Hashtags are searchable keywords in social media posts, categorizing content and generating engagement. Real estate professionals looking to build an audience and generate leads online should understand how to use real estate hashtags to connect with their target audience. Hashtags can include your real estate tagline, niche market, locations, properties and property features, or other familiar phrases.
We’ve gathered 107 of the best real estate hashtags to add to your marketing strategy and begin building your real estate brand. Download our full hashtag list for future reference and continue reading for our selections of the best hashtags by category. If you need a primer on how hashtags work, you can expand the section below.
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Before you dive into finding the best realtor hashtags for your social media posts, you should have a solid understanding of how they work. Hashtags are defined as a word or phrase preceded by the pound sign (#), and they are an important part of any social media marketing strategy. Real estate hashtags essentially help categorize your content so it can be found by those interested in relevant content.
For this reason, hashtags are an invaluable marketing tool. For example, using at least one hashtag on your Instagram posts can increase engagement by 12.6%. There are already millions of users following hashtags like #realestate, so when you share a hashtag on your post, you can automatically increase your reach and attract targeted traffic to your page.
However, hashtags aren’t a magic button or guarantee for success. To get the maximum benefit from using hashtags, you need to understand the best practices on each platform. As a general rule, here are some suggestions to develop your real estate hashtag strategy on each platform:
- Instagram: You can include up to 30 hashtags per post, but using between three and 11 is often best for your Instagram real estate marketing results.
- Twitter: Tweets with more than one to two hashtags see a decline in reach and retweets, so keep things short and sweet.
- TikTok: TikTok captions are no longer limited to 100 characters, but the optimal number of hashtags is only three to five. Be sure to balance popular or general hashtags with niche terms to find the right audience and generate leads on TikTok.
- Facebook: Although this company doesn’t discuss its use of hashtags openly, real estate Facebook posts with hashtags are more searchable. According to Hootsuite, using two to three hashtags on Facebook is ideal.
- YouTube: YouTube hashtags are generally more limited than Instagram, Twitter, or TikTok, but they still play an important role. Make sure to choose a few relevant hashtags to display near your video’s title or in the description for the highest chances of generating real estate leads via YouTube.
- LinkedIn: This platform is heavily reliant on hashtags for LinkedIn lead generation, and users commonly follow hashtags to see relevant content. There is no limit to the number of hashtags you can include, but LinkedIn recommends using no more than three.
Niche Market Hashtags for Real Estate
Having a real estate niche can help you target a specific subset of your local market, like for sale by owner properties (FSBOs), first-time buyers, or luxury properties. However, it also decreases the size of your market, so your niche hashtags need to use terms and phrases that are instantly recognizable. Consider adding the name of your town, city, or county to create a hyper-specific hashtag for your target market.
For example, a few top commercial real estate hashtags would be #miamicommercialrealestate or #commercialrealestatewomen, while #commercialrealestateforrestaurantowners would be too specific.
Here are some of the best niche marketing real estate hashtags to increase your following:
#expiredlistings | #expiredlistingspecialist | #expiredlistingexpert | #shortsale |
#shortsalespecialist | #foreclosure | #foreclosurehomes | #foreclosureinvesting |
#foreclosurespecialist | #commercialrealestate | #commercialrealestateinvestment | #commercialrealestatewomen |
#luxuryrealestate | #luxuryrealtor | #luxuryrealestatespecialist | #relocationspecialist |
#firsttimebuyers | #listingspecialist | #buyerspecialist | #sellersagent |
Niche hashtag formulas based on your farm area:
Hashtag Template | Example Hashtag |
|---|---|
#[targetneighborhood] | #uppereastsideny |
#[location+home style] | #minnesotacabinhomes |
#[brokerage]homeforsale | #kellerwilliamshomeforsale |
#[neighborhood]realestate | #beaconhillrealestate |
#[localattraction] | #lakegeorge |
#[Brokeragename+location] | #compassmiamifl |
#[town]realestateauction | #OKCrealestateauction |
For example, this real estate agent uses a combination of descriptive real estate words, local terms, and luxury real estate hashtags on Instagram to reach her target audience. For this equestrian property, she adds property-specific hashtags as well. Hashtag formats like #hamptonsrealestate, #equestrianhomes, and #pebblebeachrealestate make it easy for local buyers to find this post.
@danatrotterhamptons listing (Source: Instagram)
The example below uses hashtags like #LakeOswego, #movetoLakeOswego, and #LakeOswegohomes to attract real estate buyers specifically in that area. When you’re looking for the best hashtags for real estate, think specifically about the audience you are aiming for each individual post to reach.
@matthewtercek Instagram listing (Source: Instagram)
Another great strategy for niche markets is to use branded hashtags for realtors. For example, this team uses the hashtag #theporchlightteam on every post, as well as general and local hashtags like #utahrealestate.
The Porch Light Team Facebook post (Source: Facebook)
Real Estate Sales & Marketing Hashtags
Although all of the content you publish online is intended for marketing, there are some posts that are more directly designed to make a sale or display your success in real estate. This can include posts about listing a new house, hosting an event, or closing a deal. For this type of content, you should focus on using homebuying hashtags that are more likely to be seen by buyers.
Here are some of the top real estate hashtags for sales-focused posts:
#justlisted | #justsold | #dreamhome | #soldin[town/state] |
#openhouse | #locationlocationlocation | #featuredlisting | #selling |
#Milliondollarlisting | #sellahouse | #cashcow | #forsale |
#fixandflip | #homeforsale | #househunting | #homeowner |
#luxurylisting | #newlisting | #[city]realestate | #openhouse |
#realestateinvesting | #realestatetip | #luxuryhomesforsale | #sellyourhome |
#realestatemarket | #realestatetiktok | #howsthemarket | #realestateinstagram |
On TikTok, Texas real estate agent Prince Whiting consistently uses hashtags like #dallasrealestate, #luxuryhomesforsale, and #hometour to drive real estate traffic to his posts. Although these keywords aren’t extremely specific, his posts continually show up in each hashtag category because of this consistency.
@princewhiting real estate TikTok hashtags (Source: TikTok)
Another Texas realtor uses a strategic combination of local, general, and branded hashtags to increase views on this real estate listing Instagram reel. Instagram real estate hashtags like #newhome and #dreamhome are general, with a high volume of posts, while smaller hashtags like #McKinneyTX and #stacycatesellshomes will attract targeted traffic.
@Stacycatesellshomes Instagram real estate listing (Source: Instagram)
Sales and marketing hashtags aren’t limited to promoting listings. Kseniya Korneva uses #openhouse and #realestategoals to highlight her team instead of a property. By using hashtags in a slightly different way than your competition, you’ll be able to stand out and ultimately generate real estate leads more effectively.
@kseniya.tamparealtor real estate team post (Source: Instagram)
Property Feature-specific Hashtags
Buyers often have specific tastes, and one home feature can make or break a buyer’s decision to make an offer. Therefore, use this within your hashtag strategy. For example, downtown homebuyers are likely to follow the hashtag #downtownhome, and homes in the country might be following #frontporch. The more information you can add to your captions and hashtags, the more you’ll increase the chances of finding the perfect buyer for a property.
In addition, using specific features in your hashtag will help your post show up in searches. Use social media tools to research keywords and topics that your local audience is already searching for, and then attach them to your posts.
Here are some of the top property feature-focused real estate hashtags:
#curbappeal | #oceanview | #downtownhome | #frontporch |
#oldhousecharm | #closetothebeach | #houseportrait | #starterhome |
#highceilings | #newhome | #midcenturymodern | #capecod |
#countrylife | #condo | #bungalow | #openconcept |
#skihouse | #newconstruction | #singlefamilyhome | #splitlevel |
#farmhouse | #tudor | #ranchhouse | #vacation home |
This real estate agent fits a variety of hashtags into her TikTok caption, with #realestate and #torontocondo hidden in the middle. This post is a great example of how you can use simple content to increase engagement with potential clients and build your audience. With just an 11-second video of a small condo, this Toronto real estate agent has her audience sharing their opinions, asking questions, and starting conversations.
