11 Tips on Creating Real Estate Team Names (+ Examples & Legal Considerations)

Your real estate team name is often the first interaction potential clients have with your business—and first impressions are priceless. Thus, you need to establish the best real estate team name: clear, easy to remember, original, and showcases your team’s brand. Ensure your team name follows legal and ethical guidelines. By incorporating alliteration, positive terminology, and abbreviations, you’ll be able to formulate a team name that you and your team are proud of.

Pro tip: Before you begin thinking about how to name your real estate team, determine whether you are ready to build a real estate team. It requires you to establish clear expectations and systems, hire agents, and utilize the right resources.

Here are 11 strategies, with examples, to help you create a memorable real estate team name and start your team off on the right foot.

1. Try a Team Name Generator

Coming up with a team name that encompasses your real estate business values and ideals is difficult. Before attempting it on your own, try a team name generator that can provide you with a creative name or at least give you inspiration. Give our team name generator a try:

Generate Your Name

Warning: The company names produced by this generator were created by our team, but it is up to you to verify trademark status.

If you didn’t like the name that was generated or would like to put your own spin on it, see below for more team name tips.

2. Use Alliteration

Alliteration is the repetition of a letter or sound in a word or group of words and is very common in poetry and music. While there is a limited amount of science that explains why people tend to like alliterative words and phrases, research shows that alliteration improves recall—even when it’s read on a page and not spoken out loud. Basically, it’s one of the simplest and most classic ways to help potential clients remember you.

Here are some other alliterative name examples:

Living Loving Team

“Living Loving Team” not only uses alliteration with the letter “L,” but also uses two similar words with “ing” to make it a lot easier to remember. This team name is also a perfect example of how your name doesn’t need to include “real estate” or “homes” to be the right fit for you. In fact, some states have many restrictions on real estate references in your team name, as you’ll find out below.

The Sold Sisters

“Sold Sisters” perfectly exemplifies alliteration, simple spelling, and highlighting a memorable feature of your team. It is a play on a common saying, “soul sisters,” making it easier to recall. Even if the members of the Sold Sisters aren’t biological sisters, it immediately gets potential clients thinking and provides an easy conversation starter.

The Live Local Group

“The Live Local Group” uses alliteration within a short phrase to make its real estate team name easy to remember. Even though the full title is four words and only two of them start with the same letter, it’s still simple and easy for potential clients to instantly understand and remember. Even small amounts of alliteration can be useful as a memory tool for potential clients.

To find your alliterative name, consider your first and last name, locations, branding, and type of property your team specializes in to find commonality in letters and sounds. Make a list of these terms and brainstorm about different ways you can string them together to create alliteration.

For example, if your last name is “Baker” and you specialize in working with oceanfront properties, you can consider the “Baker Beachfront Team” or “Baker Bungalow Team.” Or if your team’s office is in Tampa, Florida, and you work with apartments, townhouses, and condos, you could call yourself the “Totally Tampa Group” or “Tampa Townhouse Realty Group.”

Pro tip: When you’re creating your alliterative team names, avoid tongue twisters that will drive clients crazy. Repeat your name out loud several times in a row to determine the difficulty. For instance, based on the example above, “Baker Beachfront Team” rolls off the tongue better than “Baker Beachfront Bungalow Team,” which can be too repetitive.

3. Include Slant Rhymes

Slant rhymes, sometimes called half-rhymes, are two or more words that end with similar letters or sounds—like Fitbit or StubHub. While a full rhyme gives poetry and song lyrics a sense of rhythm, a slant rhyme can achieve the same effect without sounding overly cute or silly. Depending on your brand, a slant rhyme may not be what you want for a serious real estate group. On the other hand, a silly slant rhyme could be the perfect opportunity to add a fun personality to your name.

The AskOzzie.com Real Estate Team

This team leader, Ozzie Ramirez, successfully turned his first name into a catchy and memorable team name by adding one simple word. Furthermore, adding “.com” to their team name and logo is a key strategy that will drive traffic to their website through each of their marketing efforts.

