Qualtrics provides business owners with a platform to measure key metrics and manage their product, brand, customer, and employee experiences. Its features include a form builder, multi-channel surveys, data analytics, automated notifications, and more. We compiled Qualtrics user reviews from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
Want to know the top survey software for small business? Read our Qualtrics alternatives guide.
Summary of Qualtrics User Reviews
What Qualtrics Does Well
Users who gave Qualtrics a positive review said that they like the user-friendly survey builder, the availability of form templates, and the tool’s data analytics. Several others were impressed with the support team’s responsiveness and customer service.
What Qualtrics Does Not Do Well
Users who gave Qualtrics a negative review said that the tool lacks documentation for some of its features. They added that the pricing plans are expensive.
Most Helpful Positive User Review
“It is so easy to build a survey in Qualtrics. You don’t have to be a super user to be able to build slick surveys. Their copy and question save functionality are really helpful. Their analytics are also really good.”
-Michelle (Moreton) Foster
“The only complaint I would have about Qualtrics are its prices, and even though I pay them to use it in my company, there are some other companies that cannot afford those high prices.”
Qualtrics offers a free plan that comes with basic features. Interested users can also opt to upgrade their free subscription into a paid plan. While Qualtrics does not publish its pricing on its website, according to a third-party site, the software’s paid version starts at $300/year.
The free trial plan provides users with 100 responses, 10 outgoing emails, and seven question types across all surveys, as well as access to several tools such as summary reports and filtering, survey logic, and online reporting. However, it only allows users to run one active survey at any given time.
Check out the list below of some of Qualtrics’s features:
- Automated Notifications and Real-Time Data
- Customizable Platform with a Point-and-Click Interface
- Directive Analysis and Advanced Statistical Capabilities
- Multi-Channel Surveys
- Reporting Tools and Dashboard
- Survey Templates, Form Design, and Branding
- Brand Tracking and Advertising Testing
- Customer Experience Management
- Employee Analytics and 360-Degree Performance Reviews
Helpful Survey Software Resources
How to Conduct an Employee Engagement Survey With Free Template — Read our guide that enumerates the process of administering an employee engagement survey. In this article, we also shared a free template that you can use when creating your own survey.
30 Insightful Small Business Statistics — Familiarize yourself with the ins and outs of managing small businesses by taking a look at the numbers behind them. Read about small business statistics, from success rates to finances and marketing.
Free Small Business Software: 35 Tools For Simplifying Your Business — There are a lot of free tools that can help you keep expenses down. In this article, we’ll share with you some responses from small business owners who use these free tools to make their processes easier.
Is there an expiration period to Qualtrics’s free plan?
No. Qualtrics’s free plan doesn’t expire.
What happens if users exceed the response limit that their account allows?
Qualtrics will still collect the survey responses and store the data. However, users won’t have access to it unless they upgrade to a paid plan.
How can users upgrade their free plan into a paid plan?
Interested users can contact Qualtrics’ sales team to discuss their requirements and request for pricing details.
Qualtrics Overview Video
This video provides a quick overview on what Qualtrics can do to help businesses identify key metrics and insights to enhance customer, brand, product, and employee experiences.
When choosing a survey software, it’s important that it integrates with other applications your business is currently using. Here is a list of some of Qualtrics’s popular integrations: