I felt like a kid in the world’s biggest candy store when I walked into the 2017 IRCE ecommerce conference in Chicago this summer. In fact, I no doubt resembled Dr. Suess’ Thing 1, bouncing from booth to booth, trying to take in all that 600-plus ecommerce vendors had on display. When I finally paused…
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Survey Says: Small Businesses Don’t Want 400 Apps
Thank you Intuit for sponsoring this article. Imagine if you had an opportunity to ask 2,000 small businesses around the world about their usage and attitudes towards business web-based and mobile apps. What would they say? How tech savvy do you think small business owners really are? Wearing many hats, small business owners have to…
What Makes a Good Press Release & How to Prepare One
Though the landscape has changed, press releases are still the number one way for small businesses to receive press. This is especially true with the advent of blogging and Google News Alerts, which many industry journalists use to find stories. That said, not every press release will automatically make waves. To be effective, it has…
Biggest Loser Press Release
Here’s a great real life press release from a communications pro. Pay attention: it starts with the most important info – the news event (the app release) – and follows with why you should care. It offers the facts and easily quotable lines which journalists can pull for their articles. For more examples, check out our Full…