PRWeb offers press release distribution services for businesses. The price for a basic press release starts at $99 and goes to $389. Their $99 distribution goes to about 75 news outlets. PRWeb is beneficial for businesses that want to write press releases and then quickly get those releases into the hands of targeted media outlets.
While PRWeb is a credible company that can widely distribute your press release, they have a team of salespeople that can be aggressive. If you want to avoid the salespeople and get straightforward pricing, consider another reputable company like eReleases to distribute your press release. You will also save 33% off your first press release with eReleases.
PRWeb Pricing
PRWeb offers four pricing tiers that range in price from $99 to $389. The higher-priced options will increase the number of outlets that your press release is sent to. So if you choose the premium plan, you will be able to distribute your press release to a greater number of targeted industries and regions. You’ll also have your press release distributed to more blogs and websites.
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How PRWeb Works
PRWeb offers press release distribution services to businesses of all types. Their distribution includes 30,000 blogs and other websites that might be interested in your news, along with distributing to major newsrooms and media outlets.
You get started by signing up for an account on their registration page. Once you enter your name, business name, email address, and password, you will be taken to a dashboard. Then you will click “Get started,” and from there you will need to choose which level of press release distribution you want for your press release. You will then be taken to a page to input your billing details.
After you have paid for your press release, you will be taken to a page that allows you to write your press release in their format, and to select the specific industries that you would like to send the press release to. After you are done writing your press release, it will be sent to their internal editorial team to approve before being distributed. Often, you will need to make edits to your press release based on the editors’ suggestions before it will be sent out to the media.
Once your press release has been sent, they will track the sites that pick up your press release and post it to their newswire pages, such as Google News. PRWeb tracks this with a press release tracking number.
Who PRWeb Is Right For
PRWeb is right for organizations that want to get maximum online exposure with SEO-optimized press releases. It is easy to use and you get access to their tools for creating press releases. PRWeb is also helpful for those who have never written a press release before and want it written for them, or want to have a professional editor suggest changes to the press release before it is sent to thousands of news outlets.
Additionally, PRWeb is useful for those who would like to pick the industries and trade publications that their press releases are sent to. Some distribution sites only allow the user to pick media outlets for distribution; They also offer blogs and other sites that are industry-specific as well.
PRWeb is mainly for businesses that have a set calendar for press release distribution and can prepare a press release and then wait up to 10 business days for approval. If you want to forego the editorial process or want more control over where your releases are sent but have a limited budget, consider other options such as eReleases, which has similar distribution lists but no editorial review and fewer add-ons that increase your cost.
PRWeb is right for:
- Businesses with a Frequent News Cadence – Businesses that need an increase in exposure or want to gain media coverage for regular news can benefit from using PRWeb.
- Non-Profits – Nonprofits can benefit from getting the word out about their nonprofit events and campaigns using PRWeb.
- Political and Community Organizations – Political organizations or clubs such as the Rotary Club could benefit from announcing events or new leadership.
“I’ve used PRWeb many times over the years and have typically found that it is a good option for businesses that want to send out press releases but don’t have expansive budgets.”
– Emma Smith, Founder & President, Threelionspr.com
PRWeb Features
PRWeb focuses on press release services for businesses. Their distribution goes out to over 30,000 blogs, websites and news outlets. They also offer a press release writing service to help those who have never written a press release before.
PRWeb’s services include:
Press Release Distribution
PRWeb’s press release services are a complete package for organizations that want to write and distribute press releases or media advisories to the press, the media, and the public. This distribution is broken into five tiers.
Delivery to Newsrooms
PRWeb’s distribution lists include delivering your press release to the newsrooms of the outlets that you choose on their distribution lists. This means that you have an increased possibility of the right journalists seeing your press release.
Distribution to Media Outlets & Blogs
PRWeb will deliver your press release to targeted media websites, industry publications, and blogs across the internet. This includes over 1,200 websites, including highly-trafficked sites like BuzzFeed.
Submission to Search Engines
Submit your press release to search engines like Google so that you can be found. They will also distribute your press release to news aggregators like Yahoo! News and Google News.
Influencer Targeting
PRWeb delivers your message directly to the journalists and bloggers that you select. You can choose from dozens of industry-specific journalist lists, such as financial reporters for The Washington Post.
Sharing on Social Media
PRWeb has enabled their press release distribution platform to allow you to share press releases to industry-specific Twitter handles. Your press release will also be equipped with social share buttons, which enables your audience to instantly share your press release on other social media platforms.
Company Logo Display
Free display of your company or organization logo in full color that will link back to your website. This is extremely beneficial for agencies and companies that want to increase website traffic, brand awareness, and leads for conversion.
Press Release Archiving
PRWeb offers permanent archiving of all press releases sent from their platform. This will allow you to reference it or link back to it at any time. You can also use this as a way to share historic data on your company.
Tracking and Reporting
PRWeb allows users to track where their press releases were sent, who read it, and how many people saw it. These reports make it easier to calculate the ROI of sending a press release with PRWeb.
Online Reporting
PRWeb lets you track your release across all their partner websites. They will provide a complete breakdown of the audience that reads your press release, their media type, and the specific industries that posted or shared your release online. It also provides general analytics, such as release views, search visibility, multimedia engagement, and traffic sources.
Audience Location Reporting
PRWeb offers an interactive map that will break down the specific areas and locations of those who read your press release. This will provide detailed insights into how your press release is performing and assist in building awareness with your target market.
Social Media Engagement Metrics
PRWeb offers valuable marketing metrics to measure your press release click-through traffic and social media shares. These will help you track how your release is building awareness with your audience on social channels.
What PRWeb Is Missing
PRWeb is a full-service press release creation and distribution platform, but it’s missing the ability to send press releases without having to create an account or wait for the editorial review. While it’s more expensive than many other press release distribution sites, it doesn’t often offer extended or increased visibility, since it doesn’t offer any additional press coverage beyond the press release or “wire” publication sites.
They has angered a few clients because their editorial process can take up to 10 business days, and you can miss a distribution deadline because of this.
What Users Think About PRWeb
Some users have found PRWeb to be helpful, but many of the reviews complain of long wait times for editorial reviews, not being given notice that their releases were put on hold, or discovering their releases were not sent after having paid for the service. They also complain about having a hard time getting refunds when deadlines were missed due to editorial delays. You can read more about what users think of PRWeb by reading this article, PRWeb User Reviews.
When to Use PRWeb & Why
PRWeb is mainly for businesses that have a set calendar for press release distribution and can prepare a press release and then wait up to 10 business days for approval.
If you want to forego the editorial process or want more control over distribution but have a limited budget, consider other options such as eReleases, which has similar distribution lists but fewer add-ons.
Where to Find PRWeb
If you would like to use PRWeb’s service, go to their services page, PRWeb, and click on the service level that you are interested in using. Then you will need to create an account with PRWeb. Finally, you will need to pay for the service level that you have chosen and start creating your press release.
Pros and Cons of PRWeb
There are several pros and cons for using PRWeb over other services. While PRWeb is easy to use and offers tools to make creating your press release simple, it also requires that the PRWeb editors look at every press release and make suggestions that might frustrate their users.
Pros:
- It is easy-to-use press release software with no learning curve.
- PRWeb doesn’t price based on word count.
- PRWeb press release creation platform is specifically structured so that your press release is SEO-optimized.
- PRWeb allows for you to pick up to five market locations (like New York City) to distribute your news free of charge.
- PRWeb is inexpensive, starting at $99 for a basic press release.
Cons:
- PRWeb doesn’t allow simple uploading of pre-created press releases, as the platform has specific boxes that must be filled in one at a time.
- Each press release is required to be manually reviewed by the PRWeb editorial team, and this can take several days unless you pay for expedited services.
- You are limited to one link per press release.
PRWeb Alternatives
There are quite a few alternatives to using PRWeb, and most offer similar services with equal results, but without the editorial wait times or the limit of one link per press release.
- PR Newswire – PR Newswire has one of the largest newsroom distribution lists, reaching about 1,400 newsrooms. Their pricing starts at $805 for a 400-word press release, which includes an image and one link to your website.
- eReleases – eReleases is an easy-to-use press release distribution platform with press release distribution to full media lists starting at $299.
- Business Wire – Primarily for the financial industry, Business Wire offers secure press release distribution services starting at $400 for a 400-word press release.For other press release distribution options read: Best Press Release Distribution Services
Frequently Asked Questions (FAQs)
What Is the Difference Between Business Wire and PRWeb?
Business Wire focuses on the financial industry and offers many services that keep sensitive data safe and announcements within SEC regulations; their press release services start at $400. PRWeb is a public relations company that can assist all types of businesses in distributing press releases, and their basic press release service starts at $99.
How Much Does Press Release Distribution Cost?
Distributing press releases typically costs anywhere from $99 for a basic press release to over $1,000, depending on what company or service you choose to distribute your release, how long your press release is, and what media outlets you want to get the release. This price does not include actually writing your press release—only distributing to news and media outlets.
Does PRWeb Offer Press Release Writing Services?
PRWeb does offer a service that will write your press release for you. The pricing for this varies and requires a consultation call with PRWeb to get a quote.
Bottom Line: PRWeb Pricing & Features
PRWeb offers press release writing and distribution services. The price to create and distribute a press release starts at $99 and goes up to $389. Their $99 distribution goes to about 75 news outlets. PRWeb is beneficial for businesses that want to write press releases and then get the release into the hands of media outlets that might report on their news.
PRWeb’s editorial review and aggressive sales teams can be frustrating for many organizations, so it might be better to consider eReleases as an alternative. eReleases can distribute press releases to the same media outlets, without the high-pressure sales calls and wait times. Plus, you can save 33 percent off your first press release when you sign up with them.
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