One of the most fun and effective ways to stay in touch with past real estate clients is by giving and sending pop-by gifts. These are small and typically inexpensive real estate client appreciation gifts, often accompanied by a note of appreciation or a fun reminder that you are a resource for them and their friends and family. Plus, it is an excellent marketing and branding strategy to encourage future real estate business.
To make realtor pop-by gifts an easy part of your follow-up and lead generation strategy, use versatile graphic design software like Canva. Canva is free to use, and comes with thousands of design templates, fonts, graphics, and elements in an easy-to-use, drag-and-drop editor. You can easily customize a template for a gift tag or card, or design your own realtor pop-by gift bag.
Here are our top 28 inexpensive pop-by ideas for realtors by category, as well as how to choose your gifts and where to purchase them:
Food & Drink Real Estate Pop-by Ideas
One of the best ways to get in the best graces of your clients or real estate referrals is through their stomach, which makes pop-by gifts consisting of food or drinks a perfect option. While it is great to set dates to grab lunch, dinner, or drinks with your clients, these small food and drink pop-by gifts for realtors can easily be used to thank clients who recently closed on a property or to check in on previous clients every few months.
Remember, many clients may not appreciate homemade food for sanitary and allergenic reasons or may not like certain food and drinks for various reasons. All edible gifts should be wrapped and sealed to mitigate these concerns.
1. Jar of Honey: ‘Thank You for Bee-ing Amazing Clients’
Jar of Honey tag from Etsy
- Can be customized for: A real estate client appreciation gift after closing or receiving a referral, or as a check-in
- Card ideas: Use a premade tag, create your own, or include a handwritten note
- Where to purchase the gift: Grocery store, local shop, or specialty online stores
- Alternative wording: “Just buzzing by to say thank you!” or “I couldn’t BEE more thankful for you”
- Price: $5 for tags plus $9 for honey
2. Bottle of Wine: ‘Sip, Sip, Hooray!’
Wine bottle label from Etsy
- Can be customized for: Closings for buyers or sellers, birthdays, or anniversaries
- Where to purchase the gift: Wine can be purchased in local stores, and custom labels can be ordered online through Zazzle, Etsy, or VistaPrint
- When not to use: For alcohol-sensitive clients
- Alternative wording: “Pairs Well With a New Home” or “Home Is Where the Wine Is”
- Price: $6 for tags plus $15-plus for wine
3. Donuts: ‘I Donut Know What I’d Do Without You’
Box of donuts from Make Bake Celebrate
- Can be customized for: Pop-by gifts to thank clients after closing, for a referral, or to ask for referrals
- Where to purchase the gift: Grocery store, local shop, or specialty online stores
- Alternative wording: “I donut know what I’d do without your referrals”
- Price: Free tag download and around $10 for donuts
4. Pie or Pie Server: ‘Any Way You Slice It, I’m Grateful for Your Referrals’
Pie pop-bys for real estate from Etsy
- Can be customized for: Referrals requests, thank-you gift for a referral, or client gift for closings in the fall or near Thanksgiving
- Where to purchase the gift: Grocery stores, Amazon, or customizable pie servers available on Etsy
- Alternative wording: “Any way you slice it, I’m grateful for clients like you”
- Price: $4 for tags plus $25-plus for individual pies
5. Popcorn: ‘Your Referrals Make My Business Pop’
- Can be customized for: Referral requests, client thank-you gift, or as a check-in
- Where to purchase the gift: Local grocery stores
- Alternative wording: “Just popping by to update you on the real estate market,” “Popping by to thank you for being a great client,” “Popping by to thank you for spreading the word”
- Price: $3.50 for tags plus $8 for SmartFood individual bags
6. S’more Kit: ‘I Would Love S’more Clients Just Like You’
S’more kit pop-by ideas for realtors from Etsy
- Can be customized for: Referral requests, thank-you gift for referral
- Where to purchase the gift: Grocery store, local shop, or specialty online stores
- Alternative wording: “There’s always more room for S’more referrals,” “There’s always more room for S’more clients like you”
- Price: $11 for tags plus $15-plus for s’mores ingredients
7. Goldfish: ‘Fishing for Your Referrals’
Goldfish pop-by idea for realtors from Etsy
- Can be customized for: Referral requests, particularly useful pop-by ideas for clients with children
- Where to purchase the gift: Grocery stores, big box stores, or online in bulk
- Alternative wording: “Best fishes with your new house!” or “I’m fishing for more clients like you!”
