Nimble Review: Features, Alternatives & Pricing in 2023
This article is part of a larger series on CRM.
Nimble is among our top recommended social customer relationship management (CRM) software. When we evaluated this provider, it earned high scores in pricing, general features, advanced features, and expert score. However, it received a lower score in customer support because of the lack of a phone support option.
Overall Score:
4.55 / 5
Pros
- Has robust social media integration for customer profile enrichment and social media posting
- Integrates natively with more than 160 third-party apps
- Feature-packed, user-friendly interface that has email marketing, analytics, and pipeline management tools
Cons
- Only has one pricing option, which is not ideal for growing businesses wanting to scale
- No phone support
- Doesn't have an in-app phone feature
- You are a sales professional needing a CRM system with robust social integrations: Due to its robust social features, Nimble made our list of the best social customer relationship management (CRM) platforms. It lets users post directly from their CRM account, match leads with their correct social media accounts, and enrich their profiles with information from their social media pages.
- You are a freelancer or startup looking for a simple and intuitive CRM system: Most Nimble reviews highlighted the simplicity of using the system. Users say it is easy to navigate and explore due to its straightforward and clean interface. Hence, it is a good choice for those looking for their first CRM. Alternatively, you can also check our guide on the best simple CRMs for more options.
- You are a small business looking for a free CRM plan: Nimble app offers many excellent features and integrations, but no free option is available.
- Alternative: Consider using HubSpot CRM or check out our top choices for the best free CRM providers.
- Your sales reps need a high-performing and robust in-app phone: Nimble doesn’t have an in-app phone feature. This could be a drawback for salespeople who conduct numerous calls daily to follow up with warm leads or reach out to new ones.
- Alternative: Subscribe to Freshsales or Salesforce if you need an excellent in-app phone. Read our guide to Freshsales vs Salesforce for more information.
- Your organization is involved in healthcare practices: Nimble is not a HIPAA (Health Insurance Portability and Accountability Act)-compliant CRM, so it is not a good fit for healthcare organizations and service providers.
- Alternative: SimplePractice is a great CRM for managing healthcare operations because of its features for appointment scheduling, patient treatment, and billing. It also offers unique tools for mental healthcare providers, such as psychotherapy notes and a treatment planner.
Nimble Review of Deciding Factors
Nimble is a simple CRM system that offers excellent social media integration tools and essential CRM features, such as lead and deal management, sales pipelines, and reporting. It also provides users with other functionalities like task management, email marketing, and third-party integrations. It is best for small businesses that want an intuitive and unified system to manage all aspects of their customer outreach activities.
Supported Business Types | Freelancers, startups, and small businesses |
Standout Features |
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Nimble Pricing Plans |
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Contract Duration | Annual and monthly billing options are available |
Key Integrations |
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Customer Support |
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Nimble Alternatives
If you’re not sure if Nimble is the right fit for your business needs, below are some of the best Nimble alternatives to consider.
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Starting Price* | $25 per user, monthly | $15 per user, monthly | $14.90 per user, monthly |
Best For | Small sales and support teams looking for highly customizable CRM software | Teams that need a scalable CRM with a feature-rich, in-app telephony | Companies that need visual representations of their sales pipelines |
*Based on annual billing; monthly pricing is also available at slightly higher rates.
You can also check out our expert guide on the best CRM for small businesses for more options.
For this review, we gave a score of 4.25 out of 5 for Nimble pricing. This provider offers only one pricing plan at $24.90 per user, monthly, when billed annually ($29.90 per user, per month, billed monthly). Both pricing plans include the same features, such as pipeline management, contact management, a unified inbox, customer data enrichment through social media integration, email marketing, and third-party CRM integrations. New users can try the software for free for 14 days before subscribing to a paid plan.
Nimble Features
Nimble software offers a wide range of features in one platform, giving sales teams a single place where they can manage and track the progress of their sales pipelines, run email marketing campaigns, and create CRM reports.
In our Nimble review, this provider achieved a score of 4.38 out of 5 for its general features. It allows you to generate simple sales pipeline reports and create customizable pipelines based on your industry. It also integrates with several third-party apps via native integration and Zapier. In addition, it has a mobile app that lets sales reps manage their leads, deals, tasks, and opportunities on the go.
Below are some general features that offer the most value from Nimble:
- Contact management
- Task management
- Calendar syncing
- Social listening
- Email tracking
- Pipeline management
- Sales forecasts and reports
This platform earned a perfect score for its specialized features. It offers tools for contact management, deal pipeline management, email marketing, and calendar management.
