Real estate signs are essential for advertising your open houses, listings, and building brand awareness. We looked at the most popular options and rising stars and decided to review Dee Sign, Oakley, and Build a Sign. These companies covered the range for agents and brokerages in terms of pricing and features. Read on for our comparison and review of these three options, as well as our top recommendations.
Best Real Estate Signs for Real Estate Agents and Brokerages: Dee Sign
We chose Dee Sign as the best real estate marketing sign company for agents and brokerages because of their multiple shipping locations, low pricing and wide variety of sign materials to choose from. They’ve also been in business for more than 40 years and are still family-owned and operated.
|Price per unit for 10 yard sign panels 30x24 (aluminum, double sided)|
(slightly thicker material + custom design included)
|Price per unit for 10 Yard sign posts (colonial post 30” aluminum)|
|Variety of sign materials available|
|9 different materials: Works for a variety of climates and aesthetics||7 different materials: Works for a variety of climates and aesthetics||Aluminum and corrugated plastic only|
|Where do they ship from?|
|Southern California & Ohio||Des Plaines, Illinois||Austin, Texas|
|Turnaround Time |
|5-10 working days, most ship in 5||Ships no later than 6 business days for custom order||2-12 business days|
|Custom sign creation|
|Basic online designer + can upload artwork||Online designer+ can upload artwork||Online designer +can upload artwork|
|Most large franchises & many smaller brokerages |
(for full list click here)
|Most large franchises & many smaller brokerages (for full list click here)||Century 21, RE/Max, Keller Williams, ERA, Coldwell Banker, Exit, Realty Executives, Berkshire Hathaway, Prudential|
|4.5 stars |
2.5 stars on Yelp
|3.8 stars on Activerain||4.7 stars on Google Trusted Stores|
Phone and email
Phone and email
Phone and email
Best Overall Real Estate Signs for Real Estate Professionals: Dee Sign
For 45 years Dee Sign has been doing one thing and one thing only: Manufacturing, printing, and selling real estate signs. As a result, they have an incredible variety of real estate marketing materials and sign options available specifically designed for real estate agents and brokerages. We chose Dee Sign as the best option for Real Estate Professionals for the following reasons:
Dee Sign has great pricing for the majority of the sign products they offer. They are generally cheaper or comparable to any sign company we looked at. When they do come in slightly more expensive as they do with the aluminum sign panels mentioned in the table, it’s because they offer a higher quality product and include design services in the price.
Multiple Shipping Locations
Dee Sign was the only real estate sign company we looked at that has multiple shipping locations. They have several facilities on the West Coast, as well as a facility in Ohio. That means faster shipping times for the West Coast as well as the Midwest and East Coast.
Wide Variety of Sign Materials
Dee Sign offers real estate signs in a dizzying array of materials to suit every budget and every area of the country. This is important as heat, rain, cold, and snow can all affect real estate signs differently. Aesthetics and longevity also play a role here.
Check out their video on which sign materials work best for each region below. Very useful!
They also have other great videos explaining installation and other helpful topics on their website.
Family Owned and Operated
Even though they are one of the largest players in the real estate sign market, Dee Sign is still a family-owned and operated company. If this matters to you (it should) Dee Sign should be your first call.
The only real drawback we found with Dee Sign is that some of their stock sign designs for franchises look a little bit dated. While you can very easily get a professional-looking custom design on Fiverr or 99 Designs, some agents just want something ready to go. To see what we’re talking about, here is an example of a stock design for Keller Williams from Dee Sign:
However, it seems design quality can be hit or miss. For example, their sign templates for Sotheby’s look great:
While their franchise templates seemed to be hit or miss, their custom signs look great. Here’s an example:
Best Real Estate Signs for Variety of Franchises Supported: Oakley Signs
Oakley Signs offered templates for the largest number of real estate brokerages and franchises. For many Real Estate Professionals, a simple template will get the job done. If you just want quick, signs that already fit your brand, then Oakley Signs may be right for you.
Relatively Affordable Pricing
Oakley came at a lower price than the other two companies for sign panels at $39.93 and feather flags at $104, but at $89.42 their colonial posts were significantly more expensive than either Dee Sign or Build A Sign. This put them at the highest price for our sample order at $1813.50.
Oakley is significantly more expensive for colonial posts and has a slightly less diverse selection of sign materials than Dee Sign.
Other Sign Companies
Build a Sign had relatively low prices for our sample order (10 yard sign colonial posts, 10 30”x24” aluminum sign panels, 5 open house feather flags), high ratings on Google Trusted Stores, and online sign designer.
The only real drawback with Build A Sign is that they are a generalist sign company rather than a real estate-specific company. While you can still very easily get great signs for a great price on Build A Sign, they don’t yet have a large number of built-in franchise stores offering sign templates for popular brokerages that Oakley and Dee Sign have. While this isn’t the end of the world, some agents and brokerages just want branded signs quickly and don’t want to worry about custom designs.
In-Depth Review: Dee Sign vs. Build A Sign vs. Oakley Signs
Probably at the top of any newer agent or boutique broker/owner’s list, pricing was fairly similar across all companies. Slight variations in materials and sizes meant we would never be able to get an exact price match, but we feel our example order is representative of a first order for a newer agent or brokerage. Here’s how the three companies stacked up for pricing.
Pricing for same real estate signs order
|Price per unit for 10 Yard sign posts (colonial post 30” aluminum)||$62.10||$89.42||$66.25|
|Price per unit for 10 yard sign panels 30x24 (aluminum, double sided)||$61.75|
(slightly thicker material + custom design included)
|Price per unit for five open house feather flag w/ pole (8’ custom)||$91.80|
|Total for 10 post, 10 panels, and 5 open house feather flags||$1697.50||$1813.50||$1728.10|
Variety of sign materials available
Choosing the right materials for your real estate signs is always a toss-up between cost and needs. More durable materials are always more expensive, but sometimes there are happy mediums that will work for most situations. Here’s how the three companies stacked up for a variety of sign materials available.
Here’s a quick video from Dee Sign explaining the relative merits of each of their sign materials.
Where Do They Ship From?
Since your real estate signs have to be loaded into trucks and shipped to your location, the location of your sign company is crucial for fast shipping. Here’s where the three real estate sign companies we looked at are located.
After shipping distance, turnaround time is another important factor for many Real Estate Professionals. Of course, anticipating future growth and ordering in well in advance is recommended, but this is not always possible.
The only problem with measuring turnaround time accurately is that there are a lot of variables that can affect how long your order takes to finish. The size of the order, the materials used, and the season can all mean faster or slower turnaround times. Generally speaking, you should expect slightly longer turnaround times in the spring and summer when the market is busiest. In the fall and winter on the other hand, turnaround time should be faster. If you need a quick turnaround time, always confirm timing with the company before placing your order.
Custom Sign Creation
Let’s face it, even though some Real Estate Professionals will be perfectly content with stock templates, many will want totally custom designs. This is especially true for teams and boutique brokerages who will have more flexibility when it comes to branding.
Custom signs are handled three ways by most real estate sign companies.
- They offer an online design tool that lets you design or customize your real estate sign
- They allow you to upload custom artwork designed by your team or a graphic designer
- They offer their own in-house design services to create your custom sign
Also like Dee Sign, Build A Sign offers in-house design services to help create your sign. However, they are not included in the sign price and start at $19.95 for basic design assistance. That means color matching, converting files, background removal etc. They also offer full custom layouts that start at $59.95.
If you’re an agent or team working for a national franchise like Keller Williams, then it might make sense to go with a real estate sign company that supports your brokerage. That said, all this support really entails is offering templates that are on-brand and will work well for the franchise you work for. Since your sign will need to be customized with your name and contact information anyway, many Real Estate Professionals opt for a fully custom sign design. This makes franchise support much less important. For boutique brokerages, it’s a moot point.
While taking online reviews should be taken with a grain of salt, social proof is still a pretty good way to get a thumb in the air reading of a company. Here’s how the three companies did with online reviews.
All Real Estate Sign Options with Sample Pricing
|Company||Colonial Post Signpost||Sign Panel |
|Feather Flags||Directional Open House Signs|
|DeeSign.com||(10 aluminum) $62.10||(12 hardboard) $31.60||(7’ custom 12) $68.90||(25 custom w/ stake) $16.50|
|OakleySign.com||(10) $87.09||(10) $37.29||(8’ custom 10+) $68.79||(25) $6.37 each|
|BuildASign.com||(12 aluminum) $73.14||(5 aluminum) $37.95||(8’ custom 10+) $149.99||(25 custom) $12.44|
|(5+ aluminum) $67.55||(10 steel) $33||(9’ custom 10+ ) $73.55||(25 custom w/ stake) $13.35|
|Signazon.com||(10 PVC) $95.99||N/A||N/A||(25 custom) $12.34|
The Bottom Line
While there are a lot of places to buy real estate signs, we chose Dee Sign as our top pick because of their multiple shipping locations, low pricing, wide variety of sign materials to choose from and the fact that they have been in business for more than 40 years.