Offrs Review: Is It Right for Your Real Estate Business?
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.
Jocille is a staff writer at Fit Small Business who specializes in real estate education.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
Offrs is a predictive analytics platform that leverages artificial intelligence (AI) and data acquisition to improve lead generation performance by directing agents to homeowner leads who will most likely sell their properties. Due to a combination of higher pricing, limited customer support, and lack of client relationship management (CRM) tools, Offrs did not make it on our list of top real estate lead generation companies.
However, it did receive a respectable 3.76 out of 5 rating based on an analysis of 24 criteria including lead generation features, Offrs reviews from customers, pricing, and ease of use. Read through our review of the Offrs platform to determine if it is the best tool for your real estate business.
Overall Score:
3.76 / 5
What We Like
- Higher probability of conversions and exclusive listing leads
- Verified data from multiple sources
- Pay per lead or purchase an entire ZIP code
- Predictive analytics is 72% accurate
What's Missing
- Exclusive leads and several smart apps come with an additional cost
- No CRM or lead follow-up tools
- Few third-party integrations
- No SMS marketing tools
Recommended For
- Agents who want to build their funnel and clientele on a lead-by-lead basis
- Brokers seeking to be the real estate authority within a ZIP code by receiving exclusivity for all the data and contact information within a specific territory
- Real estate professionals working in a specific niche and looking for predictive sellers, listings, for-sale-by-owners (FSBOs), expireds, and seller signal leads
Not Recommended For
- Realtors looking to leverage SMS marketing
- Agents who need a full follow-up system, as Offrs does not include customer relationship management (CRM) or tools for communication tracking
- Large brokerages needing an all-in-one lead generation and marketing platform, as Offrs does not include collaborative tools for large teams
Quick Look at Offrs Pricing
- 10 cents for each lead
- 20 cents for each exclusive lead
- $400 per month for leads in one ZIP code
- $800 per month for exclusive leads in one ZIP code
Other Articles Featuring Offrs
Offrs Reviews: What Users Think of Offrs
Offrs reviews reveal that users loved the data they received. One Offrs review valued the access to all homeowner information, including emails and phone numbers, which was useful in his geo-farming and local outreach. Another agent praised the platform after getting her first listing, saying, “It took time to send out marketing and follow up with phone calls, but it does pay off.” Others were also happy about the hardworking team behind Offrs who helped them with their concerns.
- Sitejabber: 3.18 out of 5 based on 80 Offrs reviews
- Google: 3.6 out of 5 based on 24 Offrs reviews
- Yelp: 3.5 out of 5 based on 20 Offrs reviews
Some Offrs real estate reviews expressed frustration over the automatic charges on their credit cards even after they canceled their subscription. One user also said she didn’t find the platform user-friendly, while others noted that the volume of data didn’t meet their expectations. If you’d prefer a platform that consistently generates a high volume of quality leads with a robust customer relationship manager (CRM), check out Zillow Premier Agent or Market Leader.
Would Our Expert Use Offrs?
At 10 cents per lead, we view Offrs as an excellent addition to any agent’s lead generation and geo-farming strategies. We believe the different types of seller leads provided by the platform, along with data analytics, will give you higher chances of lead conversion. Moreover, Offrs’ Smart Apps help you manage leads generated through farming, referral marketing, and lead generation. The Email and Direct Mail Autopilot apps further enable you to tailor marketing campaigns toward identified homeowners so you can get more listings.
However, Offrs cost for leads and Smart Apps may add up, which is not particularly cheap. Since homeowner leads haven’t proactively expressed wanting to sell yet, monthly lead conversion is not guaranteed and may fluctuate—this could be discouraging if you can’t secure a listing in a few months. For guaranteed leads, we recommend Market Leader instead. What we like about Market Leader is its exclusive buyer and seller leads as well as its robust and easy-to-use CRM and marketing automation.
Offrs Alternatives
If you’re looking for the best lead generation software other than Offrs, scan the table below to find the perfect fit for your real estate business.
Software |  |  |  |  |
|---|---|---|---|---|
Best For | Agents and teams needing automation and tracking tools to scale lead generation and follow-ups | Agents, teams, and brokerages looking to purchase leads and utilize marketing automation tools | Realtors who want to gain leads from the industry’s most visited real estate website | Established agents wanting to target repeat buyers and sellers |
Key Features |
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Starting Price | $499 per month | $139 per month | $20 and $60 per lead; costs vary by location | $500 per month |
Learn More | or | or | or | or |
Offrs Pricing & Services
How much does Offrs cost? Unlike other lead generation companies, Offrs pricing does not have tiered plans. Instead, its pricing structure is based on an a la carte system where you can purchase one service or product based on your business needs. Services are divided into three categories: leads, apps, and smart data.
Offrs pricing is not explicitly disclosed on the website. However, according to its blog post, you can estimate Offrs cost for leads as follows:
- 10 cents for each lead
- 20 cents for each exclusive lead
- $400 per month for leads in one ZIP code
- $600 per month for exclusive leads in one ZIP code
Plans | Listing Leads | Smart Apps | Data Analytics |
|---|---|---|---|
Who the Service Is Best For | Agents and brokers looking for listing leads to plug into their existing lead nurture and follow-up system | Agents, teams, and brokers looking for a direct marketing solution to attract more ready-to-convert leads | Professionals who want raw data to evaluate and implement their own marketing strategy |
Monthly Pricing* | $600 or 10 cents per lead | Free to $50 | $250 to $500 |
Predictive Analytics | ✓ | ✓ | ✓ |
Verified Data | ✓ | ✓ | ✓ |
Marketing Automation | ✕ | ✓ | ✕ |
Service Inclusions |
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*Contact the sales team for Offrs pricing details.
Add-on Services
In addition to its primary features, Offrs partners with several real estate lead generation and marketing platforms to provide additional insights and simplify lead generation.
AgentbyZip is a platform associated with Offrs designed to help buyers and sellers find a real estate agent. As an Access Agent, you can be ranked as the top agent in your area and be marketed along with the platform. AgentbyZip offers tiered packages that may include premiere ad placement, email newsletter ads, and Google Ads. Contact the sales team for pricing.
AgentbyZip.com homepage (Source: Offrs)
SmartZip is another platform that uses predictive analytics to provide highly qualified listing leads, just like Offrs. It also helps agents build their authority in a specific farm area, offering predictive leads, automated marketing, and brand-building tools. Pricing starts at approximately $500 per month.
SmartZip mobile app (Source: SmartZip)
Smart Broker is a comprehensive platform that combines all of the apps and tools from Offrs to help teams and brokerages use the Smart Apps, view data, and market to their desired territory more efficiently. The Smart Broker program is free to the broker.
Smart Broker’s lead management platform (Source: Offrs)
Offrs Features
- Smart data analytics
- Niche seller leads
- Smart Apps
- Digital and print marketing
Offrs stands out from its competitors primarily for its predictive analytics, which use high-quality data to streamline your lead generation efforts. It prevents you from spending money marketing to people who aren’t ready to convert, which significantly increases your overall return on investment (ROI). In addition, Offrs helps you reach out to leads in a specific geographic location with email marketing, direct mail marketing, and ads on Facebook and Google.
Sample predictive analytics (Source: Offrs)
Additional Offrs Features
Offrs’ Smart Data can be easily accessed on your Offrs platform, integrated with your CRM, or downloaded to spreadsheets. An online ad-builder tool also enables you to customize your messaging for leads who are searching for specific information. Read on to learn more about Offrs robust features.
Lead Feed
- Exclusive listing leads
- Predictive seller leads from multiple sources
- Buyer leads
You can purchase both exclusive and non-exclusive lead contact information on Offrs either on a per-lead basis or from an entire ZIP code. Depending on your budget, Offrs can deliver new leads to your inbox every day, including seller signal leads, for-sale-by-owner (FSBO) leads, and expired listing leads.
- Seller signal leads: These are identified homeowners who have shown intent in listing their homes on real estate websites.
- FSBO leads: These leads are identified as having a high likelihood of hiring an agent to sell their homes.
- Expired listing leads: Offrs identifies expired listing leads who are most likely to look for a real estate agent.
- Buyer leads: Offrs pinpoints buyer leads who have shown interest in a property by engaging with real estate websites.
Offrs listing leads (Source: Offrs)
Using predictive analytics, Offrs identifies leads who have taken actions indicating they are likely to list or buy a home, such as engaging on real estate listing websites. These leads will most likely hire an agent, giving you higher chances of conversion. Along with the detailed data about these potential sellers and buyers, use Offrs’ Smart Apps and marketing tools to create hyper-specific marketing messages.
Smart Farming Apps
- Access leads in an entire ZIP code
- Plug-n-Play Ad Builder
- Territory Builder
- Template Builder
Offrs Smart Apps allow you to manage leads generated through farming, referral marketing, and other lead generation activities. With these Smart Apps, you can automate marketing to property owners identified by Smart Data and engage with leads who are most likely to convert. Other Smart Apps also connect you with potential homebuyers. These apps will improve your real estate farming strategies in a specific area.
Offrs Smart Apps (Source: Offrs)
Here are some useful Smart Apps Offrs provides:
Access and download leads, including contact information of all homeowners, by searching by ZIP code.
Offrs Territory Builder app (Source: Offrs)
Customizable templates are provided for your automated marketing so you can promote your business with the right message and branding.
Sample customizable template from Offrs (Source: Offrs)
Digital & Print Marketing
- Email marketing
- Facebook ad marketing
- Google Ad marketing
- Direct mail marketing
Offrs has several marketing tools that you can add to your real estate marketing materials to increase your brand exposure to niche clients. You can automate email and direct mail marketing, as well as Facebook and Google Ads, with extensive targeting capabilities to reduce marketing waste. This gets your brand in front of your target audience from multiple angles, increasing the likelihood of lead generation and conversions.
Offrs’ Email Autopilot and Direct Mail Autopilot apps allow you to automatically deliver emails and postcards to specific leads based on when and how they are tagged. You can either choose from Offrs’ templates or create your own email and direct mail campaigns. Powered by Autopilot, these apps utilize smart algorithms so leads are prioritized based on their likelihood to respond.
If you’re always away from your computer, take advantage of Offrs’ marketing services, where an expert team will create and run your Facebook and Google Ads for you. They will generate target audiences using your selected tags and deliver ads directly to leads via Facebook or Google.
When a lead engages with your ad, their contact information is captured directly from the source. This will then generate leads in your Offrs platform so you can start engaging with them.
Predictive Analytics
- 72% prediction accuracy
- Multiple homeowner data sources
- Different types of Smart Data
To ensure accuracy, Offrs aggregates data using over 1 billion data points on residential and commercial real estate against real-time feeds from over 25 providers. Offrs’ proprietary algorithm investigates many sources of property data, behavioral data, demographic data, event data, and automated valuation model (AVM) data. These diverse types of real estate data empower your market initiatives.
Sample Territory Report (Source: Offrs)
With this combination of research, Offrs promises a 72% accuracy rate in predicting likely listings, thereby ensuring a better return on investment (ROI) on all of your marketing expenses and success in your real estate business. Instead of blindly targeting a large number of people and hoping for a few leads, you can efficiently reach prospects with higher chances of responding and using your services by incorporating Offrs’ Smart Data into your sales and marketing pipeline.
You simply sign up for Smart Data in a particular territory or up to 10 territories by choosing a ZIP code or part of a ZIP code. Once you purchase exclusive leads and you become the official Offrs agent in a specific territory, you get exclusive access to the results generated by Offrs Smart Data.
Ease of Use
The Offrs platform is user-friendly and easy to navigate, with contact information displayed clearly in your inbox. While there might be a bit of a learning curve to familiarize several Smart Apps, Offrs has an extensive library of guides and tutorials that show you exactly how to efficiently collect and utilize your data.
Access leads on your Offrs Inbox (Source: Offrs)
If you’re an agent looking for exclusive leads, you can easily prospect leads through Offrs in three simple steps. First, sign up for an account and choose the territory (neighborhood or ZIP code) you want to farm. Once Offrs activate your area, you can access leads (including predictive sellers, FSBOs, expired, and exclusive leads) straight from your Offrs inbox. To connect with homeowners, choose from Offrs marketing tools and introduce your brand via email, direct mail, or paid online ads.
How We Evaluated Offrs
The top real estate lead generation companies for realtors offer tools and features that assist agents and brokerages in generating and converting more leads to clients. We examined lead generation companies for realtors based on the following criteria:
25%
Pricing
25%
General Features
25%
Lead Generation and Advanced Features
10%
Expert Rating
10%
Customer Reviews
5%
Ease of Use
25% of Overall Score
While budgetary constraints must be met, cost-per-lead and ROI are arguably more important than the actual monetary cost. We evaluated each option to find companies offering the best value for the money.
25% of Overall Score
We researched each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. In particular, we looked for software with mass marketing tools, lead list generation, lead capture forms, and customizable reports.
25% of Overall Score
We searched for companies that either include a lead generation website or integrate with IDX platforms. We also looked for those with client relationship management (CRM) capabilities, social media integrations, and features like workflow automation, trigger and alert-setting, and marketing assistance.
10% of Overall Score
We specifically evaluated each platform’s unique or stand-out features, as well as popularity and the overall value for the cost.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual user reviews of the product, and the popularity of each real estate lead generation company.
5% of Overall Score
It’s important that platforms are easy to use and that you have access to customer support. We favored software providers known for stellar customer service on one or more channels.
*Percentages of overall score
Bottom Line
Offrs stands out as a lead generation platform that uses predictive analytics to provide exclusive and non-exclusive leads who are most likely to sell their homes. It includes smart apps that allow you to create digital and print marketing materials and reach potential clients via multiple channels. Offrs reviews show that users are satisfied with the quality of leads they receive, although it might take some time to convert prospects and win a listing.
