A digital marketing agency offers business services to build a positive online presence, including web design, search engine optimization (SEO), off-page marketing (like email marketing), and digital advertising. We reviewed 40 top digital marketing agencies to land on the best six, including the best overall, based on services, specialties, affordability, customer service, and customer reviews….
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11 Social Media Metrics Every Business Should Know & Use
Social media metrics are an important tool to help you analyze your marketing efforts across various social channels. Small businesses can use metrics like their rate of audience growth, or share of voice to evaluate whether their social media strategy is resulting in the right type of engagement, and is helping them meet their marketing…
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How to Get Followers on Facebook: 21 Pro Tips
Businesses work hard to earn new followers on their Facebook Business pages so they can introduce their brands and products to new people on a daily basis. Examples of ways to get more likes on your Facebook page include posting authentic content, running social media ads, hosting contests, and engaging in groups. Here are 21…
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How to Create a Facebook Content Strategy in 6 Steps
Creating a Facebook content strategy is an important part of any company’s marketing plan. With an estimated 2.4 billion active users monthly, it’s not hard to see why businesses consider Facebook essential for finding new customers. This step-by-step guide will help you create content that drives engagement, fills out a content calendar, captures leads, and…
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The Ultimate Guide to Facebook Groups for Business 2020
Facebook groups are online communities that give Facebook users a platform to connect over a shared interest. Businesses can use groups to generate awareness, stay top-of-mind, and increase brand loyalty by building a community of engaged users. Facebook groups are best for businesses whose target audience centers around a certain interest, topic, or cause. Groups…
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Facebook for Business: Ultimate Guide 2020
Facebook, the leading social networking platform, is also a powerful marketing tool for businesses of all sizes. It offers a number of different ways to market from Facebook business pages and groups to Facebook ads, giving businesses an effective and affordable way of building awareness among a target audience, connecting with customers, and driving sales….
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What is Social Media Marketing? Ultimate Guide 2019
Social media marketing (SMM) is a subset of digital marketing that utilizes social platforms like Facebook, Instagram, and YouTube to market brands and businesses. SMM can help businesses reach, grow, and connect with their audience as well as reinforce their brands. It’s best for any business whose target audience spends significant time on social networks….
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10 Social Media Trends: How to Be Successful in 2020
Social media will continue to be central to business marketing as we move into 2020—especially as a way to build brand awareness and trust. To help small businesses succeed on the social front in the months ahead, we researched the top social media trends, touching on things like multimedia use and consumer engagement. Building the…
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Social Media Lead Generation: 6 Ways to Engage New Prospects
Social media lead generation helps businesses attract customers from Facebook, Twitter, LinkedIn, and Instagram. A social media strategy generates leads by building brand recognition, fostering trust, and creating social proof with each “like” or “follow” button earned. With so many people engaging with businesses on social media, it’s a tactic you can’t afford to avoid….
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Social Media Lead Generation: 17 Tips From the Pros
In our digital society, prospects and customers spend a lot of time on social media looking for products and services, making social media lead generation quite profitable. Cultivating leads on social media platforms by attracting potential buyers with engaging posts and ads is a terrific way to generate revenue and brand awareness. Here are 17…
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6 Best Facebook Advertising Agencies for Small Businesses 2019
The best Facebook advertising agency provides a full suite of advertising services specific to Facebook, including creative development and ad campaign management. We reviewed dozens of small business advertising agencies based on affordability, campaign setup, campaign management, and optimization, reporting, and customer support, arriving at the top six Facebook ad agencies and the best overall….
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30 Useful Facebook Statistics You Should Know 2019
Social media has become a powerful marketing tool, and Facebook is leading the way. Understanding Facebook statistics, such as when users are the most active and which types of content gets the most engagement, can help you use Facebook for business more strategically. This can help drive brand awareness, increase sales, and grow your business….
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