Return on advertising spend (ROAS) is a measure of money earned from digital advertising. Tracking ROAS is critical to ensuring advertisers are seeing profits and not losses; if losses are observed, ads can be quickly improved to increase returns. To find your own ROAS, simply divide your ad revenue by your ad costs. What Is…
All Social Media Marketing Articles - Page 2
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Facebook Advertising Cost by Industry 2019
Facebook ads have an average cost-per-click (CPC) of $1.86 and cost-per-thousand-views (CPM) of $11.20, which varies based on factors from ad quality to competition. While the average small business advertising on Facebook spends around $1,000–$2,000 per month, there is no minimum monthly ad spend, making Facebook affordable for most businesses. Facebook Advertising Cost Estimates The…
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How to Get a Free Facebook Ad Coupon & Avoid Scams in 2019
Facebook ad coupons provide free credits that businesses can redeem for use on its social advertising platform. It’s a great way for those new to Facebook advertising to try the platform without a financial investment. Free Facebook ad coupons are not easy to find, but can be acquired through Facebook promotions, events, and partnerships. Before…
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Facebook Advertising: The Ultimate Guide with Examples
Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…
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Facebook Ads vs Google Ads: Which Is Best in 2019
Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….
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How to Design a Facebook Business Page in 6 Steps [+ 10 Examples]
A Facebook business page is a Facebook account used for professional promotion and customer engagement. It can be a great tool for increasing brand awareness, improving SEO, and building a community around your product or service. To create a business page with an engaging design, use compelling imagery, enticing copy, and custom tabs and buttons….
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How to Create Real Estate Facebook Ads in 5 Steps [+ Examples]
Real estate Facebook ads are used by real estate agents to generate buyer or seller leads through targeted advertising campaigns. To create real estate agent Facebook ads, agents need to sign up for a Facebook business account, determine ad goals, pick their target audience, and create lead-generating ad content. The best ads are visual, clear,…
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Top 25 Viral Marketing Examples and Techniques for 2019
Viral marketing is a strategy designed to get users to share content on social media and elsewhere in a short span of time. For businesses, this means having their message spread organically, reaching their target market at little to no cost to them. And while there’s no guaranteed formula, we can focus on analyzing examples…
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Facebook Ad Templates: 40 Examples Pros Use
Facebook ad templates are predesigned, customizable graphics for Facebook ads that are both visually appealing and engaging. Facebook ad templates give you a good starting point when designing ads that drive more clicks and conversions. Businesses advertising on Facebook without design expertise should use ad templates. Free Facebook Ad Templates Start by checking out some…
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How to Use Pinterest for Business in 13 Steps
Businesses use the Pinterest platform to communicate with customers and prospects and grow an engaged following. Companies typically do this through a combination of organic posts and paid ads that drive users off-platform to a specific piece of content or landing page. Businesses that are visual brands should strongly consider using Pinterest. Once you add Pinterest…
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How to Create a Facebook Business Page in 7 Steps
A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook. To create a Facebook Business Page, simply log into your personal Facebook account, click “Create a Page” from the drop-down menu, and then follow the steps to build out your business profile. While learning how to…
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Instagram for Business: The Ultimate Guide to Getting Started
Companies use Instagram as part of their digital marketing strategies in order to increase brand awareness, trust, and engagement on the Instagram platform. Businesses leverage Instagram’s business profiles, advertising capabilities, analytics, third-party integrations, and organic posts to create a communication channel with customers and prospects. Instagram is best for visual brands and product-based companies. Putting…
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