Pardot is a B2B marketing automation software by Salesforce. It includes features such as lead nurturing, email marketing, ROI reporting, and more. We compiled user reviews from around the web and determined that Pardot has a mix of positive and negative ratings. We also compared the most popular pricing options for small business owners.
Pardot Customer Reviews
Ease of Use: Good
Customer Service: Fair
Summary of User Reviews
What Pardot does well:
Users who recommend Pardot like that the platform offers a lot of base functionality — such as analytics and ROI tracking, lead nurturing, and lead management — that sets it apart from other marketing platforms. Users also like that it is easy to integrate with Salesforce.
What Pardot does not do well:
Users who gave the company negative feedback said that the price can be too expensive for small businesses. Users also reported that the setup process is a bit daunting since there are a lot of options and functionalities. Some customers were not happy with the quality of customer support Pardot provides.
Most Helpful Positive User Review
A user who gave Pardot a positive review on G2 Crowd said that it is a powerful system with a great deal of resources available. He also likes that he can automate marketing ROI reporting and view their customer life cycle.
Most Helpful Negative User Review
A user who gave the company critical feedback on Capterra said that while the platform is feature-rich, it takes a lot of time to learn how to use it. He also said that it can be quite expensive for startups.
Other Pardot User Reviews From Around the Web
Here are a few resources for finding helpful Pardot customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed
|*Average rating as of date article was written: September 18, 2017.|
Pardot offers three subscription options that range from $1,000 to $3,000 per month. The main differences between the plans are the reporting and integration features. Prices below are for up to 10,000 contacts. All plans are billed annually.
|Standard CRM Integration|
|Advanced Email Analytics|
|Email and Landing Page A/B Testing|
|Google AdWords Integration|
|Dedicated IP Address|
|API Access - Up to 100K calls/day|