Real estate lead generation software is a platform that enables realtors to capture, organize, and nurture leads from a variety of sources. We reviewed several lead generation tools to determine the six best. Services were evaluated based on price, ease of use, customer support, and features like IDX integration, blogging, email marketing automation, and more.
Top 6 Real Estate Lead Generation Software 2018
|Real Geeks||(Overall Best) Agents needing lead generation software with built-in CRM and real estate specific marketing tools|
|Zurple||Agents who want to reinvigorate old prospects with automated follow-up tools|
|BoomTown!||Large teams wanting comprehensive lead generation and management tools like lead tagging and segmentation|
|Zillow Premier Agent||Agents wanting a no-frills CRM or using a third-party platform for lead management|
|Freshsales||People who want to turn their phones into a lead generation and management tool|
|Zoho CRM||Real estate teams that prospect on social media sites like Facebook or Twitter|
How We Evaluated Real Estate Lead Generation Software
Agents need real estate lead generation software that is comprehensive and affordable and helps teams save time while building their business. When evaluating the best software options, we considered real estate lead generation companies offering low prices, integration with IDX websites and other tools, automated email campaigns, high-quality customer service, and more.
The criteria we evaluated to determine the best real estate lead generation software include:
- Pricing – When choosing a real estate lead generation software, it’s important to consider the cost per lead, or ROI, of the software platform. We evaluated each option to find the best value for your team.
- IDX integration – IDX websites are an important part of lead generation for real estate agents, so we considered how each platform incorporates that feature.
- Landing pages and forms – Website landing pages and lead capture forms are great ways to gather contact information for potential buyers and sellers.
- Email tools – Lead generation tools are only as good as your follow-up strategy. Each platform was evaluated based on email automation options, campaign templates, and more.
- Third-party integrations – Third-party integrations take lead generation software to the next level by letting users automatically input leads into a CRM, dial prospects, send targeted email campaigns, and more.
- Customer service – Customer service is an important part of lead generation software, whether you’re new to lead generation tools or have experience with multiple platforms.
- Ease of use – If you want to grow your business by efficiently gathering and converting prospects, lead generation software has to be user-friendly and intuitive.
- Additional features – We also considered additional features like blogging and advertising tools. However, we did not consider enterprise-level versions of the platforms because their pricing and features are often inappropriate for more small businesses.
We chose Real Geeks as the best overall real estate lead generation software because of its accessible price point and comprehensive lead generation and management tools. Real Geeks lead generation tool is fully integrated with the platform’s CRM capabilities, which streamlines lead nurturing. Check out Real Geeks if you want lead management software that not only lets you build and organize your leads but helps nurture relationships and maximize conversions.
Best Overall Real Estate Lead Generation Software for Small Businesses: Real Geeks
Real Geeks is real estate lead generation software with editable IDX website templates, CRM, and other robust features like customizable IDX websites. Pricing starts at $199/month, placing it in the mid-range of the products we compared. Choose Real Geeks for an end-to-end lead generation and management solution rather than one-off lead generation services.
Real Geeks Pricing
Real Geeks pricing includes standard lead generation and management features like Craigslist posting tools. One to two agents cost $199/month, plus $25/additional agent and $500 for onboarding. Real Geeks is more expensive than some of the other platforms we compared, but is still a great value because of its robust functionality.
Real Geeks Features
Real Geeks provides agents with a comprehensive lead generation software that also enables users to manage their contacts and build relationships that convert into sales. In addition to including customizable IDX websites, landing pages, and lead capture forms, the platform includes robust lead nurturing tools like drip marketing email campaigns and all of the third-party integrations needed to support them.
Real Geeks provides users with a variety of customizable IDX website templates. Like other lead generation platforms, the platform provider owns your IDX web page, but it’s an excellent and affordable way to generate leads without the trouble of hosting and managing your own independent IDX website. Real Geeks IDX websites are easy to use, attractive, and feature A/B testing, a built-in blog, and more tools to help maximize lead generation.
Lead Nurturing Tools
Real Geeks excels at lead nurturing because the platform is a CRM in addition to being real estate lead generation software. This means agents can organize their leads, send automated drip marketing campaigns, and utilize SMS auto-responders to consistently follow up with leads.
Like Zurple, Real Geeks seamlessly captures leads from Zillow, Trulia, and Realtor.com. The platform also integrates with Zapier, a robust management tool that lets agents automate workflow. Plus, the software is integrated with Mojo Dialer, so agents can directly dial leads without leaving the app, and InfusionSoft, so agents can integrate prospects with their sales and email marketing software.
What Real Geeks Is Missing
Real Geeks is a comprehensive real estate lead generation software that includes many of the features you need to increase lead generation and make the most out of new prospects. The platform doesn’t lack many of the basic capabilities of a lead generation software, but some users have reported that the IDX website templates appear more outdated than other software.
What Users Think About Real Geeks
In general, Real Geeks users love the platform because it is well-priced and extremely user-friendly. Current customers find online support tools to be helpful and consider the platform a great option for entry-level lead generation. In contrast, some user reviews mention that Real Geeks IDX websites are not very customizable and can appear outdated. If you have more questions about what users think about the platform, check out our Real Geeks review page.
Where to Find Real Geeks
If you’re looking for an all-around real estate lead generation, CRM, and marketing software, check out Real Geeks. The platform provides an excellent value for a robust service and is a great option for agents looking for more comprehensive tools for their teams like beautiful, customizable IDX websites and SMS auto-responders.
Best Real Estate Lead Generation Software for Automated Follow-up: Zurple
Zurple is real estate software that offers lead generation websites, ad management, and an integrated CRM. At $349/month, the platform is more expensive than other lead generation software, but its suite of automation tools makes it a huge time-saver. Try Zurple if you want to reinvigorate a ton of stale leads with automated follow-ups.
Zurple costs $349/month plus a $199 to $499 onboarding fee. This pricing places the platform in the middle of products we compared from a cost perspective. It’s an excellent option if you need to organize a lot of leads and want fully-automated lead nurturing campaigns for less than found in more robust software options.
In addition to providing high-conversion lead generation websites and search engine marketing services, Zurple features tools to analyze leads and craft targeted follow-ups. The platform shows you the properties the lead prefers, the lead’s location, and every search they have performed. Then, send out emails specifically tailored to client needs.
Zurple’s features include:
Zurple’s lead generation starts by capturing leads with a personalized agent IDX website. The platform lets you launch a lead capturing website for each of your target areas, enabling agents to have up to 10 separate property search websites to cover market sub-areas. Plus, like Real Geeks, users can search by features like neighborhood and school district. Zurple also lets you purchase search engine marketing services to expand your reach and increase leads.
Mike McElroy, Founder & Managing Broker, Center Coast Realty
Regarding our experience with lead generation software, we have found it to be less effective for an urban market because the software we used had a hard time targeting the area that we focus on. We are in Chicago, but we don’t focus on the entire city and most software that we tried would either offer “city-wide” as their most specific target, or would target ZIP codes but still give leads from outside those zip codes.
Lead Nurturing Tools
Like the Freshsales Estate Plan, Zurple lets you focus on leads by notifying you when a potential buyer views a house more than once, favorites a property, or otherwise exhibits online search behavior consistent with someone who intends to buy a home soon. Once you identify the hottest leads, send targeted follow-up emails based on shopper search habits, favorites, and more to help you contact the right leads at the right time and increase conversions.
Zurple is partnered with Dotloop, a transaction management software tool, to help agents organize all of the necessary transaction documents in one place. In addition, the software integrates with Zillow, Trulia, and Realtor.com, which are integrations not included in more general-use CRMs like Freshsales. With Zurple, listing leads automatically flow from some of the most popular real estate search sites to your Zurple lead generation platform.
What Zurple Is Missing
Zurple offers robust lead generation tools and the ability to follow up with prospects without leaving the platform. However, some users have reported that Zurple does not offer as many customization options for their automated email campaigns. In addition, the platform does not offer a blog platform to help build your online content or easily integrate with social platforms like Zoho.
What Users Think About Zurple
Many agents who use Zurple are impressed by the platform’s automation features and find that the automated email campaigns are well-crafted and can be tailored around a lead’s online searches and behavior. However, many users report that they were unable to generate enough leads to make Zurple worth the high price tag and that customer service is lackluster. For more information on what users think about the software, check out our Zurple review page.
Where to Find Zurple
If you’re a busy agent who needs to follow up with a large volume of leads, check out Zurple’s automated email campaigns. Zurple’s phenomenal automation tools can save you and your team a ton of time while leading to increased lead conversion.
Best Real Estate Lead Generation Software for Large Teams & Brokerages: BoomTown
BoomTown is a real estate lead generation service that offers IDX lead generation websites, ad management, and an integrated CRM. The platform is expensive but offers truly comprehensive lead generation, management, and nurturing tools like lead tagging. Try BoomTown if you have a larger agency that can use the tools to maximize lead generation value.
BoomTown offers four packages based on the size of your agency, with the entry-level package starting at $750 and options for larger agencies increasing to $1,150+/month and $1,750+/month. You’ll also charged an implementation fee equal to the monthly agency fee, making it a more expensive option than the other platforms we compared.
BoomTown’s add-on services include:
- Pay-per-click advertising for 15 percent of ad spend with a $250 minimum
- BoomTown Seller Lead Suite with home valuation tools and seller lead nurturing for $250/month
BoomTown Tiered Features
|Number of Agents|
|IDX Website & Agent Subdomain(s)|
|NOW Mobile App|
|Agent Accountability Reporting|
|Round Robin Lead Distribution|
|Prescribed Smart-Drip Plans|
|Seller Lead Suite|
Launch is BoomTown’s entry-level package starting at $750/month for one agent and increasing to $785/month for two. The package is designed for solo agents or small teams and includes standard lead generation and management features like an IDX website and CRM with agent accountability, reporting, and lead distribution. Launch also includes smart-drip plans, which send automated and lead-specific marketing materials, though not as advanced as with Zurple.
Therefore, BoomTown’s Launch plan is best for small teams of agents that want the most advanced agent accountability and marketing features offered by a real estate lead generation platform. It is also best for teams that do not require access to the Seller lead suite or networked sites.
The Core package is a relatively new option from BoomTown, and is suited to teams with three to five agents. Core’s starting price is $1,150 for three agents, and you can add additional agents for $35/month/agent. The option is even more robust than Launch and serves up to five agents with tagging and segmentation, a reporting dashboard, pipeline management tools, and optional add-ons.
This plan makes it a great option for teams that want additional robust real estate lead management functionality in addition to robust lead generation. It also makes it a great option for agents who want to easily identify and assign leads to the best agent based on targeted segmenting.
BoomTown’s Grow package is suited to medium firms with five to ten agents and starts at $1,750/month. It includes features like seller lead generation and integration with Mojo Dialer, which can increase conversions and agent efficiency.
This is BoomTown’s first pricing tier that includes integrations with third-party apps like Mojo Dialer and Zillow—which is standard for Real Geeks and Freshsales users. This additional feature makes it a great option for larger brokerages looking to utilize additional seller tools along with BoomTown’s more robust lead and real estate ad management functionality.
BoomTown’s Advance option is for real estate teams with 11 or more agents. To handle these more advanced teams, BoomTown offers additional features including networked sites and network reporting. These tools allow you to connect multiple websites for multiple office locations and review them all in one place.
This plan is, therefore, best for larger agencies or brokerage firms with several branches that want a real estate lead generation tool with the most comprehensive features out of the products we compared. It is also best for firms that want to manage leads from more than one website or agent brand.
What BoomTown Is Missing
BoomTown is an extremely comprehensive real estate lead generation software. For this reason, it’s difficult to identify any major features that are lacking. However, the platform is much more expensive than the other options we considered and does not offer an option for agents and teams that need a low-cost lead generation tool.
What Users Think About BoomTown
Agents who use BoomTown enjoy how easy it is to use and integrate with third-party software like BombBomb and Mojo Dialer. Users also report that the platform is great for building email sequences, tracking tasks and to-do’s, and customizing lead generation websites. Even so, many users struggle with the high price point. Check out our BoomTown! user review page for more information on the software.
Where to Find BoomTown
If you have a large team or brokerage and have extra room in your budget, BoomTown offers truly comprehensive real estate lead generation software combined with a CRM, ad management, marketing tools, and more.
Best No-Frills Real Estate Lead Generation Software: Zillow Premier Agent
Premier Agent is an advertising tool that lets agents buy placements in local Zillow listings. The platform gives exclusive access to all of the leads stemming from your own listings plus placement on listings that aren’t yours. It includes a no-frills CRM but can also work with other, more robust third-party lead management tools as well. This makes it a great option for teams that are looking to purchase leads and manage them with a no-frills CRM tool.
Zillow is free to use but the Premier Agent feature is priced according to two factors: your ZIP code and the number of times your ad is viewed. In general, you’ll likely pay from about $20 per thousand impressions (CPM) in a more affordable ZIP code to over $60 per thousand impressions in high-end markets. The CRM is free with Zillow’s paid Premier Agent service.
Zillow Premier Agent works by letting agents buy leads through placement on Zillow’s website. Leads are automatically entered into the Zillow CRM, so you can track follow-up and gauge the quality of your leads, or it can be integrated with other programs. The CRM is not as robust as others we considered, but it’s a great option for agents who prefer a hands-off approach.
The Premier Agent platform lets agents personalize a Premier Agent website to highlight listings, team members, and information about their market area. The websites are integrated with your local MLS, are SEO-optimized, and can be customized based on tons of eye-catching templates. Plus, Zillow’s Premier Agent websites are easy to set up and are mobile-friendly.
Lead Nurturing Tools
Zillow Premier Agent is primarily a lead generation tool and only includes a CRM with limited functionality. However, Zillow integrates with several real estate CRMs, including BoomTown and Zurple. This allows agents to combine the lead generating power of Zillow with their preferred CRM without having to make any sacrifices. For more information on how to nurture leads from Zillow, check out our guide to closing more deals with Zillow.
In addition to integrating with numerous real estate CRMs, Zillow Premier Agent integrates with Dotloop, an online platform for paperless transactions, to help agents manage offers, closings, and more. Agents can also use Zapier to integrate Zillow with Mailchimp, BombBomb, and other email marketing tools.
What Zillow Is Missing
Zillow Premier Agent is a no-frills CRM, so it lacks much of the functionality of the other platforms on our list. Rather than helping your agents generate leads and manage them within the same platform, Zillow helps you generate a ton of leads that are automatically uploaded to the simple Zillow CRM. Agents who want more comprehensive lead nurturing tools must then upload their leads into a third-party CRM.
What Users Think About Zillow
In general, Zillow Premier Agent users find that the tool is very convenient and easy to use and that it quickly pulls leads from a platform buyers are already visiting. However, other users report that the leads are not high-quality and that while Zillow is great for consumers, it isn’t a reliable tool for agents.
Where to Find Zillow
If you want to get the most out of your Zillow listings but are losing leads to other agents, try the Premier Agent program. The tool allows you to claim all of your listings and show up on other unclaimed listings. Try them out if you want to capture more leads and import them in your existing CRM platform.
Best Mobile Real Estate Lead Generation Software: Freshsales
Freshsales is a CRM that lets agents generate and track leads from their website using web-to-lead forms or from email marketing referrals. You can also monitor deals, run sales campaigns, and more. Because of the built-in dialer and mobile app, Freshsales is perfect for agents wanting to update their CRM with client feedback after a showing.
Freshsales offers five packages starting with the Sprout package, which is free forever for an unlimited number of users and increasing to $79/month for Forest. In general, prices are based on the number of emails sent per day, the number of users you have, and the availability of features like advanced reporting.
|Integrations: API access, Google Chrome, Zapier, Freshdesk, Google Apps, GetAccept|
|Integrations: Freshchat, Google Calendar, MailChimp. HubSpot, Quickbooks, Freshconnect|
|iPhone & Android Apps|
|Territories & Lead Assignment|
|Advanced CRM Customization|
|Auto Profile Enrichment|
|Smartforms & Event Tracking|
The Sprout plan is Freshsales’ free entry-level plan and provides an unlimited number of users web-to-lead capture forms, but does not offer IDX integration as Real Geeks does. However, it does include basic lead and contact management, and scoring rules that can help agents better prioritize lead follow-up. It also has an easy-to-use mobile app that agents can use to record new contact details or manage appointments and showings while in the field.
The Sprout plan lacks many of the more robust opportunity management features and email tools found in Freshsales’ other paid plans, like automated lead routing and customized opportunity fields. The Sprout plan is best for agents looking for an affordable tool that can capture website leads, manage contacts, and track appointments, but who don’t require more robust email marketing, opportunity tracking, or advanced reporting features.
The Blossom plan costs $12/user per month, which is significantly less than Real Geeks and includes lead capture as well as opportunity management, bulk emails with templates, and email tracking. Unlike Real Geeks, it also lets you dial contacts and log your phone call activities directly from the tool using either the desktop client or mobile app without needing to integrate with another third-party app.
The Blossom plan does not include team management functionality, as is found in the next tier plans. Therefore, the Blossom plan is best for individuals or highly independent sales teams who want to track their calls or send mass emails.
The Garden plan includes the same lead generation and management features found in the other plans but also includes team management functionality for $25/user per month. Incoming leads can be automatically routed to assigned agents, which is a feature also offered by Zurple. However, this tier does not allow you to create custom lead follow-up activities as you can do with the Estate plan and does not include a management dashboard.
For this reason, the Garden plan is best for firms with multiple agents that do not need advanced customization. It is also best for those that generate the majority of their leads through their own hosted website rather than through a third-party hosted IDX website.
The Estate plan, which costs $49/user per month, includes dashboards as part of its reporting features and extends the tool’s lead scoring functionality. It comes with call logging and voicemail recording, which gives agents a complete history of their lead follow-up activities. In addition to working with web-to-lead contact forms, this plan also lets agencies track a website visitor’s activities, such as recording what pages are viewed.
This tier is best for agencies that want to know what pages are getting the most traffic and which pages are costing them leads as part of their lead generation strategy. The plan is expensive for small teams compared to other non-real estate-specific CRMs, but it is still an affordable alternative compared to Reel Geeks for agencies that don’t utilize a third-party IDX website.
What Freshsales Is Missing
Freshsales makes it easier for agents to generate leads and track correspondence, but does not allow you to search for duplicate contacts within your prospect list. This means that if you receive the same lead on multiple properties, you’ll have to manually sift through your contacts to avoid duplicate or irrelevant communications. In addition, users have reported that the platform does not allow you to edit or remove default fields within contact profiles.
What User’s Think About Freshsales
Freshsales users love the platform because it is extremely customizable and offers excellent customer service. The platform also allows users to easily score leads and identify when a lead is cold, warm, or hot. Keep in mind, however, that some agents found Freshsales is difficult to set up initially and it’s best if you have a team to keep the software up-to-date. If you’re curious about the Freshsales user experience, visit our Freshsales review page for additional insight.
Where to Find Freshsales
Freshsales isn’t limited to just lead generation software. You can get highly-rated lead generation and management tools as part of the forever free Sprout plan. Plus, their paid plans start at just $12/month for robust features. Check out Freshsales if you’re ready to generate and manage your leads more efficiently without breaking the bank.
Best Real Estate Lead Generation Software for Social Media Leads: Zoho CRM
Zoho is CRM software with lead generation tools, giving small businesses the ability to capture and manage real estate leads generated by their social media interactions as well as those or coming in from their website. This makes it perfect for real estate teams who prospect on social media sites like Facebook or Twitter.
Zoho CRM Pricing
Zoho offers a free plan for up to three users that includes lead capture through social media interactions as well as contact and lead management. Its paid plans, which provide additional functionality, range between a low cost of $12/user per month and $20/user per month.
Zoho CRM Tiered Features
|Configurable Dashboards and Reports|
|Lead Assignment Routing|
|Action Follow-Up Rules|
Zoho’s Free plan supports up to three users and includes lead and contact management like the other products we compared. It also has more unique activity tracking features, such as phone logging and social media connections, which are not available in Freshsales’ free plan. Zoho’s Free plan, however, lacks the ability to route leads to specific agents or customize the interface.
Therefore, the Free plan is best for teams of three or less that do most of their prospecting through social media and want a way to capture their social media interactions as leads. It is also best for agents who do not want to use a third-party IDX site and don’t require much customization.
The Standard plan costs $12/user per month and allows users to add custom fields and create custom reports that can then be scheduled and delivered to users. Like the Free plan, the Standard plan integrates with Twitter, Facebook, and Google+. It also gives agents the ability to send bulk emails and tracks website visitor interactions—a feature only found in higher-end versions of other platforms.
The Standard plan is, therefore, best for sales teams that want more information about what pages are being visited on their site, as well as being able to track emails, social media and phone communications. The Standard plan is also a good fit for groups of more than three agents.
The Professional plan includes access to Zoho’s proprietary SalesSignals functionality, which automates lead scoring and helps agents better prioritize lead follow-up based on things like how quickly an email was opened or what website pages were visited. It costs $20/user per month, keeping it in line with Freshsales’ pricing tiers, and lets you add up to 150 custom fields, making the software more customizable.
Its custom field offering and conditional follow-up rules that can be tied to CRM field updates make it great for agents who want to automate their follow-up with their social media leads, but don’t require an IDX website or integration with real estate-specific search tools. The Professional plan is also best for larger agencies that want automatic lead routing.
What Zoho CRM Is Missing
Zoho does not provide agencies with an IDX website like the more real estate-specific tools we compared. It also does not include integration with the top real estate-specific search tools, making its automated lead follow-up not as robust as is offered by Zurple. Also, while Zoho does offer some custom fields, it is not as easy to customize overall as Freshsales.
What Users Think About Zoho CRM
Zoho CRM users have reported that the software does a great job organizing information about their contacts for better lead generation. What’s more, agents find the platform extremely easy to use. In contrast, some feel the pricing structure makes it expensive to build a truly robust platform. For more information about the real estate lead generation software, check out our Zoho CRM review page.
Where to Find Zoho CRM
Zoho allows you to engage with your contacts on whatever channel works best for them. Zoho’s customization and extended integration makes it a great solution for teams that depend on being able to adapt their sales techniques to match the next social media trend. Best of all, you can give Zoho a try for as long as you would like by signing up for a free account on their website.
Bottom Line – Real Estate Lead Generation Companies
Agents use real estate lead generation software to efficiently and effectively capture contact information for potential buyers. We reviewed several real estate lead generation companies based on price, ease of use, customer support, and more to identify the six best. Top choices offer robust lead generation, CRM, and lead nurturing tools at a reasonable price.
Lead generation software is available at a range of price points and with varying functionality. Real Geeks offers a more affordable option than other robust lead generation and management tools, is extremely user-friendly, and boasts excellent customer service. Check out Real Geeks if you want comprehensive tools and helpful support at a reasonable price.