6 Best Real Estate Marketing Companies in 2023
This article is part of a larger series on Real Estate Lead Generation and Marketing.
Real estate marketing companies help agents, teams, and brokerages generate more business by effectively marketing their services, listings, and brand. These companies provide tools like email marketing, social media, websites, and client relationship management (CRM) systems to expedite and automate marketing efforts. We’ve evaluated dozens of real estate marketing agencies to compile the top six options based on pricing, features, support, and customer reviews.
- Constant Contact: Best for generating business through affordable email marketing
- Elevate: Ideal for agents who want to increase their social media presence
- iNCOM: Great marketing platform to create lead-generating real estate websites
- Market Leader: Excellent listing marketing solutions for seller agents
- Real Geeks: Premier marketing solution to nurture leads through a robust CRM
- Fiverr: Best platform for agents to build out a budget-friendly marketing team
Best Real Estate Marketing Companies at a Glance
Company | Starting Price | Free Trial | Marketing Capabilities | Customer Support |
---|---|---|---|---|
$9.99 | First 30 days |
| Phone, email, and chat | |
$110 | First 30 days |
| Phone, email, and chat | |
$49.95 | N/A |
| Phone and email | |
$139 | N/A |
| Phone, email, and chat | |
$299 | N/A |
| Phone and online form | |
Based on each project; starting at $5 | N/A |
| Phone and online form | |
Constant Contact: Best for Affordable Email Marketing
Elevate: Ideal for Increasing Social Media Presence
iNCOM: Great for Creating Lead Generating Real Estate Websites
Market Leader: Excellent Listing Marketing Solutions for Seller Agents
Real Geeks: Premier Marketing Solution With a Robust CRM
Fiverr: Best for Budget-friendly Marketing Team
How We Evaluated the Best Real Estate Marketing Companies
Each real estate marketing agency has its own niche for how they help you market and generate business. Agents should make sure that the marketing company they choose doesn’t add to their workload, and instead allows them to focus on their work and makes it easier to connect and nurture their incoming leads.
Features like integrations and automation are key to making the marketing platform work for you behind the scenes. When deciding on the best real estate marketing company to use, agents should consider pricing, general features, niche features, and available help and support to find the best fit for your business.
In our evaluation, we determined Constant Contact was the best overall marketing platform due to the presence of a CRM, lead capture forms, successful marketing campaigns, social media ads, and the ability to try the platform before you commit. Customers agree with our determination considering it has a rating of high 4.3 out 5-star rating.
The following criteria were considered when determining the top real estate marketing companies for real estate agents:
30% of Overall Score
The marketing agencies evaluated provided all the general features to support real estate marketing efforts. We assess whether the companies provided IDX integrations, reporting and analytics, website builders, social media ads, third-party integrations, mobile applications, SEO tools, and landing pages.
25% of Overall Score
Some of the marketing companies evaluated offered free trials along with tiered subscription plans and money-back guarantees. We considered the length of the free trial along with the pricing of each subscription.
20% of Overall Score
To further evaluate the features of each company, we rated whether the marketing company offered real estate templates and had email marketing, lead forms, auto-responders, CRM integration, and print mail solutions.
10% of Overall Score
We wanted to make sure that agents were able to obtain the help and support needed to be successful in executing their marketing strategies. We rated if agents could reach out to support outside of business hours, as well as if phone, email, and live chat support were offered.
15% of Overall Score
Expertise in the field and firsthand experience with the providers allow us to evaluate the standout features, value for the money, and ease of use for each provider.
Bottom Line
Real estate agents must find the best real estate marketing agency to fit their needs. Having a set marketing plan helps you determine if your marketing objectives are creating brand awareness, collecting and nurturing leads, or developing a larger online presence. Each one of the real estate marketing companies evaluated is designed for real estate activity and has features that support business growth.