A brand is more than a color scheme and logo, although these elements do play a factor. It’s a representation of every part of the relationship between a company and its customers or clients, which plays a role in how a business is perceived in the marketplace. In this article, discover 19 intriguing branding statistics…
Radio Advertising Costs: A Simple Guide to Ad Spend
Radio advertising costs range from $200 to $5,000 per week, on average, depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included, like music, voice actors, and editing. However, some stations have their own advertising production teams to save costs….
21 Must-see Billboard Design Ideas & Tips (Examples Included)
We’ve all seen countless numbers of billboards that we don’t remember. While there seems to be no shortage of uninspired billboards, there remains a tremendous amount of opportunities for businesses to create compelling billboard designs. Of course, designing a billboard strategically is no easy feat when you have just seconds to capture someone’s attention with…
Radio Advertising Guide: How to Get Started Today
As antiquated as radio advertising may sound, it remains a tried-and-true marketing channel for businesses looking to promote a message to a wide audience. In a 30- to 60-second radio commercial, businesses are able to say a lot more compared to an online, text-based ad, and though it comes at a higher upfront cost, it…
Newspaper Ad Costs, Benefits & How to Create One
Newspaper advertising is best for businesses that want to reach customers aged 35+ on a local, regional, and national scale. The average newspaper ad cost depends on the circulation of the paper, the size, day, and ink. A full-page ad can cost anywhere from $2,700 to over $163,000 depending on these factors, whereas small modular…
10 Best TV Commercials That You Won’t Forget
No one looks forward to TV commercial breaks that always have a way of leaving you hanging the moment a show was about to get good. And yet, when television ads are done well, they can not only provide a surprising form of entertainment that captures an audience’s attention, but serve as an effective form…
How to Get a Commercial on TV for Your Business
American adults spend an astonishing amount of time watching TV—35.5 hours per week, to be exact. And while you may wonder if television advertising is dead in the new world of streaming commercial-free programming, local TV advertising still works. However, there are a number of steps and costs involved in a campaign’s production, which can…
Everything You Need to Know About TV Advertising Costs
We’ve all heard of the jaw-dropping price tags of Super Bowl commercials, but how much do television advertisements really cost the average business? Well, the good news is that it’s not in the millions, but no matter how you slice it, advertising on TV isn’t cheap. In fact, the average TV ad costs $115,000 for…
How Much Does a Billboard Cost? Pricing & Advertising Tips
The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $750 to $1,500 per month in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost over $15,000, depending on the location. For businesses looking to advertise on…
Ways to Get the Best Business Logo Design (+ 21 Inspiring Examples)
There’s a lot riding on your business logo design. From making a good first impression to being strewn across all of your marketing materials and branding, having a good logo is crucial. A well-designed business logo will be simple, easily identifiable, and will effectively represent your business. But if you’ve ever attempted to make a…
Top 18 Best Business Slogans & Taglines
A slogan promotes a product by telling customers how it’s different from those of competitors. A tagline, on the other hand, represents a company’s entire identity and branding. The best slogans and taglines are memorable, benefit-focused, catchy, emotion-inducing, and tell a story. Below, we’ve highlighted the best slogans and taglines of the last 50 years….
How to Market Your Business With Vehicle Wrap Designs
Business car wraps are vinyl decals that are designed, printed, and applied to vehicles to create mobile billboards. Wraps typically cost $2,500 to $5,000 or more, plus design. To use car wraps for marketing, choose vehicles to wrap, create a vehicle wrap design, and hire a company to fabricate and apply the decal. If you…