Real estate letterhead is the document header and footer comprising the name, logo, contact information, and slogan of the agent. Real estate stationery, including the letterhead, is every printed piece needed by an agency to do business. Letterhead, business cards, flyers, door hangers, and postcards increase sales and keep agents engaged with leads.
Many real estate agents struggle with graphics programs and lack the time to create their own print-ready files for real estate stationery. Utilizing a template for ease of design or hiring a qualified freelancer from a platform like Fiverr can help save time and effort in the layout of a cohesive set of real estate stationery.
Here are 20 great examples of real estate letterheads and stationery:
1. ProspectsPLUS! Real Estate Templates
Who It’s Right For: Real estate agents seeking to build a brand specifically with printed real estate stationery
What’s Included: Business cards, postcards, brochures, direct mailers
Cost: Free
Programs Needed: None; Online
ProspectsPlus! Real Estate Templates
ProspectsPLUS! delivers a complete package of free real estate templates that are easy to use and edit for real estate agents of all skill levels. With templates that include drag-and-drop image insertion and click-to-change text, the hardest part of ProspectsPLUS! is deciding which template to start with to build your branded real estate stationery package.
ProspectsPLUS! templates are perfect for real estate agents who are keen on ease of use and are not very technically savvy; their online platform makes template customization easy and quick—while also ensuring letterhead and stationery are high quality.
2. Individual Real Estate Agent Starter Pack
Who It’s Right For: Agents just starting out in real estate
What’s Included: Real estate letterhead, envelope, business card templates
Cost: Free
Programs Needed: Word or Publisher
Business card, letterhead, envelopes for Word (image via website)
This individual starter pack is perfect for new agent real estate stationery because it has room for the basics—a real estate logo, agent head shot, and contact information in an attractive layout. The real estate letterhead can be altered to fit any individual agent, allowing them to craft a comprehensive branded package.
These real estate templates are best for individual real estate agents who want a stylish yet traditional real estate letterhead along with business cards and envelopes for a complete matched set. The head shot and contact information can be changed to easily apply to any individual agent in a small office.
3. Single Property Open House Flyer
Who It’s Right For: Real estate agents who want property spotlight images with smaller images below to highlight multiple property features
What’s Included: Flyer template
Cost: Free
Programs Needed: Word, Publisher, Illustrator, or Photoshop
Open House Flyer (image via website)
This single property open house flyer is designed to highlight a property with important features to promote an open house. With ample space for open house details like time, location, and price, there is a prominent place for the real estate logo. The pictures that showcase the features of the house can be easily changed and the information edited so the agent does not spend hours on design.
4. Luxury Listing Open House Flyer
Who It’s Right For: Agents who sell high-end properties
What’s Included: Flyer template
Cost: Free
Programs Needed: Word, Publisher, Illustrator, or Photoshop
Luxury Listing Flyer (image via website)
The luxury listing open house flyer template is a great addition to real estate stationery because the large pictures tell a complete story about the quality and features of the house. The home price is prominently showcased in the middle of the page with bullet point features under the images. This real estate luxury listing flyer template is the right addition to real estate stationery because the real estate logo and contact details jump off the page.
5. Agent Introduction Flyer
Who It’s Right For: Brokers who want to feature superstar agents or introduce new real estate agents to buyers in their mailing list
What’s Included: Flyer template
Cost: Free
Programs Needed: Word, Publisher, Illustrator, or Photoshop
Agent Introduction Flyer (image via website)
This agent introduction flyer template is the best way to introduce new agents to potential buyers or highlight agents on a monthly rotation. Brokers can share information about several real estate agents at once with this agent flyer template that features a top section for branding, such as the real estate logo, agent head shot, and short bio.
6. Single Agent Open House Flyer
Who It’s Right For: Real estate agents who want to balance self-branding and property details
What’s Included: Flyer template
Cost: Free
Programs Needed: Word, Publisher, Illustrator, or Photoshop
Single Agent Flyer (image via website)
This single agent open house flyer template works to brand the agent and sell the house at the same time. With a clean mixture of pictures of the property, a bulleted feature list, and a write-up about the home, the pricing point and location stand out against the dark background.
7. Modern Real Estate New Listing Postcard
Who It’s Right For: Real estate agents who want a more generic postcard with space to add text about the company and contact details
What’s Included: Real estate postcard template
Cost: Free
Program Needed: Photoshop
Modern New Listing Postcard (image via website)
This modern yet minimalistic postcard template features a place for the main property image, real estate logo, and slogan. The block design gives an interesting contrast between the real estate agent information and contact details.
8. Real Estate Company ID Cards
Who It’s Right For: Real estate agents who want to increase their visibility and presence
What’s Included: ID card template
Cost: $3
Program Needed: Photoshop
Real Estate ID Cards (image via website)
Real estate offices and agents are becoming more security conscious when meeting with potential buyers. These real estate templates for company ID cards have a professional design with consistent branding, head shot, and agent details right at the end of a lanyard.
9. Trendy Real Estate Business Cards
Who It’s Right For: Real estate agents who represent large complexes like condos or commercial real estate in a large city
What’s Included: Business cards template
Cost: $6
Program Needed: Photoshop
Trendy Business Cards (image via website)
The trendy real estate business card is more linear for an urban feel with an image that can show a specific type of property or a real estate agent head shot. With large contact details and room for the real estate logo, the color contrast makes the information pop. Real estate agents who want an extremely professional and trendy feel will appreciate the use of contact icons as visual cues for the name, phone, and email.
10. Broker & Agency Real Estate Business Cards
Who It’s Right For: Social media-savvy agents wanting to move traffic online
What’s Included: Business card template
Cost: $6
Program Needed: Photoshop
Social Savvy Broker Business Cards (image via website)
These broker and agency real estate business cards are a mixture of visual imaging of a large cityscape and branding. With a prominent place for the real estate logo, the broker and agency business card deploys QR codes for easy scanning to get more information. They also include prominent icons for contact details.
These cards are perfect for agents who serve a smartphone-using, millennial client who loves using QR codes for getting quick information. For agents and real estate agents who are always connected to their phone, this real estate business card template will give the impression of readiness and availability.
11. Real Estate Door Hangers: Buyer Leads
Who It’s Right For: Real estate agents who need to canvas an area to create buyer leads
What’s Included: Door hanger templates
Cost: $6
Program Needed: Photoshop
Door Hanger for Buyer Leads (image via website)
This door hanger features prominent property pictures as the central visual element. With a larger image of the home at the bottom under the real estate logo and the short description, these door hangers are a good way to generate buyer interest.
12. Lead Capture Door Hangers: Seller Leads
Who It’s Right For: Real estate agents who want to connect with potential sellers to get leads
What’s Included: Door hanger templates
Cost: $6
Program Needed: Photoshop
Door Hangers
The seller lead door hangers are designed to drive traffic to a certain landing page to receive a home estimate report or neighborhood market report. With a prominent place for contact information, real estate agent branding, and a primary property image, the goal of this piece is to find sellers. Almost one-third of the card features the real estate agent branding and contact information to really highlight a specific agent.
13. Real Estate Posters
Who It’s Right For: Agents who use a large quantity of large print ads and have access to someone with Photoshop skills
What’s Included: Real estate posters
Cost: $6.99
Program Needed: Photoshop
Real Estate Posters (image via website)
Real estate templates for posters and ads are often overlooked because it seems like these types of real estate marketing materials belong in the professional designer realm. While you do need Photoshop or a Fiverr freelancer to edit these real estate templates, these large-scale print posters can be used inside properties or in public places.
This poster template can help agents leap ahead in the design process by providing professional layout without the design extra cost.
14. Just Sold, Just Listed, Open House Postcard Bundle
Who It’s Right For: Agents who want an easy way to quickly create professional listing mailers
What’s Included: Postcard template for three types of real estate postcards
Cost: $7
Program Needed: Photoshop
Postcard Bundle Real Estate Templates (image via website)
These real estate postcard templates are a three-pack of Just Listed, Just Sold, and Open House mailers. Each postcard features a centralized property image with contact details and a real estate logo in three different colors.
15. Real Estate Flyer Bundle
Who It’s Right For: Broker offices that want to test flyers to see which one gets the best response from buyers
What’s Included: Six real estate flyer templates
Cost: $15
Program Needed: Photoshop
Real Estate Flyer Bundle (image via website)
The real estate flyer bundle is a collection of six different types of flyers with diverse styles that range from simple to trendy to modern. QR codes, angular designs, and multiple property pictures centered around a central image give each of the six real estate templates a unique feel. The real estate flyer bundle is the best of all worlds for multi-agent offices that want to create their own brand and look.
16. Realtor Stationery Pack
Who It’s Right For: Small agencies or realty offices wanting to represent the company brand over individual agents
What’s Included: Real estate letterhead, envelope, and business card templates
Cost: $19
Programs Needed: Word or Publisher
Realtor Stationery Pack (image via website)
This real estate stationery pack is a modern set of real estate templates including an envelope, business, and real estate letterhead. With editable color schemes and contact information, this real estate agent stationery pack provides consistent branding with space for a real estate logo.
17. For Sale by Owner (FSBO) Flyer
Who It’s Right For: Owners selling their own property
What’s Included: Flyer template
Cost: $29
Programs Needed: Word or Publisher
For Sale By Owner Flyer (image via website)
The FSBO flyer stands out among real estate templates because it is focused on highlighting the property as a whole with important information and details. Heavily dependent on design features like circular images and swirls of color, the FSBO real estate flyer template feels professionally designed.
18. Luxury Real Estate Stationery Pack
Who It’s Right For: Agencies and real estate agents who want to portray an upscale image and brand for more expensive properties
What’s Included: Real estate letterhead, envelope, and business card templates
Cost: $39
Programs Needed: Adobe InDesign, Illustrator, Microsoft Word, or Publisher
Luxury Real Estate Letterhead, Envelope, Business Card Template (image via website)
The luxury real estate stationery pack is the set of real estate templates for high-end real estate agents and agents. The goal of the real estate letterhead is to highlight the real estate logo on the real estate letterhead format and showcase the agent for upscale property buyers. The layout of the real estate letterhead format highlights the broker/real estate agent brand with a business card that includes a head shot.
19. Just Listed Flyer
Who It’s Right For: Real estate agents with new listings who want an attractive layout to present the property for buyers.
What’s Included: Flyer template
Cost: $69
Programs Needed: Adobe InDesign, Illustrator, Microsoft Word, Publisher, Apple Pages, QuarkXPress, or CorelDraw
Just Listed Flyer (image via website)
This flyer template combines the best of both worlds in that it has prominent property placement for impact and smaller images to allow a real estate agent to show off specific features of the home. The left column highlights details about the property and the right column is for more detailed information. With a head shot for branding in the corner and space for information about the real estate agent, this Just Listed flyer gives instant agent recognition to the buyer.
20. Image Branded Multi-Use Postcards
Who It’s Right For: Agents seeking sellers in certain geographical locations
What’s Included: Postcard template
Cost: $69
Programs Needed: Adobe InDesign, Illustrator, Microsoft Word, or Publisher
Demographic Focused Postcard Real Estate Templates (image via website)
These real estate templates are focused around buyer and seller images. With large print questions to engage the reader and images to help the seller identify with their demographic, these real estate postcards have a prominent placement for the real estate agent head shot, contact details, and real estate logo. Real estate agents seeking seller leads will appreciate this set of real estate templates for postcards.
Pro Tips for Creating Real Estate Letterhead & Stationery
Creating effective real estate stationery is important for real estate agents as it increases brand awareness. To help create the best real estate letterhead and stationery possible, we tapped the best thought leaders in the real estate industry for advice.
