Placester is a real estate website builder and one of our top real estate lead generation companies, earning a 4.79 out of 5 rating. My team and I arrived at this score based on factors such as pricing, customer reviews, ease of use, and lead generation features like IDX websites, social media integration, and workflow automation. Based on our analysis and third-party Placester reviews, we recommend it for real estate agents and brokers looking to create lead generating websites and custom landing pages.
- Do It Yourself (DIY) Plan: $79 per month, billed annually
- Do It For Me (DIFM) Website Plan: $119 per month, billed annually plus one-time $500 setup fee
- Do It For Me Content Pro (DIFM Content Pro) Plan: $239 per month, billed annually plus one-time $500 setup fee
- Agent Manager For Brokers: $25 per active agent, per month
The vast majority of Placester reviews said users found it easy to create and manage their websites, saving weeks of time creating a website from scratch. Customers who worked with a website manager to complete their website were thrilled with the service, communication, and smooth process of creating a custom, professional website.
- Featured Customers: 4.7 out of 5 based on 25 Placester reviews
- G2: 3.5 out of 5 based on 84 Placester reviews
A few users who had switched to Placester after trying to host their own website noted that customization options are limited in comparison. Other Placester website reviews indicated they expected better search engine optimization (SEO) functionality and results after starting with Placester. It is not the most budget-friendly option for new agents and does not automatically deliver new leads or clients. If you’re looking for more immediate leads, consider Zillow Premier Agent, which provides exclusive leads and multiple communication methods.
My team and I recommend Placester because of its easy-to-use website-building functionality and wide range of support and service options. If your budget is tight, the DIY plan allows you to use its attractive IDX website templates and easily add blogs and content to increase traffic and build your pipeline. As your business grows, you can outsource one-off tasks in the service marketplace or upgrade to the done-for-you plans to have your website managed by professionals.
As noted above, Placester may not be budget-friendly for new real estate agents and does not automatically provide new leads or clients. Its customer relationship manager (CRM) includes only basic features, so it’s wise to integrate it with a more robust CRM to generate and nurture leads more efficiently. For these reasons, Placester may not be ideal for new agents urgently needing to get clients and build their pipeline or for professionals who want an all-in-one marketing solution. If you’re looking for a more comprehensive tool with website creation and a robust CRM, check out Real Geeks.
Placester is a great option if you’re looking for a user-friendly real estate website builder to help you customize your own website and grow your brand. However, Placester’s cost may be too expensive for some, especially new agents with limited budgets. Below are some Placester alternatives you can explore that may better suit your business resources:
Agents seeking an all-in-one lead generation and nurturing platform with a robust CRM and marketing tools
Agents, teams, and brokerages wanting an end-to-end platform to increase productivity
Agents who require exclusive leads and a full marketing suite
Real estate professionals looking for an all-in-one CRM with automation tools
$299 per month for 1-2 users
$79 per user, per month
$139 per user, per month
$69 per user, per month
As part of our Placester review, we looked at its plans, pricing, and features incorporated in each tier. The Placester pricing structure is divided into three paid plans, starting at $79 per month. All three Placester pricing tiers include access to the real estate website designer, templates, IDX listing capabilities, and CRM. Users can sign up for a 30-day free trial of the DIY plan to get an inside look at Placester before purchasing. The pricing score is a bit lower because it is more expensive than some of its competitors.
Do It Yourself
Done For You
Done For You + Content
Who Plan Is Best For
Tech-friendly agents and teams who want to build and manage their websites independently
Agents, teams, and brokerages wanting to have their website custom-built and managed by dedicated professionals
Professionals wanting full technical and marketing support as well as unique website content and social media posts
Annual Price Range
Codeless Website Builder & CRM
30 Customizable Templates
Chat With Support
Custom Website Made by a Designer
Custom Property Pages
Unlimited Design Changes & Website Updates
Website Content (1 Piece per Week)
3 Social Media Posts per Week
Google Analytics Setup
Monthly Success Reports
Real estate brokers who use Placester real estate websites for their agents can purchase the Placester Brokerage Management Software (Agent Manager) with any plan. It costs an additional $25 per month for each active agent website.
Furthermore, the Placester Services Marketplace offers numerous add-on services you can purchase at any time to enhance the standard features of your plan. These include:
- Flyer design: $100
- Branded agent site template: $300
- Agent roster data cleanup: $50
- Blog post formatting: $100
- Logo cleanup: $100
- Photo retouching: $50
- Branded sellers guide: $75
- Custom setup: $700
- Express setup: $100
- Agent or broker bio: $75
- Video editing: $125
- Branding and style guide: $400
- Chatbot installation: $100
- Blog posts: $150
- Customizable and responsive website templates
- Code-free site editor
- Unlimited pages and posts
- IDX listing display tools
- Lead generation and capture
- Customer support
Placester’s core features enable agents, teams, and brokers to enhance their online real estate marketing efforts with a professional and functional website that successfully generates real estate leads and builds their brand authority. Not only does the intuitive drag-and-drop editor make it easy for an agent to publish their own website, but there are various done-for-you and management options for professionals who want additional support on any level.
It is one of the only real estate website designers that doesn’t limit the number of posts or pages you create, which maximizes your ability to attract qualified leads online. The addition of an advanced IDX listing search acts as a lead magnet to invite users to your website to search for available properties.
Placester features assist in real estate lead generation and website building for agents, teams, and brokerages. Read on to take a closer look at some of Placester’s standout features and the details about each by clicking on the tabs below:
- Back-office for real estate brokers
- Agent profile database
- Automated onboarding
The Agent Manager is an easy-to-use broker software program that helps brokers manage their agents’ websites and profiles easily and automatically. The automated onboarding system allows you to invite new agents, schedule and send reminders, and brand their websites according to your brokerage. You can also create website templates for each agent to customize with their information, keeping your branding consistent but letting each agent’s unique qualities stand out.
- 30 customizable website templates
- Custom landing pages
- Customizable to your brand
With access to 30 ready-to-go website templates, Placester has the largest variety of professional, real estate-specific website or landing page templates of any other real estate website builder. Each template can be customized to an extent, including branding, logo, copy, colors, images, and format. Instead of starting from scratch and spending hours learning how to code, you can have a professional real estate website up and running in just a few hours.
- Included in all plans
- Advanced IDX listing search
The process of adding an IDX search function to a website built on WordPress, Wix, or Squarespace can be complicated and expensive, but it comes standard on all Placester websites. Having an IDX search tool on your website can give buyers more accurate, detailed, and up-to-date insight on active properties, which builds your credibility and ultimately helps you generate more leads.
- Built-in headings and internal linking capabilities
- Schema markup
- Meta descriptions
- SEO resources on Placester real estate academy
- SEO services within the marketplace
Search engine optimization (SEO) is a complicated and highly technical marketing strategy, so many real estate agents aren’t able to get their websites to rank high in online search. In addition, most real estate website builders aren’t built for SEO. Learn more in our real estate SEO guide, which includes keywords and ideas to help you rank in search engines.
Fortunately, Placester has built-in SEO tools like schema markup and meta descriptions, as well as in-depth articles and guides on how to optimize your website for search engines. Alternatively, if you aren’t interested in learning about SEO but still want your website to show up in search results, you can hire a professional from Placester’s Services Marketplace to build your website.
- Affordable, a la carte pricing
- Optional services are available at any time
- Placester-approved experts in marketing, graphic design, and tech
Although Placester is fundamentally a user-friendly, code-free website building platform, it provides a wide range of service and support options for real estate professionals. Within the Placester Services Marketplace, you can browse hundreds of affordable services offered by experienced professionals in the industry.
Use the marketplace to supplement your website efforts on the DIY plan by hiring someone to retouch photos, create an office page index, or write a single email. On the other hand, you can rely more heavily on the expertise of Placester professionals with larger service packages, like a custom website setup or custom branding and style guide. Remember that the Placester marketplace is solely for one-time projects and fees, while the DFY (done-for-you) monthly plans provide ongoing updates, maintenance, and content.
- Cloze CRM
- Follow Up Boss
- Constant Contact
Placester integrates with Zapier to provide more than 4,000 integrations for all Placester users. Expand the capabilities of Placester with integrations in various categories like email marketing, customer support, lead generation, more robust CRMs, and project managers.
- Marketing Academy
- Knowledge base
- Webinar library
Another reason why Placester stands out from other real estate software is the extensive number of valuable resources they grant to all real estate professionals at no cost. Its Marketing Academy includes guides, templates, and downloadable resources for evergreen and seasonal needs.
There are also a number of podcasts with interviews from real estate professionals and webinars on a large variety of real estate topics. In addition, the Placester knowledge base provides detailed tutorials, photos, and videos to help you use the platform and make the most use of the tools available.
Customer Placester reviews almost unanimously state that it’s extremely easy to navigate. The code-free site editor, in combination with the website templates, enables users who aren’t particularly tech-savvy to publish a beautiful website in a matter of hours.
In addition, the support offered within Placester resources and the availability of real estate marketing experts is unmatched, whether you purchase one-off services or opt for the DFY plans with full support. If you want to grow your success in real estate through a website, the team and I recommend Placester as an ideal solution.
How We Evaluated Placester
The top real estate lead generation companies for realtors deliver tools and features that assist agents and brokerages in generating and converting more leads to clients. We examined lead generation companies for realtors based on the following criteria:
30% of Overall Score
We researched each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. We looked for software with mass marketing tools, lead list generation, lead capture forms, and customizable reports.
20% of Overall Score
We assessed each lead generation company offering the best value for the money. We considered Placester’s cost-effectiveness and the availability of subscription plans and exclusive leads.
20% of Overall Score
We searched for companies that either include a lead generation website or integrate with IDX platforms. We also looked for those with client relationship management (CRM) capabilities, social media integrations, and features like workflow automation, trigger and alert-setting, and marketing assistance
10% of Overall Score
It’s important that platforms are easy to use and that you have access to customer support. We favored software providers known for stellar customer service on one or more channels.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual user reviews of the product and the popularity of each real estate lead generation company.
10% of Overall Score
We specifically evaluated each platform’s unique or standout features, popularity, and overall value for the cost.
Frequently Added Questions (FAQs)
Our research and evaluation found Placester to be a valuable solution for real estate professionals looking to create a professional website and generate leads. Its pricing is cost-effective, and it offers a range of features and tools beyond just buying a list of leads. With its extensive resources, ease of use, and top-notch customer support, Placester is definitely worth considering for your real estate business.
According to the Placester website, over 15,000 brokers, teams, and agents use Placester to grow their brand and improve their online presence.
Placester integrates with Cloze real estate CRM to provide deep insights into customer data, enabling better decision-making.
The team and I performed in-depth research into Placester reviews, features, resources, tools, and support. We found Placester to be an extremely user-friendly website designer with templates and tools to help agents, teams, and brokerages easily create a professional website to generate leads and build their brand authority. Its built-in lead generation tools and a wide variety of support options grow real estate businesses efficiently, especially when used in tandem with other real estate marketing tools. Start your 30-day free trial today.