Social media management tools make it easier for you to schedule posts, manage incoming messages, and analyze your performance across a number of social profiles in one place. We analyzed dozens of tools to find the best ones to save you time and take a more strategic approach to social. We found the 11 best…
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6 Best Facebook Ad Management Services for 2020
Facebook ad management services professionally build, manage, and optimize campaigns on behalf of businesses in order to more effectively generate awareness, drive sales, and increase return on ad spend. With so many, it can be difficult to find the right one for you, so we compared the top services to find the overall six best….
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6 Best Digital Marketing Agencies for Small Businesses
A digital marketing agency offers business services to build a positive online presence, including web design, search engine optimization (SEO), off-page marketing (like email marketing), and digital advertising. We reviewed 40 top digital marketing agencies to land on the best six, including the best overall, based on services, specialties, affordability, customer service, and customer reviews….
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11 Social Media Metrics Every Business Should Know & Use
Social media metrics are an important tool to help you analyze your marketing efforts across various social channels. Small businesses can use metrics like their rate of audience growth, or share of voice to evaluate whether their social media strategy is resulting in the right type of engagement, and is helping them meet their marketing…
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How to Create a Facebook Content Strategy in 6 Steps
Creating a Facebook content strategy is an important part of any company’s marketing plan. With an estimated 2.4 billion active users monthly, it’s not hard to see why businesses consider Facebook essential for finding new customers. This step-by-step guide will help you create content that drives engagement, fills out a content calendar, captures leads, and…
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The Ultimate Guide to Facebook Groups for Business 2020
Facebook groups are online communities that give Facebook users a platform to connect over a shared interest. Businesses can use groups to generate awareness, stay top-of-mind, and increase brand loyalty by building a community of engaged users. Facebook groups are best for businesses whose target audience centers around a certain interest, topic, or cause. Groups…
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Facebook for Business: Ultimate Guide 2020
Facebook, the leading social networking platform, is also a powerful marketing tool for businesses of all sizes. It offers a number of different ways to market from Facebook business pages and groups to Facebook ads, giving businesses an effective and affordable way of building awareness among a target audience, connecting with customers, and driving sales….
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What is Social Media Marketing? Ultimate Guide 2020
Social media marketing (SMM) is a subset of digital marketing that utilizes social platforms like Facebook, Instagram, and YouTube to market brands and businesses. SMM can help businesses reach, grow, and connect with their audience as well as reinforce their brands. It’s best for any business whose target audience spends significant time on social networks….
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Social Media Lead Generation: 6 Ways to Engage New Prospects
Social media lead generation helps businesses attract customers from Facebook, Twitter, LinkedIn, and Instagram. A social media strategy generates leads by building brand recognition, fostering trust, and creating social proof with each “like” or “follow” button earned. With so many people engaging with businesses on social media, it’s a tactic you can’t afford to avoid….
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6 Best Facebook Advertising Agencies for Small Businesses 2019
The best Facebook advertising agency provides a full suite of advertising services specific to Facebook, including creative development and ad campaign management. We reviewed dozens of small business advertising agencies based on affordability, campaign setup, campaign management, and optimization, reporting, and customer support, arriving at the top six Facebook ad agencies and the best overall….
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Types of Facebook Ads: Definitions, Cost Structure & Examples
There are 13 types of Facebook ads, each of which features a mixture of text, images, and multimedia. Every ad type is designed for a specific objective. These include boosting customer awareness, collecting leads, promoting engagement, converting leads to sales, and increasing app downloads. As noted below, the cost for each varies widely. Facebook ad…
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Getting Social & Growing a Business: An Interview With Hootsuite
Hootsuite is the world’s leading social media management platform, giving businesses the tools to strategically manage their social media presence for increased brand awareness and customer engagement. We spoke with Penny Wilson, the chief marketing officer at Hootsuite, to learn more about how social media is essential for modern marketing and how it holds power…
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