Tony Baroni Team

If you, like this team leader, are lucky enough to have your first and last name automatically be a slant rhyme, the job of choosing a realtor group name could be extremely easy. Because “Tony Baroni” is a slant rhyme and rolls off the tongue, it makes a great team name even with unusual spelling.

Dream Team Realty NYC

Not only do the words “Dream Team” rhyme, they also contribute to this real estate group’s branding. Even though “dream team” is a somewhat common phrase, it’s hard to forget. It also emphasizes the team’s dedication to working together, instead of working with a large brokerage where agents may be in competition instead of collaboration.

To think of a slant rhyme for your team name, jot down some individual words that you may want in your name or words that describe your brand, like “homes,” “real,” “bold,” or simply your first or last name. Then brainstorm other words that rhyme or have similar sounds, using poetry, music, or even rap lyrics to get more ideas.

Search for rhyming words for your first or last name, like “Homes With Rhodes.” You could also choose a simpler route and look for slant rhymes for general words like “real” or “home” to find combinations like “Home Grown” or “Real O’Neill.”

Real estate logo templates from Canva

Like the examples above, creating a logo should be one of the first tasks after deciding on your real estate group name. Luckily, you can easily create one with a user-friendly graphic design tool like Canva. There are thousands of ready-to-use logo templates on Canva, as well as graphic elements, fonts, and photo editing tools. Plus, you can start using Canva for free.

Visit Canva

4. Create a Positive Emotional Response

Even if your real estate group name is memorable, it won’t be a good choice if it comes with negative connotations. For instance, buyers may want the ability to close on a home quickly, but using “Quick” or “Fast” in your team name may also make people think that you aren’t focused on building real relationships with clients. Using a synonym like “Steady” or “Prompt” can convey the same concept, but with positive connotations.

Move Up San Diego

“Move” is a word that’s closely related to real estate transactions, but it doesn’t necessarily provoke a positive emotion. In fact, many people feel stressed when they think about moving. However, by adding “up,” the “Move Up San Diego” team uses a phrase that’s much more positive and exciting. The addition of a subtle arrow in their logo even further communicates this feeling.

The Sweet Team

Including a positive word in your team name doesn’t have to be complicated. “The Sweet Team” name exemplifies how a simple word can be the basis for a team name that’s both unique and easy to remember. Another unique strategy The Sweet Team uses is choosing a URL that’s slightly different from their name but sounds almost like a slogan. Together, their real estate team name and website address are simple, powerful, and memorable.

Silicon Valley Real Estate | Live Play Silicon Valley

Who doesn’t think of fun and positivity when they hear the word “play?” This team uses two words, live and play, along with their location name to complete their team name. This is a strategic choice since Silicon Valley is the nickname for an area famous for technology and innovation. Many homebuyers and sellers in the Silicon Valley area will be attracted to a team that values fun along with hard work.

Think about words that have a widely understood positive meaning, and narrow down your ideas by thinking about the feelings you want to embody in your brand and goals for your clients (e.g., honest, true, real). If you use your personal name, be sure to think objectively about its sound or spelling. Set some time aside as a team to brainstorm potential words, and don’t count anything out at first. Once you have a list with plenty of potential terms, narrow it down and try rearranging words or phrases until you find the right fit.

For example, if you want your team to be known for its strong negotiation skills and ability to close deals that others consider difficult, the words you brainstorm might be “strong,” “bold,” “negotiate,” “overcome,” “fearless,” or “determined.” Then you can try combining these terms with real estate or team names like “Bold Homes,” “Bold Real Estate Team,” or “Fearless Real Estate.”

5. Capitalize on Your Name & Team Member Names

Arguably the most popular method of naming a real estate team is to simply use the leader’s name. Some teams include the names of two partners or team members. This formula works well and ensures that you won’t have the same real estate group name as anyone else, but make sure the first and last name isn’t difficult to remember or spell.

Choose Charlie

The name “Choose Charlie” uses a combination of tips on this list. It includes the team leader’s personal name, has alliteration, and both terms in the team name are easy to spell and pronounce. It’s interesting to note that the leader’s full name is Charlie Aghadiuno, so by deciding to only include his first name, he eliminated any potential for confusion.

Compass

In this case, the team leader’s name naturally includes alliteration. Neither the first nor last names are uncommon or difficult to spell, making it an easy and effective real estate team name. Also, it’s clever that cedar is a wood used for building, which can relate to the real estate industry as well.

Nelson Brothers Real Estate

An alternative is to include part of your personal name in your team name. In the case of the Nelson Brothers Team, they leveraged their sibling relationship to create a punchy and memorable title. Not only is their last name simple and catchy, their team name instantly communicates their family relationship, which makes it even easier to remember.

It’s usually pretty easy to decide on the right team name if you choose to use your name. Still, it’s important to take a few minutes to brainstorm different combinations with your first name, last name, or both. Since you have most likely spent your life with your name, it would also be helpful to get opinions and honest feedback from a handful of people about your chosen team name before making it official.

For example, anyone could create a team name called “The [first name] [last name] Team,” (e.g., “The Kaylee Strozyk Team” or “The Kaylee Strozyk Real Estate Team”). However, if you happen to have a difficult last name to spell or pronounce, you might be better off sticking with a first name or nickname, like “Kaylee Realty Team.”

6. Try Real Estate Nicknames

Nicknames are a popular way to name your real estate team because nicknames can come from a location, first or last name, or real estate synonym. Think about your city’s nicknames or titles, like “The Windy City” for Chicago or “The Big Apple” for New York. If you serve a more suburban or rural area, there may also be nicknames for your area only used among locals.

The best real estate team names are memorable and specific to your team and clients, so using a location or popular local establishment nickname could be a great solution. Just make sure that your state’s real estate team rules don’t prohibit you from using certain titles or phrases.

Florida Keys Real Estate | Keys Island Team

The “Keys Island Team” is located in the Florida Keys. This team made the nickname just a hint more subtle by excluding “Florida” from its name. Buyers or sellers who live on the other side of the country might not immediately connect with this name, but it will jump out to local residents because the term is familiar.

nyempireteam

New York’s state nickname is “The Empire State,” so this term sends a clear message to almost anyone who sees it. However, since this team specializes in properties in Tribeca, part of New York City, they chose to only include the term as part of their full real estate team name. Even though the Empire State technically describes the entire state, it’s clear by this team’s name and branding that they are focused specifically on the city.

Red Rock Real Estate

“Red Rock Real Estate” is a team that serves Southern Utah, commonly referred to as “red rock country.” Since this real estate team is focused on providing hyper-local expertise, using a nickname makes it easy for potential clients to instantly know what areas they work in.

Gather some nicknames of your city or town to start finding a team name that fits this description. If you don’t already have a particular nickname that you want to use, it’s important to write down a variety of options—testing how they look and sound. Keep in mind that including a nickname attracts local buyers and sellers, so make sure that the nickname you choose is well-known to locals in your area.

If you already have a nickname in mind, finding the right team name might be as simple as adding “Team” or “Real Estate Team.” However, if you want to combine some city buzzwords, like “The New York Empire Team,” it will take a bit more time and energy to rearrange terms and nicknames to find a name that is memorable and unique.

7. Focus on Your Location & Farm Area

For those short on creative ideas for their name, start by thinking about your local farm area. Including the location you serve in your title makes it easier to think of at least a few different options that clearly communicate your team’s expertise.

Another benefit of using a location in your name is increasing your chances of showing up in search engines. It’s very uncommon for people to Google the name of a real estate team. However, if you want to combine some city buzzwords, like “The New York Empire Team,” it will take a bit more time and energy to rearrange terms and nicknames to find a memorable and unique name.

Tampa Bay Home Team

The “Tampa Bay Home Team” clearly uses their city’s name in their title, but also adds a unique element with the terms “home team.” Of course, “home” and “team” are extremely common terms in many real estate agent team names, but combining the two creates a baseball reference. This is confirmed in their tagline, “Your home field advantage.” This is a fantastic example of using a person’s interest, even if it seems unrelated to real estate, to elevate your brand even further.

NYC Experience

Of course, the primary term in this team’s name is “NYC,” which leaves no room for potential clients to question the team’s location or area of expertise. In addition, this team adds a term with a positive connotation with the word “experience” to finalize a name that’s exciting and easy to remember.

Tag DFW Realty Group

DFW is an extremely common abbreviation for the metropolitan areas of Dallas, Fort Worth, and Arlington in Texas. While that may not be common knowledge to everyone in the United States, it very clearly defines the team’s area of expertise to anyone in the area. Combining the location title with another simple word—“tag”—makes the team name punchy, descriptive, and memorable.

To come up with your team name, simply combine your farm area with any of the other real estate team name ideas on this list. For example, if you serve the New Orleans area, you can name your team “New Orleans Realty Team” or “NOLA Group.”

8. Emphasize Nature

In the name of using positive terminology in real estate group names, try thinking about the nature in your area. Almost everyone is interested in some type of nature in conjunction with their homes, like mountains, rivers, lakes, and sunshine—especially if they are buying or selling property in your area. Just avoid nature terms that don’t have such a well-received connotation, like bears, snakes, or tornadoes.

Gallagher Lake Country Real Estate

This Wisconsin real estate team lives in a location where there are many lakes, and they form a big part of the area’s culture. The name “Gallagher Lake Country Real Estate” is a combination of the leader’s last name, nature in the area, and a general nickname for the area (“lake country”).

Ocean Reef Club

This team name is somewhat unique because the Ocean Reef Club is actually the name of a private club community in the Florida Keys. The name “Ocean Reef Club Real Estate” is appealing because of its unique nature element. Still, the full name will only be understood by people who know about the private community.

Take Sunset

When you hear “Take Sunset,” it’s hard to think about anything other than relaxing on the beach, watching the sun go down. Fittingly, the “Take Sunset” team is located in sunny Los Angeles and uses beautiful photography of LA settings and properties throughout their real estate website. Their name uniquely doesn’t include any mention of “real estate,” “realty,” or “team,” but grabs attention very effectively.

For example, Pennsylvania (PA) is well-known for its mountains and rolling hills, and it’s a positive and familiar trait to PA residents. Names like “Appalachian Real Estate Team” or “Rolling Hill Homes Group” could perfectly fit your audience. On the other hand, it’s equally well-known for its curvy and winding roads, but that may not have a positive connotation depending on your specific area.

Placester beautiful and professional real estate website templates.

Website templates from Placester

No matter what type of real estate group name you choose, it’s easy to create a beautiful and professional real estate website that fits your brand with Placester. Placester is the only code-free website creator designed specifically for real estate professionals, including IDX, search engine optimization tools (SEO), and unlimited posts and pages. With their customizable website templates, you could have a brand new website up in a matter of hours.

Visit Placester

9. Employ Simple Abbreviations

Many real estate team leaders want to use their names or team members’ names, but it might not be the best choice if the names are confusing or difficult to pronounce. In these cases, abbreviations can be the perfect solution.

Before you decide on the name, make sure to do your due diligence to ensure the abbreviated name doesn’t have a negative meaning or connotation, like IRS (Internal Revenue Service), DEA (Drug Enforcement Administration), or MRSA (Methicillin-resistant Staphylococcus aureus).

FM Real Estate Team

Instead of abbreviating first or last names, “The FM Real Estate Team” abbreviated their area of expertise—from Fargo to Moorhead. If you aren’t sure you want to use names or don’t like any of the abbreviated name options, consider abbreviating other parts of your business, like this team did.

CHI Group, Compass

The “CHI Group” uses an abbreviation in their name that forms an interesting, simple, and easy-to-remember name. This abbreviation is specific to the area they operate, which is Chicago. Not only does this team name have a successful abbreviation, but it also showcases their area of expertise and would be familiar to Chicago residents.

We Dream Big

The KJM Team was simply made from the first letters of the team members’ first names. They include this information and description right on their homepage, making viewers feel more connected with the individuals. In addition, they use their team name in combination with a catchy and emotion-driven real estate slogan, “We dream big… Let’s go there.” This unique marketing strategy elevates their brand and helps them stand out from many other real estate teams in their area.

When you start thinking about abbreviated team names, you might end up having more options than any other team name idea on this list. Even with one name, there are a large number of potential abbreviations. Write down every possibility you can think of, then think carefully about how each abbreviation physically looks on paper and if it will be memorable to those who don’t immediately know what it stands for.

For example, The KJM Team uses the first letter of each member’s first name (Kane, Jessica, and Megan). They most likely tried multiple combinations of these letters, like MJK, JKM, JMK, KMJ, or MKJ, and decided on the one that feels easiest to remember.

10. Use Simple Spelling

One of the hardest parts of finding the right real estate agent team name might be having to say no to your favorite names. You might think of an incredibly creative and unique name, but it won’t be the best choice if it’s something you constantly have to spell out. Evaluate each word within your team name and consider how common it is, or if it might be difficult for someone to spell when they want to search for you on Google.

Confusing spelling or pronunciation will ultimately make your brand difficult to remember and could result in lost business. It may work for companies like Hyundai, Saucony, and Moschino, but it’s not worth the risk for your real estate business.

For example, “American Homes Group” and “Team Chance” use only words that are extremely common and basic, and rarely get misspelled or confused.

Reside Home Group Facebook page header

“Reside Home Group” chose to focus its name on one simple term—reside. This is an extremely simple and easy to spell word that is highly relevant to real estate, making it easy to remember and market.

American Homes Group

In the name “American Homes Group,” all three words are extremely common words and easy to spell. No one would need you to repeat this name or have you spell it over the phone, removing a big potential obstacle from getting the word out about your team.

Team Chance

“Team Chance” is a short, punchy name that’s easy to remember. Both words are extremely easy to spell and pronounce. Plus, it’s also a great example of including a word with a positive connotation—“chance” incites a feeling of hope and excitement.

Similar to the example above from Reside Home Group, many real estate names do not have a website and use only a real estate Facebook page to market their services. Even though this isn’t necessarily recommended, it’s a great example of how new agents and teams can successfully service clients while building their online presence and developing marketing materials.

Your team can increase this success by taking advantage of specialized services and tools for real estate professionals like Artur’In. Artur’In is a digital marketing solution for real estate teams that uniquely offers a personal digital coach, individualized social media management, social ads, and even a creative design studio to support your brand development. Learn more about Artur’In and get a free demo.

Visit Artur’In

11. Incorporate Branding

In most cases, your real estate group name will be the first thing that potential clients see. Even if you have an incredibly strong brand and marketing strategy, a team name that is unclear or doesn’t fit the brand can stunt your growth. Instead, think about including an element of your brand in your team name to make sure that the first impressions of your team are clear and interesting.

Texas Lifestyles Group at Keller Williams Realty

Texas residents have a unique culture, and there’s a common sense of pride in being part of the Texas lifestyle. “The Texas Lifestyles Group” takes advantage of this pride with a Texas state cutout in the logo, and the name clearly targets Texas residents who are passionate about their area.

Luxe Real Estate Team

By using the term “luxe” in their name, the Luxe Real Estate Team sends a clear message to potential clients about their quality of service. They also back up this message with a clear mission “to provide unequaled quality of service” and a partnership with a design company to stage all of their listings at no additional cost. Instead of waiting until potential leads visit their website or social media account to find out what they offer, they strategically choose a name that reflects their service and the kind of clients they want to attract.

Team HHH

Chris Higgins of the Trip H Real Estate Team takes a very different and equally effective approach to his real estate branding. His website shows what his real estate group name stands for—hunting, homes, and harvest. As a real estate broker and investor in Missouri and Kansas, his specialties are investing, developing, rural land use, agriculture, hunting, and recreational land use. His team name, logo, and branding work together to attract clients looking for his specific expertise.

To even start thinking about team names that incorporate your branding, you need to have a clear understanding of your brand and your ideal audience. At this point, it should be easy to identify themes or feelings that are essential to your brand, like “luxury” or “harvest.”

From the examples above, you can see the “Luxe Real Estate Team” is focused on high-end homes, while “Triple H Real Estate Team” (hunting, homes, harvest) is focused on rural land, agriculture, and real estate investing. Both team names perfectly fit their services and ideal audience.

99designs logo contest example

If your branding doesn’t set you apart from your competition like these examples, it’s time to upgrade. You don’t need to spend weeks or thousands of dollars to refresh or create a full branding kit. You can access professional graphic designers and branding experts and get a custom branding package for your business with 99designs. Search for a designer, or start a contest to see branding concepts from an unlimited number of designers to choose the best one.

Visit 99designs

Legal & Ethical Team Name Considerations

Realtor group names are with you for the long haul, so be sure to start on the right foot by keeping legal and ethical considerations in mind. Making sure your name is not trademarked, that it’s available online, and that it complies with National Association of Realtors (NAR) rules is essential when making your decision.

Here are three legal and ethical considerations:

1. Trademark

Don’t skip this step—especially since it’s easy and free to search for trademarks on Trademarkia.com. If your real estate group name is trademarked and in a similar industry, you won’t be able to use it if you don’t want to end up in court. If it’s in a different industry, consult with a trademark lawyer for details.

2. Domain Name

A domain name is essentially the URL of a website. It’s important to check the availability of real estate domain names because you want potential clients to be able to easily remember and match your website with your name. The last thing you’d want is to choose a group name and then find out that the URL is already taken by another real estate team. Don’t forget to also check the availability of social media accounts with your name.

When you’re ready to start checking for available URLs for your team, use this handy and free domain availability check from Bluehost. Once you’ve found the right one, consider signing up with Bluehost. They offer domain name registration, quality hosting, and a WordPress website, all for $2.95 a month.

Visit Bluehost

3. Check Local State Law & NAR Rules

Many states have strict laws to regulate real estate team names. For example, in Colorado, team names may not include the terms “Realty,” “Real Estate,” “Realtors,” or “Company.” Similar rules apply in Louisiana, Maryland, New York, Ohio, Oklahoma, South Carolina, and Washington State.

Make sure you fully understand the laws in your state before taking the time and energy needed to come up with a catchy real estate team name. If you don’t, you may fly under the radar for a year or two, but you can get hit with fines of up to $10,000—not to mention that you will need to come up with a new name.

In addition to state laws and regulations, the National Association of Realtors (NAR) also has regulations regarding real estate team names. Since the term “Realtor” is a nationally recognized trademark of NAR, there are strict rules regarding how a real estate professional can apply for the trademark.

Only NAR members are allowed to use the Realtor name. Even if you are a NAR member, you’re still only allowed to use the Realtor name in association with your personal name. In other words, it’s perfectly fine to call yourself “Kelly Smith, Realtor,” but against NAR trademark rules to call your team “The Kelly Smith Realtor team.”

Bottom Line

When you’re building a real estate team, choosing the right name can have a huge impact on your real estate business. Use the ideas and tips above to choose a real estate team name that not only fits your team and grows your business, but also meets legal and ethical standards.

Chose a name format

About the Author

Kaylee Strozyk