Top 30 Inspiring Real Estate Logos + Tools to Create Your Own

1. At Properties

Incorporating the @ sign into its logo, At Properties achieves two messaging goals. The @ sign is instantly recognized by millennials as a fixture of emails and social media handles, so it conveys a trendy brand that values online communication. The use of the @ sign in the logo also tells clients that At Properties is the place to start looking for a property.

2. Tim Perry Real Estate

Tim Perry Real Estate Sales logo uses a minimalist approach with simple initials inside of a double circle. The straightforward design of the logo speaks to the experience the agent wants to convey about his real estate and mortgage services — no-nonsense, no complexities.

3. Alexander Team

The Alexander Team uses initials to create a visual effect that speaks to the elegance and elevated properties represented by the brokerage. Using initials with a mixture of overlapping thin lines and thicker lines, the real estate logo for the Alexander Team shows an ascension to a higher peak of living; this naturally attracts those looking for a better lifestyle.

4. Realty Sage Real Estate Search

The real estate logo for Realty Sage shows its goal of merging technology and ecology. The blue, commonly connected with technology, plays against the green of nature to create a profile of a home in the middle of the image. The green leaves in the words “Realty Sage” further reinforce the feeling of an eco-friendly home search. This logo is a great use of subtle clues to send a message to the buyer/seller about the agency’s specialty.

5. Partners Trust

Partners Trust uses a cutting edge design (literally) for its real estate logo. Simple and clean, it feels like a cool fashion brand. But perhaps more effectively, it evokes the sense of a home being built; the line connecting the two words is reminiscent of the edge of a roof.

6. Two Trees Management Company

Two Trees logo, representing a New York City realty company, shows a relaxed, nature-focused scene that would appeal to NYC dwellers in a major metro area. Not only is the logo simple, but it conjures scenes of stressless country living.

7. Bahamas Realty

Ingeniously, Bahamas Realty represents its Caribbean brand with a seashell, conjuring images of beaches and water. Plus, the use of the stylized outline creates a warm, welcoming feeling without leaning on the overused sunset motif. The cool colors — blue and dusty rose — add to the Caribbean feel.

8. Blowing Rock Investment Properties

Blowing Rock Investment Properties is located in the mountains of Blowing Rock, North Carolina. The mountains in the logo represent the location and the types of homes available. These two elements combine to create an expectation of mountain-style homes — log cabins or luxury-chic homes with sweeping views. Using the words “Investment Properties” indicates homes/land of growing value to appeal to buyers.

9. Tropicasa Realty

This logo of a tropical bird is an indicator of the environment in which Tropicasa works — Puerto Vallarta, Mexico. While simple, it easily captures the exotic feel of the Tropics without taking away from the prominence of the realty company name.

10. Houlihan Lawrence Properties

Houlihan Lawrence uses a pure-bred horse as its logo, both to represent their history and to allude to the types of properties they sell — large-acreage land fit for horse-riding and rearing. Though more subtle, the proud horse is also indicative of the “pure-bred” quality of the agents at the brokerage — best in show and best in the industry.

11. Coastal Ridge Real Estate

Coastal Ridge Real Estate does a great job of incorporating a single, clear color into its investment logo. Instead of using the standard green to represent a real estate investment firm, the use of cool blue with waves against the mountain backdrop conveys the picturesque setting of many of their properties. Additionally, the circling of the “coastal ridge” scene is reminiscent of a camera lens, indicating the picture-worthiness of their properties’ location.

12. Luxury Portfolio International

Luxury Portfolio International uses its initials to create a pathway for buyers to high-end homeownership. The logo literally looks like a maze that ends at the company name, which sends a strong message to buyers that the company is the light at the end of the complex real estate tunnel. The light blue is inviting and calming at the same time.

13. Pilarski Real Estate Group

Julian Pilarski strikes a clean note with this upscale mixture of initials and verbiage in a circle. An example of strong branding with a stylized version of initials combined with “real estate services,” the various elements of the logo work together without seeming to detract from each other. The logo is clean and sturdy, conveying confidence and trust, without feeling cluttered.

14. Tirelli & Partners Luxury Homes

Milan-based Tirelli & Partners has a gorgeous script logo flanked by more traditional fonts; this is perfect for a luxury brand that works in a city straddling the ancient and ultramodern. The script offers a flare that attracts potential clients, as well as the warming personalization of the owner’s own signature.

15. Christie’s International Real Estate

Christie’s logo is a perfect reminder that simplicity is sometimes more elegant and more effective than complicated design. This logo elicits trust and makes almost everyone think of a company that has been successful for many decades. It’s very traditional, but that works for Christie’s clients who lean toward a traditional, name-checked brokerage.

16. Sotheby’s International Realty

Everything about the Sotheby’s logo says tradition and stability. With a recognized name for high-end real estate, the Sotheby’s logo appears as it might have 50 years ago in the financial column of the newspaper. Even though Sotheby’s is commonly used by independent agents with their own branding, the classic logo is known for luxury properties with concierge-level services.

17. Compass Real Estate

Compass is about guiding homeowners in the right direction. Fittingly, then, the slash in the “O” in the logo represents the needle of a compass, conveying a clear sense of direction — a concept many buyers seeking a home can easily understand.

18. Porch Light Real Estate Group

Denver, Colorado-based Porchlight Real Estate Group has a logo that manages to feel modern yet very traditional at the same time. Its real estate logo is perfect for a city that is undergoing growth but still made up of cozy, community-oriented neighborhoods.

