All Public Relations Articles

11 Press Release Writing & Distribution Mistakes (& How to Avoid Them)

By Alana Rudder on June 8, 2020 | Marketing, Public Relations, Tip List | Comments (0)

Many businesses issue press releases to earn positive media coverage for their businesses. However, they often fail to receive that coverage because they make common mistakes, like not focusing on a truly newsworthy angle or being overly promotional. Businesses also regularly send out releases that don’t include resources for media contacts and target audience members…

15 Best Press Release Examples by Type (& Why They Work)

By Alana Rudder on June 1, 2020 | How To, Marketing, Public Relations | Comments (27)

A press release is a written statement companies issue to entice the media to cover a company story. There are many different kinds of press releases, including those that promote a charity, announce a product launch or a new hire, and those that introduce a merger or acquisition. Though each type has its own requirements…

Best Free & Affordable Press Release Distribution Services

By Alana Rudder on May 28, 2020 | Buyer's Guide, Marketing, Public Relations | Comments (10)

Distribution services help businesses get their press release in front of a wider audience. While there are a few options that are technically free, they are limited in their distribution, and often only publish your release on low-quality newswires. That said, there are a few effective ways to distribute your release for free or without…

Top 15 Press Release Distribution Tips 2020

By Alana Rudder on May 15, 2020 | Marketing, Public Relations, Tip List | Comments (22)

Small businesses distribute press releases to the media with the hopes their releases will be published in front of audiences that will then help them meet business goals, like boosting sales or leads. To maximize your efforts, follow these simple tips, including targeting your distribution, tracking performance, and following up with added promotion and measures…

How to Write a Crisis Communication Press Release in 5 Steps

By Alana Rudder on May 11, 2020 | How To, Marketing, Public Relations | Comments (0)

A crisis communication press release is a written communication that defines a crisis the company and its stakeholders are facing and a concrete plan to mitigate its damage or serve those impacted. It helps to stop speculation around the crisis definition and company response by transparently communicating the facts and establishing a central source of…

6 Best Press Release Distribution Services 2020

By Alana Rudder on May 7, 2020 | Buyer's Guide, Marketing, Public Relations | Comments (131)

A press release distribution service allows you to send a press release to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets. We reviewed more than 30 of the top press release distribution services to land on the top six based on price, breadth of features, and outlets….

What Is a Press Release & Examples

By Alana Rudder on April 24, 2020 | Marketing, Public Relations, What is | Comments (0)

A press release is an approximately 500-word, fact-based written description of a company’s newsworthy announcement. It is issued to earn media interest in publishing the story before targeted audiences. It should offer an angle that’s of interest to target audiences, resources for journalists to tell a complete story, and a call-to-action to help companies meet…

How to Send a Press Release in 7 Steps (+ Distribution Tips)

By Alana Rudder on April 22, 2020 | How To, Marketing, Public Relations | Comments (1)

To send a press release and secure coverage in relevant media, start by researching the primary outlets that serve your industry. Create your release, then submit it to each outlet manually. You can also distribute your release to a wider audience with a distribution service. Finally, nurture all placements via social media. Here is how…

8 Types of Press Releases to Get Your Message Out

By Alana Rudder on April 16, 2020 | Listicle, Marketing, Public Relations | Comments (0)

A press release is a written company announcement with details needed for bloggers, influencers, and news outlets to publish the story and amplify the announcement’s message. Types of press releases include those for events, book releases, product releases, new businesses, new hires, rebranding, new partnerships, and awards. An effective press release includes eight key expertly…

How to Get a Story on the Local News (Newspapers, TV & Radio) 2020

By Alana Rudder on April 15, 2020 | How To, Marketing, Public Relations | Comments (43)

Local press coverage gives businesses exposure through newspapers, radio, or TV channels that have audiences generally limited to a specific metropolitan area. You can get local press coverage for your business by finding the right media outlets, pitching an attention-grabbing story, and following up with journalists. This helps build your brand and attract new customers….