Open House Follow-up Email & More Real Estate Email Templates
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
Sending open house follow-up emails is a highly effective way for real estate agents to check in with interested parties, answer questions, get feedback, and foster relationships with potential leads. Follow-up emails aren’t only important for open houses, but also for listing presentations, initial meetings, networking events—generally any time you meet a potential client. Rather than create emails from scratch over and over, use these effective real estate email templates for follow-up emails to save time and energy.
Download Free Real Estate Email Templates for Follow-ups
We created effective real estate email templates for various occasions, including open house follow-up emails, to help you save time and streamline your outreach to clients and potential leads. Establishing your flow of communication early in the sales process gives you the best chance to build your pipeline. Download the templates and then customize them as you send follow-up emails to open house attendees, hot leads, and prospective sellers.
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To maximize efficiency and lead generation, automate follow-up using these real estate email templates with a client relationship manager (CRM) like Top Producer, Pipedrive, or Follow Up Boss. For example, Top Producer sorts your database and builds smart lists to create personalized follow-up plans to nurture each of your leads. It also gathers insights from your contact’s social media profiles, photos, locations, and interests so you can send more effective marketing messages.
1. Initial Open House Follow-up Email Template
Target audience: All attendees of an open house, typically potential buyer clients
Your duty as the host of an open house is to speak to each visitor to showcase the listing, gauge interest in the property, and get a feel for what stage of the buying process attendees are in. Regardless of interest or stage, as part of your open house checklist, make it a point to set time aside to send an open house follow-up email to everyone who attended within 24 hours after the event.
For the best results, send follow-up emails as soon as possible while the property is fresh in visitors’ minds and to capture potential buyers or leads before their interests wander elsewhere. Your email should include a friendly greeting, the address of the property, a link and/or picture of the property, as well as your contact information so individuals can reach you for questions or further information.
Subject: Thank you for stopping by and visiting (open house address)
Dear (Prospective Buyer),
Hoping that this note finds you well. It was nice meeting you and (your family, if applicable) over the weekend at our open house at (open house address). I wanted to briefly touch base with you to answer any additional questions, hear your feedback, and/or expedite any requests you may have.
For a refresher, I’ve included the link to (open house address) here (hyperlink to listing page or property website).
I would welcome the opportunity to assist you with your new home purchase. Please feel free to contact me directly at (cell phone number) or email me at (email address).
Thank you!
(Add your signature)
Since open houses can be very busy, you most likely will be sending this email in bulk to all attendees. Consider using a digital open house sign-in sheet like Spacio by HomeSpotter to capture contact information easily, import it to your CRM or email platform, and expedite the follow-up process.
Spacio integrates with your CRM to update your database with the contact information of each guest. You can either send emails from your CRM or utilize the editable real estate email templates from Spacio to automatically connect with attendees who are interested in the home or nurture leads that aren’t interested in this home but may be interested in working with you.
2. Hot Lead Open House Follow-up Email Template
Target audience: A buyer who attended the open house who was very interested in the home
While you should be sending open house follow-up emails to everyone who attends, some will stand out by showing considerable interest in the home through their actions or words. These are “hot leads,” or the types of buyers you want to target with the hot lead open house follow-up email template.
You can tell these buyers apart because they ask specific questions about the home and its history, take measurements, or speak about decor and furniture that could fit in the home. They might stay a long time or remain later during the open house to have a private conversation with you, or their agent may ask to speak to you separately. Your hot lead email should prompt these active and interested buyers, asking about their availability to continue the conversation.
Contact hot leads immediately to keep their attention focused on the home listing and suggest next steps in order to produce offers for your client. Compared to the more generic open house follow-up email template used to contact all attendees, this email should include more specific information about your conversation, remind the buyer about features they liked, and highlight your expertise.
Subject: Let’s chat about next steps for (property address)!
Hi _____,
It was great to chat with you and get your thoughts on [property address]. I’d love to continue our conversation [add in a piece of your personal conversation here or remove entirely] and work with you to make [property address] your new home. [Reason why the property was a good fit for them, such as a large open concept kitchen if they like to entertain or you can remove this entirely.]
