Onalytica is an influencer marketing software that helps brand discover, activate, and manage influencers. Its key features include network maps, social media monitoring, measurement reporting, content seeding, and influencer profiling. In this article, we cover Onalytica reviews and pricing. Ready to get started? Request a demo.
Onalytica pricing is not readily available on its website. However, according to a third-party site, estimate pricing is at $500/user/month for the self-service version. Pricing varies based on the number of users that need to have access to the platform and the number of influencers that need to be tracked.
Onalytica also offers professional customer services and reporting. Interested users may contact its sales team directly to inquire.
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Summary of Positive Onalytica Reviews
Users who gave Onalytica a positive review said that the platform is intuitive, flexible, and rich in data. They shared that the platform gives insights to existing and potential market influencers as well as help keep track of return on investment (ROI).
One user who gave Onalytica a positive review on Capterra said that the platform is easy to use. He shared that it helped him easily identify key influencers, view them based on topic, and monitor what they say in relation to his set of filtered topics. This allowed him to build effective and engaging content for their marketing strategies. He said that Onalytica helped them amplify their content marketing strategy through a partnership and influencer marketing co-creation strategy.
Summary of Negative Onalytica Reviews
Users who gave Onalytica a negative review wished for improvements in its connection maps, email notifications, and an expansion of influencer evaluation to include all of the social media channels. Some of them noted that they are only able to use Twitter and personal blogs for influencer discovery and management.
One user who gave Onalytica a negative review on Capterra suggested for email alert improvements. He noted that email alerts would be more useful if he can see every tweet or blog post rather than having to click to read more. He also mentioned that its HTML emails need to be optimized for mobile devices.
Check out the list below of some of Onalytica’s features:
- Social media monitoring
- Influencer discovery, feed, and profiles
- Measurement reporting
- Real-time alerts
- Content seeding
- Network maps
- (ROI tracking
- And more
What are the benefits of Onalytica’s network maps?
Onalytica’s network maps are a visual representation of a user’s influencer community and illustrate the social landscape of the brand. Network maps help users gain more understanding by showing the connections between stakeholders and how far their influence reaches.
How does Onalytica track a campaign?
Onalytica tracks five key points in a campaign: Activity (volume of outreach to influencers), Engagement (two-way interactions from target influencers), Awareness (brand mention volume), Perception (brand coverage quality from influencer community), and Action (generated site traffic).
Here is a list of some of Onalytica’s popular integrations:
Have you read these Onalytica reviews and are still not sure if it’s the right fit for you? Read our reviews of all top influencer marketing software or check out one of these three Onalytica competitors.