Outbrain Amplify is a content marketing software that enables users to create native online ads for their audience. Its features include content discovery, distribution and promotion, campaign tracking, and more. In this article, we cover user reviews and pricing. Ready to get started with Outbrain Amplify? Request a demo.
What Outbrain Amplify Does Well
Users who gave Outbrain Amplify a positive review commended its user-friendly dashboard and said that creating ads with the platform is simple and fast. Some also like its pleasant and responsive customer service team.
One user who reviewed Outbrain Amplify on G2 Crowd said that the customer support staff is easy to contact and that they are very friendly whenever he asks for assistance. He added that the software’s tools are simple to use and that it is always updated with new features.
What Outbrain Amplify Does Not Do Well
Users who gave Outbrain Amplify a negative review complained that the bounce rate from their traffic is high. Others noted that it is partnered with too many publishers, most of which are not necessary for their campaigns.
One user who gave Outbrain Amplify a negative review on G2 Crowd said that when he checked Google Analytics, he found that the bounce rate from its traffic was 94%. He also mentioned that the small campaign that he ran on the software produced poor results.
Outbrain Amplify Pricing
Outbrain Amplify runs on a Cost-Per-Click (CPC) pricing model and users are charged for the number of clicks received based on a pre-set budget. For example, if the maximum amount is set at $50 and the CPC is at $0.85, then users will be charged $0.85 per click until the cap is reached (roughly 59 clicks).
Users are billed every time the spending threshold is hit plus a 3% monthly service fee for credit card transactions in selected regions. The spending threshold may be changed as needed through the Campaign Settings option found in users’ accounts. Monthly campaigns that spend $10,000 or more within three months are qualified for monthly invoicing. Contact their sales team for more information.
Ready to get started with Outbrain Amplify? Request a demo.
Outbrain Amplify Features
Check out the list below of some of Outbrain Amplify’s features:
- Content Creation and Curation
- A/B Testing
- Collaborative Editorial Calendars
- Audience Targeting
- Editing and Approval Tools
- Campaign Tracking
Outbrain Amplify FAQ
What types of content does Outbrain Amplify accept?
What happens if my monthly budget has capped?