Open house follow-up email templates are pre-written emails that agents use to connect with prospective buyers after a property viewing. These templates help agents stay top-of-mind and move interested leads closer to a sale. While any agent can use follow-up scripts, they are ideal for those who frequently host open houses to generate sales.
Making an email stand out from a crowd of inbox messages can be a challenge for real estate professionals. BombBomb gives agents the power to reach their buyers with video emails that share personalized messages or include captivating property tours. Find out how you can use BombBomb video email to capture more leads with their 14-day free trial.
5 Types of Open House Follow-up Email Scripts
| Type of Follow-Up Email Script | Best For |
|---|---|
| Generic | Agents seeking to engage with non-specific buyers and nurture them through a sales funnel. |
| Hot Lead | Listing agents sending follow-ups to prospects most likely to buy a specific property. |
| Active Buyer | Real estate professionals connecting with leads who want to buy a property soon. |
| For Sale by Owner | Homeowners without a seller agent reaching out to open house visitors. |
| Expired Listing | Agents connecting with former open house attendees of a now-expired listing. |
Download All 5 Open House Email Script Templates
These five open house follow-up email templates can give you a head start connecting with potential buyers who have attended your open house. Use the appropriate script template in your email marketing platform or use a tool like BombBomb to add virtual property tours alongside your follow-up letter.
Download the templates in your desired format below:
Download Google Doc | Word | PDF
5 Open House Follow-Up Email Templates
Open house follow-up email templates address the needs and questions of different types of leads that connect with an agent during an open house. The scripts included below target the most common leads: generic, hot leads, active buyers, FSBO, and expired listing leads.
Here are five types of open house follow-up email templates that can increase conversions:
1. The Generic Open House Follow-Up Email
The generic open house follow-up email template should be sent to individuals who may not be a good fit for your open house property, who may not be active buyers, or who you simply don’t remember from the open house. It might also target flippers, curious neighbors, landlords, or those not yet in the place to purchase a property. The main message of this script should be that you are available to help them find a property when they are ready to make a decision.
“Hi, _____, I hope you enjoyed the recent open house at (property address). Thank you so much for coming.
I’d love to know more about what your real estate needs are moving forward. If you’re in the market to buy, can we meet to talk about what types of properties appeal to you?
I will be in your neighborhood on (date and time). Are you available to meet to discuss your real estate needs and how I can help you navigate the process?
Best Regards,
_____
[contact info/phone/email/etc.]”
2. The Hot Lead Open House Follow-Up Email
The hot lead open house follow-up email template is meant for those who demonstrate a keen interest in the property showcased during your open house. This script focuses on scheduling a meeting with the buyer to discuss steps to closing a sale.
“Hi, _____, It was great to chat with you and get your thoughts on (property address). I’d love to continue our conversation (about something you remember — or leave this section out) and work with you to make (property address) your new home. (Reason why the property was a good fit for them, such as big backyard if they have young children).
Properties like these are my specialty. I have a proven track record getting buyers a good price and streamlining the closing process. I know you’re very interested, but buying a house is a big decision, and I want you to be sure you’re making the right one.
Let’s schedule a time for you to come out and see the property on your own so you can be sure this is the right home for you. I’d like to schedule something soon, though, to be sure no one else puts in an offer.
If you know you want to buy the house and don’t need another showing, I can meet in person to talk about details. I will be in your neighborhood on (date and time). Are you available to meet to discuss how we can put together an offer for your new home?
Best regards,
_____
[contact info/phone/email/etc.]”
3. The Active Buyer Open House Follow-Up Email
The active buyer follow-up email script is used to connect with a contact who attends your open house and indicates their interest in buying a property — though perhaps not the open house property specifically. This script should emphasize your willingness to show them other houses like the one they recently viewed.
“Hi, _____, It was great to meet you at (property address). I’d love to continue our conversation (about something you remember — or leave this section out) and see what I can do to help you find your perfect home.
Properties in highly competitive markets are my specialty. I can get you into some properties before listing, and have a history of getting buyers a good deal on the home of their dreams.
In fact, I can show you some incredible properties with the same features as the open house property you recently saw. Let’s set up a time, talk about your preferences, and get you settled into your new home soon.
I will be in your neighborhood on (date and time). Are you available to meet then to discuss some other properties that better fit your needs?
Best regards,
_____
[contact info/phone/email/etc.]”
