Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….
How to Design a Facebook Business Page in 6 Steps [+ 10 Examples]
A Facebook business page is a Facebook account used for professional promotion and customer engagement. It can be a great tool for increasing brand awareness, improving SEO, and building a community around your product or service. To create a business page with an engaging design, use compelling imagery, enticing copy, and custom tabs and buttons….
How to Create Real Estate Facebook Ads in 5 Steps [+ Examples]
Real estate Facebook ads are used by real estate agents to generate buyer or seller leads through targeted advertising campaigns. To create real estate agent Facebook ads, agents need to sign up for a Facebook business account, determine ad goals, pick their target audience, and create lead-generating ad content. The best ads are visual, clear,…
Top 25 Viral Marketing Examples and Techniques
Viral marketing is a strategy designed to get users to share content on social media and elsewhere in a short span of time. For businesses, this means having their message spread organically, reaching their target market at little to no cost to them. And while there’s no guaranteed formula, we can focus on analyzing examples…
Facebook Ad Templates: 40 Examples Pros Use
Facebook ad templates are predesigned, customizable graphics for Facebook ads that are both visually appealing and engaging. Facebook ad templates give you a good starting point when designing ads that drive more clicks and conversions. Businesses advertising on Facebook without design expertise should use ad templates. Free Facebook Ad Templates Start by checking out some…
How to Create Facebook Messenger Ads in 8 Steps
Facebook messenger ads are a type of advertisement designed to start instant message-based conversations with potential customers. They are used primarily because they feel more personal than standard display ads and are therefore known for having higher-than-average conversion rates and response rates. Messenger ads are ideal for businesses in competitive industries such as e-commerce. Types…
How to Create an Ad Using Facebook Ads Manager in 6 Steps
Facebook Ads Manager is an advertising platform where businesses build and manage ads that display on Facebook and its advertising network. Advertising on Facebook is a cost-effective way to find and connect with your ideal customers, helping you increase brand awareness and drive sales. How Facebook Ads Manager Works Facebook Ads Manager lets you create…
6 Best Free Social Media Scheduling Tools for 2019
Free social media scheduling tools allow users to schedule posts to social media platforms at no cost. We researched 15 social media scheduling tools to narrow them to the top six based on reporting, content types, social media platforms, and ease of use, plus what businesses they’re right for. Top 6 Free Social Media Scheduling…
How to Design, Create & Launch Effective Facebook Video Ads
Facebook video ads allow for more creativity than static image ads. Videos can be short, eye-catching ads that are just a few seconds to informational videos lasting up to 45 minutes. Videos are uploaded in Facebook Ads Manager during the campaign creation process. Video ads are a good way to better engage your target audience….
How to Create Facebook Custom Audiences in 6 Steps
Facebook custom audiences are specific groups of existing Facebook users that advertisers create to retarget ads. Retargeting using a custom audience, comprised of warm leads, increases sales and drives a higher return on ad spend. Businesses advertising on Facebook looking to close sales on warm leads should create custom audiences to retarget ads. Creating a…
Complete List of Instagram Ad Sizes & Specs
Instagram ad specifications and sizes are restrictions Facebook sets to ensure ads look and perform well. Not adhering to set ad specs and sizes could mean Instagram ads get rejected or appear skewed or incomplete. To put your ads budget to best use, it’s best to stick to Facebook Ad Manager’s ad specs and sizes….
How to Create Facebook Lookalike Audiences in 7 Steps
Facebook lookalike audiences are an advanced segmentation tool Facebook advertisers use to build new audiences that match the profile of their top customers. They allow advertisers to reach high-converting audiences, leading to more sales. They are great for businesses looking to reach more users on Facebook who are likely to engage their brand. Creating and…