This article is part of a larger series on Real Estate Lead Generation and Marketing.
The best real estate agent websites have visually appealing web design coupled with necessary information about your real estate business. Added elements like compelling calls to action (CTAs), interactive videos, and search filters would also help drive engagement. Creating a unique website that stands out from your competition will increase lead generation, build your brand, and gain exposure for your business. We’ve compiled this list of 20 of the best brokerage and real estate agent website examples and what makes them stand out to inspire your own website design.
1. Century 21
Noteworthy feature: provides information on complementary services
Along with your services as a real estate agent, buying a home involves other parties, like lenders, attorneys, and title companies. Make your website a one-stop shop for visitors by providing information about the other parties involved—giving visitors a full picture of the homebuying process. For example, including details on mortgages and how to obtain a mortgage can enhance a visitor’s overall experience on your site.
The mortgage calculators in the example above are an added resource to help clients determine their financial standing and encourage them to return to your site as they figure out their finances. This information is especially helpful to first-time homebuyers who need more assistance, and it’ll increase their likelihood of reaching out to you for your services.
Noteworthy feature: enhances user experience with virtual tours
Grab your potential client’s attention by adding standout features on your site, such as virtual and drone tours. Having videos on your website will drive higher engagement from your website visitors and increase their interest in the properties listed, generating more website leads. Videos can reduce wasted showings by up to 40%. These videos are also incredibly versatile for an agent’s marketing strategy. Clips and stills of the tours can be used in social media, and the video links can be sent via email marketing when a new listing hits the market.
Noteworthy feature: includes an interactive map
Including an interactive map on your real estate agent website will help clients identify where listings are located so they can narrow down their search before you start the showing process. They’ll understand the price points within the respective neighborhoods, and it’ll ensure they get all the information needed without leaving your website to use another source like Google Maps.
To help with creating an interactive map experience, agents can use Propertybase’s dynamic IDX search. It allows clients to control their search experience with features like the ability to hand-draw an area on the map, or filter their searches by favorite neighborhood. The map feature helps clients narrow their search to properties they are excited to see and will increase your showings.
4. Aaron Kirman
Noteworthy feature: stands out with unique layouts
Agents have access to so many preset templates when building their website, so introducing a new layout can make your site stand out from the competition. Using website layouts with similarity to magazine layouts or with emphasized social media buttons attracts clients who have an appreciation for the visual aesthetics.
For example, the above website uses a magazine-type layout with social media buttons, driving visitors to their social media platforms. In addition, the black-and-white contrast stands out from other agent websites that typically use color to showcase their listings and content.
Pro tip: Match your website domain name to your social media handles to develop a stronger and more recognizable brand.
5. Jill Szeder
Noteworthy feature: uses lead capture to collect contact information
Lead capture forms can be used in various areas of your website, encouraging leads to leave their contact information. Agents can offer a newsletter sign-up or access to the listings search function. Include a call to action (CTA) with your lead capture forms like the above example, “Join Our Network,” to encourage participation and engagement, and eventually get more clicks.
Lead captures can be as simple as name and email, or you can use qualifying factors like move-in date, buyer or seller, and home preferences. Once you’ve collected this information, agents should use a client relationship manager (CRM) software to organize and nurture the leads.
Top Producer is a CRM that allows agents to centralize leads from multiple sources, including their real estate agent website. This tool is helpful if you’re also generating leads from third-party websites like Zillow, Trulia, and Homes.com. With a centralized database, agents can create SMS text or email drip campaigns to build their brand, showcase your services, and convert leads to clients.
6. John L. Scott
Noteworthy feature: caters to different language-speaking clients
If you have a large team that speaks multiple languages, a unique feature to include on your website is a search function with a language filter. This feature can attract clients who may not speak English as their primary language and allow agents to create deeper connections, build trust, and communicate effectively with prospective clients. It’ll also help build referral business for your agents who can cater to a certain demographic.
