Ordoro Review: Is It Right for Your Business?
Meaghan has provided content and guidance for indie retailers as the editor for a number of retail publications and a speaker at trade shows. She is Fit Small Business’s authority on retail and ecommerce.
Katie-Jay aims to put answers in the hands of small business owners by leveraging over 10 years of retail and hospitality experience. With a background in gemology, she specializes in jewelry and luxury ecommerce.
This article is part of a larger series on Retail Management.
Ordoro is a shipping software platform built to optimize order fulfillment, multichannel inventory management, and dropshipping. It integrates with leading ecommerce platforms, marketplaces, and tools and offers direct connectivity with vendors. It also helps sellers manage in-house shipments through discounted rates, automated label creation, and a multicarrier rate comparison tool.
In our evaluation of the best shipping software for small businesses, Ordoro ranked No. 2 with a 4.04 out of 5. It delivers robust inventory and order management features that outperform the competition, as well as an impressively high-volume starter plan. But many of its features are only accessible from higher-tier plans, making it best for mid-volume businesses.
Overall Score:
4.04 / 5
What We Like
- Affordable, competitive pricing
- Easy-to-use, intuitive interface
- Robust marketing tools
- High-level reporting and analytics
What's Missing
- No mobile app
- Limited dropshipping functionality
- Restricted customer support on “Starter” plan
When To Use
- Ecommerce businesses: Ordoro connects with all of the leading digital platforms, carts, and marketplaces and tools.
- High-volume sellers: Its robust features can simplify shipping complex operations and large teams.
- Dropshippers: Ordoro features dedicated dropshipping functionality.
When To Use an Alternative
- Sellers on a tight budget: ShippingEasy has more affordable plan options.
- Low-volume shippers and ecommerce beginners: We recommend OrderCup’s free starter plan.
- Multichannel expansion: ShipStation gives you unlimited sales channels and 300-plus integrations.
Ordoro is packed with features for dropshippers, multichannel sellers, and midsize companies. Its platform comes with unlimited account access for large teams and advanced automation capabilities to make fulfillment as hands-off as possible, plus standard shipping management tools. It supports multichannel sales through integrations with most ecommerce platforms, tools, and marketplaces—around 340—and allows unlimited sales channel usage.
Although it’s a powerful multichannel tool, Ordoro restricts the number of sales channels each account can use. Express plan subscribers can use only two channels, and adding additional channels increases the already steep cost. Plus, its direct integrations are very limited. If your store is experimenting with expanding to new sales channels, ShipStation is a better choice.
Ordoro has some affordable plan options, but many of its features are only available on its pricey, high-tier programs. If you’re on a tight fulfillment budget but still want access to inventory and order management tools, we recommend ShippingEasy.
Ordoro Deciding Factors
Supported Business Types | Small to midsize businesses (SMBs), enterprise-level businesses, startups, ecommerce stores, retail stores, dropshippers, direct-to-consumer (DTC) sellers, business-to-business (B2B) sellers, resellers, and subscription box services |
Standout Features |
|
Carrier Discounts | United States Pricing States (USPS) Commercial Base Pricing; discounted UPS rates |
Free Starter Plan | 1,000 shipments per month |
Pricing | From $59 per month for 1,000 shipments to $999 per month for 8,000-plus shipments |
Contract Length | 1 month |
Peripheral Integrations | Supports thermal printers, laser printers, barcode scanners, and USB scales |
Average Rating in User Reviews* | 4.76 out of 5 |
Customer Support | Via phone and email 9 a.m. to 6 p.m. Central time Monday through Friday; limited email support available on weekends |
*Aggregate rating based on total scores from Capterra, Shopify App Store, Facebook, TrustRadius, and G2.
Ordoro Alternatives
 |  |  |  |
|---|---|---|---|
Best for: Small-scale sellers and ecommerce beginners | Best for: Companies scaling to meet shipping demands | Best for: Crowdfunding ventures | Best for: Managing all aspects of a warehouse or in-house fulfillment operation |
Price: Free to $180 per month | Price: $9.99–$159.99 per month | Price: Free to $999 per month | Price: $1,850–$1,995 per month |
Ordoro earned a perfect score in our pricing category thanks to its competitively priced Express plan, helpful carrier discounts, and unique “flex pricing” feature. It also offers an impressive free starter plan with a 1,000-shipment allowance, which is significantly higher than its competitors’ free plans.
