Pardot is a B2B marketing automation software by Salesforce. It includes features such as lead nurturing, email marketing, ROI reporting, and more. We compiled user reviews from around the web and determined that Pardot has a mix of positive and negative ratings. We also compared the most popular pricing options for small business owners.
Pardot Customer Reviews
Ease of Use: Good
Customer Service: Fair
Pricing: Fair
Summary of User Reviews
What Pardot does well:
Users who recommend Pardot like that the platform offers a lot of base functionality — such as analytics and ROI tracking, lead nurturing, and lead management — that sets it apart from other marketing platforms. Users also like that it is easy to integrate with Salesforce.
What Pardot does not do well:
Users who gave the company negative feedback said that the price can be too expensive for small businesses. Users also reported that the setup process is a bit daunting since there are a lot of options and functionalities. Some customers were not happy with the quality of customer support Pardot provides.
Most Helpful Positive User Review
A user who gave Pardot a positive review on G2 Crowd said that it is a powerful system with a great deal of resources available. He also likes that he can automate marketing ROI reporting and view their customer life cycle.
Most Helpful Negative User Review
A user who gave the company critical feedback on Capterra said that while the platform is feature-rich, it takes a lot of time to learn how to use it. He also said that it can be quite expensive for startups.
Other Pardot User Reviews From Around the Web
Here are a few resources for finding helpful Pardot customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed
| *Average rating as of date article was written: September 18, 2017. | |||
Pardot Pricing
Pardot offers three subscription options that range from $1,000 to $3,000 per month. The main differences between the plans are the reporting and integration features. Prices below are for up to 10,000 contacts. All plans are billed annually.
| Price | |||
| Email Marketing | |||
| Lead Nurturing | |||
| ROI Reporting | |||
| Standard CRM Integration | |||
| Advanced Email Analytics | |||
| Email and Landing Page A/B Testing | |||
| Google AdWords Integration | |||
| Dedicated IP Address | |||
| API Access - Up to 100K calls/day |
Compare Pardot Alternatives
Not sure if Pardot is the right marketing automation tool for your small business? Check out our marketing automation software reviews of all top providers.
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Charles Gachanja
There are some features such as automated emails and engagement studio which really have a lot of potential. Integration with Salesforce is a plus as it allows our Customer Service reps to easily add a current customer to drip emails and review emails. Tracking visitors and visitor scores works well. Implementation with WordPress website forms has been fairly easy.
Poor email editor with wonky controls and formatting issues. It’s 2018, it shouldn’t be this difficult to create beautiful emails. There doesn’t seem to be any announcements for improvements to any features, especially email formatting. Perhaps a look at Constant Contacts new editor would help. Unable to add landing pages properly to existing sites.
Creating automated engagement emails for things like customer reviews that CSR’s are able to implement right in Salesforce has been a good way to drive up our google reviews.
Alice Wilson
Review SourceOrganic
It is an effective tool, being specific, the ROI function, helps in direct relationships with customers. It is innovative, allows the organization of tasks and projects to properly manage an effective sales management. It’s easy to integrate Salesforce and improve work activity.
Setting is not as simple as I expected and the price is not stated, specifies to me it costs me to pay for it.
I knew what problems I would find long before I started using it.
Review SourceOrganic
Meredith Lea Barber
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceOrganic
It’s very easy to use and has a a vast knowledge library.
I wish it had a design studio that allowed us to create more custom landing pages and form.
Nothing we did an excellent job at researching it
Verified Review
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Review SourceOrganic
Joe Weigel
Verified Review
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Review SourceOrganic
Compared to our previous marketing automation resource, Pardot is much more user friendly. We just moved from Oracle to Salesforce, so the move to Pardot made sense. It works well with some of the other platforms in the Salesforce Marketing Cloud.
Since it is part of the Salesforce Marketing Cloud, it’s not as robust as our previous marketing automation platform.
I wish I had known of all the other resources within the Salesforce Marketing Cloud.
Verified Review
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Review SourceOrganic
Austin Taylor
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Pardot has excellent customer service. When I reach out with a technical issue, I usually get a response from a human within 24 hours. I appreciate that the response appears to be written by an actual person rather than a canned response that a lot of companies do.
The rate of product feature additions and improvements could be better. They seem to add a minor feature every 4-5 months. The Engagement Studio is nice, but I haven’t seen any improvements in the last year or two. There are some areas with that where they could add a little more complexity.
My company is somewhat similar to an agency, where we have multiple clients. I wish I could have done more investigation into the ways you could segment prospects in Pardot. I think the way they do it is ‘okay’ but it isn’t quite built for that yet. I don’t think this is necessarily a fault of Pardot, just something I wish I would have known beforehand.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.