If you’re a larger team and need a website that supports multiple agents, iNCOM is a great website builder that has built-in, individual agent pages and a roster to support your growing team. An intranet allows real estate agents access to edit the back-end of their website to change their profiles and access broker materials. In addition, their real estate websites include target landing pages to help you generate leads for your team.
7. Joyce Rey
Noteworthy feature: leverages a luxury lifestyle
If your business is located in a luxury market or you want to focus on luxury real estate as your niche, your website should showcase items and services that contribute to a luxury lifestyle. This real estate website example features more than luxury homes by including cars, hotels, and landscapes that draw attention to their brand. They provide luxury real estate market reports that can become a resource to prospective clients but can be shared among other real estate agents as well.
Another interesting aspect of this website is the agent’s resume as the first element on the navigation menu. Visitors who are looking in the luxury market want to work with someone who has a long-standing history of success. In the example above, the website enables visitors to see the agent’s resume front and center and allows them to inquire about their services at the same time.
8. Josh Flagg
Noteworthy feature: is compliant with international standards
The World Wide Web Consortium (W3C) creates a series of international standards for online websites, including standards to make your website more accessible to meet the needs of people with disabilities. Accessibility tools allow clients to change your website’s colors, text, and contrast for better readability. This will maximize the number of visitors to your site and create a better experience.
Tools like these do not take away from the experience for those who don’t need them, but it’s a nice option to have available. The accessibility standards are ever-changing, and agents can consult with accessibility testing tools to make sure their website is compliant.
9. The Oppenheim Group
Noteworthy feature: offers neighborhood-specific guides
Neighborhood guides are helpful in large transient cities. They allow for clients moving from another state or country to get a better understanding of the various neighborhood areas, what differentiates them, the demographics, and school districts. These guides can include restaurants, shopping, entertainment, and the arts and culture of the neighborhood.
Although they showcase a lot of information, it doesn’t include everything, which is where an experienced real estate agent can step in to provide additional information. It’s the perfect opportunity to include a call to action to learn from an agent who lives or specializes in the neighborhood.
10. Pardee Properties
Noteworthy feature: provides housing market information
Providing comprehensive market reports on your real estate website will position you as a knowledgeable and capable real estate agent area expert. Showcase your ability to understand the property values and the price changes over a period of time to ensure your clients are purchasing at the right moment. Update the housing market reports on your website within set time frames monthly, quarterly, or yearly to drive visitors back to your website and use it as an ongoing resource.
To distribute the marketing reports, agents can use HubSpot’s email marketing tools and templates. Even the free version contains helpful features if you don’t require advanced tools to manage your leads. The email marketing features can automatically create and distribute personalized emails to your prospective clients while including calls to action to increase engagement rates.
Noteworthy feature: lets visitors ask questions
In lieu of a standard contact form that provides direct questions for website visitors to answer, mix it up by allowing visitors to ask you their burning real estate questions. This website example displays this unique strategy at the top of their page so that website visitors can interact with your business.
Changing up the way clients can communicate with you can increase their loyalty to your business, especially if you respond quickly and provide helpful answers. You can also use a few of those questions as resource content on your website under a frequently asked question (FAQ).
Some agents have a live webchat function on their website that connects directly to a CRM like Market Surge—helping provide immediate responses to inquiries or questions. It makes clients feel connected and special receiving such one-on-one attention, and can be a driver of lead generation for your business.
12. Coldwell Banker
Noteworthy Feature: offers ability to search by virtual options
Brokerages or teams with an international or countrywide reach should include virtual options in the listing searches, like virtual tours or virtual open houses. This allows more visitors to have a better online experience and saves you and your clients time—especially if they’re relocating from a different state or internationally.
These clients are typically unable to stop in for an in-person showing, so having these virtual opens can give them access to tours 24/7 from any time zone and still provide a similar experience to an in-person showing. With access to tours and the ability to attend open houses virtually, it makes the sale process more efficient and can help clients move forward with a purchase faster.