4. For Sale by Owner (FSBO) Open House Follow-Up Email
FSBO follow-up email scripts are sent by homeowners to people who visit their open house. The template FSBO script for email is used to quickly remind the buyer of the benefits of the home and the benefit of working with the homeowner — instead of an agent. It can be helpful to schedule a follow-up private showing to better gauge buyer interest.
“Hi, _____,Thank you for attending my open house at (property address)] on (date). I enjoyed learning more about your home ownership goals. I fully understand the excitement of looking for and finding the perfect place to call home.
As the homeowner, there is a benefit to working directly with me instead of going through an agent. I know all of the details about the property and can save you the hassle and extra cost of working with a third party.
If you are still interested in my property, then I would be glad to meet with you for a private showing and to answer any questions you have about the house. Please let me know what time/day works best for you.
Best Regards,
_____
[contact info/phone/email/etc.]”
5. Expired Leads Open House Follow-Up Email
An expired leads email script is used to connect to past attendees of an open house who might still be interested in the open house property, even though it has been taken off the market. Before or after the listing expires, an agent might want to connect with people who expressed interest to let them know the property is back on the market, and include information about price changes or additional/updated property features.
“Hi, _____, I know it’s been a while, but I wanted to thank you for attending the open house at (property address) on (date). I’m happy to say that this property is still available! I thought you might want to go over the features of the house and talk about what first attracted you to the property.
Houses in the area with (number of beds/baths) bedrooms/baths are selling for (insert price). This house is currently listed at (price) — an incredible deal. Please let me know if you are still interested or if you have already purchased another home. Can we meet in your neighborhood to discuss your interest?
Best Regards,
_____
[contact info/phone/email/etc.]”
5 Tips for Creating Your Own Open House Follow-Up Email Template
While the open house email follow-up scripts above help agents easily connect with prospective buyers and sellers, you can also create your own. When crafting an open house follow-up email template, be sure to encourage conversation/response while also addressing lead pain points and offering a clear call to action.
Here are five tips to formulate your own open house follow-up email template.
Encourage Conversation
How you start the conversation with your potential client may depend quite a bit on what type of area you work in. A more rural market may respond to email templates that simply don’t work in larger urban markets and vice versa. Regardless, begin each email with a personal touchpoint — a relatable story or a point of commonality that instantly creates a connection and encourages engagement.
Describe How You Can Help Meet Their Needs
In many real estate markets, competition is fierce for each and every client. Show them that you understand their unique concerns and are attuned to the market. Consider highlighting the number of years of experience you have, specific selling achievements, or community connections. Also, mention common sellers/buyer problems you’ve resolved in the past — without including client names.
Include a Call to Action
When including a call to action (CTA) in your open house follow up email template, give the lead a compelling reason to contact you. For example, do you have pocket listings that aren’t on the MLS? Have you gotten 80% of your clients into homes on their first bid despite a competitive market? Tell them why they should contact you.
Provide Your Contact Information
While including your contact information seems obvious, be sure to have multiple ways for potential clients to reach out. Usually including email information and a mobile number are best. Everyone has communication preference, so give leads every opportunity to reach out in a style that they’re comfortable with.
8 Pro Tips For Using Open House Follow-Up Email Scripts
By establishing communication and engaging prospects with open house follow-up emails, agents can nurture a lead through the buying process until they are ready to make a purchase. But using scripts successfully is sometimes a challenge — they have to be carefully crafted and sent at just the right time to ensure leads are interested in taking a step closer to purchase. That’s why we reached to real estate pros for some open house follow-up tips.
Here is the best advice from eight top agents on using open house email follow-up scripts:
Bottom Line – Open House Follow-Up Email Scripts
Agents use email scripts template to stay in front of the buyer after they have viewed an open house property and until they are ready to make a decision about a purchase. A good open house follow-up script encourages conversation, includes information about the experience or credentials of an agent, and offers a compelling call to action which keeps communication going. When all of these elements are included, follow-up scripts become effective sales tools.
However, emails often get lost in cluttered inboxes and fail to stand out from others. That’s why you should consider BombBomb — video email software that gives agents the ability to provide a virtual tour of a property in an email to keep engagement high until the sale. Learn more about the video email features of BombBomb and get a no-credit card, free 14-day trial to test the features.
Submit Your Comment
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.
You must be logged in to comment. Click a "Log in" button below to connect instantly and comment.