A real estate agent Facebook page is an online social media profile for a Realtor or real estate agent that allows people to engage with business-specific posts or messages to connect with potential buyers. Setting up real estate Facebook pages helps real estate agents attract buyers and gain exposure for listings to increase sales.
Here are the nine steps for setting up a real estate agent Facebook page successfully:
1. Sign Up for Facebook
To create a Facebook business page, a personal Facebook account is necessary; Facebook links business pages directly to personal user accounts. Most real estate agents already have a personal Facebook profile that they use to share life events and an occasional listing, and so can easily create a business page. If you don’t have a personal account, however, set one up. You need a real estate agent Facebook business page because life and work are different in social media. You want to keep your private life separate from your professional life.
Real estate Facebook pages are equipped with a set of tools like insights, maps, and categories for promoting your page and helping people find your local realty agency. So, even if you have a personal profile, the first step is to sign up for a real estate agent Facebook page.
2. Create a Facebook Small Business Page
Under the profile signup box, you will find the place to create a real estate agent Facebook page by clicking “Create a Page for a celebrity, band, or business.”
At this step, you are given two choices for your real estate agent Facebook page. You can either identify yourself as a “business or brand”’ or “community or public figure.” The primary difference between the two categories is the set of tools you include to grow your real estate agent Facebook page.
You probably want geolocation services like maps and local advertising, so a “business or brand” is your best choice for Facebook marketing for real estate agents. The “business or brand” option helps real estate agents attract a local audience to their page through Facebook organic search and advertising.
3. Enter Basic Information About Your Real Estate Business
You will need to add your contact details, such as website, phone number, email address, office address, and links to capture pages. This information is both important information for Facebook, should they need to contact you, and for your followers so they can easily find you and reach you.
While creating and setting up a Facebook page may seem simple, it can be challenging and quite tedious to get up and running. Try using Fiverr, a freelancer marketplace, to find a professional who can develop your ideas, include pertinent information and create visuals and real estate lead generation posts that reflect your brand and appeal to potential clients. They can assist with anything from helping you design and set up your Facebook page to managing it on an ongoing basis so you can focus on your business. Click here to browse freelancers.
These are some of the things you need to consider:
Name Your Realtor Facebook Page
Name your real estate agent Facebook page according to how you want people to find you online. It is very difficult to change later, so make sure that your name represents your brand. For guidance on how best to create your real estate name for your real estate agent Facebook page, read our article here.
Pick Your Categories
The category field is an auto-fill box that will populate as you type. When you start to type “real estate,” it will auto-fill with choices like “real estate agent,” “real estate broker,” and “real estate company.” Picking the right category will help your real estate agent Facebook page to be placed in the proper search results.
Add Your Business Address
Geolocation allows real estate Facebook pages to draw local traffic through organic search and paid advertising, so adding your address is a good way for local people to find your real estate agent Facebook page. If you work out of a home office or someplace that does not accept foot traffic, then check the “Don’t show my address” option to only display city and state.
4. Upload Your Head Shot and Cover Photo
Your profile picture and cover photo represent who you are as an agent in visuals. You can use a combination of images, videos, and slideshows to present yourself and attract buyers.
Add Your Profile Picture
Adding your profile picture is where Facebook real estate marketing starts because, as you know, your face is your brand. Whether you decide to use your own professional head shot or your logo, be aware that your profile picture will appear next to every post and comment you make on your own real estate agent Facebook page, in groups, and on other pages.
Use Your Cover Photo, Video, and Slideshows to Make an Impression
The cover photo area of your real estate agent Facebook page is your opportunity to cement your brand with images or video. You might want to use your cover photo space on your real estate agent Facebook page to display some great drone footage of the city or iconic lifestyle pictures in a slideshow that represent what it is like to live in your area.
In the top left of the cover photo area of your real estate agent Facebook page, you will see a box that says “Add a Cover.” Clicking in this area will cause several media choices to drop down, including photos, videos, and creating a slideshow.
Both video and slideshow options are new choices for the real estate agent Facebook page. These are excellent options for you to impress potential visitors with more than just a static image. If you have several outstanding properties or want to showcase the lifestyle of an area, the video or slideshow options are easy ways to stand out from the competition.