Properties like these are my specialty. I have a proven track record of getting buyers a good price and streamlining the closing process. I know you’re very interested, but buying a house is a big decision, and I want you to be sure you’re making the right one.
Let’s schedule a time for you to come out to get a personal tour of the property on your own so you can be sure this is the right home for you. I’d like to schedule something soon, though, to be sure no one else puts in an offer.
If you know you want to buy the house and don’t need another showing, I can meet in person or schedule a phone call to discuss details. I will be available on [date and time]. Are you available to meet or schedule a call to discuss how we can put together an offer for your new home?
Looking forward to hearing from you,
(Add your signature)
Making sure the hot lead email template quickly gets to the right inbox is easy if you’re using a CRM to organize leads and automate pipeline communication. Pipedrive manages your sales pipeline with stages to categorize each of your leads. You can assign actions to each stage to automate emails and marketing campaigns to convert more leads—try it for free today.
3. Seller Who Attended Open House Follow-up Email Template
Target audience: Potential seller who stopped by your open house
Sometimes sellers will stop by open houses to get a sense of the market, see comparable homes in the area, and speak with the listing agent for advice―and maybe even about representation. This is your opportunity to not only generate buyer leads but also showcase your skills when it comes to generating seller leads.
During the open house, try to spend a few minutes with potential sellers to highlight your marketing materials, advertising platforms, and how you’ve brought value to the sellers with this current listing. Make sure to give your business card, but also collect contact information from the potential seller so you can reach out afterward.
When using this real estate email template for follow-up, include a quick recap of your conversation, emphasize your expertise with sales listings, and offer to speak with them further about the sales process and how you can be of value to them. By opening the door for continued conversation, you’ll be on your way to converting more seller leads.
Subject: Let’s get your home sold! Here are the next steps…
Hi _____,
Thanks for stopping by the open house today at (property address). During our conversation, you mentioned that you’re interested in selling your home and wanted to learn more about the sales process. I’d love the opportunity to talk you through it along with any questions or concerns you may have.
Properties like yours are my specialty. I have a proven track record for marketing and advertising a home to bring in qualified buyers with multiple offers and seamlessly guide my clients through the sales process. I’ve attached my pre-listing packet to this email so you can take an initial look at the details that go into listing and selling a home.
I would be happy to meet in person or schedule a phone call to discuss details. I will be available on [date and time]. Are you available to meet or schedule a call to discuss how we can get your home ready to sell?
Looking forward to hearing from you,
(Add your signature)
Since sellers often attend open houses to glean market information and vet real estate agents, your follow-up email can also include links to your website and real estate landing pages, especially pages offering a free market report or home valuation. Landing pages are essential to real estate lead generation, and you can get them up and running quickly using Real Geeks. Not only do they have tons of real estate-specific templates, they also provide reports so you can see where your leads are being generated.
4. After Home Tour With Client Follow-up Email Template
Target audience: Buyers you represented throughout the day while looking at homes and going to open houses
Ideally, you’ll always sit down with your clients directly after a home tour. But if it ends up being late when you finish or clients want to speak privately first, you may have to follow up via email after the tour.
It is crucial to guide clients in the next steps of the process regardless of whether they decide to submit an offer or continue their search. Your follow-up email should include a request for an appointment to speak or meet up the next day, a reminder of homes they liked (including notes and links to listings, if applicable), and encouragement to consider submitting an offer before it’s too late if they really like a particular home.
Subject: With low interest rates, your time to buy is now
Dear (Prospective Buyer),
I just wanted to touch base with you after our tour of homes over the weekend. I was very excited that you found a few homes that you liked and that met your wish list.
As you know, interest rates are historically low and I don’t want you to miss this window of opportunity. If there is a home that you would like to explore submitting an offer on, let’s get on a call to explore your next options moving forward.
