Real estate ads are a dime a dozen—making yours stand out from the competition is imperative to capture leads, convert clients, and build your business. For your real estate advertisement to be effective and engaging, use stunning images, catchy headlines, and appealing designs that target your intended audience and evoke a response. We found dozens of examples of creative real estate ads from agents in all different mediums to inspire your advertising strategy.
Social Media Real Estate Ads
Cost to advertise: Depends on the social media network; requires a minimum ad budget of $1 to $40 per day
Time investment: Ad creation can be time-consuming, especially in addition to consistent posting on your feeds at least three times per week
Lead quality: Medium to high
Return on investment: High
It can be challenging to reach your target audience on social media because social media platforms are very saturated. On the other hand, they also have a massive outreach and can be a budget-conscious option for generating leads.
Although it is a saturated environment, according to the National Association of Realtors (NAR), 52% of realtors note that social media results in the highest-quality leads versus other sources like multiple listing sites (MLS) and customer relationship management (CRM). These social media sources include Facebook, Instagram, LinkedIn, and Twitter. Also, since ads can cost as little as $1 per day, you can potentially have a high return on investment (ROI) if you generate even one ad lead.
To capitalize on social media advertising, agents should use visually stunning images so people will not scroll past your post as well as clever copy to capture your targeted audience. Many people visit social media sites in their free time for entertainment and to catch up with the latest world news. Keep these strategies in mind when designing your post.
With Sprout Social, you can save time and get results by simultaneously optimizing and publishing content across multiple networks. Sprout Social integrates with various social media platforms like Facebook, Instagram, and Twitter. It provides simple access to a centralized library of multimedia assets for creating engaging content and previewing posts before they go live. Sprout Social also enables you to strategize, plan, execute, and measure the effectiveness of your campaigns and strategic projects with Sprout Campaigns.
Social Media Real Estate Ad Examples
Videos take time and can be expensive, but Facebook and Instagram’s algorithms favor them. That is why having a game plan is so important. We’ve compiled five social media post ideas that will work on Facebook, Instagram, Twitter, or any other platform to help you get ideas for your next viral post and understand why those posts effectively generate leads.
If you want a complete brand presence across Google Ads and social media platforms, consider using Constant Contact. Known for its email marketing, it has every product you need to be found online, grow your audience, and engage with valuable traffic. Plans and pricing start at $9.99 per month and offer a 60-day free trial.
Internet Platform Real Estate Ads
Cost to advertise: Dependent on the platform and scope of work; the price ranges from free to hundreds of dollars per month
Time investment: Ads for realtors are frequently templated, making them easier to create, but still require you to spend time keeping listings up to date
Lead quality: Low to medium
Return on investment: Medium
As a real estate professional, you can advertise on high-traffic listing websites, such as your local MLS, Zillow, Realtor.com, Trulia, and Craigslist, to generate real estate leads. You can also advertise on Google, Microsoft Ads, Yelp, and your website to showcase yourself and your expertise in real estate to entice potential buyers and sellers. Nearly all of these sites, especially Yelp, can also be a great way to display reviews and testimonials from satisfied clients to secure your brand and value.
The benefit of advertising on real estate listing platforms is that you directly connect with active buyers and sellers ready to move forward in the sales process. On the other hand, these leads are often contacting multiple agents, so competition to convert them is more complicated. That’s why, in addition to advertising on listing websites, you should advertise your services using your real estate agent website and advertising platforms like Microsoft, Google, and Yelp.
Internet Platform Real Estate Ad Examples
Homebuyers and renters begin their search on the internet, whether for a real estate professional to guide them through the process or for a house with a specific property layout, price range, and location. Creative real estate advertisements are an excellent way to attract prospects and show them your listings virtually. To attract your target audience, ensure your ads stand out in a sea of visuals. Here are some examples of internet platform real estate ads and an explanation of why they stand out.
To optimize your real estate website, choose a company that can help you customize your site to your specifications. Placester is a 100% codeless website creator that allows you to connect directly with experts or start your website yourself using premade templates. Create logo designs, import testimonials, and integrate with IDX feeds and social media. Try it for free today.
Print Real Estate Ads
Cost to advertise: Varies from local to national reach; can be anywhere from $50 per ad to thousands.
Time investment: Ad design can be time-consuming but will not require consistent posting as with online platforms
Lead quality: Leads are likely to be high quality
Return on investment: Medium due to the higher cost of print
Print ads aren’t used as often as they used to be because of the abundance and low cost of online advertising. But as they say, don’t knock it until you try it. According to a survey by eMarketer.com, 82% of Americans said they trusted newspapers and magazine ads more than digital advertising, which gained the trust of only 61% of consumers. Print ads appear most commonly in magazines and newspapers and shouldn’t be any less interactive, engaging, or compelling than their digital counterparts.
