Companies use radio advertising to promote products or services over the radio, typically in 30 or 60 second spots. Radio can be more expensive than some newer advertising methods, but it is a very strong medium, reaching 93% of American adults weekly according to Nielsen data. With an adequate marketing budget, you can use radio…
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15 Insightful Billboard Design Tips & Examples
Consider this: Over coffee break, you blurted out a plumber’s phone number to a colleague after they complained of plumbing problems at home. How did you even manage to recall the digits when you’ve never even used their services? Then, as you drive home that day, you come across a billboard for the plumbing company,…
Storefront Signs – How to Choose the Right Sign For Your Business
A storefront sign gives your store a good first impression and ensures that people can see your business day or night. There are various options in terms of materials, size, and design. Because your signage is one of the first things a potential customer sees, you must choose one that reflects your brand, products, and…
25 Company Swag Ideas People Love
Clients and employees alike look forward to company giveaways every year and with so many ideas to go around, the usual and uninspired ideas like t-shirts and paperweights can be easily forgotten. We asked experts to share the most unique, memorable corporate gifts ideas available in the market today. Once you’ve found some fun swag…
26 Direct Mail Ideas From The Pros
According to Epsilon, 77% of people open their mail as soon as they receive it. Data from the Direct Mail Association (DMA) showed that two-thirds of people have bought something because of a direct mail piece. This shows that when done right, direct mail can still be a fundamental element of your marketing strategy. One…