19. Luxury Real Estate

The regal lion door knocker, a fixture of many luxury properties, is a traditional real estate logo icon. By using a marker for opulent homes throughout the world, the logo instantly conveys the feeling of high-end and historic homes.

20. Equal Housing Opportunity

The whole point of a logo is to communicate something about your brand without saying a word. The Equal Housing Opportunity logo does just that with the equal sign inside the house, combining real estate with equality. This clear symbolism crosses all language barriers, making it easy for buyers of all nationalities to understand.

21. Veterans United Home Loans

Veterans United uses an American flag in the shape of a house to represent its home loans aimed at military personnel and veterans. The combination of these two recognizable symbols makes the goal clear — home ownership in the U.S. What’s more, it ties into the target market’s patriotic sensibilities.

22. BigBlock Realty

BigBlock Realty uses its logo to demonstrate to homebuyers that its agents can help you find your piece of a neighborhood. The bigger block in the logo —juxtaposed with smaller blocks—shows buyers that BigBlock Realty has a large neighborhood reach.

23. StreetEasy

Like Zillow, StreetEasy offers homebuyers the two things they have been lacking for many years: in-depth market information and a place to discuss the market with real estate professionals. Its logo cleverly combines a cartoon “speech bubble” with a small graphic of an apartment building. The overall effect comes across as, “We speak real estate” or “Let’s talk about real estate.”

24. Hawai’i Life Real Estate Brokers

This logo proves just how crucial the right font is for a great real estate logo. Note how the letters are very subtly off-kilter instead of square. This gives the logo a little bit of movement and perfectly captures Hawaiian aesthetics of a palm tree. The house in the logo is designed so that it could represent a small hut and a large property, indicating that the brand is accessible to any buyer or seller.

25. View Properties

If you want to express to buyers that your homes are photo-worthy with incredible views of waterways or the city, then a house inside of a camera lens is a great way to do it. The logo combines the cool blue of the water — a local attraction — and the shutter of a camera lens to make the message clear: Its homes have picture-perfect views.

26. Rose Associates

Manhattan mega-developer Rose Associates manages to take something as delicate and beautiful as a flower and combine it with modern angles to suit its current portfolio of soaring luxury high-rises in Manhattan. The angles of the rose real estate logo fit the slightly harder edge of NYC skyscrapers, while the rose itself says you will love your new home high in the skyline of New York.

27. Better Homes and Gardens Real Estate

Better Homes and Gardens brings to mind the ideal house with a well-manicured lawn and a plethora of perfectly grown flowers in tidy beds. While it might seem like an understated logo, it reinforces the ideal home every buyer is looking for: a property large enough to have a beautiful green lawn.

28. RE/MAX Real Estate

The red, white, and blue RE/MAX balloon logo is identifiable due to its use of All-American colors. Additionally, the hot air balloon conveys a sense of reach — representing a brand that covers everything one can see from the sky. This gives buyers and sellers a sense of limitless possibilities.

29. Keller Williams Realty

Keller Williams — known throughout the world by the lowercase “kw” in red — uses its initials/name as a logo. The horizontal line keeps the logo clean and segmented for agents seeking to overlay their own branding on top of the brokerage. Easy to build-out for each team member, the Keller Williams logo uses simplicity to stand out from the crowd.

30. Century21

The most notable thing to happen at Century21 is the redesign of its logo to the millennial edition: a semi-circle with a “21” in the middle. The change in imagery is nearly as startling as the change in font for their name. However, the ultraclean, modern new look gives Century21 an opportunity to appeal to younger buyers while retaining the memorable color scheme of its former logo.

1. Make a Logo Reflect Your Personality

Andrew Helling, Real Estate Agent & Owner, REthority.com

A logo is just an extension of your business, so make sure it represents your personality. If you have a bold personality, make a bold logo. When a prospect meets you, they’ll already understand what you’re all about.

2. Pick a Custom Design for Copyrighting

Lachlan Dibbs, Graphic Designer, Logo Orbit

Getting a custom-designed business logo must be a priority to get your business copyrighted. Also, your logo is a visual representation that adds value to your business. My recommendation is to use experts to get the job done most professionally. For a few bucks, you can get your own brand/business identity; it’s an absolute win.

3. Consider Using Colors of Local Schools and Teams

Ron Humes, VP of Operations Southeast Region, Post Modern Marketing

Some people have strong feelings about certain colors and color combinations. Sports teams and school colors can elicit emotions, pride, and even contempt. Pick a logo with a key rival’s colors and you may find less than love from the general public. Include the “home” team’s colors and you may find some fans yourself.

4. Speak to an Attorney About Trademark Search

Laura J. Winston, Principal, Offit Kurman

There are numerous real estate firms around the country and most regions have many saturating the market with logos. You would not want to start using a logo you love and then have to change it because someone already owns the rights to a similar logo and threatens to sue you for infringement.

Audrey Strasenburgh, SEO Strategist, LogoMaker

Be sure to leave plenty of white space as well and choose a legible sans serif font. The font is crucial for real estate logos; if passersby can’t read your business name on the signs you have out on the front lawn of your properties, then your brand won’t get the recognition it deserves.

Niles Koenigsberg, Jr Digital Marketing Specialist, FiG Advertising + Marketing

For a real estate agent or broker, you may not have as much wiggle room with a logo, as you may technically operate as an agent within a larger organization. In that case, it’s best to use that organization’s logo and use your face to represent your business. People greatly appreciate a more human appeal in real estate businesses, so every real estate broker should consider using their personal image to represent the business.