Real estate marketing companies help agents market their properties using social media, advertising, online directories, and other mainstream marketing tools. We evaluated a variety of companies to identify the six best real estate marketing companies in 2019. To do so, we compared features like pricing, social media management, pay-per-click marketing, and other services.
Top 6 Real Estate Marketing Companies 2019
| Real Estate Marketing Companies | Best For |
|---|---|
| (Best Overall) Agents who want an all-in-one, real estate-specific marketing tool. | |
| Agents and brokers who want to market themselves as trusted experts in their neighborhood. | |
| Real estate professionals who want a la carte digital marketing services. | |
| Commercial real estate brokerages that want high-quality visual content. | |
| Established agencies looking to build on existing marketing campaigns. | |
| Agents who need low-cost marketing freelancers for individual projects. |
How We Evaluated Real Estate Marketing Companies
Marketing is a necessary element of every successful real estate business; it is key to securing high-quality leads. However, it can be difficult to identify which real estate marketing companies are best for your team. To help, we evaluated companies based on their expertise in marketing, the breadth of services they offer, and the quality of customer support.
To evaluate real estate marketing companies, we considered these features:
- Pricing: We considered the price of services offered by real estate marketing companies to evaluate the value provided by each.
- Social media setup: All of the companies on our list will set up social media accounts for their clients from inception. While most primarily did this with Facebook, others were willing to set up other social media accounts for agents if requested. Social media setup includes page creation, optimization, and, as needed, ad account setup on each platform.
- Social media management: All of the companies below will manage social media accounts, but again, this refers primarily to Facebook. Social media management entails posting on the agent’s or agency’s behalf, moderating comments, and being “the agent” on that social media platform.
- Social media advertising: Social media advertising includes running ads and promoted posts on social media, primarily on Facebook. All of the companies on our list will craft your ads, create a target audience for your ads, and give you statistics on your ad performance, if requested.
- IDX-enabled website creation: An IDX-enabled website is essential for any agent or agency. Most of the companies reviewed could create these websites in-house, but all were able to provide this service to clients using in-house staff or third-party partners. All companies reviewed could also supply the hosting that supports this website, and the ability to contact someone to assist if there were difficulties with the supplied website.
- Search engine optimization (SEO): SEO services are offered through all of the companies reviewed. This is the process of helping agents strategically craft and edit content across their websites and social media accounts to increase the likelihood they will be found in search engine results.
- Google Ads management: Given the prevalence of Google as a search engine, we looked for advertising companies that offer the ability to use their ad platform. Using Google Ads means that you can bid on certain keywords (frequently searched terms) so your clickable ad appears in search results and drives more targeted traffic to your website.
- Public relations services: Agents often struggle with public relations, so we inquired into whether marketing companies offer public relations (PR) services. While not essential to most agents, PR is a traditional arm of marketing and is worthy of highlighting.
- Customer support: We defined customer support as a company’s availability to its clients and its willingness to offer clients effective channels of communication. The inclusions on our list ranked highly for customer service, though some offered better support than others.
Based on the considerations above, we identified CityBlast as the best real estate marketing company overall. In addition to providing a range of real estate marketing tools, the platform offers exceptional local social media marketing features. This makes the company ideal for agents and brokers who want an all-in-one real estate marketing solution.
Best Overall Real Estate Marketing Company: CityBlast
CityBlast is a real estate marketing company that includes done-for-you social media, email, and strategic linking marketing tools. For $15.99 to $429.99 per month, CityBlast uniquely creates custom and locally targeted social media content for real estate professionals. This makes CityBlast best overall, specifically for agents who want an all-in-one marketing service with a focus on social media.
CityBlast Pricing
CityBlast pricing depends on preferred marketing tools, payment schedule, and ad spend. SmartLinks is the most affordable tool at $15.99 to $19.99 per month. Newsletters and Social Expert services start at $58.33 and $83.25 per month, respectively. CityBlast Campaigns is the most advanced and costs $199.99 to $429.99 per month.
CityBlast Features
CityBlast offers five main services focused on social media management, email marketing, link building, paid advertising, and audience growth. Services are offered a la carte so agents can choose how to build an online presence that supports their marketing campaigns. The platform also features tools like a lead capture page, a custom-branded lead generator bar, and lead notifications.
Social Media Management
CityBlast’s social media package, Social Expert, ranges from $83.25 to $99.99 per month depending on whether you pay monthly, bi-annually, or annually. Tools include integration with Facebook, Twitter, and LinkedIn for automatic posting, plus easy sharing of featured listings and lead notification. Annual members also get access to a free custom Facebook cover and a free 30-minute Social Tune-Up to evaluate your current strategy.
Newsletters
The CityBlast Newsletter service offers agents and brokers hands-off email marketing for $58.33 to $69.99 per month depending on your payment schedule. Email marketing tools include white glove email marketing setup service and professionally written custom newsletters that are sent to your leads via email. Like the social media package, Newsletters also includes a lead capture page, a branded lead generator bar, and lead notifications.
SmartLinks
CityBlast’s SmartLinks plan ranges from $15.99 to $19.99 per month, depending on your payment schedule, and helps real estate professionals increase link engagement by adding a call to action (CTA) to all of your content and sending visitors to lead capture pages. As with other CityBlast packages, SmartLinks includes integration with Facebook, Twitter, and LinkedIn, a branded lead generator bar, and lead notifications.
Campaigns
Campaigns is CityBlast’s social media pay-per-click advertising package that ranges from $199.99 to $429.99 per month, depending on ad spend. Agents can choose from the Lite, Standard, or Enhanced package with $5, $7.50, and $10 of ad spend included, respectively. Each package also includes local verified and exclusive-to-you seller leads. Additionally, agents get optimized and rotated ads, the ability to create custom ads, and lead notifications.
Growth
This package provides agents and brokers tools to grow their online audience by improving their website’s SEO, increasing website traffic, and building brand loyalty through targeted, local content. The Growth package ranges in cost from $49.99 to $199.99 per month, depending on the amount of ad spend included. Like other CityBlast plans, the package also includes optimized and rotated ads and expert support.
CityBlast Customer Support
CityBlast’s customer support team is available via phone or email. This is less extensive support than some other real estate marketing companies, like Element 360. Even so, users report that the company’s support team is extremely responsive.
What CityBlast Is Missing
CityBlast offers a comprehensive range of social media marketing tools but does not include a built-in customer relationship management (CRM) tool to help manage the leads you generate from your marketing efforts. However, the platform does integrate with CRMs like Brivity, which enables agents to automatically import new prospects.
What Users Think About CityBlast
Agents who have had positive experiences with CityBlast find the company’s marketing services easy to use and that the marketing tools free up a ton of time. In addition, users report that customer service is helpful and responsive. However, several users report that the service is extremely difficult to discontinue. For more information on the platform, visit our CityBlast user reviews page.
Where to Find CityBlast
If you want to build your marketing strategy with a stronger social media presence, CityBlast can help. It also offers done-for-you content, pay-per-click advertising, call to action (CTA) link placement, and newsletters. Click here for a 14-day free trial with no obligation or contract requirement.
Best for Neighborhood-based Marketing: Parkbench
Parkbench is a geo-centric real estate marketing platform that helps agents become the go-to real estate expert in their neighborhoods. Pricing is location-specific and generally ranges from $3,000 to $12,000 per year. Check out Parkbench if you want to build a community-based real estate marketing strategy that’s dependent on relationship building.
Parkbench Pricing
Parkbench services are priced based on agent location, and details are not readily available on the platform’s website. However, third-party websites report that the service costs from $3,000 to $12,000 a year, depending on location. If you’re interested in using Parkbench, contact the support team to get a plan tailored to your needs.
Parkbench Features
The Parkbench platform helps real estate agents market their business using a local website that they develop through community outreach efforts. Parkbench provides agents and brokers local news, events, deals, and other website content that is intended to attract potential real estate clients. Agents are then responsible for working with other local business owners to generate interviews that are subsequently posted on the local Parkbench site.
Social Media Management
Parkbench does not include comprehensive, done-for-you social media services like Chatter Buzz. However, the platform does automatically post local content on the agent’s community website and can also auto-post this content to connected social media accounts. Social media marketing also goes hand-in-hand with the community-oriented networking activities that help agents succeed with Parkbench.
Web Presence
Rather than offering traditional IDX-enabled websites, Parkbench provides users with local community websites. This website can be used to share news, events, and coupons from Groupon and local business owners. Agents can then interview local business owners and members of the community and share their interviews and business information on the site. Website content can also be search engine-optimized and promoted with Google Ads.
Public Relations
As a real estate marketing company, Parkbench doesn’t provide its clients public relations services. However, having a Parkbench website let agents build a positive reputation in their community using hyper-local content. Agents must network and develop their own relationships with local business owners and other potential clients, but can do so using tailored local news, events, and deals from Groupon and local businesses.
Parkbench Customer Support
Parkbench provides a personal coach to give real estate agents and brokers one-on-one assistance for marketing. In addition, the platform offers a YouTube channel with training videos, live webinars, online communities, and additional helpful resources. This makes Parkbench the most comprehensive option we considered for customer support.
What Parkbench Is Missing
Unlike Chatter Buzz, Element 360, and other options on our list, Parkbench isn’t a traditional, full-service real estate marketing company. Rather, Parkbench helps agents optimize local relationship-building with tailored online content.
What Users Think About Parkbench
Parkbench is extremely well-rated because of its helpful coaches and unique approach to real estate marketing. Some reviews mention that the platform is expensive and that it is not a hands-off, automated marketing tool; instead, the platform requires agents to work to build leads. Check out our Parkbench reviews page for more information on what users think about the software.
Best for a la Carte Marketing Solutions: Chatter Buzz
Chatter Buzz is a full-service digital marketing agency that operates on a point system. Packages are offered with set points for use in custom campaign development, deliverables, and execution. These packages are available for $3,000 to $20,000 per month and include 20 to 160 points. Chatter Buzz is best for agents who want all-in-one real estate-specific marketing services with a la carte customization.
Chatter Buzz Pricing
Chatter Buzz offers three small business packages that range from $3,000 to $10,000 per month. The Starter plan is $5,000, the Basic plan is $5,000 per month, and the Growth plan is $10,000 per month. Packages vary based on features like strategy development, Google Analytics, reporting and analysis, and available campaign points.
Chatter Buzz Tiered Pricing & Features
| Price | |||
| Campaign Points | |||
| Consulting & Strategy Development | |||
| Monthly Google Analytics Report | |||
| Client Calls & Emails | |||
| Online Project Management | |||
| Monthly PlayBook Plan | |||
| Weekly Performance Review Sessions | |||
| Weekly Activities & KPI Reports | |||
| Quarterly Performance Presentation | |||
| Site Heatmap & Video Analysis | |||
| Online Reputation Monitoring | |||
| Advanced Analytics & Analysis |
Starter
The Starter plan costs $3,000 per month and includes 20 campaign points, strategy development, online project management, Google analytics, and client calls and emails. Chatter Buzz campaign points are fixed units of value that are assigned based on the amount of time and energy necessary to complete a marketing campaign and ensure the agency delivers sufficient value to clients.
Though more expensive than some other starter options on our list like CityBlast, the Chatter Buzz Starter plan is a great option for agents and small teams that are ready to work with a marketing agency but don’t have a budget for advanced analyses and reports. This plan is also a great way to ease into more comprehensive marketing services with the support of an actual marketing agency, rather than a web-only platform.
Basic
The Basic plan is available for $5,000 per month and includes 33 campaign points plus all of the features included in the Starter plan. With this plan, agents and brokers also get access to Chatter Buzz’s monthly PlayBook Plan, which outlines how campaign points are allocated among campaigns and deliverables. Basic also includes weekly performance review sessions, weekly key performance indicator (KPI) reports, and a quarterly performance presentation.
The additional performance meetings and 13 extra campaign points make this the ideal package for agents who are ready to start putting more time and energy into building their marketing strategy. Large teams or brokers who want the resources to build a more comprehensive strategy should consider the Growth plan, which includes more advanced analytic tools and a dedicated account manager.
Growth
The Chatter Buzz Growth plan is available for $10,000 per month and includes 66 campaign points for marketing services. In addition to the features in Starter and Basic, clients can expect advanced analytics and reporting. These services include site heat map and video analysis to evaluate how web audiences are responding to content, and online reputation monitoring so real estate professionals can keep an eye on what their customers are saying about them.
This package is best for brokers and large teams that want the Chatter Buzz team to create a comprehensive marketing strategy and provide dedicated, one-on-one account services. The plan’s weekly reports and more advanced Google Analytics support also help teams who want to better understand the week-to-week impact of their marketing efforts.
Chatter Buzz Customer Support
The Chatter Buzz team can be reached via phone and email or at one of their offices in Orlando, Tampa, and New York; a fourth office is opening soon in Denver. Existing customers also have access to a Senior Strategist, who is selected based on the company’s marketing tactics, and an Account Coordinator, who is the day-to-day point of contact.
What Chatter Buzz Is Missing
Chatter Buzz is a real estate marketing company that provides clients with marketing strategies and analytics. However, the platform does not offer done-for-you content like Parkbench and CityBlast. Instead, the agency’s strategists and coordinators help real estate professionals grow their businesses with analytics, online reputation management, and marketing campaign development.
What Users Think About Chatter Buzz
Clients of Chatter Buzz report that the agency has effectively improved their social media presence and optimized their visual materials, such as those used at conferences. A user also shared that Chatter Buzz gained a comprehensive understanding of their company’s business in order to tailor a marketing strategy to its needs.
Best for High-quality Visual Content: inMotion Real Estate Media
inMotion Real Estate Media is a real estate marketing agency specializing in high-quality media creation for real estate brokerages. The platform offers web development and general marketing services, but specializes in graphic design and video production. These services are available at a custom pricing structure and are best for brokerages that want eye-catching visual marketing materials.
inMotion Pricing
Website development, graphic design, and other marketing costs incurred by customers of inMotion are based on the number of hours required to complete the work. For that reason, pricing information isn’t available through the inMotion website. However, prospective clients can request a free estimate based on their individual needs.
inMotion Features
inMotion Real Estate Media offers a range of services from website design and development to search engine optimization (SEO) and Google Ads management. However, the agency stands out because of their real estate video production and graphic design services. Check out inMotion if you already have a marketing strategy and want to optimize it with beautiful, professionally produced media content.
Social Media Management
Of the real estate marketing companies we reviewed, inMotion is not one that provides social media management services. However, they have extensive graphic design and video editing services that can be used to create professional, high-quality content to catch the eyes of followers on social media.
Web Presence
Like other options on our list, inMotion offers SEO services, targeted Google Ads campaign management, and content development to help real estate professionals grow their online presence. The agency also provides web development services, including totally custom websites, web hosting and support, and simplified content management that allows agents to easily access and modify their websites 24 hours a day, seven days a week.
Video Production & Graphic Design
inMotion provides high-definition video services using top-of-the-line equipment and a network of professional camera operators around the world. They also have the ability to capture aerial footage using drones and helicopters, and offer full-service editing and production services to create marketing videos with dynamic 2D and 3D animations and visual effects. For agents who prefer more traditional marketing materials, they also offer extensive graphic design services.
inMotion Customer Support
Real estate professionals who are interested in inMotion’s marketing services can contact the agency via phone, email, online submission form, or in-person at its New Hampshire office. Clients who sign on with inMotion will work directly with the company’s team of designers, web developers, and real estate marketing professionals as part of the development of their personalized marketing products.
What inMotion Is Missing
inMotion is an excellent provider of high-quality video content that is professional and eye-catching, but they lack some of the basic marketing features—such as a local real estate promotional tools—that are available through providers like CityBlast and Parkbench.
What Users Think About inMotion
Online reviews of inMotion Real Estate Media are generally very positive. Their offerings are relatively narrow, but users are generally satisfied with inMotion’s professional real estate content and consider it a very useful component of their marketing strategy.
Best for Agencies With Established Marketing: Element 360
Element 360 (e360) is a real estate marketing company that offers advanced search engine optimization (SEO), advertising, social media, and digital services. The platform is exclusively focused on digital marketing tools best for clients hoping to expand a well-established marketing presence. This makes e360 particularly well-suited for established real estate teams that want to continue building marketing momentum.
Element 360 Pricing
Element 360 offers custom pricing that’s not listed online. When asked about pricing, Element 360 reported that SEO services start at $1,500 per month. Additional pricing depends on the type of campaign and overall marketing strategy. For example, customized Facebook ads, pay-per-click (PPC) campaigns, and lead generation pages are all available at various price points.
Element 360 Features
Element 360 offers a range of advanced real estate marketing services, including SEO, pay-per-click (PPC) advertising, social media management, and digital advisory services. The agency’s services are tailored to each client and are supported by a team of Google-accredited experts in Analytics, Tag Manager, and Ads. These advanced real estate marketing services make Element 360 best for large and established teams that already have a basic marketing strategy in place.
Social Media Management
The Element 360 team improves client social media presence by first identifying the business’ goals and then leveraging existing social media profiles and website analytics to determine where the highest quality clients are coming from. The agency then creates Facebook and Instagram ads that effectively communicate the real estate company’s unique value proposition. Element 360 also offers analytics and reporting to evaluate whether the new strategy is working.
Online Presence
Element 360 drives qualified real estate leads to client websites and services through SEO keyword placement and analysis, website audits (to get you ranking for specific terms), and running PPC and AdWords campaigns that help you show up in Google when the right search occurs. The platform has more limited basic features than other real estate marketing companies, and is instead suited for large teams that want to expand their existing marketing strategies.
Public Relations
Element 360 does not advertise traditional public relations (PR) services for their commercial real estate clients. However, the agency’s comprehensive approach to real estate marketing means its team members take steps to ensure your content is being seen by the largest and most targeted audience possible. What’s more, Element 360 can help business owners operate their marketing teams more efficiently and in a way that better serves their clients and communities.
Element 360 Customer Support
As a full-service real estate marketing agency, Element 360 offers one-on-one support for all of its clients. Prospective clients can contact Element 360 via phone, email, online submission form, or by visiting its Asheville, North Carolina, office. Existing clients have access to an advanced team of real estate marketing professionals who are Google-certified in Ads, Analytics, and other online marketing tools.
What Element 360 Is Missing
Element 360 does not offer real estate marketing basics like IDX-enabled website creation, social media setup, or branding. Instead, the agency is for established real estate teams and brokerages that already have basic marketing strategies and want to take their campaigns to the next level.
What Users Think About Element 360
Clients of Element 360 report that the agency helped them improve the visibility of their website, increase web traffic, and generate more leads. They report that the Element 360 team is professional and knowledgeable and that they provide clients marketing strategies that mirror the most up-to-date market trends. We were unable to find any negative reviews of the agency online.
Best for Agents on a Budget: Fiverr
Fiverr is an online platform that lets professionals hire project-specific freelancers. Unlike other options, Fiverr doesn’t specialize in real estate or marketing, so you’ll have to vet freelancers before hiring. Fiverr stands out because you can hire freelancers for individual projects, making it best for agents who don’t want to pay for comprehensive marketing solutions.
Fiverr Pricing
The cost of hiring a Fiverr professional depends on the gig and the freelancer, and is largely related to experience and reviews. Generally, freelancers charge hourly or on a per-project basis, so users don’t have to commit to a contract. Expect to pay $5 to $100 per project for real estate marketing services through Fiverr.
Fiverr Features
Fiverr is not structured specifically as a real estate marketing company. However, its offerings are incredibly broad and allow users to find contractors to aid in parts of the real estate marketing process or to structure a longer contract with a single freelancer to handle the marketing process as a whole.
Social Media Management
Real estate agents and brokers who want assistance with their social media profiles can hire a Fiverr professional to develop a social media marketing strategy, create content for specific platforms, or otherwise manage social media profiles and posting schedules. Most agents will hire one Fiverr expert to handle social media marketing and other freelancers to handle additional marketing tasks, like public relations and content creation.
Web Presence
Like Element 360 and inMotion, Fiverr gives real estate professionals the ability to hire a professional to improve their company’s online presence with SEO, Google Ads, and other marketing tools.
Public Relations
As with social media management and online presence, Fiverr allows users to hire public relations (PR) specialists who work specifically in real estate public relations or PR more broadly. In some cases, these offerings can also be part of real estate marketing packages.
Fiverr Customer Support
User reviews for Fiverr’s general customer service team reveal the platform itself is not very helpful with addressing user complaints. Additionally, freelancer-specific customer support varies depending on the marketing professional you hire. You can improve your chances of hiring a responsive freelancer by considering their average turnaround time, number of revisions, and reviews included in the freelancer’s profile.
What Fiverr Is Missing
Fiverr is a general platform for hiring freelance professionals in a variety of industries. Because it is not a real estate-specific marketing company, it may be more difficult to hire a freelancer with extensive real estate marketing experience. However, there are so many qualified freelancers available, you are likely to find someone who can handle individual marketing tasks.
What Users Think About Fiverr
Fiverr users report the platform is reliable because you can search for and select freelancers based on the platform’s rating system. However, some Fiverr customers feel there is insufficient vetting of freelancers and that it can be risky to hire professionals you don’t know. This pitfall can be avoided by evaluating ratings and communicating with freelancers before you hire them.
Bottom Line: Best Real Estate Marketing Companies
The best real estate marketing companies for your business depend on price, web development features, social media management tools, and assistance with public relations (PR) development and content creation. To help you choose the agency that’s best suited to help with your real estate marketing plan, we reviewed the top real estate marketing companies based on pricing, features, and customer support.
As the best overall option on our list, CityBlast provides comprehensive marketing services while specializing in social media management. In addition to local social media services, the platform also provides done-for-you content, pay-per-click ads, and newsletters to personalize your marketing strategy. Click here for a 14-day free trial.
