Pardot is a B2B marketing automation software by Salesforce. It includes features such as lead nurturing, email marketing, ROI reporting, and more. We compiled user reviews from around the web and determined that Pardot has a mix of positive and negative ratings. We also compared the most popular pricing options for small business owners.
Pardot Customer Reviews
Ease of Use: Good
Customer Service: Fair
Pricing: Fair
Summary of User Reviews
What Pardot does well:
Users who recommend Pardot like that the platform offers a lot of base functionality — such as analytics and ROI tracking, lead nurturing, and lead management — that sets it apart from other marketing platforms. Users also like that it is easy to integrate with Salesforce.
What Pardot does not do well:
Users who gave the company negative feedback said that the price can be too expensive for small businesses. Users also reported that the setup process is a bit daunting since there are a lot of options and functionalities. Some customers were not happy with the quality of customer support Pardot provides.
Most Helpful Positive User Review
A user who gave Pardot a positive review on G2 Crowd said that it is a powerful system with a great deal of resources available. He also likes that he can automate marketing ROI reporting and view their customer life cycle.
Most Helpful Negative User Review
A user who gave the company critical feedback on Capterra said that while the platform is feature-rich, it takes a lot of time to learn how to use it. He also said that it can be quite expensive for startups.
Other Pardot User Reviews From Around the Web
Here are a few resources for finding helpful Pardot customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed
| *Average rating as of date article was written: September 18, 2017. | |||
Pardot Pricing
Pardot offers three subscription options that range from $1,000 to $3,000 per month. The main differences between the plans are the reporting and integration features. Prices below are for up to 10,000 contacts. All plans are billed annually.
| Price | |||
| Email Marketing | |||
| Lead Nurturing | |||
| ROI Reporting | |||
| Standard CRM Integration | |||
| Advanced Email Analytics | |||
| Email and Landing Page A/B Testing | |||
| Google AdWords Integration | |||
| Dedicated IP Address | |||
| API Access - Up to 100K calls/day |
Compare Pardot Alternatives
Not sure if Pardot is the right marketing automation tool for your small business? Check out our marketing automation software reviews of all top providers.
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Joe Weigel
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceOrganic
Compared to our previous marketing automation resource, Pardot is much more user friendly. We just moved from Oracle to Salesforce, so the move to Pardot made sense. It works well with some of the other platforms in the Salesforce Marketing Cloud.
Since it is part of the Salesforce Marketing Cloud, it’s not as robust as our previous marketing automation platform.
I wish I had known of all the other resources within the Salesforce Marketing Cloud.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceOrganic
Austin Taylor
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Pardot has excellent customer service. When I reach out with a technical issue, I usually get a response from a human within 24 hours. I appreciate that the response appears to be written by an actual person rather than a canned response that a lot of companies do.
The rate of product feature additions and improvements could be better. They seem to add a minor feature every 4-5 months. The Engagement Studio is nice, but I haven’t seen any improvements in the last year or two. There are some areas with that where they could add a little more complexity.
My company is somewhat similar to an agency, where we have multiple clients. I wish I could have done more investigation into the ways you could segment prospects in Pardot. I think the way they do it is ‘okay’ but it isn’t quite built for that yet. I don’t think this is necessarily a fault of Pardot, just something I wish I would have known beforehand.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Austin Schmidt
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
The integration is with Salesforce is solid. It’s far from native as one would think, but one of the better integrations in the market. Pardot is affordable compared to the Marketos of the world. It’s structured well for somebody without much marketing automation experience, i.e. the process of connecting a notification or campaign association to a form is really straight-forward.
The landing page and email builders are truly awful. The automation abilities are flat out weak. There’s only a handful of behaviors and criteria that one can automate emails/rules from.
While some of the structure has advantages, every Pardot instance I’ve seen is an absolute mess. It’s really not easy to create one form, and use it across many landing pages and campaigns. This leads to an insane amount of unique forms being created.
I personally didn’t purchase it; but I’d bring up two key points to somebody considering it:
1) Yes, Salesforce owns it, but it isn’t part of Salesforce. There isn’t really an integration advantage over a Marketo or Hubspot. Don’t decide based on that sales pitch.
2) Pardot is fairly basic. If you’re looking for basic emailing, basic automation rules, it’s solid. If you want advanced capabilities, you’ll be limited with Pardot.
3) You’ll need a developer if you’re not using a 3rd party landing page tool. Also to build emails. They are really behind in these areas.
If the budget is there, go with Hubspot or Marketo. If you cannot afford them, then Pardot is a reasonable alternative.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Matt Brandt
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Prior to using Pardot, we could track our marketing emails, but nothing else. Pardot has allowed us to track all of our digital marketing efforts, allowing us to know how our marketing dollars are working for us. It gives us the opportunity to target and be more successful.
Very little. We’re still relatively new customers, so we’re still learning the full power of the tool, but we haven’t found much to dislike.
Some of the unique issues with Pardot – like connecting to our Google Analytics and Adwords accounts has been as easy as was advertised. Additionally, Pardot’s visitor tracking for visitors not already in the system leaves something to be desired.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Lee Lechner
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Pardot integrates with Salesforce really well. Pardot gives us the ability to accurately track where our leads are coming in from (Google, Bing, Google Ad, etc.), as well as gives us the ability to track what pages they looked at on our page, which is great because of the diversity of products we sell.
They have constant lag times with emails being sent out. We’re having issues with our form handler timing out on our website which is causing leads to submit the same form several times, and then leaving our website frustrated. We also do not use the reports in Pardot, as they are not able to accurately track our metrics with they system we currently have in place at our company.
More about the reporting. It was the big selling feature, and we quickly realized we couldn’t use it.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.