Mixpanel is an analytics software which can be deployed on both web and mobile. Unlike other analytics tools that focus on measuring just page views, the software keeps a record of all the actions taken by your website’s visitors, such as uploading an image, sharing a post, and streaming a video. In this article, we cover user reviews and pricing. Ready to try Mixpanel? Get a free trial.
Mixpanel has two subscription options: Engagement Plans and People Plans. Both plans offer a free plan and two paid plans (starting at $999/year). The main differences between the plans are the length of data history, available data points per month, number of users per project, and level of customer support.
Annual plans are paid in lump sum at the beginning of the billing cycle.
Ready to try out Mixpanel? Get a free trial.
What Mixpanel Does Well
Users who gave Mixpanel a positive review said that the software helps make their jobs easier by enabling them to segment and target their customers using real-time data and information. Many are also impressed by the technical support they receive from the company’s support team.
“Mixpanel provides various point of strength: huge users segmentation capabilities, deep analytics, funnel overview, notification system based on user properties and user behaviors, a layer of API to use for own customized reporting and integrations.”
What Mixpanel Does Not Do Well
Users who gave Mixpanel a negative review commented that there may be a learning curve when you start using the software. Other users pointed out that their mobile app is a bit limited and lacks features that are available in the desktop version.
“It took me a while to understand how this works. It would’ve been good if Mixpanel provided more guides to understand how this software works.”
Check out the list below of some of Mixpanel’s features:
- Market Segmentation
- Automatic cohort creation
- Dynamic bucketing
- Funnel analysis
- Retention reports
- Message scheduling
- Behavior tracking
- Flexible targeting
- In-app messaging
- Activity Feed
- Segmentation tool
- Mobile surveys
Who uses Mixpanel?
Does Mixpanel support mobile devices?
Here is a list of some of Mixpanel’s popular integrations: