A Facebook business page is a Facebook account used for professional promotion and customer engagement. It can be a great tool for increasing brand awareness, improving SEO, and building a community around your product or service. To create a business page with an engaging design, use compelling imagery, enticing copy, and custom tabs and buttons….
How to Create Real Estate Facebook Ads in 5 Steps [+ Examples]
Real estate Facebook ads are used by real estate agents to generate buyer or seller leads through targeted advertising campaigns. To create real estate agent Facebook ads, agents need to sign up for a Facebook business account, determine ad goals, pick their target audience, and create lead-generating ad content. The best ads are visual, clear,…
Top 25 Viral Marketing Examples and Techniques
Viral marketing is a strategy designed to get users to share content on social media and elsewhere in a short span of time. For businesses, this means having their message spread organically, reaching their target market at little to no cost to them. And while there’s no guaranteed formula, we can focus on analyzing examples…
Facebook Ad Templates: 40 Examples Pros Use
Facebook ad templates are predesigned, customizable graphics for Facebook ads that are both visually appealing and engaging. Facebook ad templates give you a good starting point when designing ads that drive more clicks and conversions. Businesses advertising on Facebook without design expertise should use ad templates. Free Facebook Ad Templates Start by checking out some…
6 Best Free Social Media Scheduling Tools for 2019
Free social media scheduling tools allow users to schedule posts to social media platforms at no cost. We researched 15 social media scheduling tools to narrow them to the top six based on reporting, content types, social media platforms, and ease of use, plus what businesses they’re right for. Top 6 Free Social Media Scheduling…
How to Design, Create & Launch Effective Facebook Video Ads
Facebook video ads allow for more creativity than static image ads. Videos can be short, eye-catching ads that are just a few seconds to informational videos lasting up to 45 minutes. Videos are uploaded in Facebook Ads Manager during the campaign creation process. Video ads are a good way to better engage your target audience….
Top 7 Facebook Ad Targeting Options
Facebook ad targeting options are the parameters advertisers set during the campaign creation process to determine who to show their ads to. Their targeting options are robust, including everything from demographics to behavior and lifestyle. Targeting is required for every ad, and choosing the right options gets your ad in front of your ideal customers….
Facebook Sponsored Posts: What They Are & How They Work
Facebook sponsored posts are posts that businesses pay to deliver to a larger audience than their following. They are created through a Facebook business profile and run for short-term campaigns of no longer than seven days. Businesses looking to increase brand awareness without using Facebook Ads Manager should use sponsored posts. How Facebook Sponsored Posts…
How to Install & Use the Facebook Pixel Helper in 3 Steps
The Facebook Pixel Helper is a Chrome browser extension that serves as a Facebook Pixel troubleshooting tool. It checks that Facebook Pixels are embedded correctly and validates that they are active. It is a helpful tool for any Facebook advertiser using the pixel, as it ensures pixels are running, and if not, it provides information…
How to Market on Facebook for Free in 5 Steps
Free Facebook marketing is a way to convert your business’s passive followers into engaged clients using online content. You can do this by optimizing your Facebook business page, attracting followers to like your business, and then pinning an offer or deal to the top of your page, sending users to your website or landing page….
Top 25 Real Estate Facebook Posts from the Pros & Why They Work
While Facebook has become more saturated with content, there are still plenty of ways to make your real estate Facebook posts stand out. Construct the perfect post using others as a model. We’ve gathered the top 25 real estate Facebook posts and tell you why they work to bring interest, leads, and increase engagement—so you…