5. Enter Business Description, Categories, and Username
The easiest way to manage your business information for your real estate agent Facebook page is to click the three little dots next to the share button. This will cause a drop-down menu to appear and “Edit your page information” is the first choice.
After clicking the “Edit your page information” option, a box will appear that allows you to edit all of the fields of your real estate agent Facebook page in one place. You can move between the options by clicking across the top menu or using the slider on the right side of the box to scroll down.
Here are the top places to edit on your real estate agent Facebook page:
Edit the Description
The description is how people and search engines will see your real estate Facebook pages. You want to make sure that you use important keywords to relay your marketing message in a simple, compact statement.
Check the Categories
If you struggled to assign yourself a category in the beginning, then now is the time to add categories to your real estate agent Facebook page. You can have three categories, so use them to your advantage to make sure people find you by picking categories that represent search engine keywords, like real estate agent, broker, or real estate agent.
Assign a Username
A username makes it easy for potential buyers to find your real estate Facebook page. By default, Facebook assigns real estate Facebook pages a long, complicated URL comprised of words and numbers. By clicking on the “Create page @username” link under your profile picture, you can assign a username that creates an easy-to-remember vanity URL for your Facebook page.
Assigning a vanity URL requires some thought because it is hard to change once it has been associated with your real estate agent Facebook page. As a part of your brand identity, people will see your vanity URL on business cards, websites, and advertisements. You should pick something that is easy to remember and completes the link with your brand.
6. Add a Call-to-Action Button
Adding a call-to-action (CTA) button is a pivotal step in connecting with a buyer or seller through your real estate agent Facebook page. A CTA button is how a user, fan, or follower can engage with your content and contact you, ultimately becoming a sales lead. This CTA is placed at the top left of your page, underneath the cover image.
Clicking on the blue “Add a button” box will yield several choices for your CTA. These are predetermined by Facebook and are not customizable.
The options that apply for real estate Facebook pages for CTA are:
- Book an Appointment – Book an appointment gives the user the option to set up a time to talk with you.
- Contact You – The “contact you” choice will give you the option to let buyers connect with you by a phone call, email, sign up form, or message through your real estate agent Facebook page.
- Learn More – This leads to your website so that people can learn more about you and your properties.
The “Call now” option has the additional benefit of allowing real estate agents to input a specialized phone number for tracking clicks to your phone number. By using “Call now,” users are given the chance to dial you directly through your real estate agent Facebook page.
7. Create a Welcome Post and Share with Your Network
To start taking advantage of your new Facebook business page, you need to create content and start engaging your audience. This means sharing in Facebook groups with active users that fit your target audience and sharing other users’ content on your page.
Here are some ways to get the word out about your new real estate Facebook page:
Create a Post
Creating a welcome post gives your real estate agent Facebook page a place for buyers to land and find out more about your services. A welcome post should include some information about yourself as a real estate agent and your goals for providing services to your clients. Remember, an introductory post can be a video, too.
Invite Friends, Co-Workers, and People in Professional Groups
You should reach out to friends and coworkers through Facebook to invite them to your new real estate agent Facebook page. Because these people are familiar with you already, they will probably accept your invitation to becomes fans of your Facebook real estate agent page.
Share with Past Clients
Many agents forget to share their real estate agent Facebook page with their past clients. Through an email blast, you can let past buyers or sellers know about your real estate Facebook page. Send a special email invite with your vanity URL to past buyers who were especially happy with your services and ask for a review.
8. Add Content to Your Facebook Page
One of the most overlooked areas of a real estate agent Facebook page is adding content that invites traffic to stay and engages visitors through the sales cycle. Good content is a mixture of material that informs the reader and promotes your properties. Consistent posting at least three time a week builds a following.
Here are a few types of content from the best real estate agent Facebook pages:
- Educational Blog Links – Blogs that give tips about the best way to complete a task or find a mortgage build your level of expertise and trust with your fans.
- Area News and Events – From charities to holidays, there are plenty of opportunities to bill yourself as the local agent who knows all about the area with posts on your real estate agent Facebook page.
- Buyer Shout-Outs – When a couple closes on a house, it’s the perfect time to engage them in their happy moment and invite them to share this special event through a tag within a post.
