This article is part of a larger series on Real Estate Lead Generation and Marketing.
Realtor business cards need to include your name, contact information, website, agency or brokerage―and more―to showcase your personality, generate leads, and build your brand. We found 20 of the best real estate business card examples. Use them for inspiration for your own designs, get easy-to-customize templates, and find out the best places to buy business cards when you’re ready to have them printed.
For a one-stop shop for design, printing, and shipping real estate business cards, check out VistaPrint. They have premade templates you can customize with your logo, picture, information, quick response (QR) code, and other elements to make your business card one of a kind. They also offer bulk discounts to make sure you have enough business cards for everyone you meet.
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Here are 20 ways your real estate business card can make you more memorable with examples and templates for inspiration when creating your own:
1. Highlight Your Value on Your Real Estate Business Cards
This real estate business card design is unique and exudes confidence about your abilities as a real estate agent. While it is the same size as a traditional business card, the cutout of the word “sold” shows your clients that you are in the business of making sure transactions are completed. In addition, a link to your website is displayed so clients can visit to learn more about you and your services.
2. Let Your Real Estate Business Cards Stand Out With Color
Real estate business cards can be simple, as this example shows, as the white background with blue and red lettering packs a big punch. This contrast makes the agent photo stand out and highlights the popular brokerage RE/MAX with a similarly colored logo. The agent also changed the size and color of specific letters and numbers in order to draw your attention to those details. The effect is modern and energetic.
3. The Best Real Estate Business Cards Keep It Simple
For some real estate agents, traditional and simple business cards are the best fit to showcase their brand. Real estate business card examples like this one include all the necessary information someone would need to get in touch, like a cell and work phone number, name, email, address, and website. The logo is prominently displayed on both the front and back of the card with an inverse color design.
4. Use Your Card to Reinforce Your Target Niche
If luxury real estate is your niche clientele, your business card should reflect that. This real estate business card example provides all the necessary contact information to your target audience, but the design is what grabs attention. By including a foil and sheen, it is reminiscent of luxury real estate, which attaches your branding to your target client base.
Zazzle allows you to choose from premade business card templates or create your own from scratch. The premade designs are highly customized and will appeal to agents who are targeting a specific audience or who want to stand out from the competition with their personalized design. Take a look at their unique options today.
5. Make Use of Uncommon Materials for Your Card
Out-of-the-box real estate business card examples show how to make yours stand out from the competition. These are perfect for real estate agents who work with new construction, stylized homes like log cabins, or within a location that has forests and other wooded landscapes. However, carrying a stack of these wooden business cards might be rather heavy and expensive. Instead, save these when you want to impress at important meetings, listing presentations, or VIP client visits and carry similar paper cards to supplement.
To help design specialized business cards like these, seek out the assistance of a freelancer from Fiverr. Fiverr allows you to choose from a list of qualified freelancers to create your logo, business cards, and other marketing materials. It is a great way to get an individualized touch to add to your business branding.
6. Stand Out With Die Cut Business Cards
Most business cards are rectangular, so this one automatically attracts attention. The colors and contact information are understated, but adding the condo cutout design to the top gives the card a bit of flair. It also includes a tagline of “King of Condos” to support the design of the card. The card will showcase your style and luxury condo real estate niche to any client who receives it.
7. Use Humor to Introduce Yourself
Use humor on your real estate business cards to highlight your personality to potential clients. This card in particular focuses on real estate referrals and can be used in conjunction with traditional business cards. Referral business cards can be given to past clients or someone you meet who is not interested in buying or selling at the moment but has a friend, colleague, or family member who is looking for a real estate agent.
8. Make Your Realtor Business Cards Pop
Pop-up or standing real estate business cards, like shown in this example, are a mix between a traditional business card and a real estate postcard. They can be used when you have more to say than what can fit on a 3.5 x 2-inch business card.
This is a clever idea if you’d like to send real estate farming postcards to a particular location, but also want the recipients to have the business card as a takeaway that they can keep in their pocket. Ready to grow your brand in a niche location? Find out how to choose the right real estate farming area.
9. Upgrade Your Cards by Rounding the Edges
The rounded edges of these real estate business cards give it an elegant look that goes along with the black and white coloring of the card. The logo is depicted prominently on the side but also magnified on the right for additional brand recognition.
If you’re looking for a unique touch for your business cards, logo, website, and more, 99designs can help you with the marketing materials for your real estate business. 99designs allows you to look through graphic designer portfolios to pick the style of business card you want to represent your brand. You can also create a contest and choose the design that is the best fit for you.
