Hashtags are searchable keywords in social media posts, categorizing content and generating engagement. Real estate professionals looking to build an audience and generate leads online should understand how to use real estate hashtags to connect with their target audience. Hashtags can include your real estate tagline, niche market, locations, properties and property features, or other familiar phrases.
We’ve gathered 107 of the best real estate hashtags to add to your marketing strategy and begin building your real estate brand. Download our full hashtag list for future reference and continue reading for our selections of the best hashtags by category. If you need a primer on how hashtags work, you can expand the section below.
Niche Market Hashtags for Real Estate
Having a real estate niche can help you target a specific subset of your local market, like for sale by owner properties (FSBOs), first-time buyers, or luxury properties. However, it also decreases the size of your market, so your niche hashtags need to use terms and phrases that are instantly recognizable. Consider adding the name of your town, city, or county to create a hyper-specific hashtag for your target market.
For example, a few top commercial real estate hashtags would be #miamicommercialrealestate or #commercialrealestatewomen, while #commercialrealestateforrestaurantowners would be too specific.
Here are some of the best niche marketing real estate hashtags to increase your following:
Niche hashtag formulas based on your farm area:
For example, this real estate agent uses a combination of descriptive real estate words, local terms, and luxury real estate hashtags on Instagram to reach her target audience. For this equestrian property, she adds property-specific hashtags as well. Hashtag formats like #hamptonsrealestate, #equestrianhomes, and #pebblebeachrealestate make it easy for local buyers to find this post.
The example below uses hashtags like #LakeOswego, #movetoLakeOswego, and #LakeOswegohomes to attract real estate buyers specifically in that area. When you’re looking for the best hashtags for real estate, think specifically about the audience you are aiming for each individual post to reach.
Another great strategy for niche markets is to use branded hashtags for realtors. For example, this team uses the hashtag #theporchlightteam on every post, as well as general and local hashtags like #utahrealestate.
Real Estate Sales & Marketing Hashtags
Although all of the content you publish online is intended for marketing, there are some posts that are more directly designed to make a sale or display your success in real estate. This can include posts about listing a new house, hosting an event, or closing a deal. For this type of content, you should focus on using homebuying hashtags that are more likely to be seen by buyers.
Here are some of the top real estate hashtags for sales-focused posts:
On TikTok, Texas real estate agent Prince Whiting consistently uses hashtags like #dallasrealestate, #luxuryhomesforsale, and #hometour to drive real estate traffic to his posts. Although these keywords aren’t extremely specific, his posts continually show up in each hashtag category because of this consistency.
Another Texas realtor uses a strategic combination of local, general, and branded hashtags to increase views on this real estate listing Instagram reel. Instagram real estate hashtags like #newhome and #dreamhome are general, with a high volume of posts, while smaller hashtags like #McKinneyTX and #stacycatesellshomes will attract targeted traffic.
Sales and marketing hashtags aren’t limited to promoting listings. Kseniya Korneva uses #openhouse and #realestategoals to highlight her team instead of a property. By using hashtags in a slightly different way than your competition, you’ll be able to stand out and ultimately generate real estate leads more effectively.
Property Feature-specific Hashtags
Buyers often have specific tastes, and one home feature can make or break a buyer’s decision to make an offer. Therefore, use this within your hashtag strategy. For example, downtown homebuyers are likely to follow the hashtag #downtownhome, and homes in the country might be following #frontporch. The more information you can add to your captions and hashtags, the more you’ll increase the chances of finding the perfect buyer for a property.
In addition, using specific features in your hashtag will help your post show up in searches. Use social media tools to research keywords and topics that your local audience is already searching for, and then attach them to your posts.
Here are some of the top property feature-focused real estate hashtags:
This real estate agent fits a variety of hashtags into her TikTok caption, with #realestate and #torontocondo hidden in the middle. This post is a great example of how you can use simple content to increase engagement with potential clients and build your audience. With just an 11-second video of a small condo, this Toronto real estate agent has her audience sharing their opinions, asking questions, and starting conversations.
This Canada-based realtor team uses interior design-style photography to share their listings on Instagram, along with many different home features in their hashtags. In just one photo, they use #entrywaydecor, #frontdoor, #highceilings, and #grandentrance to highlight this property’s standout features. They also include a variety of location-specific hashtags like #comoxvalleyhomes and #vancouverislandhomesforsale.
As you work with a variety of buyers and sellers in your area, you will see some patterns in the types of homes or features that are particularly desirable. Eric Glassoff, a Boston-area realtor, saw this pattern and used it strategically to create content that’s applicable to his audience. This post shows a recently sold property with the hashtags #openconcept, #openconceptkitchen, #openconceptliving, #familyhomes, and #luxurycondos.
Real estate agent hashtags focus on you, the agent, instead of a property or listing. These types of hashtags can be added to any post so that potential clients find you when they start searching social media platforms for real estate help. These hashtags should highlight your expertise, value, and services as a real estate agent to reach your target audience.
Here are the best agent-specific realtor hashtags:
One of the most simple and straightforward ways to use real estate agent hashtags is to promote an individual agent. This example is from a real estate brokerage, highlighting a realtor with a description and hashtags like #realestateagent, #agentspotlight, and #realestateagentsofinstagram.
No listings? No problem! This Oklahoma City real estate agent shows how easy it is to promote yourself and build an audience without constantly sharing new listings or closings. She shares a picture of herself with an eye-catching listing and uses localized hashtags like #okcrealestateagent, #yukonrealtor, #okccommunity, and #edmondrealtor.
In this TikTok video, the real estate team does a perfect job of relating to real estate clients while talking about their personal perspectives on the real estate market. They include multiple types of agent hashtags to ensure the video is seen by the right audience, including #realtorlife, #indianarealtor, and #realtoroftiktok.
Real Estate Hashtag Marketing Tools & Resources
Learning how to use hashtags for each platform can be incredibly complex. It’s important to use the right tools to streamline the process and maximize the results. Consider your immediate and long-term marketing needs, and find a social media tool that best fits your overall content strategy and goals.
A few of the best tools for hashtags and social media marketing include:
Agents and teams wanting an all-in-one social media management tool
Real estate professionals wanting a multi-channel tool to plan and schedule posts
Teams and companies wanting to outsource social media management
Agents wanting a thorough and easy-to-use hashtag generator
$249 per month
$18 per month
The idea of building a large online following to grow your business can be overwhelming for most real estate agents. However, it often comes down to using simple concepts in a creative way, like using branded hashtags, short video clips, or real estate memes. Use these tips and hashtags to align your social media strategy with your ideal audience.