Since our last update:
Ordoro changed its plan structure to include a high-volume free option and make its Express plan more attractive. While its top-tier plans are still significantly more expensive than competing options, Ordoro is now much more accessible for small businesses.
The following is a rundown of Ordoro’s plan options.
Ordoro Plans
Ordoro offers a free starter and three paid plans, ranging from an Express plan for midsize shippers to a customizable, high-volume Enterprise plan. A 15-day free trial is available to test out any of the paid plans before subscribing.
Plans | Pricing ($/Month) | Monthly Orders | Sales Channels |
|---|---|---|---|
Free Trial | 15-Day | ||
Starter | Free | 1,000 | 1 |
Express | $59 | 1,000 | 2 |
Pro | $499 | 3,000 | 6 |
Enterprise | $999+ | Custom | Custom |
Unlike most competing shipping solutions, all Ordoro accounts receive an unlimited user and warehouse allowance. However, subscribers are restricted to a set number of sales channels, but additional channels can be added for a monthly cost ranging from $10 to $50, depending on the plan level.
As an Ordoro user, your account is based on one of the three established tiers, but the company’s Flex Pricing billing system monitors your monthly order volume and makes automatic adjustments to your charges without changing your subscription tier. This means you’ll pay more during months that your order volume is high, and less during months that your sales are low.
This billing structure is much more customer-friendly than the other providers on our list, all of which will upgrade your account to the next plan tier automatically if you go over your monthly shipment allowance. It also ensures that mid-volume shippers can grow on Ordoro’s Express plan quite a bit before needing to switch to the $499 per month Pro plan.
Unlike our other top picks, the differences between each plan come down to much more than shipment allowance and customer service accessibility. The features and add-ons for each program differ greatly and appeal to different models of businesses.
Here’s an overview of each plan.
As mentioned above, Ordoro’s low-tier plan options aren’t very functional since many features are only available on its pricier programs. This cost it significant points in this category, along with its limited sales channel allowance.
Meanwhile, Ordoro offers helpful peripheral connectivity, excellent automation capabilities, and a powerful platform, which helped bolster its score.
Here’s an overview of the factors we considered when assessing Ordoro’s functionality.
Customer Support
Ordoro’s Austin, Texas-based support staff is available by phone or email Monday through Friday, 9 a.m. to 6 p.m. Central time. Limited email support is offered on weekends.
In our evaluation of shipping software, Ordoro lost points for having few channels of communication to reach its support team. With no live chat, screen sharing, or public help forum available, Ordoro’s customer support accessibility appears to be low.
Despite this, the platform’s customer service has consistently positive feedback. Many online reviewers are more than satisfied with Ordoro’s level of support, and the company takes it upon itself to address the cause of every negative review that mentions customer service.
Peripheral Hardware
Ordoro supports direct connectivity with most USB scales, scanners, and printers.
The platform also supports integrations with PrintNode, a third-party app that enables printing shortcuts and advanced printer preferences.
Online Resources
Ordoro’s primary resource is the “Support Center” available on its website. The page features guides and articles compiled into 17 categories, each tackling a different web app feature.
It thoroughly answers common questions, such as “How do I import orders via a CSV file?” It also hosts a “New Stuff” section that highlights recent additions to Ordoro’s functionality, plus a “Tips and Tricks” page and a “Getting Started” suite.
Ordoro’s YouTube channel features 85-plus videos. Most of them are screen-shared tutorials guiding the viewer through the platform but some offer general ecommerce guidance, such as the “Building Six Figure Ecommerce Stores Today” panel recording.
Other online resources include a blog and a guide library that covers inventory management, fulfillment, and shipping basics.
Integrations
Ordoro has prebuilt connectivity with 42 of the most common ecommerce tools and platforms. This list of integrations pales in comparison to ShipStation, which offers 341 integrations.
Here’s a complete list of Ordoro’s current direct integrations:
- Shopping carts and ecommerce platforms: Shopify, Shopify Plus, Magento, WooCommerce, BigCommerce, Volusion, Ecwid, Shopsite, ChannelAdvisor, Squarespace, Stripe Relay, 3dcart, and Zoey
- Marketplaces: Amazon, eBay, Etsy, Walmart, and Reverb
- Fulfillment Services: Fulfillment by Amazon (FBA), Shipwire, Accolade Distribution, 3PL Central, and SFG
- Suppliers: Moteng, Barco Uniforms, CWR Wholesale Distribution, and Multimedia Technology
- Accounting: QuickBooks
- Point-of-sale (POS): Shopify POS and Square
- Tools: Inventory Planner, Inventory Source, and Re:amaze
Compatible Carriers
Ordoro is compatible with the following carriers:
- UPS
- FedEx
- USPS
- DHL
- Amazon Seller Fulfilled Prime
- Canada Post
- Sendle
- X Delivery
Ordoro’s core features include order management, allowing users to manage returns, view orders from all sales channels from the dashboard, and access built-in address validation and barcode scanning.
This core function—along with many others—outperform Ordoro’s competitors, which helped it achieve a high score for the category. We also awarded points for the light marketing features available on the platform, such as the ability to customize branded labels, packing slips, outbound emails, and tracking pages.
Here are some of the additional features that set Ordoro apart from its competitors.
Shipping Management
Though it’s packed with bells and whistles, Ordoro is a shipping solution at its core. Most of its shipping features are available on the low-tier Express plan, but we found that other shipping software platforms, such as ShippingEasy and ShipStation, have more to offer in this area.
These competitors deliver better discounts, a more intuitive rate-shopping tool, and more integrations than Ordoro.
Ordoro’s rate-shopping tool allows users to calculate and compare shipping rates, but it’s not as user-friendly or intuitive as competing solutions. (Source: Ordoro)
Ordoro can help manage your shipments with these features:
- Shipping calculator/rate comparison tool: Compare USPS, UPS, FedEx, DHL, and Canada Post Shipping rates.
- Shipping discounts: Purchase postage in the Ordoro app with USPS Commercial Plus rates (up to 67% off) and discounted shipping insurance.
- Printing: Print packing lists and labels individually or in batches through connected hardware.
- Tracking: Automatically push back tracking numbers to your storefronts and customers once a package has shipped. Pro and Express accounts can customize tracking pages.
- Automation: Configure shipping presets that autofill shipping parameters when creating labels or create your own custom rules to save time.
Inventory Management
One of the ways Ordoro separates itself from the pack is through advanced inventory management features. These tools especially benefit sellers using multiple warehouses or nontraditional fulfillment methods.
The platform gives Pro and Enterprise users the following inventory management features:
- Inventory writeback by channel
- Multichannel inventory sync
- Multiwarehouse inventory tracking
- Kitting and bundling options
- One-click purchase order creation
- Goods receipts
- Low stock alerts and filtering
- Inventory stock on pick lists
- Profitability tracking
- JIT fulfillment
- Inventory allocation
Ordoro’s inventory syncing feature is a big win for multichannel sellers as it allows you to link product listings on various channels to a “master product” in your Ordoro inventory catalog, which is then updated automatically with each order. But users report that it can only sync at a rate of once per hour, which has the potential to cause stock issues.
Dropshipping
Functional dropshipping features are a rare find in shipping software. Most solutions have overly simplistic “workarounds” that can be used to organize and monitor dropshipped orders—whereas Ordoro’s platform is built for alternative fulfillment.
The platform’s inventory functions include the ability to assign products to their designated vendors. Dropshipped orders can then be managed easily through auto-routing, intuitive organization, and easy order splitting.
Plus, its automation capabilities are tailored to dropshipping workflows to keep your operations as hands-off as possible.
Ordoro’s dropshipping features also include:
- Vendor management and direct integration, including vendor portals
- Third-party warehouse direct integration
- Cost tracking and analytics
Note that dropshipping functions are not available to Starter and Express plan users.
Automation
Ordoro provides advanced automation features to program rules and maps into your shipping workflow.
These functions work by designating certain characteristics of an order that trigger actions, such as programming Ordoro to purchase and print a USPS First Class label for all orders lighter than 15.99 ounces.
These automations can be created to fill out forms, purchase insurance, send confirmation emails, and more, which is standard when it comes to shipping software. Ordoro’s automation features stand out because of their fulfillment applications.