Are you available to discuss on (date/time)? I can give you a call or meet in person, whichever is most convenient for you.
Thank you!
(Add your signature)
If you have a Calendly account, you can also include your personal scheduling link in the body of the email to schedule a phone call, video conference, or an in-person appointment. Calendly syncs with your calendar to recognize times when you’re free or busy so your clients can schedule appointments through your link with zero back and forth. Try their free plan today.
5. Check-in After Pre-listing Package Follow-up Email Template
Target audience: Sellers you want to represent and to whom you’ve sent an initial pre-listing package
When you get a seller lead, often your first step will be to send them a pre-listing package, which provides an overview of your services and how you can help them sell their home. Although it may take them several days to fully review the package, following up right away will help you get to the next stage toward converting them to a client.
Odds are that a prospective seller will reach out to a few or even many real estate agents for home valuation estimates, services provided, and to see who will be a good match for their needs. If you send one email and then sit back and hope for the best, you will most likely not get the chance to take the relationship further.
In your follow-up email, include a reminder of when you sent the pre-listing package (in case they need to go back through their emails to find it). Note the next step in the process and offer your availability to continue the discussion. Sending this type of follow-up email will remind the clients about your pre-listing package and show your enthusiasm for assisting them with the sales process.
Subject: Checking in after our visit at (property address)
Dear (Prospective Seller),
Hope that this note finds you well. I wanted to thank you for the opportunity to visit your home and for giving me the floor to discuss listing your home. I’ve attached the listing presentation to this email for you to review on your own.
I wanted to check in and see if there are any questions or concerns that I can address. Understandably, the process can be stressful, but my goal as your agent will be to keep the sale of your home as seamless as possible by being by your side throughout the entire process.
I know that time is of the essence and am standing by, ready to expedite any request. Are you available to review taking the next step to selling your home on (time/date)?
Looking forward to hearing from you,
(Add your signature)
6. Listing Presentation Follow-up Email Template
Target audience: Seller leads you have met and to whom you’ve given a listing presentation in order to win their business as a real estate client
Once you’ve given a winning real estate listing presentation to a potential seller client, you are in the home stretch for securing the exclusive listing as your own—so don’t lose momentum. After the listing presentation, thank your clients for the opportunity and attach the listing presentation in a follow-up email. This gives your clients a chance to look through the materials at their own pace and review its content for additional questions or concerns.
Empathize with your clients about the difficulty of the sales process, but let them know you and your real estate services can be the solution to overcome the difficulties that arise during the process. Let them know your availability to discuss and answer questions so they know you are open to further communication before they make a decision.
Subject: Checking in after our visit at (property address)
Dear (Prospective Seller),
Hoping that this note finds you well. I wanted to thank you for the opportunity to visit your home and for giving me the floor to present to you about listing your home. I’ve attached the listing presentation to this email for you to review on your own.
I wanted to check in and see if there are any questions or concerns that I can address. Understandably, the process can be stressful, but my goal as your agent will be to keep the sale of your home as seamless as possible by being by your side throughout the entire process.
I know that time is of the essence and am standing by, ready to expedite any request. Are you available to review taking the next step toward selling your home on (time/date)?
Looking forward to hearing from you,
(Add your signature)
If you’ve never created a listing presentation, you’re not alone. To make it easier, take a look at our article outlining how to create a successful real estate listing presentation, download our free listing presentation template, and customize it for your prospective clients.
7. Change in Listing Status Follow-up Template
Target audience: Buyers you represent who wanted to move forward with a specific home, but another offer was accepted instead of theirs, and which has come back on the market
Unfortunately, it is not uncommon for an offer to be rejected by a seller, especially in a hot market where sellers receive multiple listings. That said, many other reasons can cause a real estate deal to fall through before closing. It’s possible that financing couldn’t be obtained, additional negotiations were rejected, or inspections and repairs couldn’t be finished in a certain time frame.
This is why a real estate agent needs to continually monitor the process and watch for status changes on their client’s favorite listings. If a listing comes back onto the market, let your clients know as soon as possible so they can decide to move forward with that listing or move on. This is especially important if your client was in love with a particular home and you know they want to submit an offer.
