Real estate marketing companies enhance business for agents, teams, and brokerages by effectively promoting services, listings, and brands. They provide tools like email marketing, social media posting, website builders, and client relationship management (CRM) systems for streamlined efforts. We’ve evaluated multiple real estate marketing agencies and narrowed the top six based on pricing, features, support, and reviews.
- Best for generating business through affordable email marketing: Constant Contact
- Best for increasing social media presence: Elevate
- Best for creating lead-generating real estate websites: iNCOM
- Best for listing marketing solutions for seller agents: Market Leader
- Best for nurturing leads through a robust CRM: Real Geeks
- Best for building a budget-friendly marketing team: Fiverr
Best Real Estate Marketing Companies at a Glance
Overall Score 4.93 out of 5
Starting at $12 per month
Overall Score 4.86 out of 5
Contact the company for pricing
Overall Score 4.34 out of 5
Starting at $49.95 per month
Overall Score 4.32 out of 5
Starting at $139 per month
Overall Score 3.71 out of 5
Starting at $299 per month
Overall Score 3.63 out of 5
Starting at $5 per project
Utilizing a real estate marketing company will help agents market their properties, services, and personal brand while saving time and effort. Take our quiz to see which real estate marketing company is the best fit for your needs.
Which real estate marketing company is right for you?
Best for Generating Business With Affordable Email Marketing
Read how our experts feel about this CRM for real estate agents in our Constant Contact review.
Best for Increasing Social Media Presence
Best for Creating Lead-generating Real Estate Websites
Read how our experts feel about this real estate marketing service in our iNCOM review.
Best for Listing Marketing Solutions for Seller Agents
NEW FEATURE ALERT: Engage more efficiently with buyer and seller leads using Market Leader’s new feature, Network Boost. Network Boost has shown a 40% increase in agents successfully connecting with leads. Market Leader social media experts design highly targeted and optimized ads for your Instagram and Facebook. As visitors engage with your ads, they will be prompted to complete a form and funnel directly into your Market Leader client relationship manager (CRM). This will also trigger an automatic marketing campaign that nurtures your clients and lets you know they are ready to engage with you personally. Try Market Leader’s Network Boost today or read our Market Leader review for more information.
Best for Nurturing Leads Through a Robust CRM
Read how our experts feel about this CRM for real estate agents in our Real Geeks review.
Best for Building a Budget-friendly Marketing Team
Read how our experts feel about this online freelance marketplace in our Fiverr review.
How We Evaluated the Best Real Estate Marketing Companies
Each real estate marketing agency has its niche for how it helps you market and generate business. Agents should ensure that the marketing company they choose doesn’t add to their workload but allows them to focus on connecting and nurturing their incoming leads more easily. When deciding on the best real estate marketing company, agents should consider pricing, general features, niche features, and available help and support to find the best fit for your business.
In our evaluation, we determined Constant Contact was the best overall marketing platform due to the presence of a CRM, lead capture forms, successful marketing campaigns, social media ads, and the ability to try the platform before you commit.
The following criteria were considered when determining the top real estate marketing companies for agents:
30% of Overall Score
The marketing agencies evaluated provided all the general features to support real estate marketing efforts. We assess whether the companies provided IDX integrations, reporting and analytics, website builders, social media ads, third-party integrations, mobile applications, SEO tools, and landing pages.
25% of Overall Score
Some marketing companies that we evaluated offered free trials, tiered subscription plans, and money-back guarantees. We considered the length of the free trial and each subscription’s pricing.
20% of Overall Score
To further evaluate the features of each company, we rated whether the marketing company offered real estate templates and had email marketing, lead forms, auto-responders, CRM integration, and print mail solutions.
10% of Overall Score
We wanted to ensure that agents could obtain the help and support needed to execute their marketing strategies successfully. We rated if agents could reach out to support outside business hours and phone, email, and live chat availability.
15% of Overall Score
Expertise in the field and firsthand experience with the providers allow us to evaluate the standout features, value for the money, and ease of use for each provider.
Brokers and agents must find the best real estate marketing agency to fit their needs. A set marketing plan helps you determine if your marketing objectives are creating brand awareness, collecting and nurturing leads, or developing a larger online presence. Each real estate marketing company evaluated is designed for real estate activity and has features supporting business growth.