Microsoft Advertising, formerly Bing Ads, is a search engine optimization (SEO) tool and marketing software that allows users to create targeted advertisements to reach specific audiences. Its features include keyword optimization, performance analysis, mobile-friendly ad campaigns, and more. In this article, we cover Microsoft Advertising reviews. Ready to get started? Sign up now.
Microsoft Advertising Pricing
The Microsoft Advertising pricing scheme is not readily available on its website. However, it bills users on a pay-per-click basis and allows daily budgeting. Prices for similar platforms range from $0.12 to $0.40+ per hour and varies according to the targeted region, the number of domain controllers, and directory sharing.
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Summary of Positive Microsoft Advertising Reviews
Users who gave positive Microsoft Advertising reviews like that its interface is simple and straightforward. They also appreciate that it allows users to customize targeted ad campaigns.
“The platform is very simple and easy to navigate in terms of set up and overview. You’re able to target to smaller, more specific audiences. With Microsoft Advertising, you have more control over campaign and ad group settings, and you can target more granularly on devices to control your search demographics, which can’t be done on Google.” – Julianne Petshe
Summary of Negative Microsoft Advertising Reviews
Users who gave negative Microsoft Advertising reviews complained that its data processing and reporting features are very slow. They also mentioned that it is difficult to edit existing ads to the platform.
One user who gave Microsoft Advertising a negative review on G2 commented that he has to download multiple reports in order to obtain the data he needs. He also said that he finds its data analysis feature to be inefficient compared to other search engines.
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Microsoft Advertising Features
Check out the list below of some of Microsoft Advertising’s features:
- Location-based targeted ads
- Keyword optimization
- Performance analytics
- Mobile-friendly campaigns
- Easy importing
- Ad and landing page scheduling
- Product listing ads
- And more
Microsoft Advertising FAQs
Does it offer training?
Yes, it does. You may visit its website to access its webcasts and training module to ensure you make the most out of your subscription.
Does it have a required minimum fee?
No, it does not.