Nimble’s deal pipeline management feature lets users create unlimited pipelines with custom stages. It offers several vertical industry deal templates that you can choose from, including those for insurance, real estate, automobile, financial services, consulting, legal services, nonprofits, and mortgage brokers. The tool also connects tasks, communications, and events to each deal to ensure everyone is on the same page with each opportunity.
Nimble’s reporting and analytics features let users generate various data-driven reports on lead sources, projected revenue, and sales pipelines. It also allows them to track the results of their email marketing campaigns, including click, open, and conversion rates.
Sales forecasting screen (Source: Nimble)
Nimble’s mobile application allows agents to access their CRM portal on the go, including leads, deals, opportunities, tasks, and calendars. It enables users to utilize all of the features wherever they are—which is a significant advantage for users often on the go.
Nimble mobile app (Source: Nimble)
Third-party Integrations
Nimble has native integration capabilities with many third-party applications, allowing users to synchronize their customer data into one platform, launch email marketing campaigns, and perform accounting-related tasks. It integrates with various apps, including help desk, email marketing, accounting, project management, and ecommerce tools.
Some of the popular available integrations include:
- HubSpot
- Forms.io
- JustCall
- Mailchimp
- Leadinfo
- Integrately
- Osano
- BotUp
- MailSend
Nimble’s popular third-party integrations on the App Marketplace (Source: Nimble)
We gave this provider a score of 4 out of 5 for its customer service. Nimble provides customer service through basic channels, including live chat and email. It has a comprehensive support center that gives users a wide breadth of information that covers frequently asked questions and instructional articles on how to maximize the product’s features. New users can also request free onboarding assistance and one-on-one consultations with Nimble’s customer support team.
This provider earned an expert score of 4.5 out of 5 in our expert Nimble review. We examined verified reviews online and found most users left positive reviews about its simplicity and ease of use. They said that, unlike other feature-packed CRMs, Nimble’s interface is sensibly organized—making it easy for them to look for the information they require or find the tools they need. They also like its capability to extract customer data from their social media accounts.
At the time of this publication, Nimble reviews from popular user review sites are as follows:
- G2: 4.5 out of 5 based on 990 reviews
- Capterra: 4.4 out of 5 based on 1,863 reviews
- Gartner: 4.2 out of 5 based on 128 reviews
In less favorable Nimble CRM reviews, some users complained about its clunky Chrome extension and limited pricing options, albeit minimal. Others suggested updating its interface to make it look sleeker.
Methodology: How We Evaluated Nimble Reviews
To evaluate this program against other CRM systems, we test each system ourselves. We examined crucial areas, such as pricing, general features, specialized features, and quality of customer support. We also looked at Nimble pros and cons, as well as recent ratings about this platform from credible review sites.
Click through the tabs below for our Nimble evaluation criteria:
20%
Pricing
20%
General Features
35%
Niche Features
10%
Support
15%
Expert Score
20% of Overall Score
Cost is typically a major factor in the selection of customer service software, so we included it in our criteria when we evaluated the cost-effectiveness of this platform. We usually give a high score to those with a starter plan that costs $30 per user or less. Additional points are given to providers that offer a free plan, scalable pricing options, and monthly or annual billing options.
20% of Overall Score
We looked at overall CRM system features we feel are essential to small businesses, such as reporting and analytics, customizable pipelines, and third-party integrations. We also checked if the provider has a mobile app for reps who are always on the go.
35% of Overall Score
We examined the niche features of the program to see the value users can get through their subscriptions. For this platform, we checked if they offer specialized features such as contact management, email templates, social media integrations, and calendar management. We also considered if these features were offered for free or for an additional fee.
10% of Overall Score
Support is crucial in operating any customer service tool, especially for small businesses or teams that don’t have in-house technical support. We evaluated the availability and types of support channels offered by these providers, which could include live chat, email ticketing, phone, and self-service tools.
15% of Overall Score
We looked through existing and best customer service reviews on credible sites to gauge the level of satisfaction of users. Doing this also helped us determine the common problems they encounter when using the software. We also incorporated our expert opinion on the product’s essential features, usability, value for money, and popularity.
*Percentages of overall score
Bottom Line
Nimble lets users enrich their customer profiles through robust social media integrations. Its simple interface makes it a great choice for users looking to use their first CRM but still want access to fundamental features like sales pipelines and lead management. Due to its limited pricing options, it is not ideal for users planning to scale in the future. It also doesn’t have a free plan, but interested users can sign up for a 14-day free trial.
Nimble helps users save time by matching the social profiles of their contacts and companies to their data in the CRM. Through the Nimble Prospector tool, the system automatically enriches contact profiles with business and social details, so agents better understand their customer’s backgrounds, including job titles, companies, and locations.
Nimble Prospector (Source: Nimble)