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Brand Identity Design: What It Is & How to Do It [+ Examples]

By Daniel Threlfall on May 29, 2018 | Marketing, Tip List, Traditional Marketing

brand identify design

Brand identity design is the comprehensive brand messaging that defines how customers perceive your brand in the market. There are three components of brand identity design — your brand’s culture and values, position in the market and brand visuals. Businesses convey their brand identity design to customers using intangible and tangible elements like logos, company…

Best Direct Mail Service Companies: VistaPrint vs. PsPrint vs. EDDM

By Jeremy Marsan on December 13, 2017 | Buyer's Guide, Marketing, Traditional Marketing

Best Direct Mail Service

Direct mail service companies help you to deliver your promotional campaign via postal mail. The basic service is to print, stamp and mail all of your postcards, brochures or flyers. However, the best will also help you to create a list of mailing addresses and even provide design templates to help you create your direct…

Storefront Signs – How to Choose the Right Sign For Your Business

By Maggie Aland on December 5, 2017 | Listicle, Marketing, Traditional Marketing

How to choose storefront signs

A storefront sign gives your store a good first impression and ensures that people can see your business day or night. There are various options in terms of materials, size, and design. Because your signage is one of the first things a potential customer sees, you must choose one that reflects your brand, products, and…

25 Company Swag Ideas People Love

By Anna Dizon on December 3, 2017 | Marketing, Tip List, Traditional Marketing

Company Swag Ideas from the Pros

Clients and employees alike look forward to company giveaways every year and with so many ideas to go around, the usual and uninspired ideas like t-shirts and paperweights can be easily forgotten. We asked experts to share the most unique, memorable corporate gifts ideas available in the market today. Once you’ve found some fun swag…

26 Direct Mail Ideas From The Pros

By Jillian Ilao on June 21, 2017 | Marketing, Tip List, Traditional Marketing

According to Epsilon, 77% of people open their mail as soon as they receive it. Data from the Direct Mail Association (DMA) showed that two-thirds of people have bought something because of a direct mail piece. This shows that when done right, direct mail can still be a fundamental element of your marketing strategy. One…

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