For example, many print ads include a Quick Response code (QR code) that directs clients to other media like your website or social media sites so you can continue to tell and share your real estate “story” to interested and potential clients. Print ads also reinforce your brand by giving clients a tangible item to hold on to and remember.
Print Real Estate Ad Examples
The death of real estate print advertising has been greatly exaggerated. Some agents still believe in the persuasive power of ink and paper. Here are a few examples and explanations of excellent print ads that you must consider for a high return on investment (ROI)—or at the very least, to help your brand grow.
To guarantee your print ad jumps off the page, enlist the help of the freelancers at Fiverr for a one-of-a-kind advertisement. Fiverr lets you preview work from multiple freelancers to decide who will fit your style and assist with ad creation for your real estate business. Prices vary based on expertise and experience but start as low as $5, so you can determine which freelancer to work with based on your ad ideas and budget.
Out-of-home Real Estate Ads
Cost to advertise: Depends on factors like size, duration, medium, and location; for example, out-of-home ad bulletin billboards can cost anywhere from $750 to $1,500 monthly in rural areas and up to $30,000 in large cities
Time investment: Low time commitment after an ad is created
Lead quality: Medium to high
Return on investment: High, especially for brand recognition
Out-of-home (OOH) advertising can appear to be one of the more expensive options for real estate advertising. But in actuality, the large number of impressions generated compared to the cost has a good return on investment and can yield high results for lead generation. OOH ads can be seen on buses, lawn signs, billboards, subways, park benches, bus and transit stops, vehicles, and so on, reaching a vast audience of potential buyers and sellers.
In contrast to the noise people experience online, OOH advertising can be a great alternative. OOH ads are harder to ignore, and you can’t click out of them like digital ads. They can also funnel leads toward your digital resources. For example, one study found that consumers were 48% more likely to interact with a digital ad after being exposed to an out-of-home ad first.
One reason they are highly effective is that you are advertising to a captive audience stuck in traffic or commuters taking the same transportation or route daily. Seeing your ads repeatedly builds brand awareness and reputation vs one-time forms of advertising.
OOH Real Estate Ad Examples
OOH advertising has changed dramatically in recent years as technology has advanced, and consumer awareness has grown. It is gaining traction daily as more companies invest in this sector. We’ve provided some examples and reasons below why OOH advertising is a great and practical way to generate leads in real estate.
If you want to begin OOH advertising using billboards as your medium, check out Blip Billboards. Blip Billboards advertises with digital billboards all over the country, so you can control the location, times, and frequency that viewers will see your advertisement. Your real estate ad can appear from 7.5 to 10 seconds at different times throughout the day to target more traffic for further outreach and lead generation potential.
Direct Mail Marketing Real Estate Ads
Cost to advertise: It depends on your design, mailing lists, marketing copy, printing, volume, and distribution; ranges between 30 cents to $10 per piece of mail
Time investment: Time to design and execute mailing strategy, but can be fast-tracked with online tools
Lead quality: Medium to high
Return on investment: Medium
Direct mail marketing is a pervasive real estate advertising strategy, commonly as postcards, flyers, catalogs, calendars, and similar printed content. Although this realtor advertising method is standard, it does not mean generating leads is less effective.
Here are some critical statistics to note from Murphy Research and PebblePost:
- 88% of crucial purchase decisions across retail, financial, and auto categories are made or discussed at home
- 82% of those purchases involve home purchases
- While email has a lifespan of just a few seconds, direct mail’s average lifespan is 17 days
Direct print marketing ads will make you stand out from the competition, hold attention for longer, and have a more influential emotional impact on clients than digital formats. Although it can be more expensive than direct digital marketing ads like email and text messages, it is still a budget-friendly option for real estate agents.
Another bonus of direct print marketing ads is that you can target a specific audience based on, for example, demographics, location, and niche clientele like buyers, sellers, investors, renters, and so forth. This enables you to farm real estate leads in a specific area to generate leads where you can capitalize on your real estate expertise.
Direct Mail Marketing Real Estate Ad Examples
Studying other people’s successful direct mail strategies before creating your direct mail campaign to attract and convert leads is essential. If you are searching for ideas and inspiration for your direct mail campaign, explore our curated successful direct mail examples and explanations below to guide and boost your marketing strategy, direct mail design, and copywriting.
For assistance in creating engaging direct print marketing ads, seek the help of professionals. ProspectsPLUS! will work with you to design and distribute ads via direct mail to prospective clients. You can launch full campaigns that rotate various branded designs to your target audience and schedule them to be sent periodically throughout the year for maximum exposure.
