Real estate marketing videos help sell your home, attract new clients, showcase your farm area, and market your services. With the internet as a primary search tool, real estate video marketing is an essential component of being a successful real estate agent. We’ll show you 25 real estate videos that showcase the best the pros have to offer.
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Here are 25 of the top real estate videos, and tips that can make yours shine.
1. Add Narration to Your Home Tour – NextEdgeVideo
Add narration to your video to take individuals on a walk through the property, highlighting features and showcasing the backdrop. Just the act of adding video through Zillow gets an estimated three times the page views of listings without video. Posting walk-through videos is incredibly easy through the Zillow Premier Agent App, and Zillow will rank your listing higher because of the video added through their platform.
If you’d like more information on how to use Zillow’s tools to amp up your listings, we wrote an extensive piece on how to use the Zillow Premier Agent App to close more deals in 2018.
2. Think Outside the Box – Laura McDonald
This isn’t a typical introduction video and it isn’t a listing video, but it is a bit of both. MacDonald goes her own path and puts together a great pre-listing video. Basically, MacDonald created a solid video that she could show that both introduces herself and introduces her unique approach to selling properties and servicing her clients.
Real estate marketing videos like this would be a great link to include in your pre-listing package. If you’ve never put one together, we show you how to put together a pre-listing package before you pitch.
3. Make It Memorable – Brian Lewis
Make the space memorable, and people will see themselves also creating memories. This phenomenal listing video shows Brian Lewis (the listing agent) receiving a call from an ex-girlfriend and going through the apartment nervously to impress her, showcasing its features along the way. Brilliant idea and wonderful construction that you can integrate into a unique listing video format of your own choosing and scenario.
4. Highlight Special Connections – Wall Street Journal
While we’re not all so fortunate to have listings with famous athletes, we can highlight special connections the home may have to make it more appealing to buyers. Buyers love to think they are joining the legacy of the properties they purchase, especially in high-end homes. This listing video was featured on The Wall Street Journal’s Mansion section, with good reason, but could easily have been any luxury listing.
If you’ve ever wondered how to become more involved in high-end listings and pivot your business, The Close interviewed Michael LaFido of the book Luxury Listing Specialist for this guide on how to become a luxury agent.
5. Showcase Buyers & Sellers in Your Testimonial – Post & Company
Including a variety of people in your testimonials helps to add value in a wide range of audiences. Post & Co Real Estate does a nice job showing buyers and sellers, young and old, in their video talking about their positive experiences. When gathering individuals for your own testimonial video, be sure to select people who represent a broad spectrum of buyers and sellers so that anyone watching can see themselves as one of them.
6. Explore Everyday Life in Your Neighborhood Tour – New York Times
From architecture to mass transit options and culture, be sure to explore everyday life in the neighborhood tour that you give. This New York Times exploration of Jackson Heights does a lot of things right that can be incorporated into any neighborhood tour. While not common, we particularly appreciated the brief comments by local residents showing real insights, which most real estate marketing videos could also include.
7. Use Drones to Highlight Depth & Space – Pienovi Properties
Using drone footage highlights depth and space, and can allow the potential buyer to get a grand feel of the expanse. In this case, you can see how the drone footage also highlights many of the features of the property, such as a metal roof, multiple buildings, and landscape.
If you have never used drones before in your video footage, we offer a real estate drone photography and video guide that can guide you through the process and highlights the many benefits that come with its use.
8. Showcase Your Entire Farm Area – Teri Barton
Teri Barton shows off her entire farm area of Pasadena, San Marino, and surrounding communities. While most agents will focus their introduction or tour videos on one specific region, Barton is able to capture the feel of various areas. If you sell in multiple areas, showing this in your real estate marketing videos will help to expand your reach with potential clients and show your skills as an expert in the region.
While a lot of agents have their farm area down to a science, if you are still struggling to establish one, see our article on how to choose and dominate a farm area.
9. Give Them Ways to Connect – Paige Martin
Potential clients are much more likely to reach out if you give them easy channels to do so. Be sure that you include your social media accounts and webpage, whether you’re creating a testimonial video like this one or any sort of video.
If you aren’t yet on Instagram, you’ll find that it’s tailor-made for real estate and showing off your latest properties. Here is our article on Instagram for real estate that will show you how to set it up.
10. Focus on People – Jillian Allen Kotler
Real estate is, at its core, all about working with people. Jillian Kotler starts her video talking about how much she truly enjoys working with clients and understanding them. Even when your skill set is solid, incorporating Kotler’s human touch to your introductory real estate marketing videos is a wonderful way to connect with those who might view you from afar.
If you’ve been struggling to get leads, The Close features a wonderful interview with Contactually founder, Zvi Band, on why relationship marketing should be your primary lead strategy in 2018.
11. Show Your Prowess – Ben Bacal Estates
You can look like a hotshot if you film it that way and your reputation supports it. This video showcases Ben Bacal’s amazing properties, talks to a number of customers, and is produced like the trailer to a film about the greatest real estate agent in town. He leads with his ranking as number nine in the nation by The Wall Street Journal and isn’t afraid to brag a bit.
If you want to get into the mindset of amazing agents, we have the 30 must-read quotes from top producers.
12. Use Virtual Staging in Your Listing Videos – Corcoran
Virtual staging can help potential buyers picture the potential of a space and see the property in a new light. Corcoran uses virtual staging to great effect by showing the spaces both staged and empty throughout the home. Marketing empty properties can sometimes be a challenge, but using staging technology can give the potential homeowners vision when perhaps they may struggle to generate it on their own. The wonderful thing about real estate marketing videos like this is that it could also be played on an iPad for those touring the property to show clients the potential room by room in real-time.
If you’d like to learn more about virtual staging, we rated the best virtual staging services for 2018.
13. Be Personable – Jess Smith
If you’ve got an effusive personality, highlight it. After watching the video on McGrath agent Jess Smith, you walk away with the feeling she’d be a wonderful friend as well as a fantastic agent to work with. While an agent introduction video should definitely play to your strengths, don’t shy away from underscoring your personality as well as the skills you have to offer.
Creating real estate marketing videos isn’t always easy, especially with a packed schedule. Feel free to outsource the editing or other parts of the work to Fiverr to save yourself time and money.
14. Leverage the Unexpected – The Boutique Real Estate Group
People love to share videos that contain elements they don’t expect. This home tour takes some interesting turns as the host guides you through the neighborhood and property, makes you laugh, and showcases the home beautifully. This is one of the most unique real estate marketing videos we’ve seen, and certainly among the most shareable. If there is a way to bring the unexpected to your next home tour, and it feels right for your market, you might want to give it a go.
15. Have a Client Narrate Your Video – Russell Real Estate Group
When constructing your testimonial or introductory video, consider including a client narration.
Having a client narrate your testimonial video can lend authority and feel more authentic. As you can see from the video above, including the client experience as seen through their lens has a fantastic effect for Jeff Russell of Russell Real Estate Group.
If you are wondering what to include in your real estate video marketing as a part of your overall strategy, see our guide to the four real estate videos every agent needs to master.
16. Include Price & Details in Your Listing Video – The Agency
Although common to list the address of the property, many listing videos ignore placing pricing information as well as bedroom and bath count front and center. Information like this is often essential for buyers when they consider pursuing the property further. While some individuals may not call about properties if the price is listed, there are also others who may make their own inaccurate assumptions and not reach out.
As we all know, real estate pricing can vary greatly by month and season. If you’d like to see how much that price point can shift, we’ve compiled data on the best and worst time to buy a house.
17. Use Humor to Sell – Reilly LePage
Reilly LePage of Re/Max knows his audience and uses humor to sell a condo close to a university and train station. LePage reports that his strategy on this listing worked and he sold for 98.1 percent of list price. Humor can connect with an audience, allow them to let their guard down, put them in a positive mindset, and take away the intimidation of reaching out. It’s a great way to generate attention and leads, even if the individuals contacting you may not buy the property.
If you need some assistance getting more leads, we offer the top 47 real estate lead generation strategies to help you out.
