All Traditional Marketing Articles

How to Rebrand Your Business in 5 Steps

By Kelly Main on December 9, 2019 | How To, Marketing, Traditional Marketing | Comments (0)

Rebranding involves changing visual and text-based elements, such as your logo and tagline, that represent your brand to the public. If you institute a new mission or need to change public perception of your company, consider rebranding. To do so, examine how successful competitors are branded, then use this to inform your new brand identity….

How to Write a Marketing Plan in 7 Steps [+ Template]

By Kelly Main on November 14, 2019 | How To, Marketing, Traditional Marketing | Comments (0)

Marketing plans include strategies for promoting and advertising a business as well as details on how to implement those strategies. This ensures a business reaches sales and growth goals. To create your own marketing plan, write out an executive summary, conduct market research, determine the right strategies, and create a plan for executing those strategies….

Promotional Videos for Business: Ultimate Guide 2020

By Alana Rudder on November 11, 2019 | Marketing, Traditional Marketing, Ultimate Guide | Comments (0)

A promo video is a short film—typically less than three minutes—used by businesses to build brand awareness or showcase a product/service. To create one, choose a goal, then write a plot overview and script. Next, sketch out your scenes and use video software or a production company to produce it. If you struggle with writing…

Top 21 Logo Design Tips from the Pros

By Alana Rudder on October 21, 2019 | Marketing, Tip List, Traditional Marketing | Comments (0)

Effective logos are easily recognizable, build a following, and can be applied to multiple marketing and product materials. Ineffective ones fail to connect products or services with their brand and are quickly forgotten. To ensure you create a stellar logo for your business, we reached out to the pros for their logo-design tips. Here are…

Top 18 Best Business Slogans & Taglines 2019

By Alana Rudder on September 6, 2019 | Marketing, Tip List, Traditional Marketing | Comments (0)

A slogan promotes a product by telling customers how it’s different from those of competitors. A tagline, on the other hand, represents a company’s entire identity and branding. The best slogans and taglines are memorable, benefit-focused, catchy, emotion-inducing, and tell a story. Below, we’ve highlighted the best slogans and taglines of the last 50 years….

Radio Advertising Costs & How to Negotiate Lower Rates 2019

By Diana Bourgeois on August 23, 2019 | Marketing, Traditional Marketing, What is | Comments (51)

Radio advertising costs range from $200 to $5,000 per week depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included like music, voice actors, and editing. Some stations have their own advertising production teams to save costs. How Much Does…

Newspaper Ad Costs, Benefits & How To Create One 2019

By Diana Bourgeois on August 23, 2019 | Marketing, Traditional Marketing, What is | Comments (44)

Newspaper advertising is best for businesses that want to reach customers aged 35-45 on a local, regional, or national scale. The average newspaper ad cost depends on the circulation of the paper, the size, day, and ink. A full-page ad can start at $2,700 and increase to $163,000 depending on these factors. Print Newspaper Ad…

How to Market Your Business With Vehicle Wrap Designs

By Kiah Treece on July 23, 2019 | How To, Marketing, Traditional Marketing | Comments (0)

Business car wraps are vinyl decals that are designed, printed, and applied to vehicles to create mobile billboards. Wraps typically cost $2,500 to $5,000 or more, plus design. To use car wraps for marketing, choose vehicles to wrap, create a vehicle wrap design, and hire a company to fabricate and apply the decal. If you…

6 Best Online Business Card Providers 2019

By Jason Aten on May 29, 2019 | Buyers Guide, Marketing, Traditional Marketing | Comments (26)

Providers of the best business cards online make it easy for you to create and print your own business cards, either using your own design or with predesigned templates. We looked at a variety of online providers and narrowed it down to these six best options in terms of price, available designs, and turnaround time….

Local & National TV Advertising Costs & How to Advertise 2019

By Alana Rudder on May 20, 2019 | How To, Marketing, Traditional Marketing | Comments (98)

A TV ad is a 15 to 60-second video that’s aired during television show breaks to market a business’ products or services or to build brand awareness. Businesses pay $5 to $34 per 1,000 viewers for a local TV ad and an average of $115,000 for national 30-second ad airings. TV Advertising Costs For local…

25 Brand Ambassador Program Tips From the Pros

By Anna Dizon on May 8, 2019 | Marketing, Tip List, Traditional Marketing | Comments (0)

A brand ambassador program leverages influential personalities to effectively deliver a brand’s messaging directly to its target audience. As ecommerce becomes more competitive every day, businesses with the best brand ambassador ideas will have an edge over their competitors. We asked experts to share their best tips for running a brand ambassador program. Here are…

How Much Does a Billboard Cost? 2019 Pricing & Advertising Tips

By Kiah Treece on April 29, 2019 | How To, Marketing, Traditional Marketing | Comments (280)

The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $250 per month in rural areas, $1,500-$4,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost over $15,000, depending on the location. For businesses looking to advertise on digital billboards and not…