To get more ideas and inspiration for your postcard realtor advertisement, here are our Top 27 Real Estate Postcard Templates & Examples and what makes them effective in attracting, nurturing, and converting real estate leads into clients.
Direct Digital Marketing Real Estate Ads
Cost to advertise: Free for one-to-one or free email and text marketing plans, or from a few dollars per month on up when using paid online platforms
Time investment: Using an online platform can save time with templates; individual email can be more time-consuming
Lead quality: Low to medium
Return on investment: Medium
Another direct marketing strategy is communicating with your target audience and general contacts through digital means, mainly through email and text message advertising. While direct print ads have a higher effectiveness rate, email and text messaging can be a convenient and effective way to reach potential clients, keep your brand top of mind with your sphere of influence, and nurture leads over time.
Sixty-one percent of consumers trust email as their preferred method of communication with online brands, which helps increase brand recognition and conversion rates. Emails can be sent as follow-ups to past clients or potential leads during holidays, anniversaries, birthdays, or other occasions where text messaging may be inappropriate.
However, text messaging may be better for your real estate advertising campaign if you send shorter, personalized messages. Text messaging does have a higher open rate of 98%, with real estate email only being 13.42%, so texting can be a creative advertising opportunity to remind clients about upcoming events and open houses, services you provide, or a simple check-in.
Email and text messaging let you target a specific audience at a significantly lower cost than many other advertising methods. They also both allow engagement and interaction by including links to your website, landing page, or listings that will advertise your real estate business.
Direct Digital Marketing Real Estate Ad Examples
Many businesses have nailed their real estate direct digital campaigns by using creative thinking and execution. This includes providing clear headlines for direct emails, sending a monthly newsletter, and sending holiday emails with recipes or tips. Let’s look at some eye-catching examples of real estate direct digital marketing campaigns and why they are an effective marketing strategy for generating and converting leads.
Emailing and texting contacts individually from your accounts is time-consuming and challenging to organize. Employ the services of a customer relationship management (CRM) tool, like Market Leader, instead. Market Leader combines effective, easy-to-use communication, marketing, advertising, and website creation tools in one robust platform. The platform enables you to streamline communication with email, text alerts, and automated drip campaigns for lead generation.
Branded Promotional Item Advertising
Cost to advertise: Depending on the items purchased, the cost can range from 10 cents to $1,000 each, and less costly when purchased in bulk
Time investment: Once the item is designed and complete, no additional time is involved; plus, successful items can be re-ordered with no extra design time
Lead quality: Medium to high
Return on investment: High
Branded promotional items are a popular marketing tool for real estate agents for prospects and former clients. According to LiquidScreenDesign, 83% of people like to get promotional products with an advertising message. So if you haven’t invested in promotional items for real estate advertising, it’s time to try it. Promotional items include shirts, hats, totes, cups, tumblers, writing instruments, key chains, small food items, or any other token that you can customize.
A key benefit to advertising with branded promotional items is that other people, including former clients, are doing your advertising for you by using the item in front of their friends, family, or colleagues. These objects act as a walking billboard for your services and, in effect, comprise an endorsement from the person wearing or using the item. Plus, people will often curiously ask about the item, creating brand buzz and formal referrals for your business.
According to the Global Ad Impressions Study, 40% of consumers keep some promotional items for more than 10 years, which is a longer shelf life than any other advertisement. Therefore, it can potentially have a higher return on investment (ROI). For instance, the price of a T-shirt may be $10, but the impressions for one to four years may amount to thousands.
Branded Promotional Item Advertising Examples
At job fairs and events, you’ve probably seen real estate branded promotional products like T-shirts, water bottles, and pens. Here are some examples of amazingly creative promotional marketing using branded items.
When it comes to promo gifts, Evabot is a creative option and one that will impress your clients. Evabot’s team will create and send your gift with a customized gift box and handwritten card branded with the logo and message of your choice. With an extensive catalog and automated system for collecting your client’s preferences, you can send a special thank-you or pop-by gift that will generate leads and referrals.
Check out AnyPromo.com for more promotional item ideas. With a catalog of over 200,000 items, it is a one-stop shop for creating custom promotional items for your events. They even have a section for Halloween deals and Memorial Day events. Buy in bulk to save money and benefit from free shipping.
Bottom Line
Best real estate advertisement examples consistently use memorable taglines, attention-getting and emotion-evoking images, and creative content. It’s important not to put all your eggs in one basket, so plan to place real estate ads on multiple channels to expose your brand and services to as many potential clients as possible. Although you’ll have to spend money to make some money, advertising for real estate is a quintessential part of building a successful real estate business.