Facebook messenger ads are a type of advertisement designed to start instant message-based conversations with potential customers. They are used primarily because they feel more personal than standard display ads and are therefore known for having higher-than-average conversion rates and response rates. Messenger ads are ideal for businesses in competitive industries such as e-commerce. Types…
All Social Media Marketing Articles - Page 3
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How to Create an Ad Using Facebook Ads Manager in 6 Steps
Facebook Ads Manager is an advertising platform where businesses build and manage ads that display on Facebook and its advertising network. Advertising on Facebook is a cost-effective way to find and connect with your ideal customers, helping you increase brand awareness and drive sales. How Facebook Ads Manager Works Facebook Ads Manager lets you create…
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6 Best Social Media Scheduling Tools
Social media scheduling tools allow users to create social media posts that will appear at a later date. We researched more than 20 scheduling tools in terms of cost, features, ease of use, and compatibility with the biggest social media platforms in order to determine the top six scheduling tools and the best tool overall….
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6 Best Free Social Media Scheduling Tools for 2019
Free social media scheduling tools allow users to schedule posts to social media platforms at no cost. We researched 15 social media scheduling tools to narrow them to the top six based on reporting, content types, social media platforms, and ease of use, plus what businesses they’re right for. Top 6 Free Social Media Scheduling…
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15 Best Social Media Analytics Tools
Social media analytics show data about the performance of your content and products and what your audience is most interested in. Analyzing this data will help inform your overall marketing strategy. By paying close attention to social media analytics, you can optimize your accounts for maximum return on investment (ROI). We compared dozens of social…
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How to Design, Create & Launch Effective Facebook Video Ads
Facebook video ads allow for more creativity than static image ads. Videos can be short, eye-catching ads that are just a few seconds to informational videos lasting up to 45 minutes. Videos are uploaded in Facebook Ads Manager during the campaign creation process. Video ads are a good way to better engage your target audience….
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What Pinterest Ads Are and How to Use Them
Pinterest ads are paid, image-based posts on Pinterest called Pins. Pinterest ads show up as users browse their home feed or search for specific Pins or boards. Pinterest ads don’t differ visually from other Pins, which helps improve engagement from users and makes it a great choice for businesses with visual brands. Once you decide…
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How to Create Facebook Custom Audiences in 6 Steps
Facebook custom audiences are specific groups of existing Facebook users that advertisers create to retarget ads. Retargeting using a custom audience, comprised of warm leads, increases sales and drives a higher return on ad spend. Businesses advertising on Facebook looking to close sales on warm leads should create custom audiences to retarget ads. Creating a…
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Complete List of Instagram Ad Sizes & Specs
Instagram ad specifications and sizes are restrictions Facebook sets to ensure ads look and perform well. Not adhering to set ad specs and sizes could mean Instagram ads get rejected or appear skewed or incomplete. To put your ads budget to best use, it’s best to stick to Facebook Ad Manager’s ad specs and sizes….
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Instagram Advertising: Costs, Features, and How to Do It
Instagram is one of the most popular social media networks, with 1 billion monthly active users. Instagram also has powerful advertising tools with the potential to skyrocket your small business’ following and sales. If you’re looking for an affordable way to promote your business and reach more customers, you should consider running Instagram ads. How…
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How to Create Facebook Lookalike Audiences in 7 Steps
Facebook lookalike audiences are an advanced segmentation tool Facebook advertisers use to build new audiences that match the profile of their top customers. They allow advertisers to reach high-converting audiences, leading to more sales. They are great for businesses looking to reach more users on Facebook who are likely to engage their brand. Creating and…
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How to Create Facebook Retargeting Ad Campaigns in 8 Steps
Retargeting allows advertisers to reach warm leads by showing ads to those who have already shown an interest in your product or service. Facebook advertisers do this by embedding the Facebook Pixel into their site’s code. This code tracks the user behavior of their site’s visitors, which then helps advertisers create targeted ads on Facebook….
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