A new hire press release is a public announcement sharing the details of a new team member, typically in C-level positions. A new hire press release follows the same standard format as other press release types, so using a template or understanding this structure is a good first step. Then include information about your new…
15 Best Press Release Examples by Type (& Why They Work)
There are many different kinds of press releases—from a product launch or new hire announcement to recent awards, a merger or acquisition, or an upcoming event. We compiled the best press release examples across various press release types to illustrate how to showcase a newsworthy angle objectively, consider the target audience and what would be…
How to Send a Press Release in 5 Steps (+ Distribution Tips)
After writing a press release detailing your newsworthy announcement, the next step is to get it shared by securing coverage in relevant media. To start, build a media list of relevant journalists and outlets, craft your submission email, syndicate to thousands of outlets using a press release distribution service, promote your release on social media…
How to Write an AP Style Press Release (+Free Template)
An AP Style press release, or Associated Press-style press release, is a statement for the press that is correctly styled within AP guidelines. To write yours, you will need to familiarize yourself with the guidelines, then find a newsworthy angle and audience for your story. Add release instructions and your contact information. Then, write an…
What Is a Press Release? The Quick Guide
A press release is an approximately 500-word description of a company’s news or newsworthy announcement designed to be shared with, and pique the interest of, journalists and media outlets. Companies with compelling press releases are likely to land press coverage, and with that, a great deal of earned media and exposure. Keep in mind that…
How to Write a Press Release That Will Get Picked Up (+Free Template)
To write a press release, begin by choosing your release goals and metrics. Next, decide the story angle that will capture journalists’ attention. Then, configure your document format settings and begin adding initial elements like your logo, place, date stamp, and release date. Next, write the body of your press release as well as a…
21 Crazy Publicity Stunts That Actually Worked
Publicity stunts are planned events created to capture public awareness and generate free media coverage. While PR stunts are notoriously high risk, the reward for potentially landing thousands—even millions—worth of free press makes the gamble worth it. To help you create an effective PR stunt that is likely to increase positive brand awareness, we’ve assembled…
5 Best Press Release Distribution Services in 2021
With so many press release distribution services available, it can be tough to cut through the noise and find the best service for you. So we did the heavy lifting and we reviewed more than 30 of the top press release distribution services. We narrowed it down to the five best press release distribution services…
How to Get a Story on the Local News (the Right Way)
Press isn’t just for household names. Small businesses too can get a story on the local news and reap the rewards that come with local publicity. No matter which type of media outlet, from print to television, if you submit a great story to local journalists, your business can land press coverage that will gain…
What Are Press Release Analytics?
Press release analytics tell you how your press release performed in terms of the metrics you track. Example press release metrics include reads, inbound traffic, conversions, backlinks earned, placements, and social media mentions. Press release analytics can help you justify your investment, understand how to further nurture sales, and inform how you to successfully craft…
Demystifying the Press Release Format + Free, Easy-to-Use Template
When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources,…
eReleases vs PRWeb: Price, Features & What’s Best in 2020
Both eReleases and PRWeb are press release distribution services that also offer press release editing and writing services. Their similar description doesn’t mean they are meant for every business. In fact, in this guide, we will narrow in on their similarities and, more importantly, their differences to help you decide which would best suit your…