- Listings and Properties – Of course, you want to promote your listings and properties, but these posts should be limited to once or twice a week to minimize drop-off.
A balance of educational, fun, and entertaining content that makes use of images, video, and text creates good content. Mixing in videos with static posts is a good way to build interesting content and increase engagement.
9. Promote Your Realtor Facebook Page
After you have about two weeks’ worth of content on your real estate agent Facebook page, it’s time to start thinking about promotion. You should add your real estate agent Facebook page vanity URL to your email signature, website, LinkedIn profile, ads, and business cards.
This is also the time to plan your Facebook advertising strategy. Remember to try video and static posts to see which works best; try these real estate videos every agent needs to master to use of Facebook for real estate.
Examples of Real Estate Brokerage Facebook Pages
Examples of Real Estate Team Facebook Pages
Examples of Real Estate Agent Facebook Pages
Pro Tips for Getting Fans for Real Estate Facebook Pages
One of the first things that real estate agents ask after building real estate Facebook pages is about the best way to engage the audience and create a loyal following. Because real estate often requires long lead times, Facebook efforts should work on keeping people interested and invested in your content for the long term.
Here are four pro tips about Facebook marketing for real estate agents:
1. Join Facebook Real Estate Groups
“Set aside time to answer questions and engage, and above all, provide value. If you have a newsletter, invite curious house hunters and other real estate agents to join your list via a link after each positive interaction.” – Eric Young, General Manager, PropertySend, LLC
“When we see a question asked frequently within Facebook groups, we will build a blog post on our website and post that in the comments to the group when the question comes back up. We’ve recently picked up leads who registered on our website when viewing the blogs. This year we can attribute nine closed deals to our participation in Facebook groups.”
—Erin Ward, CEO/Realtor, HRVA Homes at Keller Williams Town Center
2. Install the Facebook Marketing Pixel
“My best tip for using Facebook marketing is installing a pixel on your website for remarketing. The pixel (a piece of code) tracks visitors on your website. When those same visitors browse on Facebook, you can display an ad or video ad to them. These ads are more likely to be successful as the audience has been to your website already and is familiar with your brand.”
—Leon Goldfeld, Co-Founder, Yoreevo
3. Utilize Video for Facebook Posts
“Promote the area around the homes you sell and promote the lifestyle of living in that area. Post drone footage of the area, festivals, and other local events. This gets much higher engagement, gets shares from local news pages, and when it comes time to post your home pictures, you’ll have a much larger following see it.”
—Chelsey Heil, CEO, Creatives by Chelsey
4. Add Facebook Live to Your Online Efforts
“I have been doing Facebook Live episodes and podcasts. I find that these episodes work best when you are helping, answering questions, and giving the sellers value. I have done episodes on how to find a good agent, how to price your house, and why your house isn’t selling. I have acquired numerous clients from this strategy.”
—Will Friedner, Broker, Glacier Sotheby’s International Realty
Frequently Asked Questions (FAQs)
How Much Do Real Estate Facebook Pages Cost?
A real estate agent Facebook page is free to set up and use. There are Facebook marketing options that promote on-page likes, events, clicks to your website, properties, and contact leads. You can set a budget by day, week, month, or lifetime. Some advertising services, like Real Geeks, BoldLeads, and Hibu, will create and manage your Facebook ad campaign.
What Is a Vanity URL?
A vanity URL is a URL that makes it easy for people to find your real estate agent Facebook page. You can replace the long stream of numbers assigned to you by Facebook with something that represents your brand. For example, the Fit Small Business vanity URL for Facebook is www.facebook.com/FitSmallBusiness. You can set your own vanity URL, which would look like this: https://www.facebook.com/username.
What Is the Difference Between a Profile and a Realtor Facebook Page?
A Facebook profile is a personal page where you share personal thoughts and fun things with friends. Real estate business Facebook pages are very different because there are built-in tools to help you market on Facebook, like a locator map to help people find your office, search optimization to attract clients, and advertising opportunities, just to name a few.
Bottom Line: Realtor Facebook Page
Real estate Facebook pages give real estate agents an online channel to connect and engage with potential buyers and sellers using multimedia posts and advertising. Properly setting up a real estate agent Facebook page means creating an online social media platform ready to gain referrals and make more sales.