Meltwater (formerly Sysomos) is an integrated social media management and AI-powered analytics engine that optimizes its users’ online presence. Its features include campaign planning, content management, customer targeting, analytics, customized reports, and automated publishing. In this article, we cover Meltwater reviews and pricing. Ready to get started? Request a demo.
The Meltwater pricing guide shows that it offers quote-based plans. Those interested may contact Meltwater to request prices. Pricing for similar providers have monthly fees that cost around $10 to $25/month for basic software, while more extensive apps range from $50 to $100+/month.
Ready to get started with Meltwater? Request a demo.
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Summary of Positive Meltwater Reviews
Users who gave positive Meltwater reviews like that it is easy to learn and use. Many also commended its effective and robust social monitoring features, such as its outreach and influencer engagement tools.
One user who left a positive review of Meltwater on Capterra appreciates its simple and flexible functionalities. He cited its daily email reports, customizable dashboard, integration with analytics and social platforms, comprehensive media and influencer database, and contact platform as some of the features he likes the most.
Summary of Negative Meltwater Reviews
Users who gave negative Meltwater reviews said that although it is good for larger operations, it could be a little too expensive for small businesses. Many also complained about its unclear renewal policy and poor customer support team’s performance.
One user who left a negative review of Meltwater on G2 said that canceling plans is a hassle. He explained that auto-renewals are added to contracts without proper disclosure and that there are no notifications sent to him prior to the renewal period, leaving him with no choice but to either continue with his plan or pay a certain fee.
Our Top Social Media Management Tool Picks
10 Best Social Media Management Tools for Small Businesses: Social media management tools make it easier for you to schedule posts, manage conversations, and analyze your results. We analyzed dozens of options to find the best tools that will save you time and help you stay on top of your social media marketing. Here, we chose 10 of the top tools based on cost, features, and ease of use.
Check out the list below of some of Meltwater’s features:
- Automated publishing and content management
- Contact and campaign management
- Real-time social reporting and data visualization
- Influencer engagement tools
- Campaign planning and execution
- Customer targeting
- And more
What types of users can benefit from Meltwater?
Meltwater is designed to cater to marketing professionals, PR agencies, and customer care teams. It provides customizable social media management solutions that are tailor-made per user in order to help filter through various topics and influencers on social media platforms.
How does Meltwater help users gain insights on popular topics on social media?
Meltwater provides users with a social listening tool that enables them to access online conversations in order to gain insights and track future data on trending topics. It helps them filter through various discussions on multiple social media channels.
Here is a list of some of Meltwater’s popular integrations: