Retargeting allows advertisers to reach warm leads by showing ads to those who have already shown an interest in your product or service. Facebook advertisers do this by embedding the Facebook Pixel into their site’s code. This code tracks the user behavior of their site’s visitors, which then helps advertisers create targeted ads on Facebook….
How to Create & Launch Effective Facebook Carousel Ads
Facebook carousel ads are a Facebook ad type that allows for two to ten images or videos within one ad. They are built in Facebook Ads Manager with multiple images and videos in a single ad, allowing advertisers to get more ad real estate at no additional cost. They are best for businesses advertising product-based…
Pinterest Marketing: What It Is & How To Do It
Pinterest marketing is using Pinterest as a tool to increase the awareness of your business. Pinterest marketing is not just for bloggers but also for any business looking to increase their audience utilizing a visual platform. Pinterest drives organic traffic back to a website and helps increase the overall awareness of a brand or business. How…
The Ultimate Guide to Instagram Ads Cost
While you can buy an Instagram ad click for approximately $1 (or less), time, industry, and target-audience demographics like gender, age, location, and more can change the average and make or break your budget. Use this guide to estimate an Instagram ad budget that gets results, and to learn to keep costs low but effective….
Top 7 Facebook Ad Targeting Options
Facebook ad targeting options are the parameters advertisers set during the campaign creation process to determine who to show their ads to. Their targeting options are robust, including everything from demographics to behavior and lifestyle. Targeting is required for every ad, and choosing the right options gets your ad in front of your ideal customers….
6 Best Places to Hire a Social Media Consultant
There are plenty of sites where you can hire a social media consultant, but which one is the best? We analyzed over a dozen freelance websites to find the best options based on access to talent, cost, collaboration tools, and customer service. See our top six options, including our pick for the best site overall….
10 Free Facebook Business Page Templates
Facebook Business Page templates are preset layouts for your Facebook Page. Facebook has 10 different templates available for various industries, so it’s important that you choose the right template based on your type of business and what you’re trying to achieve with your Page. Facebook Page templates are free and relatively easy to set up….
Facebook Sponsored Posts: What They Are & How They Work
Facebook sponsored posts are posts that businesses pay to deliver to a larger audience than their following. They are created through a Facebook business profile and run for short-term campaigns of no longer than seven days. Businesses looking to increase brand awareness without using Facebook Ads Manager should use sponsored posts. How Facebook Sponsored Posts…
Complete List of Facebook Ad Specs
Facebook ad specs are specifications like image size, aspect ratio, and ad copy length, and can vary by type. For example, a single image ad’s image ratio is 1.91:1, whereas Carousel ads are 1:1. Advertisers must conform to these requirements or risk their ad displaying improperly or not being approved at all. Creating ads that…
11-Step Social Media Marketing Strategy That Works + [Free Template]
A social media marketing strategy is your game plan to build awareness for your business and grow your following on social media. Creating a social media strategy includes setting marketing goals, choosing the right networks to use, and measuring your desired results. Your strategy ensures social media has a positive impact on your business. Below…
Instagram Marketing: What it Is & How to Do It in 10 Steps
Instagram marketing is a way for businesses to use videos, images and other content on the platform to increase brand awareness and sales. All small businesses can benefit from Instagram marketing, although specific strategies will differ across industries. A successful Instagram marketing strategy increases Instagram followers and engagement, converting them to customers. Small businesses without…
15 Best Facebook Tools for Marketing
Facebook tools make it easier for you to set up your Facebook Page and market it, grow a following, and measure your results. We analyzed dozens of options to find tools designed to save you time and help you reach your Facebook marketing goals at every step of the process. All of the 15 tools…