Help a Reporter Out (HARO) is a free platform that journalists use to request quotes from industry experts. By connecting journalists to experts, their stories are elevated with relevant and respected sources. The expert sources—and their employing businesses—also benefit by receiving significant exposure in the press. How HARO Works gives journalists and industry experts a…
Top 6 Press Release Writing Services
Press release writing services offer professional drafting services for press releases that follow standard formatting guidelines. We researched the top 15 press release writing services, narrowing our list to the top six based on cost, features, delivery time, writers, and customer service in order to determine who each service was right for, including the best…
How to Write an Event Press Release in 8 Steps [+ Free Template]
An event press release is a statement issued to the media that provides information on a specific event. It includes a compelling headline, event details and key information about your business. You should consider sending a press release a week to 10 days before your event to gain event media coverage and greater event attendance. To…
How to Write a Media Advisory in 6 Steps [+ Free Template]
A media advisory is a one-page announcement telling the media the details of an upcoming event. A media advisory invites the media to an event like a grand opening, fundraiser or something similar where free press coverage would benefit an organization. This event may or may not be open to the public. Free Media Advisory…
How to Write a Grand Opening Press Release [+ Free Template]
A grand opening press release is a statement that generates media coverage as well as public awareness of your grand opening. A grand opening press release is typically 300 to 800 words and includes a compelling headline, event details, and contact information. If written correctly, it is a fantastic tool for promoting your grand opening….
How to Create a Press Kit with Examples [+ Free Template]
A press kit is a promotional resource companies use to communicate important facts to journalists. An effective press kit is a one-page, double-sided document containing contact information and details about your business, events, products, or promotions. You can distribute press kits to help support press releases in person, via email, or as PDFs on your…
5 Reasons You Should Attend the Internet Retailer Conference & Exhibition (IRCE)
I felt like a kid in the world’s biggest candy store when I walked into the 2017 IRCE ecommerce conference in Chicago this summer. In fact, I no doubt resembled Dr. Suess’ Thing 1, bouncing from booth to booth, trying to take in all that 600-plus ecommerce vendors had on display. When I finally paused…
What Makes a Good Press Release & How to Prepare One
Though the landscape has changed, press releases are still the number one way for small businesses to receive press. This is especially true with the advent of blogging and Google News Alerts, which many industry journalists use to find stories. That said, not every press release will automatically make waves. To be effective, it has…