Oracle Responsys is a cross-channel and email marketing platform designed for consumer marketers. It provides users with a single platform where they can manage and orchestrate their email, mobile, social, display, and web campaigns. In this article, we cover Oracle Responsys reviews and pricing. Ready to get started? Get a free trial.
Oracle Responsys Pricing
Oracle Responsys pricing is not readily available on its website. Pricing for similar services ranges from $0 to $335 per month for basic email marketing services, depending on the number of subscribers. Those with more advanced features such as search engine optimization (SEO), social media content creation, and lead scoring can cost up to $2,400 per month.
Interested users may contact Oracle Responsys’ sales team to request a customized quote based on their specific business requirements.
Ready to get started with Oracle Responsys? Get a free trial.
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Summary of Positive Oracle Responsys Reviews
Users who gave positive Oracle Responsys reviews commented that it is easy to use and to personalize. They added that its capabilities are useful and that there are different avenues to get results they want. They also mentioned that it has a robust but flexible system that complements its features.
One user who gave a positive Oracle Responsys review on G2 appreciated its ability to use dynamic content in his marketing campaigns. He also commented that the platform is simple and straightforward. He particularly liked its split-screen message designer feature, saying it allows him to see the code and how the email renders at the same time.
Summary of Negative Oracle Responsys Reviews
As of the date that this article was written (August 15, 2019), are very few up-to-date negative Oracle Responsys reviews online. Users, however, expressed frustration with some of its features like the sending of push notifications. Some reported bugs in the system while others complained of poor response time from its technical support team.
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Oracle Responsys Features
Check out the list below of some of Oracle Responsys’ features:
- Program orchestration
- Email campaign testing
- Mobile marketing
- Analytics and insights
- Commerce marketing
- Cross-channel customer experiences
- Short message service (SMS) marketing
- And more
Oracle Responsys FAQs
Do I need to install any software to run Oracle Responsys?
Oracle Responsys is a software-as-a-service (SaaS) platform and does not require any special software to be installed other than a standard web browser. It is compatible with the following browsers: Microsoft Internet Explorer, Microsoft Edge, Mozilla Firefox, and Google Chrome.
Can Oracle Responsys help me track conversions?
Oracle Responsys offers conversion tracking, which allows users to evaluate the effectiveness of their campaigns. This feature helps users monitor and report on the success of a campaign based on resulting conversions. Whenever a recipient clicks on the link in the email sent to them, the clickthrough action is recorded.