Here are the top pro tips to get you started designing your real estate stationery:
“Choose a clean, professional-looking letterhead. If you look at graphic design trends over time, you’ll see that more extensive ‘3D’ graphics have been out of style for some time. If you take a look at most social media logos or icons, and many new business logos, they’re simple, ‘flat,’ and have a clean, professional look. So if you’re due for a brand update, this is a good chance to make it happen.”
—Phillmon McFadden Jr, Metro Home Buyers
“Choose a clean, professional-looking letterhead. If you look at graphic design trends over time, you’ll see that more extensive ‘3D’ graphics have been out of style for some time. If you take a look at most social media logos or icons, and many new business logos, they’re simple, ‘flat,’ and have a clean, professional look. So if you’re due for a brand update, this is a good chance to make it happen.”
—Natalie Green, Graphic Designer, CLV Group
“Proofread everything. Always double-check your contact information. Nothing is worse than having all your stationery printed and finding out you used the wrong phone number or made a spelling mistake in your email.”
—Daniel Huertas, CEO, Washington Capital Partners
“Include a photo of yourself to add a personal touch and to keep yourself in front of potential clients. Make sure it is professional and fits your brand. List your mobile number as well as your office phone so you are readily accessible.”
—Lavon Everett, 210 Home Buyers
“Make sure your branding is consistent. For example, if it’s possible, use the same font, coloring, and styling on your business cards and website. At the very least, your company’s logo and coloring should be consistent. Remember, your goal is to inspire trust in the homeowner or the person reading your letter. If you need inspiration, you can take a look at letterheads from your own financial institution and begin to take ideas from them.”
—Patricia Vosburgh, Licensed Realtor, NextHome Gulf to Bay
“Thank you notes or stationery are essential to always have on hand so there would be no excuses not to send a card. Find any reason to send a card. People have actually become emotional when receiving a handwritten card or note. Most folks don’t do it any longer since we are all using text and/or email. People have actually framed the cards because they loved them so much.”Resources & Tools to Create Letterhead & Stationery
In order to create the best possible letterhead and stationery for real estate marketing, you need design tools. Here are some of the best tools and resources to customize your design. If you do not have the right software or design skills, then hiring a freelancer or design team can help you make the most of your branding.
Canva
Canva is an easy-to-use, free online platform that allows real estate agents to create their own real estate stationery from scratch by clicking on shapes, adding text, and inserting pictures. Canva has templates for real estate agents to search through and click to edit.
Word & Publisher
Most people have used Word and Publisher to create different types of documents, but both programs can be helpful for quick edits of real estate stationery templates with the .DOC file type.
Photoshop
Adobe Photoshop is a more complex template editing program for advanced users. With a deep learning curve, Photoshop is mostly used by graphics designers to create and edit .PSD, .PDF, and .AI templates.
Fiverr
Fiverr is an online freelance platform where a real estate agent can hire a graphics designer to create real estate letterhead or edit any real estate stationery template. Hiring a freelancer for a flat fee for a one-time graphic design project can help agents create professional real estate stationery while saving them time.
DesignBro
DesignBro is an affordable branding agency for real estate agents who want to create a whole suite of real estate stationery products like logos, business cards, real estate letterhead, flyers, postcards, and posters. DesignBro handles all of the details of building a reliable real estate brand.
Bottom Line: Real Estate Letterhead & Stationery
Real estate letterhead and stationery give real estate agents and agents a branded, printed letter, card, or flyer to leave behind with a potential buyer to increase sales. Real estate stationery templates give agents an easy way to design a professional-looking brand without spending hours or an excessive amount of money.
For real estate agents and brokers who do not have the ability or time to design their own real estate stationery using a template, DesignBro is an affordable option for full-service real estate agent branding and marketing. Learn more about DesignBro real estate letterhead and stationery design services on their website.
Submit Your Comment
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.
You must be logged in to comment. Click a "Log in" button below to connect instantly and comment.