13. Howard Hanna
Noteworthy feature: includes unique search filters
On most real estate website searches, visitors can choose from the basic filters available, such as location, property type, and price. To make your search filters stand out, include filters for open houses or exclusive listings. This would make your prospective clients feel like they’re getting an experience, unlike with other real estate websites. Following these filters, you can target your visitors with different CTAs to collect information, such as receiving an email on new exclusive listings or open houses to increase your website conversion rate.
The above website combines the search tool for interested buyers with a CTA banner at the top of the webpage, attempting to collect seller leads as well. The CTAs—”Ready to sell your home?” phrase and “Get Started” button—encourage homesellers to reach out about the price of their home and give the agent an opportunity to collect seller contact information. The strategy to collect both lead types on one page is a great approach, as most buyers will need to also sell their current property if they’re looking to move.
14. Long & Foster
Noteworthy feature: offers home valuations
Home valuations provide a rough estimate of a property’s value and are an effective strategy for agents to obtain seller leads. Whether visitors are just curious or serious about selling, there’s no cost in finding out the estimation. This marketing strategy increases the likelihood that visitors leave their contact information so you can follow up with an exclusive listing, email drip campaign, or phone call to speak about available services and your value as a real estate agent.
Real Geeks can help you build an IDX website with a home valuation widget that appears on different web pages to engage with visitors. Once a client fills out the valuation request, it’ll prompt the agent to reach out directly. Agents can also use this widget on other websites outside of Real Geeks. Perhaps you have a partnership that can help drive business your way.
15. Tim Allen Properties
Noteworthy feature: includes stunning original photography
If agents have the resources to get professional photography services, they should consider it if they’re located in a visually beautiful location, near a body of water or mountains. Sometimes stock photos don’t represent your brand or location, so including original photography can show that you’re willing to go the extra step for your business and clients. You can leverage the photography to showcase your work and also use them as part of your social content strategy to drive more leads to your website.
Not every agent has access to a full marketing team. Consider enlisting Artur’In to help with all aspects of digital marketing, including custom photos and videos. In addition to photography, they can help manage all of your social media accounts. Artur’In can post on your behalf with relevant content across multiple social platforms and improve your local presence by managing your Facebook and Google My Business account.
16. Sandro Dazzan
Noteworthy feature: uses a strong call to action (CTA)
Including a strong call to action can grow your website audience and drive more business. Specific CTAs can help with decision fatigue or leads that are on the fence about buying or selling. In order to accomplish this, agents should utilize effective landing pages. In the above example, the call to action reads “What’s your property worth?”—posing an engaging question to the site visitors and helping them understand their property’s value.
Agents should follow up this call to action with insightful information about the area, comparables, and seller-specific information. Overall, effective CTAs can increase your website conversion rates and help your website be a lead generator.
Real estate agents can use Placester to create websites and landing pages. They provide a variety of website templates, so agents do not need to know how to code to launch websites instantly. Their custom landing pages have lead forms to capture information from your website visitors. Agents can insert any custom call to action within these landing pages to collect the specific lead information they desire.
17. Marsden Real Estate
Noteworthy feature: highlights client testimonials
Client testimonials are important to your business because they are firsthand experiences from clients who have worked with you and can speak about your services. Similar to attending a restaurant, having great ratings attracts clients and helps them pick out the real estate agent for them.
The use of client testimonials on your website can influence prospective clients to contact you for real estate assistance. To obtain reviews, you can ask your past clients for a positive review followed by a link to your Google My Business page, Yelp, Zillow page, or personal website.
Zillow is one of the largest real estate lead generation platforms that allows agents to obtain leads through their Zillow Premier Agent program. Agents should create a profile on Zillow to attract prospective leads, highlighting your credentials, a compelling bio, client reviews, and an attractive headshot. The profile will demonstrate to interested clients your ability to represent them in any real estate transaction, resulting in more leads.
18. RESF Real Estate
Noteworthy feature: connects directly to an IDX feed
An IDX website connects to your local MLS and automatically refreshes the listings. IDX feeds on websites help ensure all listings on your site are as up to date as possible, which means less manual work for the agent to keep the listings on their website. It also allows prospective clients to access all available listings, engage their interest, and keep them on your website longer.
