You can do a lot with a Facebook Business Page, but how much you manage to do will depend in part on which template you choose. With 10 seemingly very similar templates to pick from—all enabling any combo of tabs as well as differing call-to-action (CTA) buttons, the choice can feel a bit dizzying. We’ve…
5 Best Facebook Advertising Agencies for Small Businesses in 2021
The best Facebook advertising agencies give businesses a higher return on ad spend and the peace of mind that their campaigns are in the hands of experts. Granted, with so many Facebook ad agencies to choose from (and with wildly different minimum ad spend requirements, management fees, and services), it can be a challenge to…
5 Best Facebook Ad Management Services for 2021
Facebook ad management services professionally build, manage, and optimize campaigns on behalf of businesses in order to more effectively generate awareness, drive sales, and increase return on ad spend. With so many, it can be difficult to find the right one for you, so we compared the top services to find the overall best service…
5 Best Social Media Marketing Agencies for Small Business in 2021
As simple as social media marketing might sound, it can quickly become a major time suck. And worse, if social strategy isn’t exactly your strong suit, your social media marketing might just fall flat, wasting time that could otherwise be well spent. Taking social off your plate and into the hands of social gurus is…
How to Create a Facebook Business Page in 5 Steps
A Facebook business page is a free opportunity for businesses to increase brand awareness, generate sales, and even drive sales through Facebook. With over 2.7 billion Facebook users, and thousands of active users in your target market (or local area), it’s a way to connect with potential customers and engage with existing customers. Facebook is…
Facebook Ads Cost by Industry
Facebook Ads continues to grow as a popular digital advertising platform, and now has around 7 million advertisers worldwide. With a low average cost-per-click (CPC) of $1.86 and an average cost-per-thousand-views (CPM) of $11.19, it’s easy to see why businesses are looking to Facebook Ads. It not only offers sophisticated audience targeting options, but it…
6 Best Digital Marketing Agencies for Small Businesses
A digital marketing agency offers business services to build a positive online presence, including web design, search engine optimization (SEO), off-page marketing (like email marketing), and digital advertising. We reviewed 40 top digital marketing agencies to land on the best six, including the best overall, based on services, specialties, affordability, customer service, and customer reviews….
Facebook for Business: Ultimate Guide 2020
Facebook, the leading social networking platform, is also a powerful marketing tool for businesses of all sizes. It offers a number of different ways to market from Facebook business pages and groups to Facebook ads, giving businesses an effective and affordable way of building awareness among a target audience, connecting with customers, and driving sales….
What is Social Media Marketing? Ultimate Guide 2020
Social media marketing (SMM) is a subset of digital marketing that utilizes social platforms like Facebook, Instagram, and YouTube to market brands and businesses. SMM can help businesses reach, grow, and connect with their audience as well as reinforce their brands. It’s best for any business whose target audience spends significant time on social networks….
How to Get a Free Facebook Ad Coupon & Avoid Scams
Facebook ad coupons provide free credits that businesses can redeem for use on its social advertising platform. It’s a great way for those new to Facebook advertising to try the platform without a financial investment. Free Facebook ad coupons are not easy to find, but can be acquired through Facebook promotions, events, and partnerships. Before…
Facebook Advertising: The Ultimate Guide with Examples
Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…
Facebook Ads vs Google Ads: Which Is Best
Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….