Dropshippers can set up manual, semi-automatic, or fully automatic dropshipping by setting up auto-routing and order-splitting automation rules.
An example of an automation rule applied to a product in an Ordoro user’s dropshipping catalog (Source: Ordoro)
Ordoro is pleasantly easy to use, which is an impressive feat considering its complex range of functions.
A small number of reviewers mentioned having slight difficulty with the software’s user interface and printer connectivity. But in our evaluation, the platform held up well.
Here are the contributing factors to Ordoro’s ease of use:
- Customer service hours: Support from Ordoro’s Austin customer service team is available from 9 a.m. to 6 p.m. Central time Monday through Friday, with limited email support on weekends.
- Customer service accessibility: Starter plan users can contact support via email and online forum for API topics. Users on the Express plan and higher receive phone support.
- User interface (UI): Ordoro’s UI is mildly criticized in customer reviews, and syncing is performed once per hour. The platform’s rate comparison feature is not as accessible as competing software.
- User management options: Paid plan subscribers with multiple user accounts can customize user permissions to restrict actions involving products, purchase orders, analytics, general settings, and admin settings.
- Insurance: Ordoro provides the option for discounted shipping insurance on domestic and international parcels through InsureShip.
- Returns: The platform includes returns management features to create and track RMAs, email return labels to customers, and receive and restock items. Returns management is available on the Pro plan and higher.
We gave Ordoro a high score in this category, considering its impressive popularity and ease of use. We also awarded points for its well-built features, which are robust enough potentially to replace other tools in your ecommerce arsenal.
This creates a significant advantage for complex operations and mid- to high-volume sellers, but Ordoro doesn’t hold the same value for simpler shipping needs.
Its restrictive Starter and Express plans don’t provide the inventory and order management features that many businesses need, but Ordoro’s more complete plans may be too pricey for smaller operations.
Ultimately, Ordoro’s high-tier plans deliver an outstanding shipping solution that’s well worth the cost if it suits your needs. But if you’re seeking a simpler and more economical tool, we recommend considering ShippingEasy or Easyship.
What Users Say in Ordoro Reviews
Online reviews for Ordoro are overwhelmingly positive. It’s nearly impossible to find a blatantly negative rating, and the cons mentioned by users are all expressed as being minor issues.
Many reviewers state that the platform works beautifully with their 3PL fulfillment services, which allowed them to scale easily. Others mention that they switched from more simplistic shipping solutions and appreciate Ordoro’s robust inventory management system.
Customer support is a recurring point in Ordoro’s online reviews. Users are pleased with the level of friendliness and efficiency they’re met with when talking to the customer service staff, even going as far as to state that “they actually listen” and “really care about making a great product.”
One review expresses disappointment in the limitations for resellers. Others mention running into difficulty with the interface and hardware connectivity. A common complaint was Ordoro’s multichannel syncing, which occurs only once every hour and can cause stock problems.
- Capterra: 4.8 out of 5 stars from about 75 reviews
- G2: 4.7 out of 5 stars from nearly 10 reviews
- Shopify App Store: 4.8 out of 5 stars from 80-plus reviews
| PROS | CONS |
|---|---|
| Seamless integration with 3PLs and vendors | No features for resellers |
| Reliable scalability | Delayed syncing causes stock issues |
| Powerful inventory management capabilities | Interface could be more user-friendly |
| Effective and friendly customer support | Printer connections are difficult to set up |
Methodology: How We Evaluated Ordoro
To evaluate Ordoro and other shipping software, we used a 28-point assessment that measures how well it meets small business shipping needs. We researched the provider through third-party reviews, user ratings, relevant articles, and the company’s own content. Then, we personally assessed Ordoro’s platform.
We look for high-performing functions, an intuitive interface, effective customer support, and additional features that go beyond the scope of shipping.
To find the best tool for small businesses, we prioritized economical pricing and factors that contribute to overall ease of use. Our ecommerce experts also weighed in with their assessments of each provider.
Click through the tabs below for our full evaluation criteria:
20%
Pricing
20%
Functionality
20%
Features
20%
Ease of Use
20%
Expert Score
20% of Overall Score
This criterion considers whether each provider offers a free starter plan and assesses the range of paid options available.
The contenders were graded on how competitively priced their plans are. We considered the features and benefits available at each pricing tier and docked points for limits on the functionality of lower-level options.