Agents can build an IDX website with WordPress and a few IDX plugin options. They have available website themes that may already include an IDX plugin to easily launch your site. Through WordPress, you can also host and purchase a domain name in one place.
19. Ernie Carswell & Associates
Noteworthy feature: emphasizes exclusive listings
Clients want to work with agents who not only have access to all the listings available but also have inside knowledge on pocket listings, so they’re not in a bidding war when they choose to make an offer. If an agent or team has access to a number of exclusive listings, they should use that to their advantage on their website in addition to an IDX feed. It showcases your experience and the type of properties you specialize in.
Pro tip: To drive more leads to your exclusive listings, create detailed listing descriptions using descriptive real estate words. Listing descriptions should highlight the physical appearance, the condition, and standout features of the property. The more detailed the description, the greater the likelihood of selling the property faster.
20. Laura Kaufman
Noteworthy feature: provides resources to clients
Real estate agents want to provide their website visitors with as much information as possible. You can do this by providing resources on your website that will help them through the buying and selling process. Having these resources available will encourage prospective and current clients to return to your website often, and also share it with their peers.
The above example provides information on credit score, planning a trip, and even crime mapping that may be of interest to their clients when looking for a home. When clients return to your site often, there is a higher probability of collecting their contact information through various CTAs in order to convert the lead to a closed deal.
What to Include on Your Real Estate Website
Effective websites will boost your overall online presence, keep you competitive, and help generate leads to grow your business. With so much competition online, agents should make it easy for customers to find them and encourage visitors to leave their information behind.
When creating a website, agents should consider including the following best real estate website practices on their site:
- IDX feed and search: Allow visitors to search through listings fed directly from the MLS to your website.
- Landing pages: These are essentially lead capture forms that are part of or attached to your real estate website. In exchange for contact information, your landing page will offer an incentive like a home valuation, a downloadable guide for buyers or sellers, or mortgage calculators.
- Your contact information: Your headshot, phone number, and email contact should be displayed prominently on your website so potential clients can reach out about your services.
- Client testimonials: Highlight positive experiences and reviews from past clients in order to attract future clients.
- Exclusive listings: Along with your IDX feed, showcase exclusive listings that you represent in order to draw potential buyer clients as well as impress sellers who are looking for listing representation.
- Call to action (CTA): It’s important to add a call to action on your website to prompt an immediate response. For instance, “Call Today for a Free Comparative Market Analysis,” “Click Here to Start Your Property Search,” or “Find Your Dream Home.”
- Provide knowledge: Many prospective real estate clients are looking for knowledge about buying and selling before they start a transaction. Provide market trends, statistics, guides, and blog posts so your potential clients will feel informed before moving forward, but also feel like you are a valuable resource for them.
- Mobile-friendly: While you want your website to be appealing on a computer, you also want it to be responsive on mobile devices since many people spend more time searching on their phones.
- Search engine optimized (SEO) language: You’ll want to increase the chances of a prospective client finding your site by creating an SEO-friendly website to rank high on search engines. To do so, include SEO keywords in your website content and social media.
A website is just one piece of an agent’s overall marketing strategy. It should be combined with a series of marketing materials to create overall brand awareness, share your business information, and generate interest from prospective clients. These materials come in a variety of formats, including direct mailers, promotional items, and proper signage to establish your brand and add value to your clients. Take a look through our article 5 Essential Real Estate Marketing Materials for Success (+ Examples) for inspiration.
Resources to Build Your Real Estate Website
Real estate website builders help agents launch websites without coding or graphic design skills. Through preset templates and drag-and-drop capabilities, real estate agents can craft their online brand quickly and start generating online leads.
Take a look at the below options or read through our Top 6 Real Estate Website Builders in 2022 to start creating your real estate website today.
Free or $15/month
In a crowded online digital marketplace, real estate agents are vying for the same leads online. Use any of the above strategies or a combination of strategies to help your website stand out from the rest and convert your website visitors into closed deals.