Nova is an integrated email marketing and sales automation software designed to manage B2B sales campaigns. Its features include AI-powered personalization tools, email tracking, advanced analytics, workflows, and more. We compiled Nova user reviews from around the web and determined that it has generally positive ratings.
Summary of Nova User Reviews
What Nova Does Well
Users who gave Nova a positive review said that it is highly customizable and has seamless workflow automation capabilities. Some of them also mentioned that it integrates well with Salesforce.
What Nova Does Not Do Well
Users who gave Nova a negative review complained about occasional system lags and glitches. They also said that there’s a need to expand its current pool of integrations to accommodate other applications.
Most Helpful Positive User Review
A user who left a positive review of Nova on G2 Crowd said that the app makes it easy for him to launch bulk email marketing campaigns and personalize each email at the same time. He also commended the app’s email tracking feature, which helps him determine the reach and effectiveness of their campaigns.
Most Helpful Negative User Review
A user who left a negative review of Nova on G2 Crowd said that there’s a need to expand the software’s third-party integrations beyond Salesforce and Hubspot. He said that the current integrations are limited and do not necessarily address the requirements of B2B-focused campaigns.
Nova doesn’t publish its pricing plans online. However, services from providers similar to Nova usually cost around $5 to $30 for apps with basic and straightforward functionalities, while the more extensive ones cost around $50 to $100+ per month.
Check out the list below of some of Nova’s features:
- AI-Powered Email Personalization
- Emails, Calls, and Social Tasks
- Advanced Analytics and Software-Based Coaching
- Email Smart-Drips
- Native Dialer
- Inbound Lead Routing
- Workflows and Templates
- Task Reminders
- Send in Recipient Timezone
- Deep Reporting and Saved Filters
- Full Inbox Integration
Helpful Email Marketing Resources
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Email Marketing Best Practices — 31 Tips From the Pros — We asked small business owners and marketing professionals to share their most valuable email marketing best practices and came up with a list of the best tips.
25 Innovative Email Subject Line Tips — Email subject lines can make or break your email campaigns. In this article, we asked experts to weigh in on what to think about when crafting a catchy subject line.
21 Email Marketing Statistics That You Should Know — Read about useful statistics that will help your strategy when it comes to email marketing. This article covered trends, purchasing decisions, population statistics, and more.
Does Nova offer a demo?
Yes. Interested users can schedule for a demo on their website to know more about the product.
Can Nova adapt to different time zones?
Yes. Nova finds addresses and relevant information for each specific individual and makes sure that the emails get sent at the appropriate time.
Can business owners manage their sales team using Nova?
Yes. Nova enables business owners to manage their team through workflows and templates. These features help employees stay on top of their assigned tasks.
When choosing an email marketing software, it’s important that the system integrates with the other applications your business is currently using. Here is a list of some of Nova’s popular integrations: