Real estate mailers include any of the variety of direct mail pieces you can send to prospects in your farm area to solicit leads, but are most often comprised of real estate postcards. Real estate mailers are an inexpensive and effective method of gaining leads and building name recognition.
Here are the top 25 real estate mailer tips and examples on how you can use them to dominate your farm area.
1. Be Consistent with Your Mailings
ProspectsPLUS! Market Dominator program
2. Create Listing Flyers That Pop with Color
Just listed customizable template by VistaPrint
3. Use Odd Shapes to Get Attention
Long flyer template by VistaPrint
We liked this customizable template by VistaPrint not only for its shape, but also its general layout and the ability to use imagery and color in ways that catch attention.
4. Awe Them with Size
Oversized real estate flyer by VistaPrint
This oversized real estate flyer is a template from VistaPrint, and can be customized to include photos, general listing and company information.
5. Use Drones to Capture Aerial Photos
Showing off both your real estate skills and your use of drone photography can win new clients in the area who have similar listings that may be coming to market. The property recently sold on the real estate postcard above shows that Kim not only knows how to sell million dollar properties, but she knows how to capture them.
To learn more about using drones in your listings, check out our guide to real estate drone photography and video.
6. Give Information Homeowners Can’t Resist
Giving homeowners relevant information about homes selling in their neighborhood, the days on market, and the median price establishes you as an expert in the current market. Every homeowner, even if not currently selling, is curious to know how their home stands in the market. Having real estate mailers that give homeowners current information they want on a regular basis may even have them looking forward to your monthly real estate mailings.
For other real estate marketing strategies, check out our article on creative real estate marketing ideas the pros use.
7. Build a Kit for Message Consistency
Platinum Expired Listing Kit by ProspectsPLUS!
8. Give Real Estate Mailers a Tactile Feel
Full page real estate flyer template by VistaPrint
This particular flyer is a customizable template by VistaPrint.
9. Consider Trifolds for Seamless Multiple Messaging
Trifold brochures can help you deliver multiple, high-impact points that work well for specific groups. In the example above, Brenner does a fantastic job delivering three very important messages with this trifold brochure that can speak to her intended audience. By making a guarantee of sale, assuring the highest price, and giving her contact information, she hits a home run with expired listings.
If you need more expired listing leads, we recommend REDX. For $59.99 per month, they deliver expired listing leads to you daily.
10. Use Color to Direct the Reader’s Attention
Real estate postcard from Postcardmania
Whether using traditional real estate postcards or a real estate flyer, selecting bold color to draw attention to areas you want to highlight is an important way to direct attention. Notice in the real estate postcard above how the user places red in the area for a free home value market analysis. This is intended to direct the potential client to call and set up an appointment, opening the door to further conversation.
11. Build Your Authority with a Real Estate Newsletter…
Newsletter by ProspectsPLUS!
The newsletter above is from ProspectsPLUS!, and content can be as automatically generated or customized as you wish it to be.
12. …As Well as Establish Yourself as a Local with a Community Newsletter
Customizable community newsletter by ProspectsPLUS!
The template above is a community newsletter from ProspectsPLUS! and completely customizable. Add your favorite upcoming community events, and be sure to include “best kept secrets” only locals know.
13. Create Formal Open House Invitations
Open house invitation template by VistaPrint
This open house invitation is from a template by VistaPrint, which has many options like this one that can be completely customized to suit whatever type of open house you might be having. Do something new in your neighborhood and send out formal invites to your next open house!
14. Showcase Your Homes on a Listing Sheet
Listing sheet template by FlyerCo
Along with demonstrating market penetration, listing sheets leverage the power of neighborhood networks by showcasing your current listings in the area to homeowners who may have friends or others who are looking for properties. By using a listing sheet over a postcard, more information can be given along with photographs to give homeowners a more complete picture.
15. Show Limited Availability in Seminars
First-time home buyer seminar flyer by Gary Caplinger
Limited availability creates urgency. When paired with useful information to a targeted audience, offering something free and limited can be a winning combination for lead generation. Whether on an oversized postcard or flyer, this message can be sent directly to renters in larger buildings or small, and usually get a solid rate of return for those exploring their options. While not everyone is ready to purchase immediately, playing the long game and being a knowledge resource fills your pipeline and builds reputation.
16. Keep Your Message Simple
Real estate postcard by Topsoftlinks
Keep it simple, and get your message across to your audience. The postcard above is clear in message, easy to read, and has a specific call to action. While it’s tempting to want to tell potential home sellers a plethora of information, doing so often congests the space and doesn’t give the recipient a reason to reach out. Often the postcards or mailers that seem so simple are the most effective in getting potential leads to pick up the phone.
17. Market Your Unique Value Proposition
With so many real estate agents sending out real estate mailers of all sorts, having a unique value proposition helps your message stand out from the crowd. Telling them about what makes you different from the others is a way to resonate with that potential client who might have just this issue as a pain point or area of concern. People are far more likely to reach out when they feel that their needs are understood.
18. Send Your Pre-listing Materials in a Customized Folder
Customizable folders from ProspectsPLUS!
These folders are from ProspectsPLUS!, are completely customizable, and have a pocket to hold your sent materials securely for arrival.
19. Use Customized Note Cards to Thank Clients
Customized Note Card by VistaPrint
The above note card is one of many customizable real estate note card options available through VistaPrint.
20. Use Local Images Over Stock Photography
Customizable postcard by VistaPrint
Consider using a template that allows you to completely build the material you send with local images. VistaPrint has a number of customizable options for real estate mailers such as the postcard above.
21. Showcase the Listing, Not Yourself
Double-sided flyer by PrinterBees
22. Send a Mailer They Will Keep
Real estate recipe postcard by Sendsations
Recipe cards are a favorite because they are often real estate mailers that people keep. While many of these recipes are provided for you, if you have a family favorite that you’d like to share that is easy and appeals to many, it might just keep you on the refrigerator or in the family kitchen much of the year. It’s especially useful to send recipe cards during holidays, when people often have more guests or family around the home they have to entertain.
If you’d like further tips on how to use real estate postcards for maximum impact, see our article on real estate postcards.
23. Be Festive
Holiday postcard by PrinterBees
24. Show the Scope of Your Work with Mailed Brochures
Customizable mailed brochure by ProspectsPLUS!
The above customizable mailed brochure is available through ProspectsPLUS!. Customize a brochure like this however you wish to gather the leads most prevalent in your farm area.
25. Always Have Branded Mailing Material on Hand
Real estate marketing package by ProspectsPLUS!
The custom real estate marketing package above is by ProspectsPLUS! and can be customized to your agent or company needs.
The Bottom Line
The top real estate mailers optimize for attention, consider prospective client needs, and frame the agent in the best possible light. When sending out your next real estate mailers, be sure to consider who your target demographics are within your farm area, and design your mailings to best meet the needs of those groups.
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