We only featured recommendations that support your own negotiated rates with UPS, FedEx, and DHL, and offer heavily discounted USPS Commercial Plus rates. The top-ranking providers on our list give users multicarrier discounts.
Ordoro earned perfect marks in this category for its high-volume free plan, helpful carrier discounts, and competitively priced Express plan. We also awarded points for its “flex pricing” fee structure, which prevents users from paying for resources they don’t need.
20% of Overall Score
We looked at the availability of key functions that maximize efficiency and accessibility for businesses of all sizes. This includes features like batch capabilities, label printing, CSV entry, and peripheral hardware compatibility.
Providers were also evaluated on the number of prebuilt integrations offered, access to an open API, sales channel allowance, and automation capabilities.
Ordoro lost points here for its restrictive sales channel allowances as well as its inability to display live rates at checkout. Ultimately, we gave Ordoro a score of 2.53 out of 5 for its automation capabilities, peripheral integrations, and powerful cloud-based platform.
20% of Overall Score
This score considered the standard features of each shipping solution, including reporting/analytics, returns management, outbound email notifications, and user management options, and assessed how well they work. Shipping software with robust, well-developed features was awarded the most points.
The best shipping tools are multitaskers that save you time and money by handling functions outside of shipping management, so we also evaluated each provider on their dropshipping, order management, inventory management, and marketing features.
We awarded points to Ordoro for its robust inventory and order management features as well as its reporting/analytics and dropshipping tools. But the software is incompatible with pay-on-use return labels and its market features aren’t as good as competitors, which brought its final score down to 4.3 out of 5.
20% of Overall Score
We evaluated each company for its user interface by considering how intuitively it works, reported uptime, site speed, and the learning curve to start.
This factor also looked at the number of learning resources available from each company, including webinars, demo videos, blogs, frequently asked questions (FAQs), case studies, libraries, guides, calculator tools, and forum activity.
Lastly, customer service accessibility was weighted heavily to provide the best recommendation. We considered hours of availability, contact methods, location of support staff, and quality of service.
Ordoro’s business-only customer service hours and limited contact methods cost it points in this category, but its granular user management options and impressive online resources helped it achieve a score of 4 out of 5.
20% of Overall Score
This score combined our ecommerce experts’ final evaluations of value, ease of use, and stand-out features with scores from real-world users. We combed through thousands of reviews to identify consistent pain points and high-performing features of each tool.
We gave Ordoro an expert score of 4.38 out of 5 thanks to its robust features, high ease of use, and excellent popularity among its users. But since half of its plan options are priced significantly higher than competitors, we deducted points for overall value.
*Percentages of overall score
Ordoro FAQs
Who uses Ordoro?
Ordoro is commonly used by mid- to high-volume ecommerce businesses and complex operations. It’s one of the only shipping solutions that provides unlimited user accounts, making it a top choice among large teams. It also facilitates multiple ship-from locations, which works to the advantage of businesses that maintain multiple warehouses or storefronts.
Thanks to its dedicated dropshipping features, Ordoro is also frequently used by dropshippers to automate and simplify their fulfillment flow.
Is Ordoro worth it?
Many of Ordoro’s key functions are only available on its high-level paid plans, which cost $499 per month and up. While it is much pricier than competing shipping solutions, Ordoro provides tools and features that aren’t available anywhere else.
Its Pro and Enterprise plans come with unlimited user accounts and ship-from locations as well as sophisticated dropshipping functionality and vendor management tools. Additionally, Ordoro’s inventory and order management features are much more robust than competing solutions, giving it the potential to replace other apps in your ecommerce arsenal.
For complex and high-volume operations, these features may make Ordoro worth the high cost. But for retailers needing simpler functionality, Ordoro’s upper-level paid plans would likely be unnecessary overkill.
Bottom Line
Ordoro’s warehouse options, vendor connectivity, and unlimited user allowance make it a great fit for midsize companies and dropshippers. Its impressively high-volume free starter plan is a unique offering that can help businesses scale on a tight budget.
But the platform’s expensive subscription fees and limited features on low-tier plans make it a poor choice for low-volume sellers and simple shipping needs. You can try Ordoro free for 15 days to see if it’s right for you.
