Optimizely is a customer experience optimization software that focuses on split testing various aspects of a company’s website. It provides users with extensive analytics and reporting capabilities to help them determine which test performs the best for their business. We compiled Optimizely reviews from around the web and determined that they have mainly positive ratings. We also compare the most popular pricing options for small business owners.
Want to know the top landing page builders for small business? Read our Optimizely alternatives guide.
Summary of Optimizely Customer Reviews
What Optimizely does well:
Users who recommend Optimizely said that they really like the user-friendliness of the program, especially for those with no technical and coding experience. A lot of users are very happy with Optimizely’s testing capabilities which help them determine what aspects of their website work best.
What Optimizely does not do well:
Users who left negative reviews of Optimizely said that they experience occasional glitches when using the program. Issues in billing and high pricing were also cited.
Most Helpful Positive Review
A user who left a positive review on the review site G2 Crowd said that she loves the data collection process and how easy it is to experiment with pages. She said that users are also able to test things before officially implementing them, and there’s not much of a learning curve when using the program. She finds it very user-friendly and easy to explain to others. She also enjoys getting more advanced with the page experiments as she becomes more acquainted with the program. She loves the great customer service Optimizely provides as well.
Most Helpful Negative Review
A user who left a negative review on G2 Crowd said Optimizely’s pricing is rather steep, especially if users want access to some of the more advanced features such as custom goals and location targeting. She added that experiments often cause bugs on a page or site and the debugging tool is only available for paid users.
Optimizely Reviews From Users Around the Web
Here are a few other resources for finding helpful Optimizely reviews from customers. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed.
|*Average rating as of date article was written: September 6, 2017|
Optimizely has three subscription options — Standard, Professional, and Premium. Prices are not published on their website, but they mention that their pay-as-you-go rate for their Premium plan starts at $49 for every 1,000 unique visitors per month. The main differences between the plans are the number of landing pages and sales funnels allocated for each per month.
|A/B Split Testing|
|Test Preview Tool|
|Multi-Page Funnel Test|
|Number of Users|
All three plans include A/B split testing on different types of webpages such as websites, microsites, mobile apps, and landing pages. All plans also include a test-preview tool before page implementation.
The Professional and Premium Plans have the Multi-Page Funnel Test which lets users customize their targeting conditions and create testing experiments for multiple pages. Both plans also have Cross-Browser Testing to let users test the compatibility of their website pages across different web browsers and ensure that they are optimized in all of them.