large PR and marketing budgets. PR Newswire, on the other hand, is…
10 Ways to Use Multimedia to Make Your Press Release More Interactive
An interactive multimedia press release includes elements like videos, audio files, hashtags, hover-box tours, infographics, and free demos or trials. It takes readers on a journey of their choosing, allowing them to find the most interesting angle for them or their audiences and then continue on that journey to learn more. It benefits businesses by…
Social Media Press Release Ultimate Guide: What It Is & How to Use It
A social media press release is a post that introduces a full press release that is used on social media channels like Facebook and Instagram. Its key elements include images, videos, links, hashtags, and social media handles. An effective social media press release offers businesses affordable and targeted press release distribution, free multimedia inclusions, more…
11 Press Release Writing & Distribution Mistakes (& How to Avoid Them)
Many businesses issue press releases to earn positive media coverage for their businesses. However, they often fail to receive that coverage because they make common mistakes, like not focusing on a truly newsworthy angle or being overly promotional. Businesses also regularly send out releases that don’t include resources for media contacts and target audience members…