All Public Relations Articles

8 Types of Press Releases to Get Your Message Out

By Alana Rudder on December 6, 2019 | Listicle, Marketing, Public Relations | Comments (0)

A press release is a written company announcement with details needed for bloggers, influencers, and news outlets to publish the story and amplify the announcement’s message. Types of press releases include those for events, book releases, product releases, new businesses, new hires, rebranding, new partnerships, and awards. An effective press release includes eight key expertly…

How to Send a Press Release in 6 Steps (+ Distribution Tips)

By Alana Rudder on October 18, 2019 | How To, Marketing, Public Relations | Comments (1)

To send a press release and secure coverage in relevant media, start by researching the primary outlets that serve your industry. Create your release, then submit it to each outlet manually. You can also distribute your release to a wider audience with a distribution service. Finally, nurture all placements via social media. Here is how…

6 Best Press Release Distribution Services 2019

By Kelly Main on October 16, 2019 | Buyers Guide, Marketing, Public Relations | Comments (131)

Press release distribution services deliver press releases to networks of targeted media outlets seeking content to publish and give businesses a way to land press. We researched over 15 of the leading release distribution services to find the top six—including the best overall—based on cost, word count, formatting, reach, and customer service. Top 6 Press…

Best Cities for Journalists 2019: Newspaper, TV & Radio

By Diana Bourgeois on September 11, 2019 | Listicle, Marketing, Public Relations | Comments (0)

Recently, the United States Bureau of Labor Statistics predicted a 9% decline in journalism jobs between 2016 to 2026. At the same time, interest in journalism as a major is booming. Universities across the country are reporting a 10% to 25% increase in applicants. With this discrepancy, we wanted to uncover where journalism majors would…

Help a Reporter Out (HARO): Ultimate Guide 2019

By Kelly Main on July 17, 2019 | How To, Marketing, Public Relations | Comments (4)

Help a Reporter Out (HARO) is a free platform that journalists use to request quotes from industry experts. By connecting journalists to experts, their stories are elevated with relevant and respected sources. The expert sources—and their employing businesses—also benefit by receiving significant exposure in the press. How HARO Works Help a Reporter Out (HARO) gives…

How to Get a Story on the Local News (Newspapers, TV & Radio) 2019

By Kelly Main on July 10, 2019 | How To, Marketing, Public Relations | Comments (42)

Local press coverage gives businesses exposure through newspapers, radio, or TV channels that have audiences generally limited to a specific metropolitan area. Get local press coverage for your business by finding the right media outlets and pitching an attention-grabbing story, then following up with journalists. This can build your brand and attract new customers. Central…

19 Crazy Publicity Stunts That Actually Worked

By Kelly Main on May 2, 2019 | Marketing, Public Relations, Tip List | Comments (0)

A publicity stunt is a planned event created to capture public awareness and generate free media coverage. Companies know PR stunts are a gamble, but offer the potential of increased brand attention. To help you create an effective PR stunt that is likely to increase positive brand awareness, we’ve assembled examples of the best ones…

The 10 Most Costly PR Fiascos of the Last Dozen Years

By Kelly Main on April 8, 2019 | Marketing, Public Relations, Statistics | Comments (2)

Some say all publicity is good publicity. Many big corporations beg to differ, however. During the last 10 years, once-beloved companies like Uber and Facebook have landed bruising headlines as their greed, negligence, and questionable morality came into public view. These public relations (PR) nightmares not only resulted in mountains of legal fees and tarnished…

35 Press Release Distribution Tips From the Pros

By Kristi Brown on February 25, 2019 | Marketing, Public Relations, Tip List | Comments (22)

One of the most effective ways to share exciting news about your company is by distributing a press release to get media coverage. To offers ideas on how to creatively pitch to the media, we asked top public relations (PR) professionals to share their favorite press release distribution tips to stand out and get coverage….

Top 34 Press Release Examples from the Pros

By Kristi Brown on February 22, 2019 | Marketing, Public Relations, Tip List | Comments (27)

A press release is a statement distributed to the media to help generate press coverage of specific news. If written correctly, press releases are a fantastic tool to gain visibility from high-profile media outlet coverage. Below, we’ve compiled 34 press release examples that were able to garner publicity successfully. When your press release is ready,…