@meganleblanc_realtor TikTok post (Source: TikTok)
This Canada-based realtor team uses interior design-style photography to share their listings on Instagram, along with many different home features in their hashtags. In just one photo, they use #entrywaydecor, #frontdoor, #highceilings, and #grandentrance to highlight this property’s standout features. They also include a variety of location-specific hashtags like #comoxvalleyhomes and #vancouverislandhomesforsale.
@thewrightgroup.ca using top real estate hashtags on Instagram (Source: Instagram)
As you work with a variety of buyers and sellers in your area, you will see some patterns in the types of homes or features that are particularly desirable. Eric Glassoff, a Boston-area realtor, saw this pattern and used it strategically to create content that’s applicable to his audience. This post shows a recently sold property with the hashtags #openconcept, #openconceptkitchen, #openconceptliving, #familyhomes, and #luxurycondos.
Eric Glassoff real estate listing post (Source: Facebook)
Agent-specific Hashtags
Real estate agent hashtags focus on you, the agent, instead of a property or listing. These types of hashtags can be added to any post so that potential clients find you when they start searching social media platforms for real estate help. These hashtags should highlight your expertise, value, and services as a real estate agent to reach your target audience.
Here are the best agent-specific realtor hashtags:
#realestate | #broker | #realtorlife | #realtor |
#realestateexperts | #realestate | #NAR | #[location]agent |
#listingagent | #realestateagent | #referrals | #buyersagent |
#luxuryrealestateagent | #realestateagentsofinstagram | #realtorspotlight | #featuredagent |
#realestatelife | #realestategoals | #realestateprofessional | #realestateteam |
#realestatelifestyle | #realtorlifestyle | #realestateexpert | #agentspotlight |
#outstandingagents | #realestatestyle | #womeninrealestate | #agentbio |
One of the most simple and straightforward ways to use real estate agent hashtags is to promote an individual agent. This example is from a real estate brokerage, highlighting a realtor with a description and hashtags like #realestateagent, #agentspotlight, and #realestateagentsofinstagram.
@mavrealty agent spotlight (Source: Instagram)
No listings? No problem! This Oklahoma City real estate agent shows how easy it is to promote yourself and build an audience without constantly sharing new listings or closings. She shares a picture of herself with an eye-catching listing and uses localized hashtags like #okcrealestateagent, #yukonrealtor, #okccommunity, and #edmondrealtor.
@debbiewillisrealtor Instagram post (Source: Instagram)
In this TikTok video, the real estate team does a perfect job of relating to real estate clients while talking about their personal perspectives on the real estate market. They include multiple types of agent hashtags to ensure the video is seen by the right audience, including #realtorlife, #indianarealtor, and #realtoroftiktok.
@indianahomegirls (Source: TikTok)
Real Estate Hashtag Marketing Tools & Resources
Learning how to use hashtags for each platform can be incredibly complex. It’s important to use the right tools to streamline the process and maximize the results. Consider your immediate and long-term marketing needs, and find a social media tool that best fits your overall content strategy and goals.
A few of the best tools for hashtags and social media marketing include:
Tool |  |  |  |  |
|---|---|---|---|---|
Best For | Agents and teams wanting an all-in-one social media management tool | Real estate professionals wanting a multi-channel tool to plan and schedule posts | Teams and companies wanting to outsource social media management | Agents wanting a thorough and easy-to-use hashtag generator |
Key Features |
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Starting Price | $249 per month | $18 per month | Custom pricing | Free |
Visit |
Bottom Line
The idea of building a large online following to grow your business can be overwhelming for most real estate agents. However, it often comes down to using simple concepts in a creative way, like using branded hashtags, short video clips, or real estate memes. Use these tips and hashtags to align your social media strategy with your ideal audience.
