Pardot is a business-to-business (B2B) marketing automation software by Salesforce. It includes features like lead nurturing, email marketing, return on investment (ROI) reporting, and more. In this article, we cover Pardot reviews and pricing. Ready to get started? Request a demo.
Pardot pricing depends on three subscription options that are billed annually: Growth at $1,250 per month, Plus, at $2,500 per month, and Advanced at $4,000 per month. The main difference between the plans include the number of automation rules, integrations, leads tracking, and the number of domains.
Customers can opt-in for Sales Engage for an additional cost of $50 per month, billed annually.
Ready to get started with Pardot? Request a demo.
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Summary of Positive Pardot Reviews
Users who gave Pardot a positive review mentioned that the software is very helpful in sales management. They said that it equips them with tools to create and deploy online marketing campaigns.
“Pardot is an effective tool, and its ROI function helps in direct relationships with customers. It is innovative, allows the organization of tasks and projects to manage an effective sales management properly. It’s easy to integrate with Salesforce, and it improves work activity.”
— Alice Wilson
Summary of Negative Pardot Reviews
Users who gave Pardot a negative review commented that while the software is equipped with tools to help with business management, it becomes a challenge to learn all the features and tools. Some also wished for a design studio that will allow users to create more custom landing pages and form.
“There is a learning curve. With so many features and tools, the option of configuring as it should be complicated and, in this way, the software loses personalization.”
— Paullina Bascope
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Check out the list below of some of Pardot’s features:
- Streamlined leads management
- Seamless sales alignment
- Insightful ROI reporting
- Smarter lead generation
- Effortless email marketing
- Artificial intelligence
Who Can Benefit Best From Using Pardot’s Marketing Automation Services?
Both marketing and sales teams use marketing automation. Although this technology brings the two together, marketing and sales teams use marketing automation in different ways.
What Are the Advantages of Using Marketing Automation?
Primarily, companies should use marketing automation to find and nurture leads, close more deals, and maximize ROI.
Here is a list of some of Pardot’s popular integrations: