Optimizely is a customer experience optimization platform that focuses on split and multivariate testing. Its features include A/B testing, visual editor, multi-page experimentation, analytics integrations, behavioral targeting, and more. In this article, we cover user reviews. Ready to get started with Optimizely? Request a demo.
Optimizely has three plans: Essentials, Business, and Enterprise. However, prices are not readily available on its website. According to a third-party site, estimated pricing is at $36,000-$200,000/year for an Enterprise plan. The main difference between the plans is access to advanced features including personalization campaigns, behavioral targeting, and product and content recommendations.
Ready to get started with Optimizely? Request a demo.
What Optimizely Does Well
Users who gave Optimizely a positive review said that the software is easy to use. Some of them also shared that it can determine which aspects of their websites work best, from call-to-action buttons to page titles.
“Amazing technology and great for A/B Testing. We use this to help us figure out what CTAs to use, what language converts best, colors, button types, etc. No need to even be a developer to make it work.”
— Chris Lesner
What Optimizely Does Not Do Well
Users who gave Optimizely a negative review reported that its preview mode had a few bugs. Some of them also complained that it is too expensive for small businesses.
“Pricing is rather steep, especially if you want access to some of the more advanced features such as custom goals and location targeting.”
— Thue Lægdsgaard Madsen
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6 Best A/B Testing Tools for 2018 – A/B testing tools allow businesses to create multiple versions of a webpage and test them against target audiences. In this article, we compared VWO, Unbounce, Freshmarketer, Instapage, AB Tasty, and Google Optimize based on price, ease of use, testing capabilities, types of optimization, and more.
Check out the list below of some of Optimizely’s features:
- A/B Testing
- Visual Editor
- Multivariate Testing
- Multi-Page Experimentation
- Platform Security and Compliance
- Analytics Integrations
- Stats Engine
- Mutually Exclusive Experiments
- Advanced Targeting Options
- Additional Roles and Permissions
- Behavioral Targeting
- Program Management
How will Optimizely affect a website’s page load speed?
What types of industries can benefit from Optimizely’s services?
Here is a list of some of Optimizely’s popular integrations:
- Google Analytics