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Written by Wende Gray, Gray Marketing
In 1913, The Bethel Inn in Bethel, Maine opened to much acclaim as did New York’s Grand Central Station, The Dodger’s Ebbets Field, the first drive-up gas station and the Lincoln Highway, the nation’s first paved coast to coast highway.
In 1913, The Bethel Inn catered to the “out-patients” of Dr. John George Gehring, whose therapy included psychiatric treatment along with a strenuous physical workload including tending the inn’s gardens and building its golf course. Wealthy clientele of the Bethel Inn and the Gehring Clinic included members of the Sears, Bingham and Vanderbilt families who came to restore their bodies and psyches in the clear, cool Maine mountain air. They came with steamer trunks and the household help staying 2-3 months at a time. The first decade of operation saw the addition of four guest buildings, the lake house and the installation of central heating and an electric elevator.
During the 30’s and 40’s, the Bethel Inn made an attempt to stay open in the winter and struggled to stay afloat after the death of Dr. Gehring. Thanks to subsidies from Gehring’s wealthy client William Bingham and his friends the inn managed to stay afloat.
As vacation habits changed after WW II and into the 50’s and 60’s with the demise of the upper class 2- 3 month vacation and rise of the middle class week-long vacation, the inn continued to struggle despite the addition of private bathrooms, an outdoor swimming pool, the completion of a regulation 9 hole golf course and the opening of Sunday River Ski Way.
In 1976, the Bingham Trustees sold to a partnership in hopes of a grand turnaround. The new owners were unsuccessful and closed the inn’s doors in February of 1979. In May of 1979, Richard Rasor, a corporate advertising executive from New York purchased the inn for $450,000. Rasor came up against an energy crisis the first summer followed by a snowless winter. Determined not to fail and using his marketing skills, Rasor along with his friend and business colleague, Les Otten from Sunday River Ski Way trucked snow to Boston Common generating media coverage throughout the Northeast. To this day, skiers flock to Sunday River for reliable snow and the Bethel Inn Resort for New England hospitality.
By the late 80’s business stabilized and Rasor built a conference center, expanded the golf course to an 18 hole championship course, built forty townhouse condominiums adjacent to the fairways, and a health club with year round outdoor heated pool. The 90’s saw green energy initiatives, a 16 guest room/luxury suite addition to the main inn and the launch of the Guaranteed Performance School of Golf. The 21st century brought the development of 13 fairway condominiums bringing the total guest room count to 150. The Bethel Inn Resort expanded its vacation options to include the Family Golf School, Road Scholar Alpine and Nordic Ski Weeks, New England Couples Golf Championship, Maine Comedy Festival, Ghosts and Gravestone Weekend and the Fall Festival Pro-am Golf Tournament.
To celebrate its 100th year, The Bethel Inn Resort is offering a Centennial package for $100 including accommodations, full breakfast and a four course dinner. Guests reserving a two night stay, event weekend or golf school vacation will receive $100 of resort spending money. Visitors can brush up on history with the 1913 daily happenings posted in the lobby each day.
The Bethel Inn Resort located on the Common in Bethel’s National Historic District is open year round. The resort’s 200 acres includes an 18 hole championship golf course in summer and 40 kilometer cross country ski center in winter, an inn with a formal dining room and tavern, library, large common room, health club with a year round heated outdoor pool, saunas and spa facility, conference center and lake house. Information and reservations can be made by phoning 1-800-654-0125 or on-line at www.bethelinn.com. Email email@example.com.