10. Include a QR Code
Adding a QR code to your business card is a savvy strategy for generating real estate leads. A QR code can be easily scanned on any smartphone device and linked to your real estate website or landing page. From there, use lead capture forms to gather contact information or people to your listing websites.
Along with the client relationship management (CRM) tools HubSpot provides, they also have a QR code generator to add QR codes to your business cards, flyers, newsletters, and other print materials. By directing prospective clients from your print materials to your online sites and forms, you will more easily and efficiently be able to convert leads into clients.
11. Make Your Business Cards Worth Keeping
This clever business card leaves your clients with your contact information as well as a promotional item to carry with them to promote your business. The key cutout in the middle of the metal card can be punched out and added to a keychain, which will continue to market your business whenever it is seen. The additional catchy and inspirational slogan of “Opening new doors” is a hopeful tagline for new homebuyers who are purchasing a home.
Eighty-one percent of people keep customized promotional products for more than a year, which greatly increases your chances of generating more leads over time without additional work on your end. Invest in real estate-related promotional products with AnyPromo. They have hundreds of products to choose from and you can personalize your products with your logo, slogan, contact information, and more.
12. Add Your Headshot
Adding your realtor headshot to your business cards creates a welcoming invitation for clients to reach out for your services. By providing a picture, you are connecting personally to the card recipient by giving them a face to put to the name. Choose a picture that is confident and will make a client feel comfortable working with you.
Smile, have a relaxed pose, and wear professional clothes to appeal to the recipients of your business card and target audience. For other tips for your headshot, visit The Perfect Realtor Headshot with 32 ideas and tips from other real estate pros.
13. Use a Black Background . . .
A black background is sleek, elegant, and draws attention to the text on a business card. This example uses white text to highlight the name, brokerage, and contact information of the real estate business. It also includes the agent’s credentials from the National Association of Realtors, Equal Housing Opportunity, and more, which adds to their credibility but doesn’t crowd the card with extra text.
14. . . . Or Be Transparent
Since Douglas Elliman is a large real estate firm throughout the country, it may be difficult to stand out against your fellow real estate agents. Put a spin on the classic real estate business cards by adding a transparent window. The pertinent contact information is still included, but you are highlighting the reputation of the company and simultaneously standing out with a unique design element.
15. Mimic Your Real Estate Goal
In addition to helping clients, every real estate professional’s goal is to complete transactions in order to become more successful in real estate. Emulate that success in your business card design with key-shaped cards. Not only are these cards attention-grabbing, but they also let your clients know that you have the skills to get the keys to their dream home.
16. Promote Your Pet on Your Real Estate Business Cards
According to the American Pet Products Association, 90.5 million U.S. households own pets: 69 million own dogs and 45.3 million own cats. By including a picture of your pet on the design of your business card, you are likely to gain favor from this large portion of the population. You will also be displaying your personality and finding commonalities with prospective clients.
17. Include Your Real Estate Tagline
Real estate business cards are small, but can still include multiple effective design elements like contact information, address, website, logos, a property listing photo, and QR code. In this example, the tagline of “Home is the nicest word there is!” is strategically placed on the back. A marketing tagline or brand slogan is great for highlighting your brand and business style and this one, in particular, shows the agent’s eagerness to find his clients a wonderful home.
18. Highlight Your Properties
Since some real estate agents do not work independently, but instead choose to work for a specific building as a leasing agent or property manager, this business card is a perfect choice. In addition to the traditional business card items, including a stunning picture of the property will encourage potential buyers to reach out to inquire about the building.
19. Go Vertical
Styling your business cards vertically rather than horizontally is a beneficial way to stand out from other business card designs. In addition, this agent uses the juxtaposition of black and white on either side of the card to interest the reader about the content included on the card.
20. Don’t Be Afraid to Be Bold
This Keller Williams real estate business card example immediately jumps out at the recipient with bold colors and unique shape. The card does not highlight a particular agent, so it wouldn’t be the best design for personal use without adding an agent’s name and contact information. However, these are excellent cards to display at the brokerage office or to hand out during meetings that concern the brokerage overall.
5 Best Real Estate Business Card Templates
Now that you have ideas for your real estate business cards from these examples, it’s time to create your own. Using premade templates saves you time, money, and energy putting together your personal design. Many platforms offer free templates that are ready to print and ship after you’ve customized them, while others charge a fee to download customizable templates.
Here are five real estate business templates below to help you get started right away:
- Source: Freepik.com
- Size: 3.5 x 2
- Price: Free or $5.93 per month subscription
- Editing tools: Adobe Illustrator
Similar to example number 17 and 19, this real estate business card template is vertical and has a memorable tagline. The colors can be changed to match the real estate branding of your brokerage and you can incorporate a logo. Also, this template takes full advantage of both sides of the business card to space out the content.
