offers press release and website services. Their prices start at $400 for the distribution of a 400-word press release. Business Wire is focused on serving the financial industry. Using Business Wire’s services can help financial organizations gain press coverage and increase overall brand awareness while keeping sensitive information secure. Business Wire pricing might be slightly…
How to Write a Book Press Release in 9 Steps [+ Free Template]
A book press release is a statement that lets the world know about your book. It can be a fantastic tool for marketing your book because it tells readers why they’ll be interested in it, which increases your book sales. A press release is typically sent the same day your book becomes available to purchase….
How to Write an Event Press Release in 8 Steps [+ Free Template]
An event press release is a statement issued to the media that provides information on a specific event. It includes a compelling headline, event details and key information about your business. You should consider sending a press release a week to 10 days before your event to gain event media coverage and greater event attendance. To…
How to Write a Media Advisory in 6 Steps [+ Free Template]
A media advisory is a one-page announcement telling the media the details of an upcoming event. A media advisory invites the media to an event like a grand opening, fundraiser or something similar where free press coverage would benefit an organization. This event may or may not be open to the public. Free Media Advisory…
How to Write a Boilerplate for a Press Release in 7 Steps
A press release boilerplate gives a brief description of your company and key business information at the end of a press release. A boilerplate adds credibility to your press release so it’s more likely to get picked up by the media. A boilerplate is typically 100 words and is used for all press release types….
How to Write a Grand Opening Press Release [+ Free Template]
A grand opening press release is a statement that generates media coverage as well as public awareness of your grand opening. A grand opening press release is typically 300 to 800 words and includes a compelling headline, event details, and contact information. If written correctly, it is a fantastic tool for promoting your grand opening….
How to Create a Press Kit with Examples [+ Free Template]
A press kit is a promotional resource companies use to communicate important facts to journalists. An effective press kit is a one-page, double-sided document containing contact information and details about your business, events, products, or promotions. You can distribute press kits to help support press releases in person, via email, or as PDFs on your…
How to Write a New Hire Press Release [+ Free Template]
A new hire press release announces your hiring of a new team member. New hire press releases follow a standard press release format and include information on your new hire such as their skills, experience, and expected contribution to your business. New hire announcements are typically 400 to 600 words long and give your business…
5 Reasons You Should Attend the Internet Retailer Conference & Exhibition (IRCE)
I felt like a kid in the world’s biggest candy store when I walked into the 2017 IRCE ecommerce conference in Chicago this summer. In fact, I no doubt resembled Dr. Suess’ Thing 1, bouncing from booth to booth, trying to take in all that 600-plus ecommerce vendors had on display. When I finally paused…
What Makes a Good Press Release & How to Prepare One
Though the landscape has changed, press releases are still the number one way for small businesses to receive press. This is especially true with the advent of blogging and Google News Alerts, which many industry journalists use to find stories. That said, not every press release will automatically make waves. To be effective, it has…