No one looks forward to TV commercial breaks that always have a way of leaving you hanging the moment a show was about to get good. And yet, when television ads are done well, they can not only provide a surprising form of entertainment that captures an audience’s attention, but serve as an effective form…
All Traditional Marketing Articles
How to Get a Commercial on TV for Your Business
American adults spend an astonishing amount of time watching TV—35.5 hours per week, to be exact. And while you may wonder if television advertising is dead in the new world of streaming commercial-free programming, local TV advertising still works. However, there are a number of steps and costs involved in a campaign’s production, which can…
Everything You Need to Know About TV Advertising Costs
We’ve all heard of the jaw-dropping price tags of Super Bowl commercials, but how much do television advertisements really cost the average business? Well, the good news is that it’s not in the millions, but no matter how you slice it, advertising on TV isn’t cheap. In fact, the average TV ad costs $115,000 for…
How Much Does a Billboard Cost? Pricing & Advertising Tips
The cost of billboard advertising depends on format, circulation, demographics, and impressions. Physical billboard costs average $750 to $1,500 per month in rural areas, $1,500 to $2,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost over $15,000, depending on the location. For businesses looking to advertise on…
Ways to Get the Best Business Logo Design (+ 21 Inspiring Examples)
There’s a lot riding on your business logo design. From making a good first impression to being strewn across all of your marketing materials and branding, having a good logo is crucial. A well-designed business logo will be simple, easily identifiable, and will effectively represent your business. But if you’ve ever attempted to make a…
How to Rebrand Your Business in 5 Steps
Rebranding involves changing visual and text-based elements, such as your logo and tagline, that represent your brand to the public. If you institute a new mission or need to change public perception of your company, consider rebranding. To do so, examine how successful competitors are branded, then use this to inform your new brand identity….
How to Write a Marketing Plan in 7 Steps [+ Template]
Marketing plans include strategies for promoting and advertising a business as well as details on how to implement those strategies. This ensures a business reaches sales and growth goals. To create your own marketing plan, write out an executive summary, conduct market research, determine the right strategies, and create a plan for executing those strategies….
Top 18 Best Business Slogans & Taglines
A slogan promotes a product by telling customers how it’s different from those of competitors. A tagline, on the other hand, represents a company’s entire identity and branding. The best slogans and taglines are memorable, benefit-focused, catchy, emotion-inducing, and tell a story. Below, we’ve highlighted the best slogans and taglines of the last 50 years….
Radio Advertising Costs & How to Negotiate Lower Rates
Radio advertising costs range from $200 to $5,000 per week depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included like music, voice actors, and editing. Some stations have their own advertising production teams to save costs. How Much Does…
Newspaper Ad Costs, Benefits & How To Create One
Newspaper advertising is best for businesses that want to reach customers aged 35-45 on a local, regional, or national scale. The average newspaper ad cost depends on the circulation of the paper, the size, day, and ink. A full-page ad can start at $2,700 and increase to $163,000 depending on these factors. Print Newspaper Ad…
How to Market Your Business With Vehicle Wrap Designs
Business car wraps are vinyl decals that are designed, printed, and applied to vehicles to create mobile billboards. Wraps typically cost $2,500 to $5,000 or more, plus design. To use car wraps for marketing, choose vehicles to wrap, create a vehicle wrap design, and hire a company to fabricate and apply the decal. If you…
6 Best Online Business Card Providers
Providers of the best business cards online make it easy for you to create and print your own business cards, either using your own design or with predesigned templates. We looked at a variety of online providers and narrowed it down to these six best options in terms of price, available designs, and turnaround time….