Matomo (formerly Piwik Analytics) is an open-source analytics platform that enables users to measure the performance of their digital apps and intranet portal. It tracks the activities of multiple website visitors and generates reports to show behavioral patterns and trends. In this article, we cover user reviews and pricing. Ready to try Matomo? Get a free trial.
What Matomo Does Well
Users who gave Matomo a positive review like the app because it gives them full control of managing their data. Other users also commented that the software is easy to install and configure and that it allows them to create multiple reports that are not possible in Google Analytics and other web tools.
One user who gave Matomo a positive review on G2 Crowd said that the platform allows him to have 100% security and control over his data. Since he has a copy of their website’s data in his database, he said that he and his team can easily run custom queries if needed.
What Matomo Does Not Do Well
Users who gave Matomo a negative review said that the platform’s user interface hasn’t improved in years. Others complained that the price for valuable tools, such as heat maps and user flows, is a bit too much for small business owners.
One user who gave Matomo a negative review on Facebook mentioned that the software badly needs to improve its user interface. He said that he has been using the platform for the past two years and nothing has changed.
Matomo offers one free self-hosted plan and three paid cloud-hosted plans: Essential ($9/month), Business (ranging from $29 to $14,790/month), and Enterprise (custom priced). The main differences between the plans are the numbers of page views included per month, websites, team members, segments, goals, and more.
(or $25 to $12,325/month)
Ready to try Matomo? Get a free trial.
Check out the list below of some of Matomo’s features:
- Privacy Compliant Analytics
- Goals and Conversion Tracking
- Event Tracking
- Content Tracking
- Strong Focus on Software Security
- Customizable Dashboard
- Visitor’s Journey
Can Matomo manage multiple user accounts?
Can I use Matomo and Google Analytics at the same time?
Here is a list of some of Matomo’s popular integrations: