Offrs is a predictive analytics platform that leverages artificial intelligence (AI) to improve lead generation performance. Despite Offrs’ diverse offerings, this real estate lead generation company falls short of securing a spot on our top list, with a rating of 3.92 out of 5. However, it is nonetheless a valuable resource for real estate professionals.
My evaluation considered key factors like the availability of customizable reports, IDX websites, workflow automation, ease of use, customer ratings, and my own expert opinion. In scrutinizing Offrs reviews, my team and I discovered that the platform assists agents and teams seeking new listing leads with highly accurate data.
Pros
- Verified data from multiple sources
- Pay-per-lead or purchase an entire ZIP code
- Predictive analytics is 72% accurate
Cons
- Exclusive Offrs real estate leads and several smart apps come with an additional cost
- No customer relationship management (CRM) or lead follow-up tools
- Few third-party integrations
Recommended For
- Agents who want to build their funnel and clientele on a lead-by-lead basis
- Brokers seeking to be the real estate authority within a ZIP code by receiving exclusivity for all the data and contact information within a particular territory
- Real estate professionals working in a specific niche and looking for predictive sellers, listings, for-sale-by-owners (FSBOs), expireds, and seller signal leads
Not Recommended For
- Realtors looking to leverage IDX websites
- Agents who need a full follow-up system, as Offrs does not include customer relationship management (CRM) or tools for communication tracking
- Large brokerages needing an all-in-one lead generation and marketing platform, as Offrs does not deliver collaborative tools for large teams
- 10 cents per month for each lead
- $400 per month for leads in one ZIP code
- $800 per month for exclusive leads in one ZIP code
- RAIA (AI-powered lead conversion): $499 per month
- Premium: $799 per month
- Premium + ISA (Inside sales assistant): $1,199 per month
Offrs Reviews: What Users Think
Positive Offrs agent reviews highlight the effectiveness of Lead Feed, praising its ability to consolidate various seller leads in one accessible platform. The automated email marketing system has received acclaim for streamlining lead outreach, saving time, and delivering impressive results. The platform is commended for helping agents secure listings, expand into new areas, and provide excellent customer support, making it a valuable tool for real estate professionals.
- Trustpilot: 3 out of 5 rating based on 5 Offrs real estate reviews
- Sitejabber: 3.77 out of 5 rating based on 157 Offrs real estate reviews
Some users expressed dissatisfaction in Offrs.com reviews, citing issues with lead quality and the promised service. Several reviews reported a lack of success after waiting six months, raising questions about lead quality and the effectiveness of the service. The pricing model, coupled with perceived overpromising and underdelivering, adds to the negative sentiment among users. An alternative to Offrs is Placester, which generates high-quality leads through content marketing.
Why Would You Trust Us & Would We Use Offrs?
My team and I have spent hours extensively researching Offrs to provide you with a trustworthy opinion. This evaluation included its features, comparing it with other platforms, and considering its impact on lead generation and geo-farming strategies.
At 10 cents per lead, my peers and I consider Offrs an excellent addition to any agent’s lead generation and geo-farming strategies. I believe the different types of seller leads by Offrs and data analytics will give you higher chances of lead conversion. Moreover, Offrs’ Smart Apps help you manage leads generated through farming, referral marketing, and lead generation. The Email and Direct Mail Autopilot apps further enable you to tailor marketing campaigns toward identified homeowners so you can get more listings.
However, Offrs cost for leads and Smart Apps may add up. Since homeowner leads haven’t proactively expressed wanting to sell yet, monthly lead conversion is not guaranteed and may fluctuate—this could be discouraging if you can’t secure a listing in a few months. For guaranteed leads, my team and I recommend Market Leader instead. What we like about Market Leader is its exclusive buyer and seller leads, as well as its robust and easy-to-use customer relationship manager (CRM) and marketing automation.
Offrs Alternatives
If you’re looking for alternatives to Offrs, check out the table below, which shows some of the top real estate lead generation software options available on the market.
Software | ||||
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Best For | Agents who want to leverage multichannel communication | Real estate professionals looking to enhance content marketing | Realtors who want to gain leads from the industry’s most visited real estate website | Agents seeking guaranteed leads and a robust CRM |
Key Features |
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Pricing | Costs vary by plan, but start at $14 per user, per month | Costs vary by plan, but start at $79 per month | $20 and $60 per lead; costs vary by location | Plan for solo agents is $139 per month, and plan for teams (up to 10 members) is $329 per month |
Learn More | or | or | or | or |
Offrs Pricing & Plans
Offrs pricing comes in the structure of a tiered plan. The first plan, RAIA, costs $499 and gives access to up to 300 uploaded leads per month and artificial intelligence (AI) predictive lead scoring. The Premium plan costs $799 and provides everything in the RAIA plan plus predictive sellers. The Premium + ISA plan, which costs $1,199, encompasses everything in the RAIA Premium plan plus access to up to 10 ZIP codes.
However, Offrs received a low score due to its requirement of a monthly subscription to access its services and lack of a free trial. Here is a breakdown of what’s included in each plan:
Plans | RAIA | Premium | Premium + ISA |
---|---|---|---|
Who the Plan Is Best For | Agents and brokers looking for listing leads to plug into their existing lead nurture and follow-up system | Agents, teams, and brokers looking for a direct marketing solution to attract more ready-to-convert leads | Professionals who want raw data to evaluate and implement their own marketing strategy |
Monthly Pricing | $499 | $799 | $1,199 |
RAIA A.I. Real Estate Assistant | ✓ | ✓ | ✓ |
Predictive Analytics | ✓ | ✓ | ✓ |
Ad Budget | ✕ | ✓ | ✓ |
Lead Feed | ✕ | ✓ | ✓ |
Custom Territory Builder | ✕ | ✓ | ✓ |
Lead Capture Page | ✕ | ✓ | ✓ |
ISA Team | ✕ | With 25% referral fee | With 0% referral fee |
Exclusive Referrals for One Zip Code | ✕ | ✕ | ✓ |
Offrs also provides a flexible pricing structure where you can purchase individual services or products based on your business needs. Its services are categorized into three types, namely leads, apps, and smart data. Offrs’ pricing details for these are not mentioned on its website. However, according to its blog post, you can estimate Offrs cost for leads as follows:
- 10 cents for each lead
- $400 per month for leads in one ZIP code
- $800 per month for exclusive leads in one ZIP code
Add-ons
In addition to its primary features, Offrs partners with several real estate lead generation and marketing platforms to provide valuable insights and simplify lead generation.
General Offrs Features
Offrs stands out from its competitors primarily for its predictive analytics, which use high-quality data to streamline your lead generation efforts. It prevents you from spending money marketing to people who aren’t ready to convert, which significantly increases your overall return on investment (ROI). In addition, Offrs helps you reach out to leads in a specific geographic location with email marketing, direct mail marketing, and real estate ads on Facebook and Google.
Advanced Offrs Features
Our Offrs review gave the platform a lower score for its advanced features due to the absence of IDX websites and limited access to lead management CRM. Nevertheless, it is worth taking a closer look at their other available features that can assist in lead generation through predictive analysis. Read the details about each feature by clicking on the tabs below:
- Exclusive listing leads
- Predictive seller leads from multiple sources
- Buyer leads
You can purchase both exclusive and nonexclusive lead contact information on Offrs either on a per-lead basis or from an entire ZIP code. Depending on your budget, Offrs can deliver new leads to your inbox daily, including seller signal leads, for-sale-by-owner (FSBO) leads, and expired listing leads.
- Seller signal leads: These are identified homeowners who have shown intent in listing their homes on real estate websites.
- FSBO leads: These leads are identified as having a high likelihood of hiring an agent to sell their homes.
- Expired listing leads: Offrs identifies expired listing leads who are most likely to look for a real estate agent.
- Buyer leads: Offrs pinpoints buyer leads who have shown interest in a property by engaging with real estate websites.
Using predictive analytics, Offrs identifies leads who have taken actions indicating they are likely to list or buy a home, such as engaging in real estate listing websites. These leads will most likely hire an agent, giving you higher chances of conversion. Along with equipping you with detailed data about these potential sellers and buyers, Offrs’ Smart Apps and marketing tools assist you in creating hyper-specific marketing messages.
- Access leads in an entire ZIP code
- Plug-n-Play Ad Builder
- Territory Builder
- Template Builder
Offrs Smart Apps allow you to manage leads generated through farming, referral marketing, and other lead generation activities. With these Smart Apps, you can automate marketing to property owners identified by Smart Data and engage with leads who are most likely to convert. Other Smart Apps also connect you with potential homebuyers. These apps will improve your real estate farming strategies in a certain area.
Here are some useful Smart Apps Offrs provides:
- Email marketing
- Facebook ad marketing
- Google Ad marketing
Offrs has several marketing tools to add to your real estate marketing materials to increase your brand exposure to niche clients. You can automate email, Facebook, and Google Ads with extensive targeting capabilities to reduce marketing waste. This gets your brand in front of your target audience from multiple angles, increasing the likelihood of lead generation and conversions.
If you’re always away from your computer, take advantage of Offrs’ marketing services. An expert team will create and run your Facebook and Google Ads for you. They will generate target audiences using your selected tags and deliver ads directly to leads via Facebook or Google. When a lead engages with your ad, their contact information is captured directly from the source. This will generate leads in your Offrs platform so you can engage with them.
- Custom-branded postcards or other mailers
- High-value call to action (CTA)
- Automated, recurring campaigns
My Offrs review also found that the platform can automate direct mail or print marketing campaigns. The Direct Mail Autopilot app allows you to deliver postcards to specific leads automatically. You can create your own campaigns or choose from the templates provided by Offrs. These apps use smart algorithms powered by Autopilot to prioritize leads based on their response probability.
- 72% prediction accuracy
- Multiple homeowner data sources
- Different types of Smart Data
To ensure accuracy, Offrs aggregates data using over 1 billion data points on residential and commercial real estate against real-time feeds from over 25 providers. Offrs’ proprietary algorithm investigates many sources of property data, behavioral data, demographic data, event data, and automated valuation model (AVM) data. These diverse types of real estate data empower your market initiatives.
With this combination of research, Offrs promises a 72% accuracy rate in predicting likely listings, thereby ensuring a better return on investment (ROI) on all of your marketing expenses and success in your real estate business. Instead of blindly targeting a large number of people and hoping for a few leads, you can efficiently reach prospects with higher chances of responding and using your services by incorporating Offrs’ Smart Data into your sales and marketing pipeline.
You simply sign up for Smart Data in a particular territory or up to 10 territories by choosing a ZIP code or part of a ZIP code. Once you purchase exclusive leads and you become the official Offrs agent in a specific territory, you get exclusive access to the results generated by Offrs Smart Data.
Ease of Use & Customer Service
The Offrs platform is designed to be user-friendly and easy to navigate, with clear contact information displayed in your inbox. However, it received a low score of nearly 0 in this section because it only offers customer service during business hours and doesn’t provide phone or email support. This could potentially cause issues for customers who need assistance or encounter technical problems.
If you’re an agent looking for exclusive leads, you can easily prospect new real estate leads through Offrs in three simple steps. First, sign up for an account and select the territory (neighborhood or ZIP code) you want to farm. Once Offrs activate your area, you can access leads (including predictive sellers, FSBOs, expired, and exclusive leads) straight from your Offrs inbox. To connect with homeowners, choose from Offrs marketing tools and introduce your brand via email, direct mail, or paid online ads.
How We Evaluated Offrs
The top real estate lead generation companies offer tools and features that assist agents and brokerages in generating and converting more leads to clients. In this review of Offrs for realtors, I examined the platform based on the following criteria:
20% of Overall Score
While budgetary constraints must be met, cost-per-lead and return on investment (ROI) are arguably more important than the actual monetary cost. We assessed each plan to find Offrs’ plans offering the best value for the money.
30% of Overall Score
We researched Offrs’ standout real estate lead generation tools, going beyond what agents gain by simply buying a list of leads. In particular, we looked for software with mass marketing tools, lead list generation, lead capture forms, and customizable reports.
20% of Overall Score
We searched for Offrs’ advanced features, including lead generation website and integration with IDX platforms. We also looked for those with CRM capabilities, social media integrations, and features like workflow automation, trigger and alert settings, and marketing assistance.
10% of Overall Score
It’s crucial that platforms are easy to use and that you have access to customer support. We favored software providers known for stellar customer service on one or more channels.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual Offrs agent reviews of the product and the popularity of the real estate lead generation company.
10% of Overall Score
We specifically evaluated each platform’s unique or standout features, as well as popularity and the overall value for the cost.
Frequently Asked Questions (FAQs)
Offrs pricing comes in a tiered plans structure. The RAIA plan costs $499, the Premium plan costs $799, and the Premium + ISA plan costs $1,199. Offrs also charges based on the number and type of leads generated. The pricing model is as follows: 10 cents for each lead, 20 cents for each exclusive lead, $400 per month for leads in one ZIP code, and $800 per month for exclusive leads in one ZIP code.
To get seller leads, you can use various methods, such as online advertising, direct mail campaigns, social media marketing, and networking. Another effective way is to leverage predictive analytics software, such as Offrs, which can provide you with exclusive leads who are most likely to sell their homes.
Additionally, you can also explore partnerships with other businesses in your local area to reach potential clients. It’s important to be consistent and persistent in your lead generation efforts to see results. Finally, always follow up with your leads promptly and give value to build trust and establish a relationship with them.
The best way for a realtor to generate leads is to combine a strong online presence with active networking. Building a comprehensive digital marketing strategy, including a well-optimized website, engaging social media content, and targeted online advertising, can attract potential clients searching for properties online. Simultaneously, cultivating relationships through networking events, referrals from past clients, and partnerships with local businesses can provide a steady stream of personal recommendations. Utilizing both digital and traditional methods allows realtors to generate quality leads more effectively.
Bottom Line
Offrs stands out as a lead generation platform that uses predictive analytics to provide exclusive and nonexclusive leads who are most likely to sell their homes. It includes smart apps that allow you to create digital and print marketing materials and reach potential clients via multiple channels. Offrs reviews show that users are satisfied with the quality of leads they receive, although converting prospects and winning a listing might take some time.