If you’re a small business, there are many “new” phone companies that promise you the ability to save a tremendous amount of money by switching to a VoIP (internet based) business phone system. The good news is that the promise, by and large, is true.
However, many of these companies that position themselves as small business friendly are not focused on companies with under 10 employees. They define small businesses as companies with a few hundred employees or less.
Ooma is truly focused on small businesses. In the following article, Jim Gutske, Ooma’s VP of Marketing explains some key differences of working with Ooma; like not having the special and expensive VoIP phones.
What is the primary service that your company provides to small businesses?
We provide a business class VoIP phone service for small businesses, Ooma Office, which uses a high-speed internet connection to deliver a high quality, yet very affordable, business phone service. Ooma Office is designed for small businesses and provides reliable and affordable unlimited calling throughout the U.S. and Canada (starting at $9.99 per user per month and $9.99 per phone number per month). Ooma offers absolutely everything a small business needs in a phone system; like a virtual receptionist, extension dialing, music-on-hold, mobile extensions, and conferencing. Ooma Office enables small businesses to work and sound like a big business at a fraction of the cost. We pride ourselves on the fact that Ooma Office is reliable, full-featured, easy to install, and easy to use.
Prior to using your service, what type of phone services did your small business clients have? (i.e. individual lines, a PBX system).
Most of our customers were using PBX systems and spending $200 to $300 a month on their phone bills. Ooma Office customers pay as little as $19.98 per month.
What motivates new clients to search for your (type of) service?
Traditional business phone service is complex, inflexible, and expensive. We offer a full-featured, affordable phone service that’s easy to install, easy to use, and about a third of the price of a traditional phone service.
How is your company’s business VoIP service different than your competitors?
Ooma Office offers a hybrid solution with hardware placed on-site and connected to a cloud-based PBX. Hardware on-site provides users the ability to use analog phones (versus expensive IP phones) and improves the quality of calls. Ooma Office is designed specifically for the more than 25 million small businesses in the U.S. and Canada with less than 10 employees. This is the largest business market segment but it’s often neglected by some of the larger VoIP companies, many of which make products that require a significant capital expense involving custom equipment and professional installation. We offer the same features you would find with some of the big-name competitors, but at a fraction of the cost. Plus, we offer an easy, do-it-yourself installation; usually taking less than 30 minutes to install from start to finish.
How difficult is it to set-up a business VoIP? What are some of the hurdles a business might encounter during the set-up?
While we can’t speak for other companies, Ooma’s set-up is incredibly seamless. On average, it takes less than 30 minutes to set-up our system because Ooma Office doesn’t involve complex wiring or dedicated IP phones; it works with the customers’ existing office phones. Anyone in the office can do it, with help from the Ooma Office Quick Start Guide that comes with the product. We also offer 24/7 support.
About Jim Gustke
Jim Gustke is a marketing and internet veteran with a wealth of experience at the intersection of consumer and technology marketing. As Vice President of Marketing for Intuit, he helped lead the reinvention of Quicken and launch the first SaaS version of the popular personal finance software. Prior to Intuit, Mr. Gustke was responsible for business unit management, global branding, and product marketing at Lexar Media, helping grow the flash memory company to over $850 million before its acquisition by Micron Technology. He also served as the founding Vice President of Marketing for Ofoto, an online photography service, acquired by Eastman Kodak in 2001. A pioneer in internet marketing, he joined America Online in 1996 as the marketing leader for GNN, the company’s first Internet Service Provider. In 1995, as a marketing manager at Polaroid Corporation, he led the team that launched the company’s first corporate web site.