18. Have a Sold Video – Hilton & Hyland
Create real estate marketing videos that show what you can do. Having a video that showcases the listings you’ve sold is a different approach to real estate video marketing. Rather than having something to sell, or pitching them on your services, it’s a different type of introduction that showcases the skills you’ve clearly used to get the job done. Hilton & Hyland in Beverly Hills has a number of just sold videos that illustrate the power of their brokerage and the types of listings they’ve represented.
Just sold videos also dovetail nicely with just sold postcards that, distributed around the neighborhood, allow others to see the quality of your work. If you haven’t used just sold postcards but are interested in the exposure they can bring, here is our article on using just sold postcards for prospecting.
19. Show a Complete Person – Angie Cole
If you can effectively show who you are both within and outside of work, you can create a real estate marketing video that will engage potential clients. Angie Cole talks about why she got into real estate as well as her strategies for buying and selling. Seeing both the professional and the personal aspect to her life gives people a 360-degree look at who she is, and it makes her incredibly approachable.
While it’s fantastic to be approachable, sometimes prospecting requires contacting people cold. If you struggle with connecting with clients on cold calls and are looking for scripts to help, we have the top 5 real estate cold calling scripts.
20. Use Music to Give Your Listing Personality – Sotheby’s International Realty
Remember that the music you select sets the stage for the mood of the viewer. If you have something that is peppy, non-offensive, and makes you smile, it might be worth including. Sotheby’s does a wonderful job of integrating music into their listing that puts people in a positive upbeat space as they walk through this wonderful, mid-century, modern home.
If you are looking to wow your potential clients before they list with you, here’s our guide on how to create the ultimate listing presentation.
21. Infuse Emotion Into Your Listings – The Kevin Blain Real Estate Team
This beautiful listing video has the previous homeowner take you through the history of his restored home on 28 acres, and how he and his family have grown with the property. Telling the story elevates the upcoming photos of the home, and gives even some outdated features a bit more impact and sense of place. A truly inspiring take on real estate video marketing that reflects the roots of what having a home is all about.
If you are looking to become more creative in your real estate marketing videos, and looking for more information or inspiration, here is our article on 52 creative real estate marketing ideas.
22. Show the Expanse on Land Listings – GlobalVideoHQ
There is nothing better than drone footage that captures the expanse when using real estate video marketing. It gives your potential clients a true feel for the topography, space, and look of the land. Unlike regular drone footage that flies above rooftops and over neighborhoods, this type of drone usage can cover hundreds of acres. In this particular video, a drone covers 75 acres of property in Texas and was done by GlobalVideoHQ. It is recommended that you hire out if doing this type of expansive work.
If you are interested in checking out the prices of this type of video footage, see our real estate photography pricing and hiring guide.
23. Highlight Lifestyle in Neighborhood Tours – Lyon Real Estate
Think about what lifestyle someone might enjoy if they purchased a home in your farm area, and convey that life through your neighborhood tour video. These types of real estate marketing videos are useful for regional clients, but they can be truly meaningful to those not from the area. Showcase the best of what your neighborhood has to offer, and chances are, someone will feel like they’ve found their tribe and give you a call.
Check out our great article on the 15 best ways to get seller leads to amp up your business even more.
24. Convey Confidence in Your Introduction Video – Becky Frey
People are more likely to trust someone who conveys confidence in what they do. Becky Frey does an incredible job showing herself to be a relaxed, confident, and successful agent and has a style that you can integrate into your own introduction real estate videos. She dresses well, talks about her successes, why she is good at her job, and speaks without hesitance or nervousness. Practicing for your own videos will go a long way to giving others this kind of image, and is worth the time it takes.
25. Create a Classic Home Tour – Leonard Steinberg
A classic home tour is perfect to use when you have a historic, luxury, or other exclusive listing. The perfectly-crafted home tour can sometimes be what is expected, and few do it better than Leonard Steinberg. Notice that he uses language that describes the amenities, highlights the unique features, and elevates the property to a level beyond the photographs.
The Bottom Line
Great real estate marketing videos are as varied as the people who create them, but there are elements to everyone’s style that you can use to make a solid real estate video. Whether a video for your listings, testimonials, an introduction, neighborhood tour or more, there is something everyone can use to improve upon their own approach.