Marketo is a marketing automation software with a range of capabilities that can cater to the needs of all business sizes. Some of its features include email marketing, lead nurturing, SEO, social media marketing, landing pages, and analytics. We compiled user reviews from around the web and determined that Marketo has a mix of positive and negative ratings. We also compared the most popular pricing options for small business owners.
Marketo Customer Reviews
Ease of Use: Fair
Customer Service: Good
Summary of User Reviews
What Marketo does well:
Users who recommend Marketo had a positive experience with the company’s customer service. Customers also liked that the platform offers a comprehensive range of functionality for automating marketing processes like social integration, customer engagement, personalized ads, and predictive content. Impressed users also said that the system is very flexible and allows for nearly limitless options for customization.
What Marketo does not do well:
Users who gave the company critical feedback reported that there’s a steep learning curve when it comes to using the software. Customers said that it’s not always intuitive, and in some cases, integrating the software with other systems can be challenging.
Most Helpful Positive User Review
A user who gave Marketo a positive review on G2 Crowd said that the company’s customer support team has been very efficient. He said that the workflow flexibility (building complex data, lead scoring, and organizational processes) is unmatched by other platforms. He also reported that the powerful and flexible set of automation tools has helped them achieve an increase in lead conversions and sales revenue. He also likes that the software can be integrated with Salesforce.
Most Helpful Negative User Review
A user who gave the company critical feedback on Capterra said that while the platform is feature-rich, it is not user-friendly. He said that doing campaign creation, segmentation, reporting, tokens, and forms is not intuitive. He also mentioned that setting up multi-tiered campaigns and nurture streams can be extremely time consuming.
Other Marketo User Reviews From Around the Web
Here are a few resources for finding helpful Marketo customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed
|*Average rating as of date article was written: September 13, 2017.|
Marketo does not publish their rates online. According to a third party website, Marketo has three subscription options that range from $895 to $3,195 per month. The main differences between the plans are the number of users included, the testing capabilities, and the advanced reporting features available in the highest tiered plan.
Below are a few of the applications Marketo offers:
- Marketing Automation
- Account-Based Marketing
- Email Engagement
- Mobile Communication
- Social Integration
- Digital Ads
- Web Interaction
- Marketing Analytics
- Predictive Content
You can visit this page to contact them about their packages and pricing.