- Source: Canva
- Size: 3.5 x 2
- Price: Free
- Editing tools: Canva
This traditional and simple design works perfectly for any real estate agent. These can be used as your primary business card or in conjunction with a more non-traditional design. If you are not particularly handy with do-it-yourself graphics, consider Canva to help you design your business cards. Start with a template and use Canva’s easy-to-use, drag-and-drop editor to customize your business card design and make sure your branding is on point.
- Source: Etsy
- Size: 3.5 x 2
- Price: $5
- Editing tools: Canva
Like example number 12, this template includes the agent’s headshot to gain trust and build a relationship with potential clients. The addition of a QR code sends leads directly to your website or landing page to collect contact information. The cursive writing and soft color palette also serve to make the cards more personable. This template is available on Etsy, but is then easily editable by uploading it to Canva’s free platform.
- Source: Lovepik.com
- Size: 3.5 x 2
- Price: Free
- Editing tools: Photoshop CC
This business card template is a perfect option for commercial real estate agents as the image highlights a commercial property. Its sleek and modern design uses bold colors and shapes to draw a reader’s eyes to the important information on the card. If you like this design but don’t have Adobe Photoshop (or know how to use it), you can hire a freelance graphic designer to customize this design for you on Fiverr for as little as $5.
- Source: Envato Elements
- Size: 3.5 x 2
- Price: $16.50 per month subscription
- Editing tools: Adobe Illustrator
If you are targeting a specific location, especially a metropolitan area, this template is perfect for you. The silhouetted skyline showcases your expertise and the colors of the card make the content easily readable. Envato Elements is a great resource for real estate assistants who are constantly creating marketing materials like flyers, brochures, and more. There are premade templates for a variety of marketing collateral, including logos, as well as standalone graphics, professional photos, icons, and more.
What to Include on Your Real Estate Business Cards
Fitting your entire real estate resume on a 3.5 x 2-inch card will be impossible, so focus on including the elements that will promote your business and encourage potential real estate leads to reach out for your services. Don’t clutter your card and keep fonts simple so it is as readable as possible.
Here are items to consider featuring on your real estate business cards:
- Your name: Your name should obviously be on your business cards, but decide how you want your professional name to appear. For instance, if your full name is Susan Smith, but would like to go by and be introduced as Sue, Sue Smith is the name that should appear on your card.
- Contact information: This includes the phone number, email, and website address you use for business. Some agents have a business and personal or mobile phone and others use their personal number for business. The main number that is on your card should be the most accessible number for clients to reach you. The same goes for your email address and website.
- Brokerage affiliation: Real estate agents must be sponsored by a brokerage in order to practice in the industry. Display the name of your brokerage to show your qualifications, further your branding, and show that you have an entire team working with you.
- Real estate agency or team name: If you’re part of a smaller team working for a larger brokerage, you may want this on your team’s business cards to build additional local recognition.
- Your business logo: This can be a personal logo or your brokerage logo. It should be recognizable and pertain directly to your style and accompany all of your real estate marketing materials.
- Official title and MLS: In many states, you are required to have your official title on all of your materials and online content. This may be “real estate salesperson,” “real estate associate,” “broker-in-charge,” “associate broker,” or others dictated by your location. You may also be required to list your MLS (multiple listing service) number—check with your state’s real estate commission to see its specific requirements.
- Optional things to include: Slogan, tagline, headshot, call to action, QR code, and social media usernames or icons.
For other tips about what to include in your marketing materials like signs, flyers, brochures, and more, read through our article 5 Essential Real Estate Marketing Materials.
Best Places to Buy Real Estate Business Cards
Once you’ve nailed down a design for your real estate business cards, the next step is ordering them. Most agents start with at least 250 to 500 cards, but if you consider how often you’ll be distributing them at networking events, in direct mail pieces, and so on, you may want to order more (and save in the process with volume discounts).
The cost of real estate business cards generally ranges from $20 to $40 for 250 cards. However, the actual cost varies based on a number of factors, including how many you purchase, special shapes, features, die-cutting, and finishes, such as paper weight, specialty ink, gloss vs matte, and so on.
Here are some of the best places to buy real estate business cards:
Affordable and easy to find a template and customize it yourself, then order printed cards
Professionals looking for more traditional real estate-specific design options
Real estate agents looking to purchase business cards in bulk
$17 for 100
$30 for 250
$219 for 5,000
Real estate business cards are your first line of defense when introducing yourself to prospective clients. They need to showcase your personality and establish your brand, but also must include all of your contact information so clients can reach out to you for your services. Gain inspiration from the realtor business cards above to discover your style and get started on your business card purchase today.