One of the most powerful ways to market your small business and develop relationships with your customers is through the mailbox. Postcards allow you to reach a targeted audience in a cost-effective way. To make sure your customers don’t toss your postcard away, you’ll need a standout design. We provided 25 free templates below to help you make that choice.
To print and mail your postcards you should consider Cardigent’s Intelligent Postcard Delivery. Cardigent can help you with your direct mail marketing campaign by blanketing specific zip codes with your postcards, helping your business generate new customers and lowering your acquisition costs. Pricing starts as low as 19 cents per card.
Here are the top 25 paid and free postcard templates and examples for small businesses:
Megan Morahan, Art Director, Vistaprint
One great way to attract new customers is by designing a postcard that provides a coupon or discount just for them. Make sure the postcard contains clear information about your business and the offer so that anyone unfamiliar with what you do will know exactly why they need to use that discount and become a customer. This standard size, free discount postcard template is fully customizable using Vistaprint’s online editing tool while printing costs start at $7.49 for 50 postcards.
Turn your stunning event photos into postcard worthy design. The layout is a classic theme to showcase images over a clean white background. Switching the background color scheme will let you change the mood of the postcard to make it work for corporate type events. Add your message in the text box and customize more elements using Canva’s editing tool.
This free postcard template is designed to let vibrant photos of your local tourism spots be the highlight of your postcard. The layout is simple and easy to edit with PsPrint’s editing tool. Choose from 3 color themes and edit your caption. The back panel has enough space for all the travel information that visitors will ever need.
Increase your open house turn out with this real estate postcard template for agents and brokers. This layout immediately grabs attention with its contemporary design and use of colors. Make an original photo as the background and change, straighten, crop, brighten, or enhance the image with Canva’s drag-and-drop editor. You can also change the colors of the fonts or the bottom border to match your chosen image.
Check out Fit Small Business’ ultimate guide to real estate postcards for more ideas on creating the perfect postcard design for your business.
A simple layout that stands out with its vibrant colors. This free postcard template was designed and can be customized for any type of delivery business. Upload your own photos and display your logo at the top while your caption is placed at the center in white font to catch attention. Add filters and use our photo enhancement tools to improve your image.
This layout has a more corporate feel with the boxy edges and attention grabbing color scheme. The bright red and classic gray sets a professional, competent tone. You can add your logo at the top right and your contact details at the bottom. This template is perfect for any type of corporate or professional service firm when updated with your own corporate photos, logo, and official colors.
If you’re preparing for a soft or grand opening, this trendy design of black and colorful abstract background will pique anyone’s curiosity. Replace with an original photo for a more personal touch, add your message and change colors. This free postcard template layout lets you mix and match elements to compliment your brand of apparel.
Visit Fit Small Business’ article on grand opening ideas to get ready for your business’ debut.
This simple yet enticing design gives ample space to show off your products or services. The clean layout is accented with a bright font at the top where your business name and logo can easily fit. This fully customizable free postcard template can easily change its look and feel to match your brand by simply editing the color scheme. It’s eye catching and memorable, perfect for any type of catering business.
This simple template layout gives off a relaxing and peaceful vibe with the perfect choice of photo. The logo and message is overlaid in plain white text to maintain the overall look and feel of the postcard. This postcard is a great option for a spa or salon. Use this image provided of a woman enjoying a hot stone massage or upload your own and edit with Canva’s photo enhancement tools.
This promotional postcard is designed for pet shop owners who want to spread the word. The layout divides into two panels to accommodate a bright colored space for your contact details, and the other for a large photo of your pets. This template is created with and can be edited using Canva’s editing feature, to personalize the template according to your branding
This postcard uses a clean grid design with shades of blue that exudes competence. It also contains a photo of the service worker, lending a personal touch that customers can relate to. The template is designed using Photoshop files, making it easy to edit by replacing photos and changing text.
This layout provides just enough space for your business info, with photos to show off your company culture. It’s perfect for any type of design related business. The design is a balance of grayscale imagery with text in aqua tints. The details can easily be customized when you upload your own pictures and apply a black and white filter. Choose from different fonts and colors, and add your logo to complete that personal touch.
A colorful vintage photo background, enhanced by overlapping purple and blue triangles, givest this postcard a layered, three dimensional look. The title of your studio fits neatly at the bottom in white block letters, standing in stark contrast to the vibrant colors. Personalize this on Canva’s drag-and-drop editor by including your own logo and a photo from your own studio.
This construction postcard template was designed with both small and large scale construction companies in mind.The vibrant blue and yellow color scheme is eye catching and gives a professional vibe. This layout will work great for any kind of service related business with photos, text, and fully customizable colors to easily match your brand.
This chic postcard template uses a simple collage layout to showcase stunning photos and has a brown filter that lends a vintage French vibe. Add your logo and details on the left panel and photos of your services on the right to fully customize the layout. This free postcard template is perfect for any kind of French inspired business.
This simple template makes use of a striking image as a backdrop, like a wide shot of scenery or a group activity. The monochrome filter paired with a striking, customizable red and blue color scheme adds to the whimsical feel. There’s also enough space to add your message and contact details at the bottom panel.
This modern layout set in a photo background with overlay is perfect for travel agencies. Add your own destination photo or even a collage of photos to entice your clients then edit the overlay with your own color preference. PsPrint also has features for text editing, background pattern selection, and image filtering which you can utilize for this template.
Chic and trendy, this free postcard template uses bold, vibrant colors, making it the perfect pick for promoting your retail store. The layout uses a pre-set grid as a backdrop to your own photos while eye catching fonts make your business name and information standout with ease. Canva’s convenient design tools give you full control over the layout from applying filters to your pictures to choosing different typefaces.
This simple yet attractive design takes advantage of a photo of vibrant and colorful flowers. The warm yellow and orange color scheme can easily be changed to fit your brand. Add your message and contact details using the elegant font that is attention grabbing but still compliments the delicate feel of the design. You don’t have to worry about less than perfect images because Canva’s photo editing tools can straighten, crop, or enhance pictures. It can also adjust the font and background colors to make them stand out.
This is a clean and modern multipurpose Indesign postcard template. It comes in 6 different colors with a layout fit for healthcare, medical, travel agency, real estate, automotive, and retail businesses. The template is fully customizable with a 300 DPI resolution, keeping the vibrant colors perfect for all kinds of postcard use.
More often than not, yellow is always found on advertising materials for schools because it symbolizes joy, clarity, and intelligence. This free postcard template is designed for adult art classes like painting and pottery, but it can also work for cooking and performing arts classes. Change the main photo to let your audience know what you can offer and then add your message and contact details. Unleash your creativity by changing the colors, background and layout simply upload your own photo and experiment with the different effects, layers and transparency by using Canva’s advanced photo-editing features.
This design uses a classic layout to highlight your portfolio and design sensibility. It features a color scheme of lilac and white accents which can easily be updated to fit your brand. Make it fit your company’s brand by tweaking the existing elements or by picking more decorative touches on Canva, or simply use the modern layout as is.
A bright and fun design that exudes the high energy feel that kids always bring, this free postcard template works great for any kind of business relating to kids activities. The font and splatter design rounds off the fun, vibrant look that will catch anyone’s attention. Experiment with more fonts and colors using Canva’s editing tools for a more personal touch.
Charcoal and orange blocks provide a modern, eye-catching backdrop that you can fill in and customize with your own logo, theme, and details. The minimalist tool icons on a pegboard pattern clearly says that you’re here to meet people’s home improvement needs. Use Canva’s editing and photo enhancing tools to make the adjustments you need to represent your brand.
This artsy, teal and orange themed, contemporary look is sure to catch the eye of any art enthusiast. The caption also provides for a dramatic feel that makes the entire design perfect for any kind of art related workshops like music, dance, and fine arts. Add in photos from your portfolio to impress, and include your contact details to entice students to contact you for lessons.
Over To You
There are a lot more postcard templates available out there but these ones are clear favorites and might just work for you too. So which one of these paid and free postcard templates is your favorite? Have another postcard template or example you like? Let us know in the comments below.