Many brick and mortar retail stores have been looking for new ways to keep their business running and to grow into new areas of opportunity. Bringing your business online is a great way to further your business goals. Here we aim to provide answers to all your questions about moving your store online.
One of the first questions asked is which online store platform is best for your business. Take this short quiz to find out now.
Choosing a Platform
The first step in setting up your online store is choosing what platform to use. Many platforms include free trials so you can spend some time making the right decision. If you have an existing website, you can add a shopping cart to turn it into an online store.
Setting up your Store
Once you’ve selected your platform, your next step is getting your site up and running and your products online.
Setting up the capability to accept online payments and fulfill customer orders may seem daunting. But, it’s more straightforward than you think and there are often easy payment processing options offered by your chosen platform.
Selling on Social
Selling your products on social media can be a great way to get in front of new customers, both within your locale and across the country. Many platforms offer integrations making this simple.
The most tedious part of setting up an online store is adding your products. However, think of your product pages as the digital version of your in-store merchandising strategy.
Outsourcing Order Fulfillment
If you are finding yourself sending out dozens of orders everyday, it may be time to invest in using an order fulfillment service.
Catching your customers’ eye with your high quality products is key to nailing that conversion. Having excellent product photographs and descriptions on your website makes all the difference.