6 Best Real Estate Marketing Companies in 2022
Kaylee specializes in real estate, B2B, and SaaS companies. You can find her expertise in sales and real estate content on Fit Small Business.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
Real estate marketing companies help agents market properties and generate and nurture leads through a variety of services, including social media, advertising, email, and text marketing. We evaluated more than a dozen marketing agencies and platforms based on the range of services offered, ease of use, and customer reviews to identify the six best real estate marketing companies for agents, teams, and brokerages.
- Fiverr: Best for agents looking for freelance real estate marketing service providers
- Real Geeks: Excellent for those wanting to manage outreach in an all-in-one real estate marketing platform
- Chatter Buzz: Best full-service real estate marketing company for agents or brokers needing comprehensive support
- Market Leader: Best for teams wanting to automate their direct mail and printed real estate marketing
- BoldLeads: Great source of leads for new agents who also want one-on-one coaching and marketing support
- Hibu: Ideal for teams and brokerages that want customized help specifically around digital advertising
Best Real Estate Marketing Companies at a Glance
Company | Starting Price: | CRM Integration | Social Media Management | Customer Support |
|---|---|---|---|---|
 | Varies by freelancer | ✘ | ✔ All platforms | Varies by freelancer |
 | $299 per month | ✔ | ✔ Facebook | Phone and online form, business hours |
 | $5,000 per month | ✔ | ✔ Facebook, LinkedIn, Instagram, Twitter, Pinterest | Phone or email, business hours |
 | $129 per month | ✔ | ✔ Facebook, LinkedIn, Instagram | Phone, email, or chat, business hours |
 | $649 per month | ✔ | ✔ Facebook, Instagram | Phone or email, business hours |
 | Call for custom pricing | ✔ | ✔ Facebook (with fee) | Phone or chat, extended hours |
Which real estate marketing company is right for you?
Utilizing a real estate marketing company will help agents market their properties, services, and personal brand while saving time and effort. Take our quiz to see which real estate marketing company is the best fit for your needs.
Fiverr: Best Real Estate Marketing Company for Freelance Service
Fiverr
Overall Score: 4.29
OUT OF 5
What We Like
- Customized services
- Services to fit any budget
- Endless variety of services
What's Missing
- Hit-or-miss work quality
- Requires effort to find the right freelancer
Why Should You Choose Fiverr?
- Fiverr is best for real estate professionals who want to hire marketing specialists for specific areas of their business.
Fiverr is an online freelance gig platform where real estate pros can hire project-specific freelancers. Unlike most of the other real estate marketing companies listed here, on Fiverr you have an opportunity to vet multiple freelancers before hiring. You can hire freelancers for individual projects, making it best for agents who prefer to pay per service instead of a comprehensive marketing solution.
Fiverr is not a real estate marketing company per se; however, its offerings are incredibly broad so that you can find incredibly specific services. For example, it’s easy to search for freelancers with a specific skillset like marketing ideas and strategy, real estate branding, or website design. You may also choose to work with a freelancer for a one-time project or hire them for long-term, ongoing help. Fiverr is equally ideal for agents, teams, and brokerages because it provides the ability to find the exact services you need.
Fiverr Reviews & Customer Feedback
With a strong customer review rating of 4.4 out of 5, Fiverr users report the platform is reliable because you can search for and select freelancers based on the platform’s rating system. However, some Fiverr customers feel the vetting of freelancers is insufficient and that it can be risky to hire professionals you don’t know.
This pitfall can be avoided by evaluating ratings and communicating with freelancers before you hire them. However, if you want to work with proven marketing professionals without having to search through previous work, Chatter Buzz is a more reliable choice.
Examples of available Fiverr real estate marketing freelancers
Additional Fiverr Features
- Social media management
- Digital advertising
- IDX website building and design
- Protected payments
- 24/7 customer support
Fiverr Pricing
The cost of hiring a Fiverr professional depends on the real estate marketing services you want and the freelancer’s pricing, which varies largely based on experience and reviews. Generally, freelancers charge hourly or on a per-project basis, so you don’t have to commit to a contract. Expect to pay $5 to $100 per project with Fiverr.
Real Geeks: Best All-in-One Real Estate Marketing Management Platform
Real Geeks
Overall Score: 4.27
OUT OF 5
What We Like
- End-to-end marketing solution
- Affordable monthly price
- Extensive third-party integrations
What's Missing
- Limited design capabilities
- Limited marketing customizations
- Customer relationship management (CRM) tool is not customizable
Why Should You Choose Real Geeks?
- Real Geeks is best for individual real estate agents who want to quickly get their entire marketing system running without sacrificing customization.
Real Geeks is a real estate-specific marketing platform that provides marketing and workflow automation tools to simplify the process of generating leads, communicating, building relationships, and closing deals. Instead of paying for multiple tools to create a marketing system, Real Geeks helps you get a website, customer relationship manager (CRM), and communication channels up in a matter of hours. Real Geeks is best for real estate agents who want a single marketing company to streamline all their marketing efforts.
Real Geeks is one of the more affordable real estate marketing companies on our list. Its all-in-one solution includes an IDX website and CRM to generate leads, short message service (SMS) text auto-responders and email drip campaigns to nurture leads, and tools for organic and paid Facebook marketing.
In addition, Real Geeks integrates with a variety of marketing tools and most real estate lead generation sources, including Zillow, Realtor.com, BoldLeads, and Top Producer. All of these features in one platform provide an ideal solution for agents who feel overwhelmed by creating marketing systems.
Real Geeks Reviews & Customer Feedback
The vast majority of Real Geeks customers give it positive reviews, leading to a customer review rating of 4.2 out of 5. They say that it does exactly what it promises and generates high-quality leads that help agents grow their businesses. They love that it’s easy to set up and customize, and ultimately that it keeps leads engaged and converts them into clients.
However, a few unhappy Real Geeks reviews noted that there can be a learning curve to setting up all of the tools and that customer support was not always available. For a comprehensive marketing platform with extensive customer support and training, check out BoldLeads.
Real Geeks marketing strategy
Additional Real Geeks Features
- Lead magnets like home valuation and market reports
- Property landing pages
- Search engine optimization (SEO)-friendly website
- CRM workflows
- Email and SMS templates
- Managed online ads through Facebook and Google
Real Geeks Pricing
- $299 per month
- $550 per month for managed Facebook and Google ads
Chatter Buzz: Best Full-service Agency for Comprehensive Marketing Support
Chatter Buzz
Overall Score: 4.25
OUT OF 5
What We Like
- 30-day “test ride”
- Real estate-specific services
- Omnichannel marketing strategy
What's Missing
- Expensive monthly fee
- Limited customer support hours
Why Should You Choose Chatter Buzz?
- Chatter Buzz is best for real estate agents, teams, and brokerages that are ready to invest in their marketing efforts with customized strategy and expertise.
Chatter Buzz is a full-service digital marketing agency that provides a la carte real estate services. The company will help you develop and implement a marketing strategy that seamlessly blends your website, social media, and advertising efforts to maximize lead generation and conversion. Thanks to its extensive services and personalized approach, Chatter Buzz is best for agents who want a range of real estate marketing services with a la carte customization options.
Chatter Buzz is the only one of these real estate marketing companies to offer a 30-day “test drive,” so you don’t have to commit to a long-term contract before seeing how they operate. Because you can choose services a la carte, Chatter Buzz is ideal for successful real estate agents and brokers who are ready to upgrade their marketing but feel sticker shock by marketing prices. Try Chatter Buzz for 30 days without committing to a long-term partnership.
Chatter Buzz Reviews & Customer Feedback
Clients of Chatter Buzz report that the company is extremely easy to work with and that the social media and website improvements made a noticeable impact on leads and clients. Reviews almost unanimously shared that Chatter Buzz gained a comprehensive understanding of their business and tailored a marketing strategy to its needs, giving the platform an excellent review rating of 4.6.
The rare negative reviews mention difficulties with the availability of customer service. If you’d prefer to work one-on-one with a marketing expert and establish your own communication methods and expectations, try connecting with a freelancer on Fiverr.
Real estate marketing example by Chatter Buzz
Additional Chatter Buzz Features
- Free growth audit
- Organic and paid social media management
- Custom website design and management
- SEO expertise
- Extensive digital marketing guides on their blog
Chatter Buzz Pricing
- Basic package: $5,000 per month
- Pro package: $10,000 per month
- Growth package: $20,000 per month
- Enterprise package: $40,000 per month
Market Leader: Best Platform for Print Marketing Automation
Market Leader
Overall Score: 4.23
OUT OF 5
What We Like
- Highly customizable website and CRM
- Exclusive leads
- Extensive content library
What's Missing
- Lacks social media management
- Lacks SMS marketing
- Inconsistent lead quality
Why Should You Choose Market Leader?
- Market Leader is best for agents or teams wanting to generate leads and automate their marketing with access to a content library as well as digital and print templates.
Market Leader is a lead generation platform that provides exclusive leads, a customizable CRM, and real estate listing marketing and tools like single property websites, automated listing emails, and print marketing templates. Market Leader is best for real estate professionals who want to build a pipeline with exclusive leads and market through newsletters and direct mail templates.
Market Leader also includes a content library and complete marketing suite that creates a professional monthly newsletter, mobile-responsive emails, and extensive templates for postcards and flyers. It’s one of the only real estate marketing companies to offer marketing tools like a website and CRM along with exclusive leads from the platform.
In addition, Market Leader has a unique partnership with Shutterfly that allows you to automate direct mail. Set up a one-time direct mail campaign or schedule it out for years in advance to keep in touch with your farm area and past clients without spending one unnecessary minute on marketing.
Market Leader Reviews & Customer Feedback
Reviews for Market Leader are somewhat mixed, although most customers love how easy Market Leader is to use, particularly with the inclusion of a mobile app. In addition, its CRM is one of the most cost-effective options available.
Unfortunately, a customer review rating of 3.6 out of 5 shows that other customers were unhappy with the leads they received from Market Leader, noting that most leads are not actively looking for an agent or to participate in a transaction. For the best chances of finding leads who are ready to convert, try working with a real estate marketing company that provides a custom plan and management, like Hibu.
Marketing tools from Market Leader
Additional Market Leader Features
- SEO-friendly website
- Drag-and-drop CRM customizations
- Mobile app that automatically integrates with CRM
- Extensive digital and print marketing templates
- Reporting and analytics
Market Leader Pricing
- Market Leader CRM: $129 per month
- Team and Brokerage solution: Custom; call for details
BoldLeads: Best for Real Estate Lead Generation With One-on-One Support
BoldLeads
Overall Score: 3.80
OUT OF 5
What We Like
- Exclusive leads
- Automated marketing funnels
- Business coaching available
What's Missing
- Limited email and SMS marketing customizations
- 6-month minimum contract
- Limited CRM capabilities
Why Should You Choose BoldLeads?
- BoldLeads is best for real estate agents and small teams who want individualized support to upgrade their lead generation and nurturing efforts.
BoldLeads is another online real estate lead generation platform that offers exclusive leads and automated marketing channels. It uniquely provides the ability to focus on buyer or seller leads specifically, and your landing pages and ad campaigns are managed by marketing experts. BoldLeads is an ideal solution for individual agents and small teams who prefer a hands-on approach for their marketing, but need support to generate leads and implement their marketing funnel.
BoldLeads is the only marketing company to offer coaching for real estate professionals. Coaching includes one-on-one consultations, training videos, and live webinars to help you become a real estate marketing expert. In addition, BoldLeads provides managed Facebook and Google advertising for agents or teams who want to multiply their efforts to grow their business.
BoldLeads Reviews & Customer Feedback
Many BoldLeads customers enthusiastically state that they received some of their best clients through BoldLeads and that they love the consistent flow of high-quality leads. In addition, the training elements are in-depth and practical.
However, the customer rating of 2.6 out of 5 includes other customers who had negative experiences with BoldLeads, stating that the leads were rarely valid and ultimately did not contribute to their business. While lead generation will never be guaranteed, you may have better results with a platform like Chatter Buzz or Hibu, which implements a custom strategy to find your ideal clients.
Lead generation forms from BoldLeads
Additional BoldLeads Features
- Professional landing pages
- Engagement indicators to set priorities
- Email and SMS marketing templates
- Optional text concierge to prequalify leads
- Optional managed advertising
- Third-party integrations
BoldLeads Pricing
- $269 per month
- Minimum ad spend: $250 per month
Hibu: Best for Customized Digital Advertising Management & Support
Hibu
Overall Score: 3.80
OUT OF 5
What We Like
- One-on-one consultant
- Social media advertising
- Marketing automation systems
What's Missing
- Not real estate-specific
- Exact pricing not listed
- Lacks organic social media management
Why Should You Choose Hibu?
- Hibu is best for real estate teams and brokerages that want a custom plan with marketing strategies tailored to their business.
Hibu is a digital marketing agency that works with clients to create a custom marketing plan. Marketing experts will create and manage your advertisements on Instagram, Facebook, Google, and across the web to maximize your efficiency and return on investment (ROI). Hibu is best for agents, teams, and brokers who are already generating consistent revenue and want a custom marketing plan to further increase revenue.
Although Hibu is not a real estate-specific marketing company, it provides a custom solution to each of its clients through an account manager and team of experienced marketers. Hibu is particularly well-known for its powerful results in social media advertising and local SEO, two areas of marketing that are particularly important for real estate professionals.
Hibu Reviews & Customer Feedback
Hibu has extremely positive online ratings, earning an average customer review rating of 4.3 out of 5. Most customers rave about the easy process of working with Hibu and the powerful results they received. With detailed, custom-made marketing strategies, Hibu provides a bespoke real estate agency experience that meets and exceeds customers’ expectations.
The few customers who did not have a positive experience noted that they did not appreciate being locked into a six-month contract. If you’d rather avoid long-term commitments, Chatter Buzz’s 30-day test drive or project-based real estate marketing services from Fiverr could be a better choice.
Facebook ad from Hibu
Additional Hibu Features
- Marketing resource library
- Custom marketing plan
- Local SEO services
- Social media advertising
- Listings management
- Online review management
Hibu Pricing
Hibu’s pricing is customized for each client. The plan and its cost will depend on things like your business’ size and service requirements. Most start plans include website design and search engine optimization (SEO), with plans generally starting from $1,000 to $2,000 per month.
How We Evaluated the Best Real Estate Marketing Companies
Real estate businesses need a solid marketing strategy for finding potential clients, nurturing leads, and effectively serving clients. However, choosing a real estate marketing company can be overwhelming due to the large range of packages, services, and prices. To help you narrow down the best choice for you, we evaluated marketing agencies and platforms based on expertise in marketing, the breadth of services they offer, and the quality of customer support.
After evaluating more than 15 top real estate marketing companies, Fiverr emerged as the best real estate marketing company for both agents and brokers. With thousands of freelancers available at affordable rates, it’s the best place to connect with marketing specialists for a price that works for you.
To evaluate each real estate marketing company, we focused on the following features:
40%
General Features
20%
Ease of Use
15%
Expert Score
15%
Customer Rating
10%
Help & Support
40% of Overall Score
Each marketing company included on the list includes the most important real estate marketing strategies, like social media management and advertising, IDX website creation, public relation services, mass marketing tools, customizable reports, and CRM integration.
20% of Overall Score
We evaluated each company based on how difficult it was to set up and maintain. We rated the technical expertise needed to set up and operate the platform, connect to social media, and customization options.
15% of Overall Score
Expertise in the field and firsthand experience with the providers allow us to evaluate the standout features, value for the money, and ease of use for each provider.
15% of Overall Score
We researched customer reviews from reliable sources and considered the popularity of the best real estate marketing agencies and platforms to calculate the customer rating score.
10% of Overall Score
We looked into the convenience and attainability of customer service for technical support and customer assistance.
*Percentages of overall score
Disclaimer: While we did research the pricing of each real estate marketing company, we did not include it in our rankings because of the vast differences that could skew our results. For information on each company’s pricing, visit the Pricing section under each of their descriptions or reach out for a customized quote.