Send a follow-up real estate email like the one below to let clients know the change in listing status of the property and your availability to hop on a phone call to discuss. Before you speak with your clients, reach out to the seller’s agent to find out as many details as possible about why the deal did not go through. You may be able to use those details in your email to prompt client curiosity and give them another reason to contact you right away.
Subject: So exciting (address) is back on the market!
Dear (Prospective Buyer),
Hoping that this note finds you well. I am so excited to share with you that the home you really liked at (address) is back on the market! I have reached out to the listing agent and they are requesting that we submit a current offer as soon as possible.
I know that time is of the essence and am standing by, ready to expedite any request. It might be easier to discuss on a quick phone call — are you available on (date/time)?
Talk soon,
(Add your signature)
Pro tip: If your buyer’s dream home comes back on the market, before sending your email, give them a call. You also may want to send them a text. Don’t take a chance that they don’t see an email and lose out on the home of their dreams twice.
Tips for Creating Real Estate Email Templates
While the real estate email templates above are a great starting point, they should be modified so they sound like they are coming from you and reflect the nuances of your personality. In other words, the recipient of the email should practically be able to hear you talking as they are reading your email.
Other tips for effective follow-up emails include:
- Be concise: Make the email’s intent clear in the subject line and keep your email short and to the point. If you find yourself writing paragraphs, you either need to remove unnecessary information or pick up the phone to call.
- Add a personal element: Include pieces of personal conversations, such as remembering the name of their partner, kids, or pets, or mention specifics of the homes you visited together. You will build stronger relationships by demonstrating your attention to detail and treating prospects like people rather than transactions.
- Keep it upbeat: Whether you are having a good day or a bad one, or whether you are sending good news or conveying something the prospect doesn’t want to hear, the language you use in your message should still be upbeat and pleasant. This is a key component of professional customer service every real estate agent needs to master.
- Use appropriate language: Obviously you want to avoid curse words, but you also want to use language appropriate to and easily understood by your client. For instance, using real estate jargon with an experienced investor might be OK, but not with a first-time homebuyer. You want to educate and build trust, so use language relative to your client’s experience with the process.
- Include an action item and request a response: Your goal is to continue the flow of communication. Ask the reader to follow up with you in a specific period by giving them a task to call, text, or email you. Prompt them with specific times and dates to encourage their response, and make it easy by sending a link where they can book an appointment that syncs to your calendar, such as through Calendly.
- Employ proper grammar and spelling: Even if you’re sending an email from your phone, you should always stay away from abbreviations, check your spelling, and use proper punctuation. Clients will be unimpressed with your ability to communicate on their behalf if you cannot properly communicate with them. Try using Grammarly if your writing and grammar skills are shaky. It offers suggestions in real time, letting you quickly make corrections in documents, emails, and more.
Use CRM Software to Manage Follow-up Real Estate Emails
CRMs are a necessity if you’re going to effectively and efficiently follow up with and nurture hundreds, if not thousands, of leads and build a client base. There are many options to choose from, but make sure that your chosen CRM fits your business’ needs and has the capabilities you require to effectively communicate with your clients.
Email automation, lead tracking, and pipeline management should all be at the top of your must-have requirements list for CRMs and other follow-up tools for real estate lead generation and nurturing. Here are some real estate CRM options that contain those features and more:
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Since it’s a big commitment, you might want to take a deeper dive into the best CRM systems for real estate agents before you purchase. Get all the information you need to make an informed buying decision in our article listing the 8 Best Real Estate CRM Software.
Bottom Line
As a successful real estate agent, you must always be proactive, and your ability to follow up will make or break the success or failure of your real estate business. Using open house email templates is an easy way to guarantee fast and effective communication with all of your open house attendees. In addition, creating real estate email templates to follow up with other lead nurturing situations is an effective way to save time and money to generate leads, convert clients, and nurture past clients.