- Price: $4 for tag plug $6 for snack bags
8. Coffee Shop Gift Card: ‘Coffee & Your Referrals Keep My Business Running’
Coffee pop-by gift idea from Etsy
- Can be customized for: Real estate clients, recent closings, referral requests, thank you for recent referrals or reviews
- Where to purchase the gift: Local coffee shops
- Alternative wording: “Thanks a latte for your referral,” “Working with clients like you perks me up”
- Price: $4 for tags plus $5-plus for gift card amount
9. Jar of Jelly: ‘Real Estate Is My Jam’
Jar of jam from Etsy
- Can be customized for: Check-ins with former clients, referral requests, thank you for recent closings, referrals, or reviews, or introductions to new leads or referrals
- Where to purchase the gift: Grocery stores, local shop, or specialty online stores
- Alternative wording: “Clients like you are like the peanut butter to my jam!” or “Your new home will be jam-packed with fun!”
- Price: $6 for tags plus $20 for jars of jam
10. Condiments: ‘Just Wanted to Ketchup’
Condiment gift idea from Etsy
- Can be customized for: Check-ins with former clients, referral requests, or as a thank you for a recent referral
- Where to purchase the gift: Grocery stores
- Alternative wording: “Just wanted to ketchup on your real estate needs”
- Price: $5 for tags plus $4-plus for condiments
Decor Pop-by Gifts for Clients
For real estate agents who are more talented with decorating and design, purchasing pop-by gifts related to home decor is right up your alley. When you help a client buy or sell a new home, consider their personal taste and style to tailor your gift to match their favorite decor. This shows your attention to detail and gives your previous client or real estate referrals something to keep in their home for years to come. It’s a great way to remind people of your service and be brought into conversation whenever the object is mentioned.
11. Potted Plant: ‘Thanks for Helping Me Grow’
Flower gift wooden label from Etsy
- Can be customized for: Thank you gift for a real estate client, a referral, or a review
- Card ideas: Wooden tag, custom paper tags, or premade gift boxes
- Where to purchase the gift: Local nursery or store
- Alternative wording: “Your referrals help my business grow!”
- Price: $2.50 for tag plus $10 to $30 for local flowers
12. Labeled Candle: ‘Working With You Just Makes Scents’
Custom candle from Not On The High Street
- Can be customized for: Buyer or seller thank-you gift, thank you for a referral, ask for new referrals, or annual holiday gift
- Where to purchase the gift: Candles can be purchased in local shops or grocery stores, and custom candles can be ordered through Etsy, Shutterfly, or Yankee Candle
- Alternative wording: “Clients Like You Light Me Up,” “Working With a Trusted Real Estate Agent Just Makes Scents,” “Nothing Holds a Candle to You”
- Price: $30 for a candle with a custom label
13. Small Succulent: ‘My Business Would ‘Succ’ Without Clients Like You’
Succulent gift from Market Dwellings
- Can be customized for: Real estate client appreciation gifts after a closing or referral, or to ask for referrals
- Where to purchase the gift: Local nurseries or stores
- Alternative wording: “My business would succ without your referrals!” or “Thank you for being a plantastic client!”
- Price: $6 for tags plus $20 for succulents
14. Flowers: ‘Your Referrals Help My Business Bloom’
Flower gift tag from Etsy
- Can be customized for: Referral requests, thank you for a recent referral, or as a spring pop-by idea for a check-in
- Card ideas: Use a premade tag, create your own, or include a handwritten note
- Where to purchase the gift: Local nursery or florist
- Alternative wording: “The real estate market is blooming,” “I will spring into action for your referrals”
- Price: $9 for tags plus $20-plus for individual flowers or bouquet
Candy Realtor Pop-by Gifts
Candy is a small and inexpensive way to show clients that you are thinking about them. Most candy can be purchased in bulk and easily personalized with a tag containing a short, cute, or funny message. However, similar to food and drink, be mindful of the allergies or sensitivities of your clients.
15. Tic Tac Mints: ‘You Are Mint to Be a Homeowner’
Tic Tac mint label from Etsy
- Can be customized for: Client gift after closing, check-in, or a marketing gift for potential buyers
- Where to purchase the gift: Grocery store or in bulk online
- Alternative wording: “This Home Was Mint to Be Yours!”
- Price: $9 for tags plus $11 for Tic Tacs
16. Marshmallow Peeps: ‘Have Your Peeps Call My Peeps!’
Box of peeps from Etsy
- Can be customized for: This spring pop-by idea is ideal for referral requests
- Where to purchase: Grocery store, local shop, or specialty online stores
- Alternative wording: “Know any peeps with real estate needs?”
- Price: $4 for tags plus $10 for Peeps
17. Reese’s Pieces: ‘I’m Thrilled to Pieces to Have Your Referrals’
Reese’s Pieces gift tag from Etsy
- Can be customized for: Client gifts for a recent referral or to ask for new ones
- Where to purchase the gift: Grocery store, local shop, or specialty online stores
- Alternative wording: “Thank you for being a piece of my business!” or “I am thrilled to pieces to have clients like you!”
- Price: $7 for tags plus $15 for Reese’s Pieces packs
18. Tootsie Roll: ‘Great Service Is How We Roll’
Tootsie roll real estate gift from Pinterest
- Can be customized for: New leads and referrals, check-ins for former clients
- Where to purchase the gift: Local grocery stores or online
- Alternative wording: “Just rolling by to say thanks!” or “Your referrals keep my business rolling”
- Price: Design tags for free plus $10 for Tootsie Rolls
Self-care & Other Pop-by Ideas
An excellent way to show past clients and referrals you care about them is to give them a gift that helps them take care of themselves. You can also incorporate other gifts like toys or puzzles if they have children or grandchildren as a sweet way of remembering their families. Also, it’s crucial to be wary of buying overly smelly gifts like lotions or soaps just in case of allergies.
19. Hand Lotion, Soap, or Sanitizer: ‘Always Ready to Give You a Hand’
Hand lotion or soap from Etsy
- Can be customized for: Referral requests, introduction to new leads and referrals, or as a check-in gift on an anniversary or birthday
- Where to purchase the gift: Grocery store, local store, or order in bulk online
- Alternative wording: “Need a hand?” or “Call if I can give you a hand”
- Price: $4 for tags plus $12 for hand sanitizers or lotion
20. Sand Toys: ‘I Dig Your Referrals’
Sand toys pop-by gift idea from Etsy
- Can be customized for: Referral requests to clients with children, thank you for a recent referral,
- Where to purchase the gift: Big box stores, toy stores, online
- Alternative wording: “I dig working with clients like you,” “I dig helping you find your next home”
- Price: $5 for tag plus around $10 for supplies
21. Puzzle: ‘The Real Estate Market Can Be a Puzzle’
Puzzle pop-by gift for realtors from Etsy
- Can be customized for: Introductions to new leads and referrals, real estate client check-ins
- Where to purchase the gift: Big box stores or online
- Alternative wording: “You’re an important piece of my business”
- Price: $60 for the pop-by package, or free to make tags on Canva plus $10 to $20 for puzzle
22. Ice Cream Scoop: ‘Get the Scoop on the Real Estate Market’
Ice cream scoop from Pinterest
- Can be customized for: Introductions to leads and new referrals, check-ins with former clients
- Where to purchase the gift: Grocery stores, convenience stores, online, or purchase personalized ice cream scoops on Etsy or Amazon
- Alternative wording: “Here’s the scoop: We think you’re awesome!” or “Ice cream for more clients like you!”
- Price: Design tags for free on Canva plus $10 for ice cream scoop
23. Sleep Mask: ‘Don’t Lose Sleep Over Your Next Real Estate Transaction’
Sleep mask pop-by gift idea from Etsy
- Can be customized for: New leads and referrals, former client check-ins
- Where to purchase the gift: Big box stores, online
- Alternative wording: “Sleep well, help with real estate is here!”
- Price: $4 for tags plus $10-plus for sleep masks
Holiday & Seasonal Pop-by Ideas for Realtors
Holidays are a fun time to remind clients you are always available to them. Since many people receive a higher volume of mail and postcards, sending a unique gift will capture their attention. Consider sending pop-by gifts for unconventional holidays and seasons, like Valentine’s Day, Fourth of July, or autumn.
24. Wrapping Paper: ‘Here’s to Wrapping Up a Great Year’
Wrapping paper gift tag from Etsy
- Can be customized for: Client thank-you gifts, check-ins
- Where to purchase the gift: Local stores or online in bulk
- Alternative wording: “Thanks for helping me wrap up a great year!”
- Price: $9 for tags plus $10-plus for wrapping paper
25. Heart Candy: ‘You Are the Heart of My Business’
Candy hearts and gift tag from Etsy
- Can be customized for: Client gifts after closing, Valentine’s Day check-ins, referral requests, or thank-you gifts
- Where to purchase the gift: Grocery store, local shop, or specialty online candy stores
- Alternative wording: “Thanks for being the heart of my business!” or “Your referrals are the heart of my business”
- Price: $6 for tags plus $10 for candy hearts
26. Lottery Ticket: ‘Wishing You a Lotto Holiday Cheer!’
Lottery card tag from Etsy
- Can be customized for: Holiday check-ins, referral requests, or thank-you gifts
- Where to purchase the gift: Grocery stores and convenience stores
- Alternative wording: “May Your Birthday Be Filled With a Lotto Fun”
- Price: $20 for tags plus $1 to $25 (or more) on lottery tickets
27. Bunny Cookies: ‘Some Bunny Told Me You Might Want to Buy or Sell’
Cookie gift tag for Easter from Etsy
- Can be customized for: Introductions to new referrals
- Where to purchase the gift: Grocery stores or local shops
- Alternative wording: “Some bunny told me I should meet you!” or “Hoppy house hunting!”
- Price: $4 for tags plus $15-plus for locally made cookies
28. Pumpkin: ‘We’re Always Willing to Carve Out Time for You’
Pumpkin gift tag from Etsy
- Can be customized for: Referral requests, thank you for a recent referral
- Where to purchase the gift: Local nurseries or shops
- Alternative wording: “I’ll always carve out time to answer your real estate questions”
- Price: $5 for tags plus $10-plus for pumpkin
How to Choose the Right Pop-by Gifts for Real Estate Clients
Staying top of mind with former clients is a key part of being a successful real estate agent. Pop-by gifts can make a big impression without a big investment, especially when they are sent with intention and are relevant to each client’s lifestyle and stage in the real estate process.
As you search for pop-by gift ideas online, you’ll notice that many of them are designed to ask for referrals or thank former clients for sending referrals. However, all pop-by ideas for real estate can and should be customized for the needs of your real estate prospects and former clients.
For example, here are some great times to send real estate pop-bys:
- Thank-you gift for sellers
- Thank-you gift for buyers
- Thank-you gifts for clients who sent referrals
- Ask for referrals
- Period check-ins
- Holiday check-ins
- Celebrate clients’ birthdays or anniversaries
- Introductions to your real estate farm area or within a direct mail campaign
Sending the right pop-by gift to former real estate clients can build loyalty, start conversations, and generate real estate leads. Knowing your audience is key to all marketing, so add essential details about your clients’ lives to your real estate CRM.
For instance, do they have kids? Think of family-friendly pop-by gift ideas. Are they corporate professionals? Send a gift card to a local coffee shop. Do they love cooking? Send a branded item they can use for food prep or when entertaining. Do they have pets? Take advantage of realtor pop-by gifts with pet treats or pet supplies after a transaction closes, on special occasions, or just to check in.
Real estate CRM (Source: Market Leader)
If you need help tracking your contacts’ information or generating real estate leads, consider Market Leader. It is one of the only real estate CRMs that provides exclusive real estate leads as well as IDX websites, marketing automation, and ad management. It’s a perfect tool to increase the leads in your pipeline while maintaining your marketing and nurturing tasks with emails, print marketing, and pop-by gifts.
Where to Get Pop-by Gifts for Real Estate Clients
Since most realtor pop-by ideas are inexpensive products like candles, small puzzles, or small bags of candy, you can easily purchase them at your local grocery or big box store. To make your real estate pop-bys look professional and intentional, order premade tags from Etsy or customize your own on Canva or VistaPrint.
Provider |  |  |  |
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Best For | Best for agents wanting to make and customize their realtor pop-by ideas for digital and print | Ideal for agents and brokers looking to customize a wide range of items with unique and branded designs | Best for professionals who want to purchase premade tags for their realtor pop-by gifts |
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Bottom Line
Real estate pop-by gifts are a valuable and affordable way for agents to stay top of mind with previous clients or new leads. They work best when they’re sent with a strategy and are relevant to the client’s lifestyle, preferences, or stage of the real estate sales cycle. For customizable gifts, check out Etsy, or if you want to create your own labels or other branded gifts, Canva, and VistaPrint are excellent resources for real estate agents.
